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PERAN KEPUASAN PELANGGAN SEBAGAI MEDIATOR HUBUNGAN KUALITAS PELAYANAN PADA LOYALITAS PELANGGAN Kevin Budi Efata; Wirawan Endro Dwi Radianto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14619

Abstract

The purposes of this research are to discover the influence of service quality to customers satisfaction at PT Merapi Utama Pharma Sidoarjo, to discover the influence of customers satisfaction to customers loyalty at PT Merapi Utama Pharma Sidoarjo, and to discover if customers satisfaction can be the mediation factor for the relationship between service quality and customers loyalty. The approach used in this research is quantitative study with questionnaire method, conducted on 212 customers of PT Merapi Utama Pharma Sidoarjo in the pharmacy and hospital sector with Purposive Random Sampling method. Data was collected and analysed using Smart PLS. The results of this research are that there’s a positive influence of service quality to customers satisfaction, there’s a positive influence of customers satisfaction to customers loyalty as well as customers satisfaction can be the mediation factor for the relationship between service quality and customers loyalty
Transformasi Ekonomi Desa melalui Pariwisata: Implementasi dan Evaluasi Program Wajar Camar Cindy, Victoria; Radianto, Wirawan E. D.; Sugiharto, Agus; Pamungkas, Indra P.
Journal Community Service Consortium Vol 4 No 1 (2024): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v4i1.5147

Abstract

Desa Rejoagung, Kecamatan Semboro, Kabupaten Jember memiliki potensi sumber daya alam yang belum dimanfaatkan dengan baik, seperti banyaknya lahan kosong. Berkolaborasi dengan Yayasan Samada (Sahabat Masyarakat Berdaya) dan Universitas Ciputra Surabaya, program wisata “Wajar Camar” diluncurkan untuk mendorong pertumbuhan ekonomi masyarakat dan meningkatkan sektor pariwisata. Program ini memungkinkan kelompok masyarakat untuk mengelola homestay dan wisata melalui pendekatan sociopreneurship. Keberhasilan dan keberlanjutan dilaksanakan melalui pelatihan teknis dan bantuan peralatan. Hasilnya menunjukkan peningkatan partisipasi masyarakat dan efek positif terhadap ekonomi lokal. Pengabdian masyarakat yang terintegrasi dengan pariwisata ini dapat menjadi model untuk meningkatkan kesejahteraan desa secara berkelanjutan.
The Relationship Between Price Perception and Service Quality Towards Repurchase Intention with Store Reputation as A Mediator: Study of Golden Boy Store Sudarmo, Gesy Ayu Pramudita; Radianto, Wirawan Endro Dwi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 1 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i1.5145

Abstract

This research aims to determine the role of reputation as a mediator in the relationship between the influence of price perception and service quality on repurchase intention at Golden Boy Store in Surabaya, which is a children's clothing wholesale shop. This research used a quantitative approach using a purposive sampling technique, with 207 samples in total which are calculated using SmartPLS 4. The results of the research showed that (1) price perception has no effect and not significant towards store reputation, (2) service quality has a significant effect towards store reputation, (3) price perception has no effect and not significant towards repurchase intention, (4) service quality has a negative significant effect towards repurchase intention, (5) store reputation has a significant effect on repurchase intention, (6) price perception has no effect and not significant on repurchase intention through store reputation, and (7) service quality has a significant effect on repurchase intention through store reputation
Perancangan Balance Scorecard untuk Pemberdayaan Komunitas Griyongaso di Desa Rejoagung, Kabupaten Jember Radianto, Wirawan Endro Dwi; Minantyo, Hari; Kristanti, Essha Paulina; Tjahjono, Laura Mahendratta
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.5116

