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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Performance : Jurnal Bisnis dan Akuntansi Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Journal : GREENOMIKA

 1 
PENGARUH TESTIMONI DAN DAYA TARIK INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN : (STUDI PADA LSINTA MUSLIM WEDDING) Laily Muzdalifah; Hilmiatul Ilmiah
GREENOMIKA Vol. 2 No. 2 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.828 KB) | DOI: 10.55732/unu.gnk.2020.02.2.3

Abstract

This study aims to determine the effect of testimonials and the attractiveness of the Instagram on purchasing decisions at Lsinta Muslim Wedding Sidoarjo. This effect test is conducted to determine the effect partially and simultaneously. This research was conducted by using quantitative research. The research sample was 100 respondents. The data source in this study is primary data which is the result of filling out a questionnaire given to consumers who have used the services of Lsinta Muslim Wedding Sidoarjo. The data analysis technique was carried out by testing the hypothesis, namely doing the t test (partial) in addition to the F test (simultaneous). The results of the study show that the testimonial variable has a significant effect on purchasing decisions. For the Instagram attractiveness variable has a significant effect on purchasing decisions. For testing together, it is known that Instagram testimonials and attractiveness significantly influence purchasing decisions.
PENGARUH ATMOSFER TOKO DAN DAYA TARIK INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO CITRA BUSANA FAAZA COLLECTION BANGIL PASURUAN Lailatul Hidayati; Laily Muzdalifah
GREENOMIKA Vol. 3 No. 1 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.957 KB) | DOI: 10.55732/unu.gnk.2021.03.1.4

Abstract

The purpose of this study was to determine the effect of store atmosphere and Instagram attractiveness on consumer purchasing decisions at the Citra Busana Faaza Collection store Bangil-Pasuruan. Technique using incidental sampling with a total sample of 97 respondents. This type of research is quantitative research. The analysis tool uses SPSS version 20 program. The data analysis technique was carried out by hypothesis testing, namely partial and simultaneous test. The result of this research that the store atmosphere variable has a positive and significant effect on purchasing decisions. The instagram attractiveness variable has a positive and significant effect on purchasing decisions. Simultaneous test result show that store atmosphere and instagram attractiveness have a significant effect on consumer purchasing decisions.
PENGARUH GAYA HIDUP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MELALUI CASH ON DELIVERY (COD) PADA PELAKU UMKM DI SIDOARJO Qurrota A'yun Qurrota A'yun; Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah; Moh Argy Hariran H Moh Argy Hariran H; Laily Muzdalifah Laily Muzdalifah
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.041 KB) | DOI: 10.55732/unu.gnk.2021.03.2.6

Abstract

The purpose of this study is (1) to find out the influence of lifestyle on purchasing decisions through cod (cash on delivery) on MSME actors in Sidoarjo, (2) to find out the influence of consumer perception on purchases through cod (cash on delivery) on MSME actors in Sidoarjo. Type of quantitative research with a descriptive approach. This research place was conducted in Sidoarjo district using purposive sampling method with a total of 100 respondents. Data analysis techniques using Path Analysis. Based on the results of the analysis can be concluded that the lifestyle and perception of consumers affect purchasing decisions through cod (cash on delivery) to MSME actors in Sidoarjo. This shows that lifestyle and consumer perception can improve purchasing decisions through cod on MSME in Sidoarjo.
PENGARUH PENDAPATAN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PKL DI JALAN GADING FAJAR PADA MASA PANDEMI COVID-19 Laily Muzdalifah
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.161 KB)

Abstract

The purpose of this study was to determine the effect of income and consumer motivation on purchasing decisions on Street Vendors (PKL) on Jalan Gading Fajar Sidoarjo during the Covid-19 pandemic. This influence test is carried out to find out the effect partially and simultaneously. Quantitative research is the type of research used in this study. The research sample of 100 respondents. The primary data source is the result of filling out a questionnaire given to consumers who buy at PKL Jalan Gading Fajar. Data analysis technique is done by testing the hypothesis that is by doing a t test (partial) but also an F test (simultaneous). The results of the study are known that the income variable has a significant effect on purchasing decisions. For consumer motivation variables have a significant influence on purchasing decisions. For simultaneous testing it is known that consumer income and motivation significantly influence purchasing decisions.
THE ROLE OF GREEN PRODUCTS AND GREEN PACKAGING IN PURCHASE DECISIONS Siti Mardiyah; Siska Vivi Anggraeni; Laily Muzdalifah
GREENOMIKA Vol. 4 No. 2 (2022): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.04.2.5

Abstract

The contribution of this research is 1) to find out the role of Green Products related to Purchase decisions, 2) to know the role of Green Packaging related to Purchase decisions, and 3) to know the role of Green Products and Green Packaging to Purchase decisions. The form of research used is a quantitative research using a descriptive approach. This study used a purposive sampling technique using a questionnaire to collect primary data. The population in this study were residents of Prasung Village, Buduran District, Sidoarjo Regency. The total population of Prasung village is 5,589 people, with a research sample of 98 respondents. Based on the research results, the Green Product variable has no significant effect on Purchase Decisions, while the Green Packaging variable significantly affects Purchase Decisions. Together, green products and green packaging have a significant impact on purchase decisions.
The Influence of Perceived Organizational Support, Employee Enggagement and Work Motivation on Employee Performance Abdur Rosid; Laily Muzdalifah; Nafia Ilhama Qurratu’aini
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.10

Abstract

Perceived organizational support is known that employees feel lacking in the perception of organizational support provided by the company to employees. Employee engagement with rapid technological changes and a very dynamic environment in every aspect of human life. The purpose of this research is to determine the effect of perceived organizational support on employee performance, employee engagement on employee performance, Work Motivation on employee performance. This research uses a correlation research design. The sample for this research consisted of 40 respondents using a saturated sampling method. The statistical tool used is SPSS. The research results show that perceived organizational support does not significant effect on employee performance. Employee engagement and work motivation have a significant effect on employee performance.
Consumer’s Online to Impulse Buying : Consumer Traits and Situational Factors Muzdalifah, Laily
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.2

Abstract

OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
Consumer’s Online to Impulse Buying : Consumer Traits and Situational Factors Muzdalifah, Laily
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.2

Abstract

OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
The Influence of Perceived Organizational Support, Employee Enggagement and Work Motivation on Employee Performance Rosid, Abdur; Muzdalifah, Laily; Ilhama Qurratu’aini, Nafia
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.10

Abstract

Perceived organizational support is known that employees feel lacking in the perception of organizational support provided by the company to employees. Employee engagement with rapid technological changes and a very dynamic environment in every aspect of human life. The purpose of this research is to determine the effect of perceived organizational support on employee performance, employee engagement on employee performance, Work Motivation on employee performance. This research uses a correlation research design. The sample for this research consisted of 40 respondents using a saturated sampling method. The statistical tool used is SPSS. The research results show that perceived organizational support does not significant effect on employee performance. Employee engagement and work motivation have a significant effect on employee performance.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Esti Purwaningtyas Fadiyah, Farah Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muhafidhah Novie Muhammad Rizky Maulana Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Robbani, Mochammad Burhanuddin Rochmah, Nazila Wiji Rodiyah, Muhimmatur Rosid, Abdur Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Syehfuddin, Moch. Fahmi Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul Zakiyah, Imamatuz