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Hajar Dewantara
Universitas Negeri Makassar, Indonesia
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Pengaruhnya terhadap Minat Beli Ulang Layanan ShopeeFood pada Mahasiswa Program Studi Kewirausahaan di Universitas Negeri Makassar Yustia Narwastu; Agus Syam; Sumiati Tahir; Hajar Dewantara; Sudarmi Sudarmi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.15160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepercayaan pelanggan terhadap minat beli ulang pada pengguna ShopeeFood di kalangan mahasiswa. Penelitian menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Populasi penelitian adalah mahasiswa pengguna ShopeeFood, dengan sampel sebanyak 203 responden yang dipilih melalui teknik purposive sampling, yaitu pengguna yang telah melakukan pemesanan lebih dari satu kali. Data dikumpulkan melalui kuesioner berbasis skala Likert untuk mengukur variabel kualitas layanan (X₁), kepercayaan pelanggan (X₂), dan minat beli ulang (Y). Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap minat beli ulang. Kepercayaan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap minat beli ulang. Secara simultan, kedua variabel independen tersebut berpengaruh signifikan terhadap minat beli ulang, yang menunjukkan bahwa persepsi kualitas layanan yang baik dan tingkat kepercayaan yang tinggi secara bersama-sama meningkatkan kecenderungan pengguna untuk melakukan pembelian ulang.
Entrepreneurship Education Mediation Model in Students' Entrepreneurial Intention: The Role of Risk Perception, Entrepreneurial Attitude, and Entrepreneurship Training Sitti Hajerah Hasyim; Andika Isma; Agung Muliaman Anas; Hajar Dewantara; Mas'ud Mas'ud
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 2 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i2.435

Abstract

Higher education institutions have a strategic role in encouraging entrepreneurial growth by strengthening entrepreneurial intention among students. Entrepreneurship education not only conveys concepts, but also shapes students' perspectives on risk, fosters entrepreneurial attitudes, and strengthens practical readiness through entrepreneurship training. This study aims to analyze the effects of risk perception, entrepreneurial attitude, and entrepreneurship training on students' entrepreneurial intention, with entrepreneurship education as a mediating variable. The study uses a descriptive-explanatory quantitative approach with a population of students from 8 study programs at the Faculty of Economics and Business, Universitas Negeri Makassar. The sample was determined using proportional random sampling, totaling 101 students. The analysis was conducted to test the direct and indirect (mediating) effects among variables in the research model. The results show that risk perception, entrepreneurial attitude, and entrepreneurship training affect entrepreneurial intention both directly and through entrepreneurship education as a mediator. These findings indicate that strengthening the quality of entrepreneurship education is key to optimizing the effects of attitudes, risk perception, and training on students' entrepreneurial intention. Practically, the results can serve as a reference for lecturers and study program managers in designing more applicable entrepreneurship learning that is integrated with training, strengthening managerial skills, marketing, and decision-making based on business evaluation. Future research is recommended to broaden the scope of variables and develop methodological designs so that understanding of the formation of entrepreneurial intention becomes more comprehensive.
Co-Authors A. Siti Aisyah Tibrisi A. Ummi Amhar Agung Muliaman Anas Agus Syam Aminuddin Hamdat Andi Anggi Kemalasari Andi Naila Quin Azisah Alisyahbana Andi Reski Nurhikmah Andika Isma Asmayanti Asmayanti Basri Bado Betania Kartika Muflih Della Fadhilatunisa Fajriani Azis Hamdan Juhannis Hasisa Haruna Ilham Abu Ilham Nur Ilma Wulansari Hasdiansa Intan Aulia Khusnul Khatimah M. Azwar Haslip M. Miftach Fakhri Mas'ud Mas'ud Mas'ud Mas'ud Masdar Ryketeng Matthew Olufemi Adio Muh Anugerah Jufri Muh. Jusri Jasman Muhammad Jufri Muhammad Rakib Mutmainnah Mutmainnah Nur Astaman Putra Nur Halim Nurhayani Nurhayani Ririn Mardhani Syakur Saharuddin Saharuddin Salim Diarra Salim Diarra Salwa Nabilah Assidiq Sitti Hajerah Hasyim Sitti Hasbiah Solomon Uchechukwu Eze Soussou Raharimalala Sudarmi Sudarmi Sumiati Tahir Yustia Narwastu