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Effiyaldi, Effiyaldi
Dinamika Bangsa University Jambi
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Quantitative Economics and Management Studies

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Adoption of Digital Technology and Sales Performance Improvement among Indonesian SMEs: A Mixed-Methods Analysis Naibaho, Ronald; Effiyaldi, Effiyaldi; Nurhadi, Nurhadi; Suratno, Eddy; Pasaribu, Johni Paul Karolus
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3890

Abstract

This research aims to analyze the impact of digital technology adoption and digital literacy on improving the sales performance of MSMEs in Indonesia, with customer satisfaction as a mediating variable. A quantitative approach was used with the path analysis method on 200 MSME actors from four different provinces. Data were collected through closed questionnaires and analyzed using SmartPLS. The results of the study show that both digital technology adoption and digital literacy have a positive and significant effect on customer satisfaction. Customer satisfaction was also proven to play a significant mediating role in improving sales performance. The R-square value of 0.607 indicates that the model has a sufficiently high explanatory power for the dependent variable. These findings confirm that the success of MSME digitalization does not only depend on the use of technological tools, but also on the understanding of business actors in managing customer service digitally. The government and stakeholders need to provide strategic interventions through digital literacy training, infrastructure provision, and inclusive sector-based policies. This research provides an empirical contribution to the digital entrepreneurship literature, as well as practical implications for the development of MSMEs in the era of digital economic transformation. Further research is recommended to add variables such as customer loyalty and operational efficiency to the model, and to apply a longitudinal approach to observe the long-term impact of digital technology adoption.
Co-Authors Abdul Rachman Ahmad Husna Ahadi Alfadillah , Antrisa Andi Makkulawu Panyiwi Kessi ARDIANSYAH ARDIANSYAH Ardiansyah Pratama, Ardiansyah Arsa, Daniel As-Syahri, Hidayatullah Chindra Saputra Eddy Suratno Eddy Suratno Ericson, Ericson Farras, Faisal Fauzan . FIET HARYADI, FIET Finur, Hendra Firnando, Muhammad Ridho Fitri Dahlia Hutapea Gunardi Gunardi Hari Susanto Hari Susanto Hendri Hendri Herry Mulyono HERRY MULYONO Herry Mulyono Heru Kurniawan Hidayat, Teguh Hidayatullah As-Syahri Husni Hidayat Ichsandi, Ichsandi Irawan, Arie Irfan Hassandi Isto’in Choirul, Galang Johni Paul Karolus Pasaribu Laksana, Tirta Yatra Jaya Latif, Raden Abdul Levina, Fransiska Madhrozji, Tutuk Mafutra, Lian Marhamah Marhamah Maulid Sakaria Melani Kadar Mira Saudina Mochammad Imron Awalludin Muchtar, Emilia Mulyadi Mulyadi Murjoko, Murjoko NAIBAHO, RONALD Nurhadi Nurrahayu, Ulfah Paskalina Widiastuti Ratnaningsih Pebriyanto, Feri Pradipta , Rahman Rahmadani, M. Irsyad Ramadhan, Fauzan purma Renaldi Yulvianda Rezki, Lisa Purnama Riska Riska Ristio Ritonga, Dika Sari, Artika Sarkim, Sarkim Sarmadi, Sarmadi Selfi Kumara Hati Selvanus Selvanus Selvanus, Selvanus Setiadi, Arif Setiawan , Irmawan Setyowati Subroto Sharipuddin Siagian, Saut Horas Tua Simatupang, John Devin Junior Sriwiyanti, Sriwiyanti Sufadmi, Hery Suratno, Eddy Syafril Syafril Syafril Syafril Syafril Syafril Syamsurizal - - Thyara Agustin Tomi Kurniawan Vira Aryati Aryati Vivi Usmayanti Wahyudi Wahyudi Wahyudi Wahyudi Yanti, Elvi Yemima Yemima Yemima, Yemima Zaini, Abun