Article Per Year (5 Year)
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All Journal Journal of Economic, Bussines and Accounting (COSTING) Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmiah Manajemen Kesatuan BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat ABDIMAS Jurnal Pengabdian Kepada Masyarakat Cakrawala: Jurnal Pengabdian Masyarakat Global PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Penelitian dan Pengabdian Masyarakat Abdimas Mandalika STREAMING Business Journal
Triyono Arief Wahyudi
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Green Marketing Orientation and Ambidextrous Innovation for Sustainable Competitive Advantage a Systematic Literature Review Abdullah Tasalisa; Tantri Yanuar Rahmat Syah; Triyono Arief Wahyudi; Regina Deka Sofia
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 3 (2026): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i3.944

Abstract

This study conducts a PRISMA 2020 guided Systematic Literature Review (SLR) to map the Exploitation Green Innovation (EGI) domain and consolidate evidence on definitions/operationalizations (RQ1) and antecedents-outcomes boundary conditions (RQ2). A Scopus only search 2021–2026 was restricted to English-language journal articles and reviews using a TITLE-ABS-KEY query covering core EGI terms, incremental/exploitative green innovation and ambidextrous green innovation, within a green/environmental/eco/sustainability context. The search yielded 342 records, filtering retained 296 for screening, deduplication produced 284 unique records, and full-text assessment resulted in 50 included studies for thematic synthesis. Descriptive mapping of screened records (n = 296) indicates rapid publication growth in 2021–2025, concentration in sustainability and strategy oriented outlets, and geographically skewed contributions. VOSviewer based co-occurrence author keyword analysis highlights the centrality of exploitative–exploratory discourse and ambidexterity. Thematic synthesis shows EGI is consistently framed as exploitative/incremental green innovation, yet indicator operationalizations remain heterogeneous, EGI is most often shaped by internal capabilities and external pressures/instruments and is primarily linked to green performance and, in some contexts, competitive advantage. The review provides an EGI operationalization framework and an evidence map to support measurement standardization, mechanism testing, and cross-context boundary condition research.
Strategi Pengembangan Sumber Daya Manusia Pengelola Desa Wisata Bantaragung Majalengka melalui Pelatihan dan Pendampingan Digital Ferryal Abadi; Triyono Arief Wahyudi; Ria Estiana; Ika Suhartanti Darmo; Siti Nurjanah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 4 (2026): November: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v5i4.7862

Abstract

Tourism village competitiveness increasingly depends on the ability of local managers to integrate destination potential with digital communication. Bantaragung Tourism Village in Majalengka faces a competency gap in social-media management, creative content production, audience targeting, content scheduling, and performance evaluation. This community service program aimed to strengthen the human resource capacity of tourism village managers through integrated digital training and workplace-based mentoring. The program used a Participatory Action Research approach consisting of planning, action, observation, and reflection. It was implemented on 8–9 May 2026 at Bantaragung Village Hall and involved tourism managers, tourism-awareness groups, micro and small business actors, and village youth. Activities included needs identification, smartphone photography and videography, short-video editing, Instagram Reels and TikTok production, copywriting, digital storytelling, hashtag strategy, content calendars, branding, and the use of social-media insights. Qualitative evaluation through observation, content review, monitoring, and participatory reflection showed that participants were better able to produce communicative content, apply storytelling, organize publication schedules, and understand the importance of consistent destination branding. The mentoring process also encouraged more active youth involvement in digital promotion. The program indicates that training combined with mentoring can support continuous digital competency development and greater managerial independence in tourism-village promotion.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Abdullah Tasalisa Ahmad Hidayat Sutawijaya Andi Aditya Hardinto Andi Aditya Hardinto Anjar Dwi Astono Budi Susanto Donant Alananto Iskandar Donant Alananto Iskandar Endang Ruswanti Fajar Satria Florencia Irena Lawita Hendy Tannady Hilmansyah Hilmansyah Ignatius Ario Sumbogo Ika Suhartanti Darmo Ketut Sunaryanto Maulana Malik Muhammad Menik Indrati Meria, Lista Muniroh, Muniroh Regina Deka Sofia Ria Estiana Siti Nurjanah Siti Ruhana Dara Sundring Pantja Djati Tantri Yanuar Rahmat Syah Vina Meliana Wakhyudin Wakhyudin Wakhyudin Wakhyudin