Article Per Year (5 Year)
p-Index From 2021 - 2026
4.208
P-Index
This Author published in this journals
All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Teknologi Agro Ekonomi JURNAL MANAJEMEN (EDISI ELEKTRONIK) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ekonomi, Bisnis dan Manajemen Riwayat: Educational Journal of History and Humanities Policy Brief Pertanian, Kelautan, dan Biosains Tropika Engagement: Jurnal Pengabdian Kepada Masyarakat KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis J-CEKI JURNAL SOSIAL TERAPAN (JSTR)
sayekti, ayutyas
Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
A Hydroponic Vegetable Business Development Strategy: A Case Study of CV Casa Farm sayekti, ayutyas; Putri, Deta Alifia Almi
Jurnal Manajemen Teknologi Vol. 21 No. 3 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2022.21.3.1

Abstract

Abstract. The Business Development Strategy for CV Casa Farm emerged from an analysis of the external and internal environments mapped using a SWOT matrix with a focus on weaknesses and opportunities. Several production problems, such as yellowing of vegetables, rotting roots, and the spread of disease that caused production failures and planting media waste, could be reduced to minimize costs and increase productivity to meet the demand for vegetables in the city of Bandung.  Problems were also identified with management and governance, such as overlaps in the allocation of tasks causing unfavorable work performance and decreased productivity.  Applying IoT technology could increase vegetable weight by 37.7% and reduce production failures from 12.85% to 7.14%. Based on non-financial factors, including the market, production, organization and management, human resources, and collaboration, the implementation of IoT technology was judged to be feasible. Based on a financial and partial analysis, the investment feasibility obtained NPV> 0 of Rp1,247,103,045.33, with a Net B/C value of 2.63, Gross B/C of 1.62, IRR acquisition of 31%, a payback period of four years and three months, and an increased profit of Rp27,849,345.00, the business development strategy was judged to be feasible using IoT Simon Kori technology because it met the investment criteria and brought additional benefits. In the sensitivity analysis, a 20% decrease in the product selling price was shown to have an impact on the feasibility of implementing IoT. An incremental net benefit analysis indicates that the net benefit from applying IoT technology would be Rp2,402.477,276.13.Keywords: CV Casa Farm, hydroponic vegetable, IoT technology, productivity improvement, SWOTAbstrak. Strategi Pengembangan Bisnis pada CV Casa Farm dibentuk berdasarkan analisis lingkungan eksternal dan internal yang dipetakan menggunakan matriks SWOT dengan berfokus pada kelemahan dan peluang. Terdapat beberapa permasalahan seperti sayur menguning, akar membusuk, penyebaran penyakit yang menyebabkan kegagalan produksi. Kegagalan produksi menyebabkan adanya limbah media tanam, Kegagalan dapat di minimalisir untuk memaksimalkan biaya yang dikeluarkan serta meningkatkan produktivitas perusahaan guna memenuhi permintaan sayur di Kota Bandung.  Selain itu terdapat permasalahan pada tata Kelola manajemen yang kurang baik, seperti adanya tumpeng tindih dalam pembagian tugas yang menyebabkan kerja  tidak kondusif dan produktifitas kerja  menurun . Penerapan teknologi IoT dapat meningkatkan bobot sayur 37,7% dan meminimalisir kegagalan produksi dari 12,85% menjadi 7,14%. Berdasarkan aspek non finansial yang meliputi aspek pasar, produksi, organisasi dan manajemen, SDM, serta kolaborasi, penerapan teknologi IoT ini layak untuk dijalankan. Berdasarkan analisis finansial dan parsial, kelayakan investasi diperoleh NPV>0 sebesar Rp1.247.103.045,33, dengan nilai Net B/C sebesar 2,63, Gross B/C sebesar 1,62, perolehan  IRR sebesar 31%), dengan Payback period sebesar 4 tahun 3 bulan, dan keuntungan tambahan sebesar Rp27.849.345,00, maka Strategi pengembangan bisnis dengan mengadopsi teknologi IoT Simon Kori pada CV Casa Farm layak untuk dijalankan karena memenuhi kriteria investasi dan terdapat keuntungan tambahan.Pada analisis sensitivitas, diketahui penurunan harga jual sebesar 20% berdampak pada kelayakan penerapan IoT  Pada perhitungan analisis incremental net benefit, manfaat bersih dari penerapan teknologi IoT yaitu sebesar Rp2.402.477.276,13.Kata kunci: CV Casa Farm, peningkatan produktivitas, hidroponik, SWOT, teknologi IoT
Analisis Preferensi Konsumen Produk B'Moist untuk Peningkatan Penjualan Nabila Puspa Melinda; Azzahro Housheki S; Deris Aulia Putri; Acintya Iklil Asinda; Anida Khoirunisa; Ayutyas Sayekti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6394

