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All Journal JURNAL RELASI STIE MANDALA JEMBER JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi International Journal of Environmental, Sustainability, and Social Science Jurnal Publikasi Ekonomi dan Akuntansi Brilliant International Journal of Management and Tourism (BIJMT) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Jurnal Multidisiplin Sahombu Jurnal Riset Manajemen International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Relasi : Jurnal Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Publikasi Ekonomi dan Akuntansi
Vildayanti, Rina Ayu
Universitas Budi Luhur Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Influence of Promotion, Price and Brand Image on Purchasing Decisions Osi Ayudia; Rina Ayu Vildayanti
Brilliant International Journal Of Management And Tourism Vol 3 No 3 (2023): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2156

Abstract

The purpose of this research is to determine the influence of promotion, price and brand image on purchasing decisions for the Homedoki Furniture Store in Tangerang. This research uses a Non Probability Sampling technique using a saturated sample method. The population in this study was 35 respondents. This research was carried out using the multiple linear regression method assisted by the SPSS version 25 program and Microsoft Excel 2013. The results of the research used the Multiple Linear Regression Analysis Method Y = 1.166 + 0.474 (X1) + - 0.152 (X2) + 0.656 (X3) + € , so it can be concluded that Promotion has a significant effect on Purchasing Decisions, Price has no effect on Purchasing Decisions, and Brand Image has a significant effect on Purchasing Decisions.
Pengaruh Citra Merek, Persepsi Harga Dan Lokasi Terhadap Keputusan Menginap Kembali (Studi Pada Konsumen Hotel Kriyad Arra Amandaru Cepu, Jawa Tengah) Handrianto, Budi; Vildayanti, Rina Ayu; Noermijati; Aisjah, Siti; Ananda Sabil Hussein
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4175

Abstract

The purpose of this study was to determine the effect of brand image, perceived price, and location on the decision to stay again. The sample in this study was 96 consumers from the Kyriad Arra Amandaru Cepu Hotel, Central Java, calculated using the Slovin Formula, with the method used being non-probability sampling by distributing questionnaires using the simple random sampling technique. The research instrument is a questionnaire with a Likert scale. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 25. The researchers found that the brand image variable partially affected the purchase decision variable, and the price perception and location variables had an effect on the decision variable to stay again.
P PENGARUH PROMOSI, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE: Promosi mempengaruhi keputusan pembelian, Persepsi Harga mempengaruhi keputusan pembelian, Kepercayaan mempengaruhi keputusan pembelian Rina Ayu Vildayanti; ADAWIYAH, ROBIYATUL
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.4967

Abstract

The purpose of this study is to determine the influence of Promotion, Price Perception and Trust on Purchasing Decisions. This research is a quantitative research by distributing questionnaires to 100 respondents from students of the Faculty of Economics and Business, Budi Luhur University Jakarta, calculated using the accidental sampling method. The research instrument is in the form of a questionnaire with Likert Scale. The results of respondents' answers to the questionnaire given were then processed using SPSS Software version 21. The results showed that promotion, price recession and trust variables had a significant influence on purchasing decisions.
Impulse Buying in Minimarket Retail Consumers: Is it Influenced by Price Discount and Hedonic Shopping Value Mediated by Positive Emotion SRIYANTO, Agus; VILDAYANTI, Rina Ayu; LESTARI, Khofifa Dwi
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1192

