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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Penamas Adi Buana Media Mahardhika Jurnal Ilmiah Pendidikan Profesi Guru Jurnal Pengembangan Wiraswasta YUME : Journal of Management Jurnal Ilmiah Poli Bisnis Jurnal Ilmiah Edunomika (JIE) Airlangga Development Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economics, Management, Business, and Social Science Income: Innovation Of Economics And Management Jurnal Informatika Teknologi dan Sains (Jinteks) Journal of Management and Digital Business Penamas: Journal of Community Service Jurnal Abdimas Le Mujtamak Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Wistara: Jurnal Pendidikan Bahasa dan Sastra Ekomania Nomico JEPENDIMAS Global Economic, Social, and Development Review (GESDR) Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Hayati, Cucu
Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MENGUKUR KINERJA KEUANGAN PT MATAHARI DEPARTMENT STORE TBK DENGAN ANALISIS LAPORAN KEUANGAN Dimas Dwi Setiawan; Cucu Hayati; Hanifah Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i3.125

Abstract

PT Matahari Department Store Tbk is a retail company that started its business in 1958, by the end of 2022 the company owned and operated 148 outlets. PT Matahari Department Store Tbk sells a wide range of products such as children's clothing, youth clothing, adult clothing, shoes, bags, accessories and make up. The purpose of this research is to measure the financial performance of PT Matahari Department Store Tbk for three years from 2020 to 2022. The quantitative descriptive approach method is the research method used in this research. Liquidity ratios, solvency ratios, and profitability ratios are ratios used as data analysis techniques. Based on the results of the calculation of the ratio that has been done, it shows that PT Matahari Department Store Tbk has poor financial performance. These findings highlight the need for the company to address these issues and implement strategies to improve its financial performance in the future.
PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI KONSUMEN ES KRIM DI TOKO MOMOYO DRIYOREJO KECAMATAN GRESIK Leonita; Sofyan; Cucu Hayati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 4 No. 1 (2025): NOVEMBER 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v4i1.232

Abstract

This study aims to examine the influence of the marketing mix, consisting of product, price, promotion, and place, on consumer purchase interest at Momoyo Store, Driyorejo District, Gresik. This research employs a quantitative approach with an associative design. Data were collected through questionnaires distributed to 86 respondents selected as research samples. The research instrument used a Likert scale that had been tested for validity and reliability. Data analysis included validity testing, reliability testing, classical assumption tests (normality, multicollinearity, and heteroscedasticity), t-test (partial), F-test (simultaneous), multiple linear regression analysis, and the coefficient of determination (R²) using SPSS version 23. The results revealed that product, price, and promotion variables did not significantly affect consumer purchase interest, while the place variable had a significant effect. Furthermore, the F-test results indicated that product, price, promotion, and place variables jointly had a significant influence on consumer purchase interest. The coefficient of determination (R²) value of 51.5% shows that promotion and store location are the main factors influencing consumer purchase interest at Momoyo Store Driyorejo, while the remaining 48.5% is influenced by other factors outside this study
Pengaruh Kualitas Produk, Harga, dan Pelayanan Terhadap Keputusan Pembelian Konsumen di Toko UNA Parfum Abdullah Thufail Fikri; Mohammad Ali; Cucu Hayati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 4 No. 1 (2025): NOVEMBER 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v4i1.233

Abstract

This study aims to analyze the effect of product quality, price, and service on consumer purchasing decisions at Una Perfume Store. The background of this research is the increasingly intense competition in the perfume business, which requires a deeper understanding of the factors that influence consumers in making purchasing decisions.This research employs a quantitative approach with a survey method. The population consists of all consumers of Una Perfume Store, while the sample comprises 50 respondents selected using the Slovin formula. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 23.0.The results indicate that both partially and simultaneously, product quality, price, and service have a significant effect on consumer purchasing decisions. Superior product quality, competitive pricing, and satisfactory service have been proven to increase consumer purchase intention. Among these three variables, product quality has the most dominant influence on purchasing decisions.This study concludes that Una Perfume Store should maintain product quality, implement an appropriate pricing strategy, and continuously improve service quality to retain loyal customers and attract new ones. The findings of this research are expected to serve as a reference for perfume business owners in designing effective marketing strategies.
Investment Resilience in Times of Crisis: The Nexus of Domestic, Foreign Investment, and Interest Rates on Economic Growth amidst The Covid-19 Hayati, Cucu; Hanifah; Diah Ayu Sanggarwati; Fatchurrohman, Mochamad
Global Economic, Social, and Development Review Vol. 28 No. 2 (2024): Global Economic, Social, and Development Review (GESDR)
Publisher : Economics Departement, Faculty of Business and Economics, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/gesdr.v28i2.7000