Abstract

Desa Rejoagung, Kecamatan Semboro, Kabupaten Jember, memiliki potensi besar dalam sektor pertanian dan pariwisata, namun menghadapi tantangan signifikan seperti tingginya urbanisasi tenaga kerja muda dan lemahnya inovasi produk. Untuk meningkatkan manajemen usaha homestay kelompok usaha bersama (KUBE) Griyongaso, program pengabdian masyarakat ini menerapkan Balanced Scorecard (BSC) sebagai alat manajemen strategis. BSC membantu dalam pengukuran kinerja berdasarkan empat perspektif, yaitu keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan. Program ini melibatkan pelatihan, penyusunan Key Performance Indicators (KPI), dan pengembangan Standar Operasional Prosedur (SOP) untuk meningkatkan kualitas layanan. Hasil kegiatan berupa peningkatan pendapatan, kepuasan pelanggan, serta kapasitas manajerial anggota KUBE. Melalui penerapan BSC, KUBE Griyongaso diharapkan dapat mencapai keberlanjutan usaha homestay berbasis komunitas dan memberikan dampak positif bagi ekonomi desa.
MSME Strategy in the Digital Era: The Role of Social Media and Environmental Dynamics in Improving Business Performance Hanum, Nabila Fahhilma; Radianto, Wirawan Endro Dwi; Murwarni, Fulgentius Danardana
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.15

Abstract

MSMEs play an important role in the national economy, they face significant challenges in the era of digitalization and rapidly changing environmental dynamics. The role of entrepreneurial orientation in MSMEs is very important to encourage business actors to have good business performance. However, previous studies have found inconsistent results in the relationship between entrepreneurial orientation and business performance. This phenomenon creates a research gap, so researchers try to overcome this inconsistency by using the social media adoption variable as a mediating variable. This study aims to test the mediating role of social media adoption and the moderating effect of environmental competitiveness and environmental dynamism in the relationship between entrepreneurial orientation and entrepreneurial marketing on business performance in Micro, Small, and Medium Enterprises (MSMEs). Data analysis was carried out using quantitative methods and sampling techniques using the purposive sampling method processed using SEM-PLS on 200 MSMEs in Indonesia. The research findings show that entrepreneurial orientation and entrepreneurial marketing have a positive and significant effect on MSME business performance. Furthermore, mediation of social media adoption contributes to increasing marketing effectiveness, thereby strengthening business performance. It was also found that environmental dynamism moderates the relationship between entrepreneurial orientation and business performance, while environmental competitiveness has no significant impact on MSME business performance. This study provides practical implications that MSMEs need to be more proactive in adopting social media, utilizing it for brainstorming ideas, seeking information, and developing creative, adaptive entrepreneurial strategies, to be able to increase MSME competitiveness in a changing environment and market, so that they can maintain, even improve their business performance.
Does Value Congruence Mediate the Relationship between Service Trust and Use of Fintech? Effendi, Laij Victor; Radianto, Wirawan Endro Dwi
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.3156

Abstract

This study aims to investigate the effect of service trust on fintech use through value congruence as a mediating variable. Writers use women as a sample because women make more purchasing decisions than men. The research method used is the survey method by sending questionnaires to respondents. This study found that women with high service trust will be more encouraged to use fintech. Quality, effective, and efficient fintech will mediate the effect of service trust on fintech use. Writers also found that women who already believe in fintech will immediately be able to increase the use of fintech without mediating value congruence. However, to increase the use of fintech, this study found that it could be done through value congruence. Thus, value congruence has an essential role in increas- ing the use of fintech. Keywords: value congruence, service trust, fintech use, fintech, woman
IDENTIFICATION OF INNOVATION PROCESS ON NEW PRODUCT DEVELOPMENT IN SMALL AND MEDIUM ENTERPRISES Efrata, Tommy C.; Radianto, Wirawan E.D; Marlina, Maria A. E.
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.10

Abstract

Understanding the innovation process of new product development (NPD) is expected to support the company's sustainability. This study aims to identify the NPD innovation process in the food and beverage industry in Indonesia. The research method uses a qualitative multiple case study approach in 4 small and medium scale firms in the food and beverage industry in Indonesia. The results show that the NPD innovation process went through several stages, namely: idea generation, filtering idea, concept development, and testing, marketing development and strategy, business analysis, market testing, and commercialization. The results of this study can be used as a reference for companies on the same scale to innovate new products.
FINANCIAL LITERACY LEVEL OF YOUNG ENTREPRENEURS IN THE PRIVATE UNIVERSITY Chalidana, Moehamad Yunus; Radianto, Wirawan ED; Hengky, Alexander Wahyudi; Efrata, Tommy Christian
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.17