Abstract

The phenomenon of impulse buying has become an important subject in the study of consumer behavior. With increasing competition in the retail market, a better understanding of the factors that influence impulse buying is essential for retailers to design effective marketing strategies. This issue is important because it provides deeper insight into consumer behavior and offers guidance for retailers in developing more effective marketing approaches. This study aims to identify and analyze the effect of price discounts and hedonic shopping value on impulsive buying and to test the role of positive emotions in mediating the effects of these variables on impulsive buying. The population of this study consisted of retail consumers in minimarkets in Tangerang, Banten, The population is not known for certain. The sample size was 384 respondents. The sample was collected using non-probability sampling techniques, specifically purposive sampling. The data collected were analyzed using Microsoft Excel, Statistical Product and Service Solutions (SPSS), and Partial Least Square (PLS) with path analysis. The results of the study showed that price discounts have a significant impact on impulsive buying. Hedonic shopping value also significantly affects impulsive buying. The indirect effect of price discounts on impulsive buying through positive emotions is not significant. Hedonic shopping value has a significant indirect effect on impulsive buying through positive emotions.
Pengaruh Faktor Biaya, Faktor Pelayanan Dan Efektifitas Operasional Terhadap Performa Manajemen Logistik Perusahaan Rina Ayu Vildayanti; Ravindra Safitra Hidayat; Muhamad Jusmansyah; Yugi Setyarko; Agus Sriyanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2286

Abstract

Successful companies will always practice logistics, supply chain and inventory management in order to reduce costs and provide services and operational effectiveness. Logistics in the current state of business coordinates and integrates all physical and non-physical movements and unites them with the organization, as well as information aspects. This study aims to analyze the impact of corporate logistics management which includes transportation, warehousing, packaging, inventory and information management to improve efficiency and effectiveness. Reducing the cost of each logistics activity will affect the total cost burden and improve company performance. This article will determine and define what logistics activities are key to the success of the company. Empirical research is based on articles that have been adapted and abstracted and become hypotheses that are generally understood after validation and proven by the results of the findings in these articles. Adequate inventory, storage, warehousing, transportation and information management are the main keys that logistics managers should practice to reduce the overall cost of the company. These findings include the affirmation of the need for logistics managers to optimally manage all logistics activities in order to achieve cost reduction, service improvement and operational effectiveness.
Transformasi Desa Langensari Kecamatan Saketi dengan Web Edukasi dan Pembangunan Infrastruktur Said, Said; Syah, Muhammad Jusman; Marini, Marini; Andayani, Lies; Vildayanti, Rina Ayu; Suparmoko, Yuphi Handoko; Idris, Idris; Kuncoro, Aris Wahyu; Sutrisno, Joko
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2213

Abstract

Transformasi Desa Langensari, Kecamatan Saketi, melalui penerapan web edukasi dan perbaikan plang jalan bertujuan untuk meningkatkan kesejahteraan masyarakat desa. Web edukasi dikembangkan untuk menyediakan pembelajaran digital, termasuk modul agribisnis, literasi digital, dan keterampilan kerja. Sementara itu, perbaikan plang jalan dilakukan di lokasi strategis dengan desain ramah pengguna, menggunakan bahasa lokal dan simbol universal. Hasil program menunjukkan bahwa web edukasi berhasil meningkatkan keterampilan masyarakat, terutama di kalangan pemuda, sedangkan plang jalan mempermudah mobilitas warga dan pengunjung serta mendukung efisiensi logistik desa. Kendala yang dihadapi, seperti rendahnya literasi digital dan pemeliharaan plang jalan, diatasi melalui pelatihan masyarakat dan pengawasan rutin. Program ini memberikan dampak positif dalam aspek ekonomi, sosial, pendidikan, dan mobilitas, menjadikan Desa Langensari sebagai model transformasi desa berbasis teknologi dan infrastruktur.
Pengaruh Kualitas Produk, Persepsi Harga, dan Word of Mouth terhadap Keputusan Pembelian: (Studi pada Konsumen Dandyco Bakery Bintaro di Tangerang Selatan) Azza Fadia Humayroh; Rina Ayu Vildayanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.466

Abstract

The purpose of this study was to determine the Product Quality, Price Perception, and Word of mouth on purchasing decisions. The sample in this study were 100 consumers of the Dandyco Bakery Bintaro Consumers in South Tangerang. The sampling method using the non-probability sampling method with accidental sampling technique. Data collection by distributing questionnaires. The research instrument was a questionnaire with a Likert Scale. The method used in this research is quantitative method. The results of respondents' answers to the questionnaire given were then processed using SPSS version 26. The results showed that Product Quality, Price Perception and Word of mouth variables had a significant influence on purchasing decisions.
Pengaruh Promosi, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian: (Studi pada Konsumen Gen-Z Kopi Kenangan di Kota Tangerang) Puji Astuti; Rina Ayu Vildayanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.467