Abstract

This study examines the impact of foreign investment, domestic investment, COVID-19, and interest rates on economic growth across 34 provinces in Indonesia from 2010 to 2023, a period encompassing both pre- and post-pandemic phases. The urgency of this research lies in understanding how these factors have influenced regional economic performance, particularly during the COVID-19 pandemic, which disrupted global and local economies. This study uses a Panel data regression model, fixed-effects, and robust standard errors. The result analysis reveals that the regression model explains that 44.33% of the variation in economic growth can be attributed to domestic and foreign investments; and interest rates. The probability test results show that foreign investment significantly affects economic growth more than domestic investment. Interest rates did not significantly impact economic growth during the COVID-19 period, as indicated by the statistical analysis. It implies that despite its potential role in stabilizing the economy, interest rate policies may have been less effective in fostering growth during the pandemic. These findings highlight the critical role of foreign investment and pandemic-related factors in shaping economic growth dynamics in Indonesia provinces.
Persepsi kemudahan, manfaat, dan kepercayaan dalam keputusan penggunaan OVO oleh generasi Z di Kota Surabaya Ayu Fatlia Rijkiya; Cucu Hayati; Mohammad Ali Masyhuri
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.2079

Abstract

Digital technology development drives the increasing use of e-wallets in society. Generation Z, known for its adaptability to technology, shows lower OVO application usage in Surabaya City than in other major cities. This phenomenon requires a deep understanding of factors influencing usage decisions. This study analyzes the influence of perceived ease of use, perceived usefulness, and trust on OVO application usage decisions among Generation Z in Surabaya City. The study employs a quantitative approach, with 100 respondents aged 15-24 years selected through purposive sampling. Data collection was conducted using structured questionnaires, and the data were analyzed using multiple linear regression. The results show that perceived ease of use, perceived usefulness, and trust significantly influence OVO application usage decisions both partially and simultaneously. Perceived usefulness becomes the most dominant variable in influencing usage decisions, with the largest contribution. The study concludes that increasing OVO usage among Generation Z requires strategies that emphasize ease of use, optimize perceived user benefits, and enhance trust in the security of the application service.
Pengaruh Inovasi Produk terhadap Keberhasilan Daya Saing Global di Era Digital (Studi Kasus Alfamidi di Kota Surabaya) Nur Asna Mahanani; Cucu Hayati; Nindya Kusumayati
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.12378

Abstract

Penelitian ini bertujuan menganalisis pengaruh inovasi produk terhadap keberhasilan daya saing global di era digital pada Alfamidi di Kota Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 118 karyawan yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan SPSS versi 23 melalui uji validitas, reliabilitas, uji asumsi klasik, regresi linear sederhana, uji t, dan koefisien determinasi. Hasil pengujian menunjukkan bahwa seluruh instrumen penelitian valid dan reliabel serta memenuhi asumsi normalitas dan tidak mengalami penyimpangan asumsi klasik. Hasil analisis regresi menunjukkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap keberhasilan daya saing global. Pengujian hipotesis melalui uji t membuktikan bahwa inovasi produk secara parsial memberikan pengaruh signifikan terhadap keberhasilan daya saing global pada Alfamidi di Kota Surabaya. Temuan ini menunjukkan bahwa peningkatan inovasi produk mampu memperkuat kemampuan perusahaan dalam menghadapi persaingan global di era digital melalui penciptaan nilai tambah dan pemenuhan kebutuhan konsumen yang terus berkembang. Penelitian menyimpulkan bahwa inovasi produk merupakan salah satu faktor penting dalam meningkatkan keberhasilan daya saing global perusahaan. Oleh karena itu, Alfamidi disarankan untuk terus mengembangkan inovasi produk secara berkelanjutan, mendorong kreativitas karyawan dalam menghasilkan ide-ide baru, serta menyesuaikan produk dengan perkembangan teknologi dan kebutuhan pasar agar mampu mempertahankan keunggulan kompetitif di era digital.
Digital Ethics Coaching bagi Pelaku UMKM dalam Pemanfaatan Generative Artificial Intelligence di Desa Semutan Cucu Hayati; Sri; Diah Ayu
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 3 No. 3 (2026): JULI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v3i3.77

