Article Per Year (5 Year)
p-Index From 2021 - 2026
4.022
P-Index
This Author published in this journals
All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Teknologi Agro Ekonomi JURNAL MANAJEMEN (EDISI ELEKTRONIK) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ekonomi, Bisnis dan Manajemen Riwayat: Educational Journal of History and Humanities Policy Brief Pertanian, Kelautan, dan Biosains Tropika Engagement: Jurnal Pengabdian Kepada Masyarakat KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis J-CEKI JURNAL SOSIAL TERAPAN (JSTR)
sayekti, ayutyas
Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
Consumer Preference Factors in Influencing the Purchase of Milk Candy in the Twinmilk Gemah Ripah Business Unit Ardian, Bimo; Agnia Elfath, Amadea Selma; Fitri Hapsari , Kharisma; Adila, Jihan Zakia; sayekti, ayutyas
Jurnal Sosial Terapan Vol 2 No 2 (2024): Jurnal Sosial Terapan, Volume 2 No.2 Desember 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.2.2.7-14

Abstract

Twinmilk, a business unit of the Gemah Ripah cooperative in Sukabumi, produces milk candy from milk supplied by its farmer members. Despite its potential, Twinmilk's sales have stagnated, particularly for its milk candy. To address this, the company conducted a consumer behavior analysis. The study aimed to analyze the decision-making process in purchasing, the factors influencing purchasing decisions, and consumer attitudes towards the attributes of Twinmilk’s milk candy. The methods used included descriptive analysis, analysis of factors influencing purchasing decisions, and consumer attitude analysis using the Fishbein multi-attribute model. The analysis revealed five key factors influencing purchasing decisions: psychographics (culture, social class, income), demographics (age, gender, lifestyle), knowledge (motivation, awareness), information sources (family, friends, promotions), and behavior (experience, attitude). The consumer attitude score of 133.64 indicates that Twinmilk’s milk candy is well-regarded, with taste being the most valued attribute. However, improvements in accessibility and promotion are essential priorities for growth.
Factors Affecting the Entrepreneurial Interest of Gemah Ripah Milk Cooperative Members in Sukabumi Sayekti, Ayutyas; Maulida, Maisya Salsa; Hernowo, Jarwadi Budi; Adji, Riyanto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.158-166

Abstract

Low milk prices, the risk of returning milk for every member who does not meet the cooperative standard and cooperative members have little business are problems that occur at KPUD Gemah Ripah milk storage cooperative. This study aims to find out the indicators that affect each variable and identify the influence of variables of entrepreneurial spirit, motivation, capital, technical guidance, and marketing on entrepreneurial interest. The methods used in this study were multiple linear regression analysis and financial analysis with a sample of 109 people. The results of this study are indicators that affect the variables of the entrepreneurial traits such as being task oriented and result-oriented. The results of the study show that entrepreneurial spirit, motivation, capital, technical guidance and marketing have a positive and significant effect on the interest in entrepreneurship in members of the Gemah Ripah Cooperative partially or simultaneously. It is necessary to encourage in the form of training so that members of the Gemah Ripah KPUD have an interest in entrepreneurship
The Impact of Foot and Mouth Disease on Cow Milk Supply Chain in Bogor Tanjung, Dahri; Ristianingrum, Anita; Dewi, Intani; Firhani, Liisa; Sayekti, Ayutyas; Lidya, Leni; Machmuddin, Nurlela; Purnamadewi, Yeti Lis; Sebayang, Veralianta; Kuntari, Wien
Agro Ekonomi Vol 36 (2025): ARTICLE IN PRESS
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Foot and Mouth Disease (FMD) outbreak in 2022 reportedly led to a significant decrease in cow milk production, resulting in major changes to supply chain. Therefore, this study aims to determine the current supply chain performance of dairy milk at Bogor Dairy Farm Cooperative (BDFC) using Supply Chain Operation Reference (SCOR) metric. A quantitative descriptive method was used, and data were collected through field observation, interviews, and Focus Group Discussions (FGDs). Furthermore, the data were analyzed using SCOR metric. The results showed that the currentsupply chain performance comprised several entities, including cow milk suppliers (152 dairy farmers),cooperative, 3 manufacturers (milk processing industries), and end consumers. The time required by BDFC to distribute cow milk to processing industries was relatively fast (around 2 hours) due to the perishable nature. The calculation of supply chain performance yielded positive results, with SCOR metric achieving perfect order-fulfillment (POF) value of 86.9% andorder fulfillment cycle time (OFCT) of 2 days.Meanwhile, the cost of goods sold (COGS) value was 42.3%, with cash-to-cash cycle time (CTCCT) of 2 days.
Operational Risk Analysis and Solution Implementation in Rizky Strawberry Agrotourism Sayekti, Ayutyas; Syamsa, Hassa Nur; Hernowo, Jarwadi Budi
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.44077

