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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen International Journal on Social Science, Economics and Art Jumat Informatika: Jurnal Pengabdian Masyarakat GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 eCo-Fin Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JMB
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Journal : sentralisasi

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The Effect of Stand Location and Booth Design on Purchase Decisions Through Positive Emotion Muzdalifah, Laily; Larassaty, Ayu Lucy; Sholichah, Umniyah Mar’atun
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1312

Abstract

This study is aimed to determine the effect of stand location and booth design on purchasing decisions through positive emotion. This research is a quantitative research using descriptive approach. The research sample is 100 respondents. The research setting is at wedding events that held in Icon Mall Gresik, MOG Malang and CITO Surabaya. The sample was taken by accidental sampling method, while the data collection technique used a questionnaire, documentation and observation. Data analysis technique using Path Analysis. The results shows that; 1) Stand location had an effect on positive emotion, 2) Booth design had an effect on positive emotion, 3) Positive emotion had an effect on purchasing decisions, 4) Stand location had an effect on purchasing decisions, 5) Booth design had an effect on purchasing decisions, 6) Stand location affects the purchasing decisions through positive emotions, 7) Booth design affects purchasing decisions through positive emotions.
The Effect of Stand Location and Booth Design on Purchase Decisions Through Positive Emotion Laily Muzdalifah; Ayu Lucy Larassaty; Umniyah Mar’atun Sholichah
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1312

Abstract

This study is aimed to determine the effect of stand location and booth design on purchasing decisions through positive emotion. This research is a quantitative research using descriptive approach. The research sample is 100 respondents. The research setting is at wedding events that held in Icon Mall Gresik, MOG Malang and CITO Surabaya. The sample was taken by accidental sampling method, while the data collection technique used a questionnaire, documentation and observation. Data analysis technique using Path Analysis. The results shows that; 1) Stand location had an effect on positive emotion, 2) Booth design had an effect on positive emotion, 3) Positive emotion had an effect on purchasing decisions, 4) Stand location had an effect on purchasing decisions, 5) Booth design had an effect on purchasing decisions, 6) Stand location affects the purchasing decisions through positive emotions, 7) Booth design affects purchasing decisions through positive emotions.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Alin Riqqoh Dini Safia Angelia Salvana Sagita Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Edita Rachma Kamila Edita Rachma Kamila Esti Maulida Apriliana Esti Purwaningtyas Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Mardiansyah, Nafi Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muchammad Tamyiz Muhafidhah Novie Muhammad Idham Kholiq Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Nifhfu Lailaturohma Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Risalul Ummah Robbani, Mochammad Burhanuddin Rosid, Abdur Seila Elvina Febriani Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul