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All Journal JURNAL RELASI STIE MANDALA JEMBER JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi International Journal of Environmental, Sustainability, and Social Science Jurnal Publikasi Ekonomi dan Akuntansi Brilliant International Journal of Management and Tourism (BIJMT) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Jurnal Multidisiplin Sahombu Jurnal Riset Manajemen International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Relasi : Jurnal Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Publikasi Ekonomi dan Akuntansi
Vildayanti, Rina Ayu
Universitas Budi Luhur Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Influence of Product Quality, Price, and Service Quality on Customer Loyalty (A Study on Consumers of Klashica Cafe in South Tangerang) Malau, Junior; Vildayanti, Rina Ayu
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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Abstract

This study examines how product quality, price, and service quality shape customer loyalty in a café setting in BSD City. Grounded in relationship marketing and service quality theory, the research applies a quantitative, cross-sectional design using a structured questionnaire administered to café patrons. Reliability and validity were confirmed prior to estimating the model with multiple regression. Results show that product quality, price fairness, and service excellence each exert positive and significant influences on loyalty. Consistent taste and presentation, transparent pricing, and responsive, empathetic interactions strengthen repeat patronage and willingness to recommend. The study contributes by integrating product, price, and service drivers into a unified loyalty framework for an urban developing market. Managerially, owners should standardize product specifications, communicate clear price policies, and train frontline staff to deliver timely, courteous, and personalized service, thereby building durable loyalty and sustaining competitive advantage in a crowded café landscape, and foster positive word-of-mouth advocacy.
The Influence of Price, Brand Image, and Service Quality on Customer Satisfaction (A Study on Consumers of PT Gemilang Cipta Abadi in South Jakarta) Sukarno, Sukarno; Vildayanti, Rina Ayu
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study investigates the influence of price, brand image, and service quality on customer satisfaction in the context of PT Gemilang Cipta Abadi located in South Jakarta. The research adopts a quantitative approach using a purposive sampling technique to capture perceptions of customers through structured questionnaires. The analysis applies multiple linear regression to evaluate the significance of each independent variable toward the dependent construct. Findings demonstrate that price, brand image, and service quality positively and significantly affect customer satisfaction both individually and collectively. The results underscore the importance of implementing competitive pricing strategies, strengthening brand equity, and enhancing service quality dimensions such as tangibles, reliability, responsiveness, assurance, and empathy. These elements are shown to be decisive in shaping customer loyalty and long-term relationships. The implications highlight the necessity for managers to align marketing strategies with customer expectations to secure sustainable competitiveness in a dynamic business environment.
The Influence of Product Assortment, Price Perception, and Service Quality on Purchase Decisions (A Study of M.G.S Collection Customers at Cipulir Market, South Jakarta) Marlina, Alia; Vildayanti, Rina Ayu
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study examines how product assortment, price perception, and service quality shape purchase decisions in an apparel retail context. Using a survey of store customers, we test a conceptual model grounded in consumer value and service quality theory. Measurement reliability and validity were assessed, and assumptions for regression analysis were satisfied. The findings indicate that a broader and more coherent assortment enhances perceived choice and increases the likelihood of purchasing. Positive price perception, reflected in fairness and value, strengthens purchase intentions. Service quality, especially responsiveness and assurance, exerts a direct effect on decisions while also amplifying the roles of assortment and price. The integrated model explains a substantial share of decision variance and offers practical guidance: align assortment breadth with target segments, communicate transparent pricing, and standardize service routines. The study contributes contextual evidence from a traditional market setting and recommends future work on loyalty outcomes and digital touchpoints journeys.
The Influence of Price, Promotion, and Service Quality on Purchase Decisions (A Study on Consumers of Viar Mitraindo Dealer in Ciledug, Tangerang City) Supriatin, Ai Iis; Vildayanti, Rina Ayu
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study aims to examine the influence of price, promotion, and service quality on consumer purchase decisions at Viar Mitraindo Dealer Ciledug. The research adopts a quantitative approach with data collected through structured questionnaires distributed to respondents who have made purchasing decisions at the dealer. Data analysis was conducted using statistical techniques to evaluate both partial and simultaneous effects of the independent variables on the dependent variable. The findings reveal that price and service quality significantly influence purchase decisions, while promotion does not demonstrate a strong individual effect. However, when considered together, all three variables collectively contribute to shaping consumer choices. These results highlight the importance of maintaining competitive pricing and ensuring service excellence as key strategies for enhancing customer decision making. The study provides managerial implications for strengthening marketing strategies in the highly competitive automotive sector.
Pengaruh Variasi Produk, Brand Image dan Co-Branding terhadap Keputusan Pembelian Produk Miniso: (Studi pada Konsumen Miniso Central Park di Jakarta Barat) Sarah Pirmauli Sinaga; Rina Ayu Vildayanti
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2758

