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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Administrasi Bisnis Nusantara Jurnal Pakar Manajemen Innovative Business Management Journal Journal of Business Management Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Siti Hanila
Universitas Dehasen Bengkulu
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The Effect of Online Customer Reviews, Online Customer Ratings, and Product Diversity on Purchase Decisions of Generation Z Shofi Rahmadannia Putri; Siti Hanila; Muhammad Rahman Febliansa
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.469

Abstract

Changes in consumption behavior due to the development of digital This study aims to analyze the influence of online customer reviews, online customer ratings, and product diversity Purchase Decisions of Generation Z, Bengkulu City. The results show that the multiple linear regression equation obtained is Y = 15.186 + 0.265X₁ + 0.285X₂ + 0.295X₃ + e. The coefficients are positive, meaning that there is a positive or unidirectional relationship between the variables of online customer reviews (X₁), online customer ratings (X₂), and product diversity (X₃), with a value of 0 (zero) on the purchase decisions (Y) of Generation Z, Bengkulu City. The results show that the online customer review (X₁) test indicates a t-count of 2.706 > t-table 1.654 and a significance of 0.008 < 0.05, so Ha hypothesis is accepted and Ho is rejected, meaning that online customer reviews have a positive and significant effect on Generation Z's purchase decisions, Bengkulu City. The results of the online customer rating test (X₂) show t-count of 1.896 > t-table 1.654 and a significance of 0.006 < 0.05, so the results of Ha hypothesis are accepted and Ho hypothesis is rejected, meaning that online customer ratings have a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. The results of the product diversity test (X₃) show that t-count is 2.926 > t-table 1.654 and the significance is 0.004 < 0.05, so the Ha hypothesis is accepted and the Ho hypothesis is rejected, meaning that product diversity has a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. Based on a comparison of the calculated f count with the table f value, the calculated f value is greater than the table f value, namely 25.322 > 2.66, and R² has a value of 0.614, which means that 61.4% of the variation in purchase decisions can be explained by the variables of online customer reviews, online customer ratings, and product diversity, while the rest is influenced by other factors outside this study.
Penanaman Pohon Sebagai Upaya Penghijauan Lingkungan Rt 13 Rw 05 Kelurahan Betungan Ariska Antoni; Dwi Septian; Reza Afrio Utama; Rizki bunga ameli; Robby Syaputra; Siti Hanila; Leni Natalia; Khairil Khairil
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.584

Abstract

The environment plays a vital role in supporting the quality of life. However, uncontrolled development and human activities have led to a reduction in green open spaces and a decline in the quality of residential environments. This situation is also felt by the community in RT 13, Betungan Village, Bengkulu City, who face limited vegetation cover and increasing environmental pressures. This community service activity aims to improve environmental quality through tree planting as a greening effort while simultaneously raising public awareness of the importance of environmental conservation. The activity implementation method is carried out through several stages, namely identifying environmental problems, activity planning, implementing tree planting through mutual cooperation, and maintenance and evaluation. The planting activity actively involved the community service team and the local community. The results of the activity showed that all tree seedlings were successfully planted and received a positive response from residents. Community participation was evident in direct involvement in the activity and commitment to sustainable plant care. Overall, this activity has had a positive impact on increasing green cover, creating a more beautiful environment, and increasing public awareness and concern for environmental conservation.
The Effect Of Menu Variation, Taste, And Service Quality On Purchase Decisions At The Qof Coffee Cafe Business In Lubuklinggau City Penti Nopiyanti; Ermy Wijaya; Siti Hanila
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.516

Abstract

This study aims to examine the impact of menu variety, taste, and survice quality on consumer purchasing decisions at Cafe Qof Coffee in Lubuklinggau City. A quantitative approach was employed through a survey method using questionnaires distributed to 100 consumer respondents of Cafe Qof Coffee. Respondents were selected using accidental sampling technique. Subsequenty, the data were analyzed using multiple liner regression with the assistance of SPSS software version 25. The result indicate that menu veriety (X1) has a significant influence on purchasing decisions (Y), with a significance value of 0.006 < 0.05. Furthermore, taste (X2) also shows a significant influence, with a value of 0.022 < 0.05. Meanwhile, survice quality (X3) exhibits the strongest influence, with a value of 0.000 < 0.05. Simultaneously, all three independent variables significantly affect purchasing decisions, as evidenced by the calculated F value of 106.323 > F table 2.70 and significance of 0.000 < 0.05. The coefficient of determination (R2) of 0.769 indicates that 76.9% of the variation in purchasing decisions is influenced by these variables, while the remaining 23.1% is affected by other factros.
Co-Authors ', Darmawansyah Abdul Rahman Ade Herlena Alghaffaru, Muhammad Afif Ami Pradana Andriyani Prawitasari Anggun Ayu Lestari Ariska Antoni Cici Handika Dewi S Damarsiwi, Eska Prima Monique Deko Agenty Putra Desi Ratnasari Devi Arsianti Dita Winastia Putri Dwi Septian Eko Sumartono, Eko Fandwi Nata Farhan Ilham Apriyanto Gempo Priharto Haryanti, Eka Hilen Albert Indah Laini Julianti Br. Hutagaol Kamelia Astuty Karona Cahya Susena Khairil Khairil Leni Natalia M, Mujiono Marita Vriscilla Putri Maryaningsih Maryaningsih Muhamad Kaka Muhammad Rahman Febliansa Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nirta Vera Yustanti Nova Anggraini Nur Fitri Wulandari Parwito Pegi Ade Putra Penti Nopiyanti Putra Kurniawan Utama Rahmad Hidayat Reza Afrio Utama Rina Romanda Sari Rina Trisna Yanti Rizki bunga ameli Rizky Dwi Cantika Robby Syaputra Royke Tarius Sandi Anugrah Hidayah Shofi Rahmadannia Putri Sinta Bela Armeni Sri Handayani Sri Handayani Sri Narti Suci Rahayu Sulisti Afriani Tanti Harlena Wijaya, Ermy Yesi Indian Ariska Yesi Indiana Riska Yudi Irawan Abi Yun Fitriano