Abstract

Penelitian berfokus mengenai analisis pengembangan produk B’Moist yang merupakan salah satu inovasi dari perusahaan Vinterra, yang bergerak di bidang perawatan kulit. Produk B’Moist terbuat dari ekstrak daun anggur yang memberikan manfaat luar biasa bagi perawatan kulit, seperti melembapkan. Metode penelitian dilakukan dengan pendekatan studi kasus dan teknik deskriptif yang diolah dengan data multiatribut fishbein. Berdasarkan analisis tersebut, memberikan rekomendasi strategis bagi pengembangan produk B'Moist, termasuk inovasi formulasi dan peningkatan strategi pemasaran yang lebih sesuai dengan harapan konsumen. Pengembangan produk sangat penting dalam memperluas jangkauan pasar dan meningkatkan penjualan.
Analisis Pengukuran Sikap Kepercayaan dan Kepentingan Konsumen Dengan Metode Fishbein Multiatribut Terhadap Produk Gamiku (Edible Bowl) Ekstrak Cangkang Telur Natasya Khairun Nisa; Septio Catur Nugroho; Adila Hafizhah Batubara; Putri Nadira Gustina; Arifinaya Siti Afifah; Ayutyas Sayekti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7752

Abstract

The problem of environmental pollution due to plastic waste encourages innovation of environmentally friendly products. One of the innovative products is GaMiku, an edible bowl to replace disposable tableware. The study aims to analyze consumer attitudes towards GaMiku products using the multi-attribute Fishbein model to evaluate the level of importance and trust in product attributes, such as texture, taste, color, packaging, and toppings. Quantitative research was conducted in December 2024 using primary data obtained through a questionnaire survey to 41 respondents. Data analysis involved the calculation of Fishbein scores to understand consumer attitudes towards GaMiku compared to competing products, namely edible cups. The results showed that the most important attributes of GaMiku were texture and taste (1.59), while the color attribute (1.39) had the lowest score. Consumers also rated the trusted attributes on Gamiku, the highest trust score attribute was topping (1.71). Compared to edible cups, GaMiku has a higher total Fishbein score, which is (11.62) compared to (4.61). This shows that consumers prefer GaMiku. Development strategies can be focused on improving color attributes while maintaining excellence in Taste and topping attributes. These results are important for understanding consumer preferences and improving the sustainability of environmentally friendly products.
Empowering Women Farmers: Training in Organic Fertilizer Production for Sustainable Horticulture and Economic Growth Adji, Riyanto; Sayekti, Ayutyas; Khamdi, Ali
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i2.2006

Abstract

Women in Indonesia often bear the primary responsibility for household and childcare, a role inconsistent with global gender equality principles. This study focuses on a women’s farming group in the Griya Wana Karya Permai housing complex, Bubulak Village, Bogor City, who transformed public facility land into productive horticultural areas. To support their efforts, training was provided on producing liquid organic fertilizer to enhance crop productivity. The initiative also introduced hydroponic systems for cultivating vegetables like pak choy. Results showed that the women farmers successfully utilized organic waste to create both liquid and solid fertilizers, improving horticultural yields and contributing to family income. This activity not only promoted sustainable agriculture but also empowered women by providing them with new skills and economic opportunities, aligning with SDGs on gender equality, food security, and climate action
Literature Review: E-Commerce Sebagai Media Pemasaran dan Penjualan Pada Usaha Produk Madu Kurnia, Kamilia Putri; Cahyadi, Yolanika; Asqalani, M Dzikra; Sayekti, Ayutyas
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 4, No 2 (2025): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v4i2.1634

Abstract

The rapid development of digital technology and the increasing use of e-commerce in Indonesia provide great opportunities for MSMEs, including honey, to increase sales. This study aims to determine the effect of digital marketing through e-commerce (especially Shopee and Website) on MSME honey sales. The research method used is Literature Review (Narrative Literature Review), by analyzing previous journals relevant to the topic of using e-commerce for honey marketing. The results of this study show that digital marketing through e-commerce, including Shopee and Website, has a positive impact on honey sales if implemented in a structured and comprehensive manner, including branding strategies and e-WOM management. Therefore, the conclusion that can be drawn from this study indicates that the use of e-commerce is said to be effective in increasing MSME honey sales, if balanced with the right digital marketing strategy.)ABSTRAKPesatnya perkembangan teknologi digital dan meningkatnya penggunaan e-commerce di Indonesia, yang memberikan peluang besar bagi UMKM, termasuk madu, dalam meningkatkan penjualan. Kajian ini bertujuan untuk mengetahui pengaruh digital marketing melalui e-commerce (khususnya Shopee dan Situs Web) terhadap penjualan madu UMKM. Metode penelitian yang digunakan yaitu dengan Literature Review (Narrative Literature Review), dengan menganalisis jurnal-jurnal terdahulu yang relevan dengan topik penggunaan e-commerce untuk pemasaran madu. Hasil kajian ini menunjukkan bahwa digital marketing melalui e-commerce, diantaranya Shopee dan Situs Web, memberikan dampak yang positif terhadap penjualan madu jika diterapkan secara terstruktur dan komprehensif, termasuk strategi branding dan pengelolaan e-WOM. Dengan itu kesimpulan yang dapat diambil dari kajian ini, menandakan bahwa pemakaian e-commerce dikatakan efektif meningkatkan penjualan madu UMKM, apabila diimbangi dengan strategi digital marketing yang tepat.
Processing Rubber Sandal Waste into Paving Blocks in Mulyaharja Village, Bogor City Ratnawati, Beata; Prasetya, Dimas Ardi; Tunggadewi, Andini Tribuana; Budiharto, Ivone Wulandari; Sayekti, Ayutyas; Hidiya, Miesriany; Suri, Wiranda Intan; Meliana, Linda; Natalia, Adelisa; Ramadhani, Mulia Ilmi
Riwayat: Educational Journal of History and Humanities Vol 7, No 4 (2024): October, Social Issue and Education
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i4.41973

Abstract

The accumulation of non-biodegradable rubber sandal waste poses significant environmental and aesthetic challenges, with the risk of pollution. Processing rubber sandal waste is needed to reduce the potential for environmental pollution. This study aims to convert sandal waste into paving blocks in the form of community activity programs. The program begins with a needs survey and resource analysis, followed by community training in paving block production techniques using rubber sandal waste. Direct assistance is provided during the initial production phase to ensure the quality of products meets the required standards. Promotion and marketing efforts further raise public awareness of eco-friendly products, opening new business opportunities. This program fosters synergy between local communities, academia, and industry in sustainable waste management, creating new economic value and supporting environmental preservation. Periodic evaluations reveal the program's success in enhancing community awareness and skills in waste management, making it a potential model for other areas facing similar issues. The technology is versatile, applicable across various locations, including residential settings, allowing for effective waste utilization and reduced environmental pollution.
Application of Appropriate Technology in Optimizing Tilapia Hatchery in Fish Farmer Groups in Pudak Payung Village, Semarang Ratnawati, Beata; Sayekti, Ayutyas; Febrinda, Andi Early; Indriastuti, Cecilia Eny; Wicaksono, Sandy Satria
Riwayat: Educational Journal of History and Humanities Vol 7, No 4 (2024): October, Social Issue and Education
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i4.41808

Abstract

This program aims to implement appropriate technology, specifically, the Recirculating Aquaculture System (RAS), to optimize tilapia breeding in the fish farmer groups in Pudak Payung Village, Semarang. The RAS technology is applied to improve efficiency, effectiveness, and productivity in the breeding process, hoping to enhance fish seed quality and survival rate. The results show that this technology has reduced water usage, and decreased seed mortality rates. The training provided has also improved the knowledge and skills of farmers in managing the RAS system and water quality. The level of satisfaction among the served community is extremely high, although challenges related to excellent seeds, access to capital, marketing, and harvest management still pose some obstacles. In conclusion, RAS technology has great potential to improve the welfare of tilapia farmers, but further support from the government, academics, and stakeholders is needed for the sustainability and development of the program.
DEVELOPMENT STRATEGY FOR THE WARSO UNGGUL GEMILANG BUSINESS USING THE BUSINESS MODEL CANVAS Sayekti, Ayutyas; Alfionita, Selvy; Wana, Hermawan
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 5 No. 2 (2023): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v5i2.237

