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All Journal JURNAL RELASI STIE MANDALA JEMBER JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi International Journal of Environmental, Sustainability, and Social Science Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Jurnal Multidisiplin Sahombu Jurnal Riset Manajemen International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Relasi : Jurnal Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Publikasi Ekonomi dan Akuntansi
Vildayanti, Rina Ayu
Universitas Budi Luhur Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Faktor Biaya, Faktor Pelayanan Dan Efektifitas Operasional Terhadap Performa Manajemen Logistik Perusahaan Rina Ayu Vildayanti; Ravindra Safitra Hidayat; Muhamad Jusmansyah; Yugi Setyarko; Agus Sriyanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2286

Abstract

Successful companies will always practice logistics, supply chain and inventory management in order to reduce costs and provide services and operational effectiveness. Logistics in the current state of business coordinates and integrates all physical and non-physical movements and unites them with the organization, as well as information aspects. This study aims to analyze the impact of corporate logistics management which includes transportation, warehousing, packaging, inventory and information management to improve efficiency and effectiveness. Reducing the cost of each logistics activity will affect the total cost burden and improve company performance. This article will determine and define what logistics activities are key to the success of the company. Empirical research is based on articles that have been adapted and abstracted and become hypotheses that are generally understood after validation and proven by the results of the findings in these articles. Adequate inventory, storage, warehousing, transportation and information management are the main keys that logistics managers should practice to reduce the overall cost of the company. These findings include the affirmation of the need for logistics managers to optimally manage all logistics activities in order to achieve cost reduction, service improvement and operational effectiveness.
Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek terhadap Keputusan Pembelian Nathasya Kusuma Wardani; Rina Ayu Vildayanti
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 4 No. 1 (2026): Februari : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v4i1.2483

Abstract

This study aims to determine the influence of Product Quality, Price Perception, and Brand Image on Purchase Decisions in Shopee application users in South Jakarta. The population in this study is Shopee application users in South Jakarta who have made purchases in the last six months. The research sample was determined using the Non Probability Sampling method with the Lemeshow formula and obtained as many as 96 respondents who were considered to represent the characteristics of the population. Data was collected through a questionnaire with a Likert scale distributed through Google Form, then processed using Microsoft Excel 365 and SPSS software version 29 for descriptive analysis and hypothesis testing. The analysis techniques used included validity tests, reliability, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. The results showed that Product Quality, Price Perception, and Brand Image had a significant effect on Purchase Decisions in Shopee application users, both partially and simultaneously, which indicates the importance of marketing strategies based on product and brand values in improving consumer purchase decisions.
Pengaruh Harga, Promosi Dan Event Marketing Terhadap Keputusan Pembelian : Studi pada Konsumen Erigo di Jakarta Barat Salsabillah, Avifah; Vildayanti, Rina Ayu
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6847

Abstract

This study aims to analyze the influence of price, promotion, and event marketing on consumer purchasing decisions for Erigo products in West Jakarta. In the increasingly competitive fashion industry, companies are required to design effective marketing strategies to attract consumer interest and improve purchasing decisions. This research employed a quantitative approach using a survey method. The research sample consisted of 100 respondents who were consumers of Erigo products in the West Jakarta area. The sampling technique used was non-probability sampling with an accidental sampling method. Data collection was carried out through questionnaires distributed to respondents using a Likert scale to measure their perceptions of the research variables. The collected data were then processed and analyzed using SPSS version 26 through descriptive statistical analysis and hypothesis testing. The results of the study indicate that price, promotion, and event marketing have a significant influence on consumer purchasing decisions. These findings suggest that appropriate pricing strategies, effective promotional activities, and attractive event marketing programs can increase consumer interest and influence purchasing decisions for Erigo products. This study is expected to provide valuable insights for companies in developing more effective marketing strategies to enhance competitiveness and strengthen brand positioning in the market.
Pengaruh Persepsi Harga, Promosi dan Brand Image Terhadap Keputusan Pembelian : Studi pada Konsumen Sepatu Converse di Jakarta Barat Tazkiyah, Umi; Vildayanti, Rina Ayu
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6848

