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All Journal Ranah: Jurnal Kajian Bahasa Curricula : Journal of Teaching and Learning Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Rangkiang: Jurnal Pengabdian Pada Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Olahraga dan Kesehatan Indonesia (JOKI) Journal of Pragmatics and Discourse Research Curricula : Journal of Teaching and Learning Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia RANGKIANG: Jurnal Pengabdian Pada Masyarakat Journal of Nonformal Education and Community Empowerment Bhandar: Harvesting Community Service in Asia
Rahmad, Hari Adi
Universitas Karimun
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Journal : Journal of Pragmatics and Discourse Research

 1 
Healthy Snacks: Multimodal Critical Discourse Analysis of Traditional Food Brand Corporate Storytelling Ottman, Olsen; Rahmad, Hari Adi; Yuhendri, Rival
Journal of Pragmatics and Discourse Research Vol 3, No 1 (2023)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v3i1.322

Abstract

This research analyzes how a snack manufacturer uses corporate storytelling on social media to promote healthy eating. The new public health period has developed a market for healthy or well-being-related items. Many firms have emerged to give healthy food options. Social semiotic theory and multimodal critical discourse analysis ask: How do these organizations use corporate stories to make themselves seem superior to their competitors? How do they market healthy, appealing products? How does this marketing encourage healthier product choices? One healthy snack company's corporate story reveal that health discourse colonizes healthy eating for marketing and branding. These companies also claim abstract, symbolic, and commercial health. These company stories may mislead consumers who want to eat healthy into eating less healthful goods. 
MINANGKABAU TRADITIONAL THEATER IN THE FRAMEWORK OF DISCOURSE STUDIES Maryelliwati, Maryelliwati; Rahmad, Hari Adi; Charaka, Kenji Putra
Journal of Pragmatics and Discourse Research Vol 2, No 1 (2022)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v2i1.196

Abstract

Basically, a theater script is a disclosure of life through the form of language.  This study will look at how the Minangkabau traditional theater analyzed the frame of discourse studies and raised its moral message. The method is qualitative analysis with literature and field research. From the results of literature and field found that discourse that appears in theater scripts such as ceremonies, rituals, stories, or entertainment is an act of speech or events. As a cultural index, the language in the Minangkabau theater script also reveals the way of thinking and organizing the experience of its speakers which in certain fields appear in lexical items and as symbolic language culture indicates ethnic cultural identity.
Co-Authors Alex Darmawan Aminah Aminah Anggri Dwi Nata Anna Cesaria Arief Fahmi Asfira, Yuni Charaka, Kenji Putra Dianasari, Eka Lenggang Dwinitia, Suci Eri Barlian Erinda Irjawati Fadli Surahman Fadli Surahman Fitriyah, Rifkah Harizqi Azri Khairiyah, Karunia Yulinda Kurnia, Maya Dewi Maryelliwati Maryelliwati Meilina, Fitria Muhammad Farhan Muhiri Muhiri Muhiri Mujtaba, Sultan Tirta Nawi, Nuradlin Syafini Ottman, Olsen Rahmat Sanusi Rifkah Fitriyah Rival Yuhendri Rizky Kurniawan Septia, Emil surahman, fadli Tatalia, Ricci Gemarni Tiawati, Refa Lina Tiawati, Refa Lina Tisrin maulina dewi Vincent Oringo Wahyudi Rahmat Wilda Welis Zulfa Zulfa Zulfiana Dessyka Putri