Abstract

This study aims to determine the effect of Promotion, Brand Image, and Product Quality on Purchasing Decisions at Gen-Z Kenangan Coffee Consumers in Tangerang City. The sample used was 100 respondents, with Non Probability Sampling technique and Accidental Sampling method. The instrument used is a questionnaire with a Likert Scale. Data processing using IBM Statistical Package for Social Sciences (SPSS) version 26. The results showed that the Promotion variable had a significant effect on purchasing decisions, the Brand Image variable had a significant effect on purchasing decisions, and the Product Quality variable had a significant effect on purchasing decisions. In addition, the variables of Promotion, Brand Image, and Product Quality have a simultaneous effect on Gen-Z Consumers of Kopi Kenangan in Tangerang City.
Pengaruh Persepsi Harga, Promosi dan Citra Merek terhadap Keputusan Pembelian : (Studi pada Pengguna Alfagift) Intan Fitri Dwi Hardono; Rina Ayu Vildayanti
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3088

Abstract

The purpose of this study was to determine the effect of Price Perception, Promotion, and Brand Image on Purchasing Decisions. The sample in this study were 100 Alfagift users, with the sampling method using Non Probability Sampling with Accidental Sampling technique. Data collection by distributing questionnaires. The research instrument was a questionnaire with a Likert Scale. The method used in this research is quantitative method. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 26. The results showed that Price Perception and Brand Image have a significant effect on Purchasing Decisions, Promotion has no significant effect on Purchasing Decisions, and Price Perception, Promotion and Brand Image simultaneously affect Purchasing Decisions.
Pengaruh Brand Ambassador, Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian : (Studi Pada Pengguna Aplikasi Shopee di Kota Tangerang) Wahyu Nugroho; Rina Ayu Vildayanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5058

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Brand Ambassador, Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian. Sampel dalam penelitian ini adalah 100 responden aplikasi online shop Shopee, di Kota Tangerang, metode yang digunakan Non Probability Sampling dengan teknik Accidental Technique. Pengumpulan data dengan cara menyebarkan kuesioner. Instrumen penelitian yang diberikan kemudian diolah menggunakan Software SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel brand ambassador (X1) dan citra merek (X2) berpengaruh signifikan terhadap keputusan pembelian (Y), sedangkan persepsi harga (X3) tidak berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Adawiyah, Robiyatul Agus Sriyanto Agus Sriyanto Agus Sriyanto Ahmad, Ahmad Alief Farhan Fadillah Ana Yanovi Ananda Sabil Hussein Andayani, Lies Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Azza Fadia Humayroh Bongsoikrama, Justin Budi Handrianto Dandi Maulana Bajuri Della Adelia Siregar Dendi Zainuddin Hamidi Elizabeth Elizabeth Erina Sovania Fauzi Alfi Yassin Hidayat, Ravindra Safitra Idris Idris Imanuel Rahul Intan Fitri Dwi Hardono Joko Sutrisno Kartini, Tri Mulyani LESTARI, Khofifa Dwi M. Sukarno Malau, Junior Marini . Marlina, Alia Melania Afra Muhamad Jusmansyah Muhamad Jusmansyah Muhamad Reza Adhiwira Naomi Diandra O. Butarbutar Nathasya Kusuma Wardani Noermijati Novia Rahma Utami Osi Ayudia Puji Astuti Rafli Khairullah Reynaldi Syahputra Ria Atmaja, Dodi SAID Said Said Said, Said Sarah Pirmauli Sinaga Shakiara Fadhilah Putri Siti Aisjah Sriyanto, Agus Suparmoko, Yuphi Handoko Supriatin, Ai Iis Syah, Muhammad Jusman Teja Endra Eng Tju Wahyu Nugroho Wijaya, Andreas Yugi Setyarko Yugi Setyarko Yugi Setyarko Yuni Kasmawati Yuni Kasmawati