Abstract

Warso Unggul Gemilang is an agribusiness specializing in free- range chicken breeding in Bogor Regency, West Java. The demand for Day Old Chickens (DOC) from regions outside Java creates opportunities for Java-based businesses to supply DOC. However, as a medium-scale company, Warso Unggul Gemilang has yet to fully utilize Industry 4.0 advancements for efficiency due to underutilized technology and workforce shortages. Sales primarily depend on WhatsApp, causing inconsistent harvest targets. Recording activities also need more optimal technology. A development strategy using the Business Model Canvas and income statement analysis is required to address these issues for optimal and sustainable results. Digitization involves using Google Forms and Microsoft Excel for recording while marketing is improved through active social media engagement, using Facebook’s marketplace features, Facebook ads, company websites, and marketplaces. The benefits include improved management activities, efficiency, and effectiveness in the competitive landscape. These efforts increased the receipts and the return R/C (return cost) ratio.
Strategi Pemasaran Dengan Memanfaatkan Sosial Media Pada Perusahaan Ikifarm Hidroponik, Kabupaten Bogor: Marketing Strategy Using Social Media at Ikifarm Hydroponics Company, Bogor Regency Putri, Meiriskha Eka; Makarim, Muhammad Nauval; Ayutyas Sayekti
Jurnal Sosial Terapan Vol 1 No 1 (2023): Jurnal Sosial Terapan, Volume 1 No. 1 April 2023
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.1.1.1-11

Abstract

IkiFarm Hydropnics is a company engaged in the cultivation of hidroponik plants by producing vegetable products. There is a problem that the company produces a higher amount of production compared to the amount of product sales. Over supply has an impact on the condition of vegetables for too long on planting or past the harvest period, resulting in a decrease in the quality of vegetables, making it difficult to get consumers, which will harm the company. So there is a need for a new market so that vegetables sell well and increase revenue for the company. The purpose of this study is to formulate a marketing strategy to increase revenue at the IKIFarm Hydroponic company supported by analysis of nonfinancial aspects and financial aspects. The data used in this study are primary data and secondary data. Primary data were obtained through direct interviews with management and expert respondents. The results of the research provide an overview of IKIFarm Hydroponic's business conditions in the form of market expansion by optimizing the company's Instagram social media for consumers in Jabodetabek. Based on the financial aspect of using an income statement with the resulting profit of Rp 155,945,355 and the R/C Ratio increased to 1.48. Meanwhile, the non-financial aspect uses market and marketing aspects, production aspects, management and organizational aspects, human resources aspects, and collaboration aspects are said to be feasible. Marketing strategies implemented by utilizing digital marketing can absorb the market and have an impact on maximizing marketing, reducing the accumulation of vegetables that are not sold well and increasing revenue for the company ABSTRAK IkiFarm Hydroponik merupakan perusahaan yang bergerak pada bidang budidaya tanaman hidroponik dengan menghasilkan produk sayuran. Terdapat permasalahan bahwa perusahaan menghasilkan jumlah produksi lebih tinggi dibandingkan dengan jumlah penjualan produk. Over supply berdampak pada kondisi sayuran terlalu lama pada penanaman atau melewati masa panen maka mengakibatkan penurunan kualitas sayuran hal tersebut membuat sulitnya mendapatkan konsumen sehingga akan merugikan perusahaan. Maka perlu adanya pasar baru agar sayuran laku terjual serta meningkatkan pendapatan bagi perusahaan. Tujuan penelitian ini adalah merumuskan strategi pemasaran untuk meningkatkan pendapatan pada perusahaan IKIFarm Hidroponik dengan didukung analisis aspek nonfinansial dan aspek finansial. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Data primer diperoleh melalui wawancara langsung dengan pihak manajemen dan responden ahli. Hasil penelitan memberikan gambaran tentang kondisi bisnis IKIFarm Hidroponik berupa perluasan pasar dengan melakukan optimalisasi sosial media instagram perusahaan untuk konsumen yang berada di Jabodetabek. Berdasarkan aspek finansial menggunakan laporan laba rugi dengan keuntungan yang dihasilkan adalah Rp 155.945.355 dan R/C Ratio meningkat menjadi 1,48. Sedangkan aspek non finansial menggunakan aspek pasar dan pemasaran, aspek produksi, aspek manajemen dan organisasi, aspek sumberdaya manusia,dan aspek kolaborasi dikatakan layak. Strategi pemasaran yang diterapkan dengan memamnfaatkan digital marketing dapat menyerap pasar dan berdampak pada memaksimalkan pemasaran, mengurangi penumpukan sayuran yang tudak laku terjual serta menambah pendapatan bagi perusahaan.
Game Theory Aproach Dalam Negosiasi Usaha Agribisnis : Systematic Literature Review (SLR): Game Theory Aproach in Agribusiness Business Negotiation : Systematic Literature Review (SLR Yusalina; sayekti, ayutyas
Jurnal Sosial Terapan Vol 2 No 1 (2024): Jurnal Sosial Terapan, Volume 2 No.1 April 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.2.1.10-19

