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All Journal JURNAL RELASI STIE MANDALA JEMBER JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi International Journal of Environmental, Sustainability, and Social Science Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Brilliant International Journal of Management and Tourism (BIJMT) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Jurnal Multidisiplin Sahombu Jurnal Riset Manajemen International Journal of Management Research and Economics Relasi : Jurnal Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism
Vildayanti, Rina Ayu
Universitas Budi Luhur Jakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Transformasi Digital: Pelatihan E-Commerce untuk Meningkatkan Wirausaha di Villa Mutiara Serpong Agus Sriyanto; Yugi Setyarko; Teja Endra Eng Tju; Rina Ayu Vildayanti; Astrid Dita Meirina Hakim; Aris Wahyu Kuncoro
Jurnal Nusantara Berbakti Vol. 2 No. 2 (2024): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i2.360

Abstract

The Villa Mutiara Serpong Pondok Jagung Complex is a dynamic environment with various social activities involving all community groups. This Community Service Activity (PKM) aims to improve the entrepreneurial spirit of citizens through e-commerce training. The methods used include identifying needs, planning and implementing training programs, and evaluating results. The training carried out covers the basic principles of e-commerce, the implementation process, utilization of the marketplace, and use of social media for product promotion. The results show an increase in citizens' understanding and skills in e-commerce, which has the potential to improve local business development and community welfare.
The Influence of Promotion, Price and Brand Image on Purchasing Decisions Osi Ayudia; Rina Ayu Vildayanti
Brilliant International Journal Of Management And Tourism Vol 3 No 3 (2023): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2156

Abstract

The purpose of this research is to determine the influence of promotion, price and brand image on purchasing decisions for the Homedoki Furniture Store in Tangerang. This research uses a Non Probability Sampling technique using a saturated sample method. The population in this study was 35 respondents. This research was carried out using the multiple linear regression method assisted by the SPSS version 25 program and Microsoft Excel 2013. The results of the research used the Multiple Linear Regression Analysis Method Y = 1.166 + 0.474 (X1) + - 0.152 (X2) + 0.656 (X3) + € , so it can be concluded that Promotion has a significant effect on Purchasing Decisions, Price has no effect on Purchasing Decisions, and Brand Image has a significant effect on Purchasing Decisions.
PEMBERDAYAAN PEREKONOMIAN UNTUK MEMBANGUN INOVASI MASYARAKAT YANG KREATIF PADA MASA PANDEMI COVID 19 DENGAN PELATIHAN PEMBUATAN KESET DI DESA PONDOK JAGUNG TIMUR Agus Sriyanto; Yugi setyarko; Elizabeth; Rina Ayu Vildayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.673

Abstract

The problem faced by housewives in Pondok Jagung Timur Village, North Serpong, South Tangerang is that they do not understand how the handicraft business produced can meet the needs and desires of consumers and can be sold and reach the hands of consumers and is widely liked and known by consumers. Due to this lack of understanding and knowledge, people lose business opportunities, especially housewives. Community service programs in the form of training on mat making to build creative community innovations during the COVID-19 pandemic. to improve the social welfare of its members and provide benefits to the surrounding community, especially in developing countries such as Indonesia.
Membangun Generasi Anti Korupsi: Penyuluhan Awal untuk Peserta Didik Yayasan Al Azka Kamila Tangerang Selatan, Banten Agus Sriyanto; Said; Muhamad Jusmansyah; Yuni Kasmawati; Yugi Setyarko; Rina Ayu Vildayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1635

Abstract

Korupsi merupakan hal yang tidak asing lagi bagi peserta didik. Dampaknya yang sangat masif membutuhkan sistem yang baik untuk dapat melakukan pencegahan terhadapnya. Salah satu yang dapat dilakukan adalah melakukan penyuluhan mengenai bahaya korupsi sejak dini. Siswa khususnya peserta didik di Yayasan Al Azka Kamila Indonesia Kavling Bermis Blok B3 No 132, RT.07/RW.04, Cisauk, Kec. Cisauk, Tangerang, Banten 15341, diharapkan masih memiliki kesempatan untuk dapat membentuk karakter yang anti akan korupsi. Oleh karena itu, Disini kami sebagai Dosen Universitas Budi Luhur memberikan sedikit edukasi kepada siswa didik program penyuluhan mengenai anti korupsi perlu dilakukan dengan tujuan memberi pendidikan mengenai korupsi dan bahayanya, serta mencegah terjadinya korupsi sejak dini. Materi yang disampaikan dengan berbagai metode menyebabkan peserta yang masih peserta didik mudah dan gembira dalam menerima materi.
Pelatihan Packaging (Pengemasan) Sebagai Upaya Meningkatkan Daya Jual Produk UMKM di Lingkungan Kelurahan Pondok Jagung Timur, Serpong Utara, Kota Tangerang Selatan, Banten Yugi Setyarko; Rina Ayu Vildayanti; Agus Sriyanto
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2354