Abstract

Operational risk management is very important in maintaining the sustainability and success of the agro-tourism business. The research at Rizky Strawberry Sukabumi Agrotourism aims to identify and analyze the operational risks faced and evaluate the effectiveness of the risk management strategies implemented. The methodology uses a descriptive statistical approach and in-depth interviews to internal respondents using questionnaire guidance containing questions related to the implementation of risk management in Rizky Strawberry Agrotourism. The results of the analysis show ten types of operational risks that are grouped based on their causes: human resource risks (human resource competencies, relationships between employees, services, internal controls), system/regulatory risks (safety issues), facilities and infrastructure risks (management of tourist facilities, maintenance, public facilities, technology), environmental risks (pollution), and external risks (natural disasters). Of the ten risks, three are classified as very high, two high, two medium, and three low. The strategy is prioritized to minimize extreme and high risks to medium risk levels.
Penerapan Inovasi Augmented Reality dalam Rangka Digital Entrepreneurship pada UMKM di Kota Bandung Jawa Barat Marcelita, Faldiena; Novianty, Inna; Sinaga, Antonya Rumondang; Sayekti, Ayutyas
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2300

Abstract

Digital transformation encourages micro, small, and medium enterprises (MSMEs) to adopt innovative technologies to remain competitive in the modern business ecosystem, including the use of Augmented Reality (AR) as an interactive promotional medium. This study aims to enhance the digital entrepreneurship capacity of MSMEs in Bandung City through the implementation of AR as a technology-based immersive marketing strategy. The program was carried out through a series of training activities covering an introduction to digital entrepreneurship concepts, basic AR principles, hands-on AR content creation, publication of AR-based Android applications on the Play Store, and mentoring for AR integration into MSME marketing platforms. The methods included assessing MSME needs, conducting technical training, facilitating strategic discussions on digital marketing, and evaluating program effectiveness through pre–post test surveys. The results indicate an improvement in participants’ digital understanding and skills, reflected in an increase in evaluation scores from 12 to 13, as well as their ability to produce and implement AR content for promotional purposes. The implementation of AR proved to enhance MSMEs’ readiness to adopt digital technologies and opened opportunities for more engaging and consumer-adaptive marketing models. Overall, this study concludes that AR is a strategic tool capable of strengthening the digital transformation of MSMEs and contributes significantly to the development of a more creative, competitive, and sustainable digital entrepreneurship ecosystem.ABSTRAKTransformasi digital mendorong pelaku UMKM untuk mengadopsi teknologi inovatif agar mampu bersaing dalam ekosistem bisnis modern, termasuk pemanfaatan Augmented Reality (AR) sebagai media promosi interaktif. Penelitian ini bertujuan untuk meningkatkan kapasitas digital entrepreneurship UMKM di Kota Bandung melalui penerapan AR sebagai strategi pemasaran digital berbasis teknologi marketing imersif. Kegiatan dilakukan melalui serangkaian pelatihan yang mencakup pemahaman konsep kewirausahaan digital, pengenalan dasar-dasar AR, praktik pembuatan konten AR, hingga publikasi aplikasi AR berbasis Android ke Play Store, serta pendampingan integrasi AR dalam media pemasaran UMKM. Metode pelaksanaan meliputi pemetaan kebutuhan UMKM, pelatihan teknis, diskusi strategis pemasaran digital, dan evaluasi efektivitas program melalui survei pre–post test. Hasil menunjukkan peningkatan pemahaman dan keterampilan digital peserta, yang ditandai dengan kenaikan skor evaluasi dari 12 menjadi 13 serta kemampuan peserta menghasilkan dan menerapkan konten AR untuk kebutuhan promosi. Implementasi AR terbukti meningkatkan kesiapan UMKM dalam memanfaatkan teknologi digital serta membuka peluang model pemasaran inovatif yang lebih menarik dan adaptif terhadap perilaku konsumen. Secara keseluruhan, kegiatan ini menyimpulkan bahwa AR merupakan alat strategis yang mampu memperkuat transformasi digital UMKM dan memberikan kontribusi signifikan bagi pengembangan ekosistem kewirausahaan digital yang lebih kreatif, kompetitif, dan berkelanjutan.
Penerapan Smart Drop Box Berbasis Internet of things (IoT) untuk Pengelolaan Sampah Plastik: Studi Kasus di Kota Medan Marcelita, Faldiena; Novianty, Inna; Sayekti, Ayutyas; Rumondang, Antonya
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2262