Abstract

Pemanfaatan generative artificial intelligence (Generative AI) oleh pelaku usaha mikro, kecil, dan menengah (UMKM) membuka peluang untuk mempercepat pembuatan konten pemasaran, merumuskan ide produk, menyusun komunikasi pelanggan, dan membantu pekerjaan administratif. Namun, penggunaan tanpa literasi etika dapat menimbulkan risiko berupa kebocoran data pribadi dan rahasia usaha, informasi yang tidak akurat, bias representasi, pelanggaran hak kekayaan intelektual, manipulasi visual, serta berkurangnya akuntabilitas manusia. Artikel ini bertujuan menganalisis pelaksanaan Digital Ethics Coaching bagi pelaku UMKM di Desa Semutan dan merumuskan panduan praktis penggunaan Generative AI yang aman, transparan, adil, dan bertanggung jawab. Penelitian menggunakan pendekatan kualitatif-deskriptif melalui observasi, wawancara semi-terstruktur, diskusi kelompok terarah, telaah dokumen, dan refleksi terhadap praktik penggunaan AI oleh [jumlah] pelaku UMKM pada [waktu kegiatan]. Data dianalisis secara tematik melalui reduksi data, pengodean, pengelompokan tema, penyajian, dan penarikan kesimpulan, dengan triangulasi sumber dan teknik. Hasil analisis menunjukkan bahwa kebutuhan etika digital UMKM terkonsentrasi pada enam area: verifikasi keluaran AI, perlindungan data, penghormatan hak cipta, pencegahan bias dan klaim menyesatkan, transparansi penggunaan AI, serta penegasan kendali manusia. Coaching yang efektif tidak cukup berupa ceramah, melainkan perlu berbasis kasus usaha, simulasi prompt aman, pemeriksaan hasil, dan penyusunan prosedur kerja sederhana. Artikel ini mengusulkan protokol SARING, yaitu Saring data, Analisis tujuan, Rujuk dan verifikasi sumber, Identifikasi risiko dan bias, Nyatakan penggunaan AI secara proporsional, serta Gunakan penilaian manusia sebelum publikasi atau keputusan. Pendekatan tersebut berpotensi meningkatkan kesadaran risiko, kualitas konten, kepercayaan pelanggan, dan kesiapan tata kelola digital UMKM, dengan catatan hasil aktual perlu dikonfirmasi menggunakan data lapangan yang terdokumentasi.
BENCHMARKING EFISIENSI KINERJA HOTEL DI ERA PEMULIHAN PARIWISATA DENGAN PENDEKATAN DEA Cucu Hayati; Leonard Adrie Manafe
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.20742

Abstract

This study evaluated the efficiency of hotel performance in Indonesia in the post-pandemic tourism recovery era during 2022-2025 as well as identify issuers that can be a reference for best practices through benchmarking instruments. The research method used a quantitative approach with the non-parametric Data Envelopment Analysis (DEA) method. The number of DMUs in this study is 9 hotel issuers listed on the Indonesia Stock Exchange (IDX), namely EAST, PWON, SHID, PSKT, DFAM, SNLK, BUVA, FITT, and JIHD. This study specifically applies the Variable Returns to Scale (VRS) model with an output-oriented approach to measure pure technical efficiency without bias from the influence of the operating scale. The results show that in the 2022–2024 period, the majority of hotel issuers managed to achieve full efficiency, but this number will decrease in 2025 as operational costs increase and market conditions change. The average pure technical efficiency of the industry was recorded to have decreased from the range of 95–96% in the initial period to 85.7% in 2025. EAST and PWON issuers have consistently been identified as the main references for other issuers that are not yet efficient. Through slack analysis, it was found that inefficiencies in issuers that are not optimal generally come from excess room capacity and the amount of labor that is disproportionate to the output produced. Based on these findings, the study recommends downsizing strategies for hotels in conditions of decreasing returns to scale and expansion strategies for hotels in conditions of increasing returns to scale to achieve better economies of scale efficiency.
Co-Authors Abdullah Thufail Fikri Aditya Yoga Pratama Adytira Rachman Afif Maulana Amin Sadiqin Amirazanthi, Reynata Ananda Dwi Kurniawan April Lia Hananto ARI SUSANTO Audi Ramadhan Ayu Fatlia Rijkiya Bambang Sri Wibowo Devi Ariska Putri Diah Ayu Diah Ayu Sanggarwati Dimas Dwi Setiawan Dodit Cahyo Nugroho Ega Rosita Dewi Emmywati Erma Yuni Kristianita Fadmala, Yuyun Fahamsyah, Mohammad Hatta Fifin Liawati Fitri Komariyah Hanifah Hanifah Hanifah Hanifah Hanifah hanifah hanifah Hilabi, Shofa Shofiah Indah Mariyani Kurniawan, Ananda Dwi Kusumaningtyas, Menur Leonard Adrie Manafe Leonita Mahanani, Nur Asna Martin Zebua Maulana, Afif Maulana, Vicky Miya Dewi Suprihandari Mochamad Ardi Setyawan Mochamad Fatchurrohman Mohammad Ali Mohammad Ali Masyhuri Muhammad Lutfi Mukhtar Nidina Angelina Rahma Nindya Kusumayati Nur Asna Mahanani Nur Asna Mahanani Nur ‘Azah Pratama, Aditya Yoga Reynata Amirazanthi Riza Amelia Hermawati Sadam, Syafrilas Saputra, Reynald Dwi Setiawan, Dimas Dwi Setyawan, Mochamad Ardi Sofyan Sri SRI LESTARI Sri Lestari Sriwibowo, Bambang Stafrezar, Burhan Syafrilas Sadam Taufik, Zahroh Firdaus Vicky Maulana Wulan Kurnianingtyas Zahroh Firdaus Taufik Zain, Zainal Abidin Zainal Abidin Zain