Abstract

It is felt that community service activities (PKM) in the form of Packaging Training can increase the knowledge and abilities of local residents. So far, many products in Pondok Jagung Timur Subdistrict are not yet known to many people because they do not yet have a brand/label in the form of a business name or product. others who are informative and can promote SME products in Pondok Jagung Timur Village. Good packaging can provide information from the producer to consumers regarding the business and product quality. The lack of knowledge and information of entrepreneurs regarding the matters mentioned above causes SME products in Pondok Jagung Timur Subdistrict to suffer. It is hoped that correct Packaging training will have an impact on optimal results in order to increase income as well as improve the economy of residents through Packaging which is quite significant for small-scale home economic communities. It is hoped that this PKM activity will be able to improve the welfare of the community through packaging in particular and the surrounding community in general so that the positive impact can be felt sustainably.
Pengaruh Citra Merek, Persepsi Harga Dan Lokasi Terhadap Keputusan Menginap Kembali (Studi Pada Konsumen Hotel Kriyad Arra Amandaru Cepu, Jawa Tengah) Handrianto, Budi; Vildayanti, Rina Ayu; Noermijati; Aisjah, Siti; Ananda Sabil Hussein
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4175

Abstract

The purpose of this study was to determine the effect of brand image, perceived price, and location on the decision to stay again. The sample in this study was 96 consumers from the Kyriad Arra Amandaru Cepu Hotel, Central Java, calculated using the Slovin Formula, with the method used being non-probability sampling by distributing questionnaires using the simple random sampling technique. The research instrument is a questionnaire with a Likert scale. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 25. The researchers found that the brand image variable partially affected the purchase decision variable, and the price perception and location variables had an effect on the decision variable to stay again.
P PENGARUH PROMOSI, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE: Promosi mempengaruhi keputusan pembelian, Persepsi Harga mempengaruhi keputusan pembelian, Kepercayaan mempengaruhi keputusan pembelian Rina Ayu Vildayanti; ADAWIYAH, ROBIYATUL
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.4967

Abstract

The purpose of this study is to determine the influence of Promotion, Price Perception and Trust on Purchasing Decisions. This research is a quantitative research by distributing questionnaires to 100 respondents from students of the Faculty of Economics and Business, Budi Luhur University Jakarta, calculated using the accidental sampling method. The research instrument is in the form of a questionnaire with Likert Scale. The results of respondents' answers to the questionnaire given were then processed using SPSS Software version 21. The results showed that promotion, price recession and trust variables had a significant influence on purchasing decisions.
Impulse Buying in Minimarket Retail Consumers: Is it Influenced by Price Discount and Hedonic Shopping Value Mediated by Positive Emotion SRIYANTO, Agus; VILDAYANTI, Rina Ayu; LESTARI, Khofifa Dwi
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1192

Abstract

The phenomenon of impulse buying has become an important subject in the study of consumer behavior. With increasing competition in the retail market, a better understanding of the factors that influence impulse buying is essential for retailers to design effective marketing strategies. This issue is important because it provides deeper insight into consumer behavior and offers guidance for retailers in developing more effective marketing approaches. This study aims to identify and analyze the effect of price discounts and hedonic shopping value on impulsive buying and to test the role of positive emotions in mediating the effects of these variables on impulsive buying. The population of this study consisted of retail consumers in minimarkets in Tangerang, Banten, The population is not known for certain. The sample size was 384 respondents. The sample was collected using non-probability sampling techniques, specifically purposive sampling. The data collected were analyzed using Microsoft Excel, Statistical Product and Service Solutions (SPSS), and Partial Least Square (PLS) with path analysis. The results of the study showed that price discounts have a significant impact on impulsive buying. Hedonic shopping value also significantly affects impulsive buying. The indirect effect of price discounts on impulsive buying through positive emotions is not significant. Hedonic shopping value has a significant indirect effect on impulsive buying through positive emotions.
Pengaruh Faktor Biaya, Faktor Pelayanan Dan Efektifitas Operasional Terhadap Performa Manajemen Logistik Perusahaan Rina Ayu Vildayanti; Ravindra Safitra Hidayat; Muhamad Jusmansyah; Yugi Setyarko; Agus Sriyanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2286

