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Penerapan Balanced Scorecard (BSC) Dalam Pengukuran Kinerja Organisasi Publik (Studi Kasus pada Dinas Perhubungan Kota Malang) Fitria, Sukma Asri; Mardani, Ronny Malavia; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Public organizations are required to demonstrate effective, efficient, and accountable performance in response to increasing public demands for service quality. One comprehensive approach to measuring organizational performance is the Balanced Scorecard (BSC), which integrates four perspectives: financial, customer, internal business process, and learning and growth. This study aims to analyze the implementation of the Balanced Scorecard in measuring the performance of public organizations at the Department of Transportation of Malang City. The research employs a descriptive quantitative approach using a case study method, with a population of 138 civil servants and a sample of 103 respondents. The data consist of primary data collected through employee self-assessment questionnaires and secondary data obtained from financial reports and institutional documents. Data analysis techniques include descriptive statistics and narrative analysis. The results indicate that the performance of the Department of Transportation of Malang City based on the four BSC perspectives is generally categorized as good. The financial perspective reflects relatively economical budget management, while the customer, internal business process, and learning and growth perspectives support the implementation of public services. Overall, the Balanced Scorecard provides a comprehensive overview of organizational performance in the public sector. Keywords: Balanced Scorecard; Public Organizational Performance; Performance Measurement; Department of Transportation.
Determinan Keputusan Pembelian: Peran Lokasi, Kualitas Produk, dan Personal Branding Purwanti, Henny; Ramadhan, Tri Sugiarti
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i2.603

Abstract

This study aims to analyze the influence of location, product quality, and personal branding on consumer purchasing decisions at Ghealsy in Malang City. This study uses a quantitative approach with a probability sampling technique through a simple random sampling method. The number of samples was determined using the Malhotra formula, resulting in 110 respondents. Data analysis methods used include instrument testing (validity and reliability tests), normality tests, and classical assumption tests consisting of multicollinearity and heteroscedasticity tests. Furthermore, the data were analyzed using multiple linear regression with hypothesis testing through simultaneous tests (F tests), partial tests (t tests), and coefficients of determination (R²). The results show that location, product quality, and personal branding simultaneously have a positive and significant influence on purchasing decisions. Partially, each variable, namely location, product quality, and personal branding, is also proven to have a positive and significant influence on consumer purchasing decisions.keywords: location, product quality, personal branding and purchasing decisions.