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Journal : Jurnal Bisnis

PENGARUH SOSIALISASI ORGANISASI PADA KOMITMEN AFEKTIF YANG DIMEDIASI OLEH KESESUAIAN NILAI Rumangkit, Stefanus
Jurnal Bisnis Darmajaya Vol 2, No 1 (2016): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

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Abstract

This study developed a research framework for the understanding of organizational socialization and affective commitment at the individual level by using the self-assessment (self-report). This study aimed to examine the effect of organizational socialization on affective commitment to the suitability of the variable pemediasi. Data collected as many as 135 respondents were obtained from educative and administrative employees who work at Sanata Dharma University, Yogyakarta. From the data obtained, the data analysis using regression model pemediasi through a simple regression analysis and regression.The results of this study indicate that organizational socialization positive and significant effect on affective commitment. From the results of this study can be reported that the organizational socialization positive and significant effect on the suitability value. Other findings from this study indicate that the suitability of the positive and significant effect on affective commitment. In addition, the results of this study also showed that the suitability of the mediating effect of organizational socialization on affective commitment.Keywords: organizational socialization, affective commitment, socializing influence on affective commitment, the suitability of the
DAMPAK EMPLOYEE BRANDING PADA EFEKTIVITAS REKRUTMEN (Case Study: Generasi Z Indonesia) Rumangkit, Stefanus; Dwiyan, Muhammad
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

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Abstract

This study aims to examine the effect of employee branding on job seekers' interest in participating in the recruitment process. This is based on the shift of the Indonesian workforce from generation Y to generation X. Respondents in the study amounted to 300 respondents. The sampling technique uses purposive sampling. Testing instruments using validity and reliability tests. Tests of data analysis using multiple regression analysis with hypothesis testing using Test T. The results of this study, namely: 1) Interest value affects the interest of job seekers to follow the recruitment process, 2) Social value affects the interest of job seekers to follow the recruitment process, 3) social value influences the interest of job seekers to participate in the recruitment process, 4) development value influences the interest of job seekers to participate in the recruitment process, 5) applicant value influences the interest of job seekers to participate in the recruitment process. Keywords — Employee Branding, Rekrutment, Selection, Job Seeker