Abstract

This study aims to analyze the influence of price perception, promotion, and brand image on purchasing decisions for Converse shoes in West Jakarta. In the increasingly competitive fashion industry, companies are required to understand the factors that influence consumer behavior in making purchasing decisions. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 respondents who were consumers of Converse shoes in the West Jakarta area. The sampling technique used was non-probability sampling with an accidental sampling approach. The research instrument used a Likert scale to measure respondents' perceptions of price perception, promotion, brand image, and purchasing decisions. The collected data were analyzed using SPSS version 26 through descriptive statistical analysis and hypothesis testing. The results indicate that price perception, promotion, and brand image have a significant influence on purchasing decisions for Converse shoes in West Jakarta, both partially and simultaneously. These findings suggest that appropriate price perceptions, effective promotional strategies, and a strong brand image can increase consumer interest and purchasing decisions. Therefore, companies should strategically consider these factors in designing marketing strategies to enhance competitiveness and strengthen consumer loyalty.
Pengaruh Brand Ambassador, Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian : (Studi Pada Pengguna Aplikasi Shopee di Kota Tangerang) Wahyu Nugroho; Rina Ayu Vildayanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5058

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Brand Ambassador, Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian. Sampel dalam penelitian ini adalah 100 responden aplikasi online shop Shopee, di Kota Tangerang, metode yang digunakan Non Probability Sampling dengan teknik Accidental Technique. Pengumpulan data dengan cara menyebarkan kuesioner. Instrumen penelitian yang diberikan kemudian diolah menggunakan Software SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel brand ambassador (X1) dan citra merek (X2) berpengaruh signifikan terhadap keputusan pembelian (Y), sedangkan persepsi harga (X3) tidak berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian: Studi pada Konsumen Produk Le Minerale di Kota Tangerang Rafli Khairullah; Rina Ayu Vildayanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5082

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Citra Merek, Presepsi Harga, terhadap Kualitas Produk. Sampel pada penelitian ini adalah 100 pelanggan Produk Le Minerale, di Kota Tangerang. Metode pengambilan sampel yang digunakan Non Probability Sampling dengan teknik Accidental Technique. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner. Instrumen penelitian berbentuk kuesioner dengan skala Likert. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Hasil jawaban responden diolah mengguankan Software SPSS 26. Hasil penelitian menunjukan bahwa variabel Citra Merek, Persepsi Harga dan Kualitas Produk terdapat pengaruh signifikan terhadap Keputusan Pembelian.
Pengaruh Brand Image, Kualitas Produk dan Persepsi Harga Terhadap Loyalitas Konsumen: Studi pada Konsumen Produk Zara Pondok Indah Mall 2 di Jakarta Selatan Dandi Maulana Bajuri; Rina Ayu Vildayanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5118

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Brand Image, Kualitas Produk dan Persepsi Harga terhadap Loyalitas Konsumen. Sampel dalam penelitian ini adalah 100 konsumen Produk Zara Pondok Indah Mall 2, di Jakarta Selatan, metode yang digunakan Non Probability Sampling dengan teknik Accidental Technique. Pengumpulan data dengan cara menyebarkan kuesioner. Instrumen penelitian berbentuk kuesioner dengan Skala Likert. Hasil jawaban responden atas kuesioner yang diberikan kemudian diolah menggunakan Software SPSS Versi 26. Hasil penelitian menunjukkan bahwa variabel brand image, kualitas produk dan persepsi harga terdapat pengaruh signifikan terhadap loyalitas konsumen.
Pengaruh Co-Branding, Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Pelanggan Cafe Minuman Haus di Tangerang Selatan Shakiara Fadhilah Putri; Rina Ayu Vildayanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5119

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Co-branding terhadap Keputusan Pembelian Pelanggan pada Cafe Minuman Haus di Tangerang Selatan, untuk mengetahui pengaruh Kualitas Produk terhadap Keputusan Pembelian Pelanggan pada Cafe Minuman Haus di Tangerang Selatan, untuk mengetahui pengaruh Harga terhadap Keputusan Pembelian Pelanggan pada Cafe Minuman Haus di Tangerang Selatan, untuk mengetahui pengaruh Co-Branding, Kualitas Produk dan Harga secara simultan terhadap Keputusan Pembelian Pelanggan pada Cafe Minuman Haus di Tangerang Selatan. Sampel pada penelitian ini adalah 100 pelanggan cafe minuman haus, di Tangerang Selatan. Metode pengambilan sampel yang digunakan Non Probability Sampling dengan teknik Accidental Technique. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner. Instrumen penelitian berbentuk kuesioner dengan skala Likert. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Hasil jawaban responden diolah menggunakan Software SPSS 26. Hasil penelitian menunjukkan bahwa Co-branding tidak berpengaruh terhadap Keputusan Pembelian pelanggan pada Cafe Minuman Haus di Tangerang Selatan, Kualitas Produk berpengaruh terhadap Keputusan Pembelian pelanggan pada Cafe Minuman Haus di Tangerang Selatan, Haga berpengaruh terhadap Keputusan Pembelian pelanggan pada Cafe Minuman Haus di Tangerang Selatan, Co-branding, Kualitas Produk dan Harga secara simultan berpengaruh terhadap Keputusan Pembelian pelanggan pada Cafe Minuman Haus di Tangerang Selatan.
Pengaruh Brand Image, Variasi Produk Dan Online Customer Review Terhadap Keputusan Pembelian Pelanggan Kopi Kenangan Sektor 7 Bintaro di Tangerang Selatan Naomi Diandra O. Butarbutar; Rina Ayu Vildayanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5120

