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All Journal JURNAL RELASI STIE MANDALA JEMBER JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi International Journal of Environmental, Sustainability, and Social Science Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Brilliant International Journal of Management and Tourism (BIJMT) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Jurnal Multidisiplin Sahombu Jurnal Riset Manajemen International Journal of Management Research and Economics Relasi : Jurnal Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism
Vildayanti, Rina Ayu
Universitas Budi Luhur Jakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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The Influence of Trust, Security and Service Quality on Purchasing Decisions: (Study on Zalora Indonesia Online Shop Application Consumers in Tangerang) Rina Ayu Vildayanti; Imanuel Rahul
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1704

Abstract

The purpose of this study aims to determine the effect of Trust, Security, and Quality of service on consumer Purchasing Decisions in Application online shop Zalora Indonesia in Tangerang. This type of research is quantitative methode. The sample used was 100 respondens with a sampling methode using non-probability sampling with accindetal technique. The data collection technique was through a questionnaire with a likert scale which had been processed using SPSS sofware version 26. The result of this study indicate that the sequrity and quality of service variables each have a significant effect on purchasing decision, while the trust variable has no significant effect on purchasing decisions
The Influence of Promotion, Price and Brand Image on Purchasing Decisions: Study of Homedoki Furniture Store Consumers in Tangerang Osi Ayudia; Rina Ayu Vildayanti
Brilliant International Journal Of Management And Tourism Vol. 3 No. 3 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2156

Abstract

The purpose of this research is to determine the influence of promotion, price and brand image on purchasing decisions for the Homedoki Furniture Store in Tangerang. This research uses a Non Probability Sampling technique using a saturated sample method. The population in this study was 35 respondents. This research was carried out using the multiple linear regression method assisted by the SPSS version 25 program and Microsoft Excel 2013. The results of the research used the Multiple Linear Regression Analysis Method Y = 1.166 + 0.474 (X1) + - 0.152 (X2) + 0.656 (X3) + € , so it can be concluded that Promotion has a significant effect on Purchasing Decisions, Price has no effect on Purchasing Decisions, and Brand Image has a significant effect on Purchasing Decisions.
Co-Authors Adawiyah, Robiyatul Agus Sriyanto Agus Sriyanto Agus Sriyanto Ahmad, Ahmad Alief Farhan Fadillah Ana Yanovi Ananda Sabil Hussein Andayani, Lies Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Azza Fadia Humayroh Bongsoikrama, Justin Budi Handrianto Dandi Maulana Bajuri Della Adelia Siregar Dendi Zainuddin Hamidi Elizabeth Erina Sovania Fauzi Alfi Yassin Hidayat, Ravindra Safitra Idris Idris Imanuel Rahul Intan Fitri Dwi Hardono Joko Sutrisno Kartini, Tri Mulyani LESTARI, Khofifa Dwi M. Sukarno Malau, Junior Marini . Marlina, Alia Melania Afra Muhamad Jusmansyah Muhamad Reza Adhiwira Naomi Diandra O. Butarbutar Noermijati Novia Rahma Utami Osi Ayudia Puji Astuti Rafli Khairullah Reynaldi Syahputra Ria Atmaja, Dodi SAID Said Said, Said Sarah Pirmauli Sinaga Shakiara Fadhilah Putri Siti Aisjah Sriyanto, Agus Suparmoko, Yuphi Handoko Supriatin, Ai Iis Syah, Muhammad Jusman Tju, Teja Endra Eng Wahyu Nugroho Wijaya, Andreas Yugi Setyarko Yugi Setyarko Yugi Setyarko Yuni Kasmawati