Abstract

This study aims to examine the influence of Product Variation, Brand Image, and Co-Branding on Purchase Decisions among Miniso Central Park consumers in West Jakarta. The research was conducted using a quantitative approach with 100 respondents selected through non-probability sampling with an accidental sampling technique. Data were collected using questionnaires based on a Likert scale and analyzed using SPSS version 25 with multiple linear regression. The findings show that Product Variation does not significantly influence purchase decisions, indicating that the wide variety of Miniso products alone is not the primary factor driving consumer choices. In contrast, Brand Image demonstrates a strong and significant influence, highlighting that consumers’ trust and perception of Miniso’s brand identity play an important role in their purchasing behavior. Furthermore, Co-Branding also significantly affects purchase decisions, as collaborations with other well-known brands or icons enhance the appeal and perceived value of Miniso products. The combined effect of Brand Image and Co-Branding creates stronger consumer engagement, although Product Variation alone remains insufficient in driving decisions. This study contributes to the understanding of retail marketing strategies, particularly in the context of lifestyle-oriented retail businesses. It suggests that building a strong brand image and leveraging effective co-branding partnerships are more impactful than merely expanding product variety. The implications of this research can assist retail companies in optimizing their marketing mix strategies to strengthen competitiveness in Indonesia’s rapidly growing retail sector.
Pengaruh Kualitas Produk, Brand Image dan Brand Awareness terhadap Keputusan Pembelian Sepatu Dr. Martens (Studi pada Konsumen Sepatu Dr. Martens di Jakarta) Muhamad Reza Adhiwira; Rina Ayu Vildayanti
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2761

Abstract

The footwear industry has experienced significant growth, particularly in the fashion segment, where shoes are no longer considered solely as functional items but also as lifestyle products that reflect personal identity and social expression. Among various global brands, Dr. Martens has become one of the premium footwear products with a distinctive image and loyal consumer base. This study aims to examine the influence of Product Quality, Brand Image, and Brand Awareness on Purchasing Decisions of Dr. Martens shoes in Jakarta. The research employed a quantitative method with non-probability sampling, using the accidental sampling technique. The population consisted of consumers who had purchased Dr. Martens shoes, and a total of 100 respondents were collected through questionnaires distributed among university students. The instrument used was a Likert scale questionnaire, and the data were analyzed using multiple linear regression with SPSS version 22. The findings show that Product Quality and Brand Awareness have a positive and significant influence on Purchasing Decisions, while Brand Image does not show a significant effect. These results indicate that consumers are more influenced by tangible product attributes and the level of brand recognition than by brand perception alone. This highlights the importance for premium footwear companies to maintain consistent product quality and strengthen brand awareness strategies, especially through digital marketing channels, to influence purchase behavior. The study contributes to the literature on consumer behavior and provides practical insights for fashion industry players to formulate effective marketing strategies in a competitive market.
The Influence of Trust, Security and Service Quality on Purchasing Decisions: (Study on Zalora Indonesia Online Shop Application Consumers in Tangerang) Rina Ayu Vildayanti; Imanuel Rahul
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1704

Abstract

The purpose of this study aims to determine the effect of Trust, Security, and Quality of service on consumer Purchasing Decisions in Application online shop Zalora Indonesia in Tangerang. This type of research is quantitative methode. The sample used was 100 respondens with a sampling methode using non-probability sampling with accindetal technique. The data collection technique was through a questionnaire with a likert scale which had been processed using SPSS sofware version 26. The result of this study indicate that the sequrity and quality of service variables each have a significant effect on purchasing decision, while the trust variable has no significant effect on purchasing decisions
The Influence of Promotion, Price and Brand Image on Purchasing Decisions: Study of Homedoki Furniture Store Consumers in Tangerang Osi Ayudia; Rina Ayu Vildayanti
Brilliant International Journal Of Management And Tourism Vol. 3 No. 3 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2156