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari Brand Image, Variasi Produk dan Online Customer Review terhadap Keputusan Pembelian (Studi pada Pelanggan Kopi Kenangan Sektor 7 Bintaro di Tangerang Selatan). Sample yang digunakan sebanyak 100 responden yang pernah membeli Kopi Kenangan dengan menggunakan metode penelitian kuantitatif antara variabel penelitian melalui pengujian hipotesis. Variabel dalam penelitian ini terdiri dari variabel dependen yaitu keputusan pembelian, dan variabel independen yaitu Brand Image, variasi produk, dan Online Customer Review. Pengujian data dan hasil diolah menggunakan alat analisis Statistical Program for Sosial Science (SPSS). Hasil penelitian menunjukan bahwa Brand Image tidak berpengaruh terhadap Keputusan Pembelian, Variasi Produk berpengaruh terhadap Keputusan Pembelian, dan Online Customer Review berpengaruh terhadap Keputusan Pembelian. Brand Image, variasi produk, dan Online Customer Review secara simultan berpengaruh terhadap keputusan pembelian.
Pengaruh Kualitas Layanan, Word of Mouth dan Kepercayaan Terhadap Kepuasan Pelanggan Cleaning With O di Jakarta Utara Della Adelia Siregar; Rina Ayu Vildayanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5121

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Kualitas Layanan, Word Of Mouth dan Kepercayaan terhadap Kepuasan Pelanggan. Sampel dalam penelitian ini adalah 100 pelanggan Cleaning With O, di Jakarta Utara, metode yang digunakan Non Probability Sampling dengan teknik Accidental Technique. Pengumpulan data dengan cara menyebarkan kuesioner. Instrumen penelitian berbentuk kuesioner dengan Skala Likert. Hasil jawaban responden atas kuesioner yang diberikan kemudian diolah menggunakan Software SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel Kualitas Layanan, Word of Mouth dan Kepercayaan berpengaruh signifikan terhadap Kepuasan Pelanggan.
Co-Authors Adawiyah, Robiyatul Agus Sriyanto Agus Sriyanto Agus Sriyanto Ahmad, Ahmad Alief Farhan Fadillah Ana Yanovi Ananda Sabil Hussein Andayani, Lies Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Azza Fadia Humayroh Bongsoikrama, Justin Budi Handrianto Dandi Maulana Bajuri Della Adelia Siregar Dendi Zainuddin Hamidi Elizabeth Elizabeth Erina Sovania Fauzi Alfi Yassin Hidayat, Ravindra Safitra Idris Idris Imanuel Rahul Intan Fitri Dwi Hardono Joko Sutrisno Kartini, Tri Mulyani LESTARI, Khofifa Dwi M. Sukarno Malau, Junior Marini . Marlina, Alia Melania Afra Muhamad Jusmansyah Muhamad Jusmansyah Muhamad Reza Adhiwira Naomi Diandra O. Butarbutar Nathasya Kusuma Wardani Noermijati Novia Rahma Utami Osi Ayudia Puji Astuti Rafli Khairullah Reynaldi Syahputra Ria Atmaja, Dodi Said SAID Said Said, Said Salsabillah, Avifah Sarah Pirmauli Sinaga Shakiara Fadhilah Putri Siti Aisjah Suparmoko, Yuphi Handoko Supriatin, Ai Iis Syah, Muhammad Jusman Tazkiyah, Umi Teja Endra Eng Tju Wahyu Nugroho Wijaya, Andreas Yugi Setyarko Yugi Setyarko Yugi Setyarko Yuni Kasmawati Yuni Kasmawati