Abstract

The issue of plastic waste management remains a major concern in the city of Medan. This highlights the importance of innovation in implementing an Internet of Things (IoT)-based Smart Drop Box, which became the objective of the community service program carried out. This technology enables users to recycle plastic waste more easily and effectively. The plastic waste sorting process, specifically for plastic bottles, begins by inserting the bottles into the device, which automatically detects them and converts them into points that can be redeemed for cash through an application. The implementation method of this community service activity consists of four stages: field observation, the development and testing of the Smart Drop Box device, and a survey of residents in the Sunggal Indah Complex, Medan City. The activity was attended by 25 residents from the complex as well as representatives from the local administrative office. The results of the community service program show that the implementation of this device increased public awareness and understanding regarding the importance of waste sorting. Survey data indicate a significant improvement in waste-sorting behavior after the activity, from a score of 3 to 4.5. This demonstrates that the use of IoT technology can encourage positive changes in plastic waste management. The implementation of the Smart Drop Box is expected to serve as a sustainable solution to address plastic waste issues while fostering environmental awareness among the community.ABSTRAKPermasalahan pengelolaan sampah plastik masih menjadi fokus utama di Kota Medan.  Hal ini menjadikan pentingnya inovasi terkait penerapan alat Smart Drop Box berbasis Internet of Things (IoT) yang menjadi tujuan kegiatan pengabdian masyarakat yang telah dilaksanakan. Teknologi ini memungkinkan pengguna untuk mendaur ulang sampah plastik dengan lebih mudah dan efektif. Proses pemilahan sampah berupa botol plastik diawali dengan memasukkan botol plastik ke dalam alat yang akan terdeteksi secara otomatis dan dikonversi menjadi poin yang dapat ditukar dengan uang tunai melalui aplikasi. Metode pelaksanaan kegiatan pengabdian masyarakat ini terdiri dari empat tahap yaitu kegiatan observasi lapangan, pembuatan dan pengujian alat Smart Drop Box, serta survei terhadap masyarakat di Kompleks Sunggal Indah, Kota Medan. Kegiatan ini diikuti oleh warga kompleks sebanyak 25 orang serta pengelola Kelurahan terkait. Hasil kegiatan pengabdian kepada masyarakat menunjukkan bahwa implementasi alat ini meningkatkan kesadaran dan pemahaman masyarakat tentang pentingnya pemilahan sampah. Data survei mengindikasikan adanya peningkatan signifikan dalam perilaku pemilahan sampah setelah kegiatan dari nilai 3 menjadi 4.5. Hal ini membuktikan bahwa penggunaan teknologi IoT dapat mendorong perubahan positif dalam pengelolaan sampah plastik. Implementasi Smart Drop Box diharapkan dapat menjadi solusi berkelanjutan dalam menghadapi permasalahan sampah plastik serta membangun kesadaran masyarakat terhadap lingkungan.
Co-Authors . Dahri Acintya Iklil Asinda Adila Hafizhah Batubara Adila, Jihan Zakia Agnia Elfath, Amadea Selma Alfionita, Selvy Amaliyah, Rizqiyatul Andi Early Febrinda Andini Tribuana Tunggadewi, Andini Tribuana Anggraini Sukmawati Anida Khoirunisa Ardian, Bimo Arifinaya Siti Afifah Asinda, Acintya Iklil Asqalani, M Dzikra Azzahro Housheki S Beata Ratnawati Cahyadi, Yolanika Cristina Sitompul Deris Aulia Putri Dewi, Intani Fara Festy Welia Firhani, Liisa Hermawan Wana Hidiya, Miesriany Indriastuti, Cecilia Eny Ivone Wulandari Budiharto, Ivone Wulandari JARWADI BUDI HERNOWO Khamdi, Ali Kharisma Fitri Hapsari Khoirunisa, Anida Kuntari, Wien Kurnia, Kamilia Putri Lidya, Leni machmuddin, nurlela Makarim, Muhammad Nauval Marcelita, Faldiena Maulida, Maisya Salsa Meliana, Linda Melinda, Nabila Puspa Mukhamad Najib Nabila Puspa Melinda Naila Syifa Natalia, Adelisa Natasya Khairun Nisa Nisa, Natasya Khairun Novianty, Inna Nur Faizatul Luthfiah Prasetya, Dimas Ardi Putri Nadira Gustina Putri Salma, Cynthia Octavania Putri, Deris Aulia Putri, Deta Alifia Almi Putri, Deta Alifia Almi Putri, Meiriskha Eka Ramadhani, Kayla Attya Ramadhani, Mulia Ilmi Ristianingrum, Anita Riyanto Adji Rumondang, Antonya S, Azzahro Housheki Sebayang, Veralianta Selvy Alfionita Septio Catur Nugroho Sinaga, Antonya Rumondang Syamsa, Hassa Nur Wana , Hermawan Wana, Hermawan Wicaksono, Sandy Satria Wiranda Intan Suri Yeti Lis Purnamadewi Yusalina Yusalina