Abstract

The purpose of this research is to determine the influence of promotion, price and brand image on purchasing decisions for the Homedoki Furniture Store in Tangerang. This research uses a Non Probability Sampling technique using a saturated sample method. The population in this study was 35 respondents. This research was carried out using the multiple linear regression method assisted by the SPSS version 25 program and Microsoft Excel 2013. The results of the research used the Multiple Linear Regression Analysis Method Y = 1.166 + 0.474 (X1) + - 0.152 (X2) + 0.656 (X3) + € , so it can be concluded that Promotion has a significant effect on Purchasing Decisions, Price has no effect on Purchasing Decisions, and Brand Image has a significant effect on Purchasing Decisions.
PEMBERDAYAAN PEREKONOMIAN UNTUK MEMBANGUN INOVASI MASYARAKAT YANG KREATIF PADA MASA PANDEMI COVID 19 DENGAN PELATIHAN PEMBUATAN KESET DI DESA PONDOK JAGUNG TIMUR Agus Sriyanto; Yugi setyarko; Elizabeth; Rina Ayu Vildayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.673

Abstract

The problem faced by housewives in Pondok Jagung Timur Village, North Serpong, South Tangerang is that they do not understand how the handicraft business produced can meet the needs and desires of consumers and can be sold and reach the hands of consumers and is widely liked and known by consumers. Due to this lack of understanding and knowledge, people lose business opportunities, especially housewives. Community service programs in the form of training on mat making to build creative community innovations during the COVID-19 pandemic. to improve the social welfare of its members and provide benefits to the surrounding community, especially in developing countries such as Indonesia.
Membangun Generasi Anti Korupsi: Penyuluhan Awal untuk Peserta Didik Yayasan Al Azka Kamila Tangerang Selatan, Banten Agus Sriyanto; Said; Muhamad Jusmansyah; Yuni Kasmawati; Yugi Setyarko; Rina Ayu Vildayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1635

Abstract

Korupsi merupakan hal yang tidak asing lagi bagi peserta didik. Dampaknya yang sangat masif membutuhkan sistem yang baik untuk dapat melakukan pencegahan terhadapnya. Salah satu yang dapat dilakukan adalah melakukan penyuluhan mengenai bahaya korupsi sejak dini. Siswa khususnya peserta didik di Yayasan Al Azka Kamila Indonesia Kavling Bermis Blok B3 No 132, RT.07/RW.04, Cisauk, Kec. Cisauk, Tangerang, Banten 15341, diharapkan masih memiliki kesempatan untuk dapat membentuk karakter yang anti akan korupsi. Oleh karena itu, Disini kami sebagai Dosen Universitas Budi Luhur memberikan sedikit edukasi kepada siswa didik program penyuluhan mengenai anti korupsi perlu dilakukan dengan tujuan memberi pendidikan mengenai korupsi dan bahayanya, serta mencegah terjadinya korupsi sejak dini. Materi yang disampaikan dengan berbagai metode menyebabkan peserta yang masih peserta didik mudah dan gembira dalam menerima materi.
Co-Authors Adawiyah, Robiyatul Agus Sriyanto Agus Sriyanto Agus Sriyanto Ahmad, Ahmad Alief Farhan Fadillah Ana Yanovi Ananda Sabil Hussein Andayani, Lies Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Azza Fadia Humayroh Bongsoikrama, Justin Budi Handrianto Dandi Maulana Bajuri Della Adelia Siregar Dendi Zainuddin Hamidi Elizabeth Elizabeth Erina Sovania Fauzi Alfi Yassin Hidayat, Ravindra Safitra Idris Idris Imanuel Rahul Intan Fitri Dwi Hardono Joko Sutrisno Kartini, Tri Mulyani LESTARI, Khofifa Dwi M. Sukarno Malau, Junior Marini . Marlina, Alia Melania Afra Muhamad Jusmansyah Muhamad Jusmansyah Muhamad Reza Adhiwira Naomi Diandra O. Butarbutar Nathasya Kusuma Wardani Noermijati Novia Rahma Utami Osi Ayudia Puji Astuti Rafli Khairullah Reynaldi Syahputra Ria Atmaja, Dodi Said SAID Said Said, Said Sarah Pirmauli Sinaga Shakiara Fadhilah Putri Siti Aisjah Sriyanto, Agus Suparmoko, Yuphi Handoko Supriatin, Ai Iis Syah, Muhammad Jusman Teja Endra Eng Tju Wahyu Nugroho Wijaya, Andreas Yugi Setyarko Yugi Setyarko Yugi Setyarko Yuni Kasmawati Yuni Kasmawati