Abstract

Studi ini mengeksplorasi mengenai pendekatan Game Theory dalam negosiasi pada beberapa studi literatur. Melalui studi literatur, kami menemukan bahwa Teori Permainan telah terbukti sangat berharga dalam menguraikan dinamika dan strategi dalam situasi negosiasi dalam berbagai konteks, termasuk dalam lingkungan kompleks agribisnis. Hasil penelitian menunjukkan pentingnya Memahami interaksi strategis, membuat keputusan dan melihat kepentingan serta kerjasama dengan berdasarkan variable yang dinamis serta membuat strategi yang optimal dalam keberhasilan bernegosiasi. Dalam bernegosiasi juga terdapat Nash equilibrium membantu mengungkapkan hasil potensial dari negosiasi.Studi ini memberikan kontribusi teoritis dan praktis penting untuk literatur dalam cara bernegosiasi dan menawarkan implikasi untuk pengusaha, pembuat kebijakan dan pelaku dalam melakukan negosiasi.
Co-Authors . Dahri Acintya Iklil Asinda Adila Hafizhah Batubara Adila, Jihan Zakia Agnia Elfath, Amadea Selma Alfionita, Selvy Amaliyah, Rizqiyatul Andi Early Febrinda Andini Tribuana Tunggadewi, Andini Tribuana Anggraini Sukmawati Anida Khoirunisa Ardian, Bimo Arifinaya Siti Afifah Asinda, Acintya Iklil Asqalani, M Dzikra Azzahro Housheki S Beata Ratnawati Cahyadi, Yolanika Cristina Sitompul Deris Aulia Putri Dewi, Intani Fara Festy Welia Firhani R, Liisa Firhani, Liisa Hermawan Wana Hidiya, Miesriany Indriastuti, Cecilia Eny Ivone Wulandari Budiharto, Ivone Wulandari JARWADI BUDI HERNOWO Khamdi, Ali Kharisma Fitri Hapsari Khoirunisa, Anida Kuntari, Wien Kurnia, Kamilia Putri Lidya, Leni machmuddin, nurlela Makarim, Muhammad Nauval Marcelita, Faldiena Maulida, Maisya Salsa Meliana, Linda Melinda, Nabila Puspa Mukhamad Najib Nabila Puspa Melinda Naila Syifa Natalia, Adelisa Natasya Khairun Nisa Nisa, Natasya Khairun Novianty, Inna Nur Faizatul Luthfiah Prasetya, Dimas Ardi Putri Nadira Gustina Putri Salma, Cynthia Octavania Putri, Deris Aulia Putri, Deta Alifia Almi Putri, Deta Alifia Almi Putri, Meiriskha Eka Ramadhani, Kayla Attya Ramadhani, Mulia Ilmi Ristianingrum, Anita Riyanto Adji Rumondang, Antonya S, Azzahro Housheki Sastrawan, Uding Sebayang, Veralianta Selvy Alfionita Septio Catur Nugroho Sinaga, Antonya Rumondang Syamsa, Hassa Nur Wana , Hermawan Wana, Hermawan Wicaksono, Sandy Satria Wiranda Intan Suri Yeti Lis Purnamadewi Yusalina Yusalina