Abstract

Successful companies will always practice logistics, supply chain and inventory management in order to reduce costs and provide services and operational effectiveness. Logistics in the current state of business coordinates and integrates all physical and non-physical movements and unites them with the organization, as well as information aspects. This study aims to analyze the impact of corporate logistics management which includes transportation, warehousing, packaging, inventory and information management to improve efficiency and effectiveness. Reducing the cost of each logistics activity will affect the total cost burden and improve company performance. This article will determine and define what logistics activities are key to the success of the company. Empirical research is based on articles that have been adapted and abstracted and become hypotheses that are generally understood after validation and proven by the results of the findings in these articles. Adequate inventory, storage, warehousing, transportation and information management are the main keys that logistics managers should practice to reduce the overall cost of the company. These findings include the affirmation of the need for logistics managers to optimally manage all logistics activities in order to achieve cost reduction, service improvement and operational effectiveness.
Transformasi Desa Langensari Kecamatan Saketi dengan Web Edukasi dan Pembangunan Infrastruktur Said, Said; Syah, Muhammad Jusman; Marini, Marini; Andayani, Lies; Vildayanti, Rina Ayu; Suparmoko, Yuphi Handoko; Idris, Idris; Kuncoro, Aris Wahyu; Sutrisno, Joko
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2213

Abstract

Transformasi Desa Langensari, Kecamatan Saketi, melalui penerapan web edukasi dan perbaikan plang jalan bertujuan untuk meningkatkan kesejahteraan masyarakat desa. Web edukasi dikembangkan untuk menyediakan pembelajaran digital, termasuk modul agribisnis, literasi digital, dan keterampilan kerja. Sementara itu, perbaikan plang jalan dilakukan di lokasi strategis dengan desain ramah pengguna, menggunakan bahasa lokal dan simbol universal. Hasil program menunjukkan bahwa web edukasi berhasil meningkatkan keterampilan masyarakat, terutama di kalangan pemuda, sedangkan plang jalan mempermudah mobilitas warga dan pengunjung serta mendukung efisiensi logistik desa. Kendala yang dihadapi, seperti rendahnya literasi digital dan pemeliharaan plang jalan, diatasi melalui pelatihan masyarakat dan pengawasan rutin. Program ini memberikan dampak positif dalam aspek ekonomi, sosial, pendidikan, dan mobilitas, menjadikan Desa Langensari sebagai model transformasi desa berbasis teknologi dan infrastruktur.
Co-Authors Adawiyah, Robiyatul Agus Sriyanto Agus Sriyanto Agus Sriyanto Ahmad, Ahmad Alief Farhan Fadillah Ana Yanovi Ananda Sabil Hussein Andayani, Lies Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Azza Fadia Humayroh Bongsoikrama, Justin Budi Handrianto Dandi Maulana Bajuri Della Adelia Siregar Dendi Zainuddin Hamidi Elizabeth Erina Sovania Fauzi Alfi Yassin Hidayat, Ravindra Safitra Idris Idris Imanuel Rahul Intan Fitri Dwi Hardono Joko Sutrisno Kartini, Tri Mulyani LESTARI, Khofifa Dwi M. Sukarno Malau, Junior Marini . Marlina, Alia Melania Afra Muhamad Jusmansyah Muhamad Reza Adhiwira Naomi Diandra O. Butarbutar Noermijati Novia Rahma Utami Osi Ayudia Puji Astuti Rafli Khairullah Reynaldi Syahputra Ria Atmaja, Dodi SAID Said Said, Said Sarah Pirmauli Sinaga Shakiara Fadhilah Putri Siti Aisjah Sriyanto, Agus Suparmoko, Yuphi Handoko Supriatin, Ai Iis Syah, Muhammad Jusman Tju, Teja Endra Eng Wahyu Nugroho Wijaya, Andreas Yugi Setyarko Yugi Setyarko Yugi Setyarko Yuni Kasmawati