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All Journal Adi Widya : Jurnal Pengabdian Masyarakat SENTRALISASI Adimas : Jurnal Pengabdian Kepada Masyarakat JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen Journal of Management and Entrepreneurship Research Jurnal ComunitA Servizio Asian Management and Business Review eCo-Fin Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Pada Masyarakat METHABDI Economics, Business, Accounting & Society Review Journal of Sustainability, Society, and Eco-Welfare Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Gaba-Gaba Journal of Community Empowerment
Sabda A. Kurniawan
Universitas Pattimura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Strengthening MSME Sustainability in Sumatra: The Roles of Sustainable Marketing, Financial Sustainability, and Government Policy Sabda Aji Kurniawan; Martha Racwel Patty; Walter Tabelessy; Cheryl Marlitta Stefia; Eni Munarsih; Budhi Haryanto
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-108

Abstract

Objective: Existing studies have largely examined sustainable marketing, financial sustainability, and MSME performance separately, with most evidence originating from developed economies, manufacturing industries, or highly developed regions. Limited research has integrated these factors within a Resource-Based View (RBV) framework to explain MSME sustainable growth in emerging regional contexts. This study therefore analyzes the influence of sustainable marketing and financial sustainability on MSME competitiveness and MSME sustainable growth in Sumatra, Indonesia, while examining the moderating role of government policy. Research Design & Methods: The study applied a quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were obtained from 158 MSME owners and managers across several provinces in Sumatra through purposive sampling. Findings: Sustainable marketing and financial sustainability positively influence MSME competitiveness and MSME sustainable growth. MSME competitiveness also contributes positively to sustainable growth. Government policy strengthens the relationship between MSME competitiveness and MSME sustainable growth, whereas its moderating effects on sustainable marketing and financial sustainability are not significant. Implications & Recommendations: MSMEs should strengthen sustainability-oriented marketing practices and financial resilience to enhance competitiveness and long-term growth. Policymakers should prioritize interventions that reinforce MSME competitiveness, as policy support is most effective when complementing internal organizational capabilities. Contribution & Value Added: This study extends RBV by integrating sustainable marketing, financial sustainability, MSME competitiveness, and government policy into unified framework. It also contributes empirical evidence from Sumatra, an underexplored context with distinct economic and institutional characteristics, thereby advancing understanding of MSME sustainable growth in emerging economies.
Co-Authors Andreas Ari Sukoco Budhi Haryanto Budhi Haryanto Chaniago, Anggraini Cheryl Marlitta Stefia Cheryl Marlitta Stefia de Fretes, Anna Valensia Christianty E. Huwae, Victor Eni Munarsih Ervan Togatorop Glen Andre Yusuf T H. Sitaniapessy, Rainier Halim, Arif Nur Hanoeboen, Bin Raudha A. Hanoeboen, Bin Raudha Arif Hansen Hein Rumtutuly Indari Umayah J. Saununu, Siska Jacsy Tubalawony Johanis Hiariey Juwanda, Juwanda Martha Racwel Patty Martha Racwel Patty Martha Racwel Patty Merry M Pelupessy Ningsih, Nadya Nurlailya Novalien C Lewaherilla Nurul Maghfirah Patty, Martha Racwel Rachman, Gazali Ralahallo, Fransiska Natalia Reken, Feky Restia Christianty Rohwiyati Rohwiyati Rumalean, Iwan Sampulawa, Firsya Fadilah Semuel Souhoka Silfiena Siahainenia Sulastri Handayani Supriyono, Areni Yulitawati T, Glen Andre Yusuf Tabelessy, Walter Triyana, Eka Tubalawony, Jacsy Yusuf T, Glen Andre