Abstract

This study aims to illustrate how high the level of financial literacy is amongst young entrepreneurs descriptively. Young entrepreneurs are students who have a business project during their studies at the university. The research methodology used in the study is the survey method by sending out questionnaires to respondents. There are in total of 183 respondents that were successfully collected. The data analysis methodology used is descriptive statistics evaluation. The study foundings indicates that the financial literacy of young entrepreneurs is considered in the low category. Young entrepreneurs better understand savings and loans than understanding insurance.
THE DYNAMICS OF INDIVIDUAL ENTREPRENEURIAL ORIENTATION IN THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL INTENTION Efrata, Tommy C.; Radianto, Wirawan E. D.; Effendy, Junko A.
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.20

Abstract

Studies on individual entrepreneurial orientation as well as the relationship between innovativeness, proactiveness, and risk-taking have not received much attention in the entrepreneurship literature. Therefore, this study aims to explore the relationship between the components of individual entrepreneurial orientation and examine the relationship between entrepreneurship education, individual entrepreneurial orientation, and entrepreneurial intention. The model developed was tested on 231 management and business students who have completed an entrepreneurship education program in the university. The data obtained were processed using PLS-SEM statistical programming to evaluate the outer and inner structure of the model. This study indicates that most of the arguments of the model compilers as explicitly observed in determining the effect of proactiveness on innovation have been confirmed. At the same time, risk-taking was discovered not to affect personal innovativeness. Entrepreneurship education was also proven to have affected individual entrepreneurial orientation, while only innovativeness and risk-taking were confirmed to have the ability to increase entrepreneurial intention. The findings succeeded in filling the void related to the study on the relationship dynamics between the dimensions forming individual entrepreneurial orientation. They also comprehensively complement the study model designed in the scope of individual entrepreneurial orientation, which was partially completed. Therefore, the results are expected to provide direction for educators and scholars in the area of entrepreneurship.
DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE? Efrata, Tommy C.; Radianto, Wirawan E. D.; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.03

Abstract

Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm's new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19's market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analyzed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm's absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behavior, bridging a knowledge gap. The study's conclusions might help SMEs modify their business practices during and after the pandemic.
Co-Authors Abednego Oematan, Ricky Imanuel Agus Sugiharto Agusta, Christina Amalia Putri Ghassani Amalia Putri Ghassani Anak Agung Ayu Puty Andrina Anastasia Filiana Ismawati Anastasia Filiana Ismawati Angelina Suryanto Antoni Suparno Aria Ganna Henryanto Boby Lianto Budi Setiawan Burhan Bungin Chalidana, Moehamad Yunus Christina Whidya Utami Chritina Whidya Utami Cindy Amelia Cindy, Victoria Citra Ayuningtyas Citra Ayuningtyas, Citra Cliff Kohardinata Damelina B. Tambunan Darmawan, Esther David Sukardi Kodrat Dedy Haning Denny Bernardus Dwi Sunu Widyo Pebruanto Efata, Kevin Budi Effendy, Junko A. Eko Budi Santoso Evi Octavia Evita Mei Kusumaningrum Faiza Husnayeni Nahar Fanny Septina Felicia Katherine Geonawan Georgius Pranayogi Hanum, Nabila Fahhilma Hapsari, Yunita Dwi Hari Minantyo Helena Sidharta Hengky, Alexander Wahyudi Herni Manik Irfan Ivanne, Queen Fiona Jennifer Jennifer Jessica Wijaya Jovi Vachel Kazia Laturette Kelvin Danendra Kenley Maccauley Riyono Kevin Budi Efata Khomsiyah Kinanthi Nur Afifah Anastasya Rusmawan Kristanti, Essha Paulina Kristian Agung Nugraha Laij Victor Effendi Laura Mahendratta Tjahjono Liestya Padmawidjaja Liliana Dewi Lovely Hilary Limawan Lucky Cahyana Subadi Luky Patricia Widianingsih Lydia Angelia Herman Marceline Livia Hedynata Marcella Devina Setiawan Maria Asumpta Evi Marlina Mario Rosindo Menny Marita Nur Achmad Marlina, Maria A. E. Meiliana Suparman Michael Owen Muh Syulhasbiullah Murpin Josua Sembiring Murwarni, Fulgentius Danardana Narto Narto, Narto Nieke Ayu Pramudita Owen, Michael Pamungkas, Indra P. Pramudita, Nieke Ayu Putri, Dominica Prima Kurnia Kharismatika Rafael Savio Easter Riau Salim Riyanti Hamdani Riyanti Hamdani Robert Setio Rommy Pramono Salim, Ika Raharja Salim, Sharolyn Handayani Sherlyn A.F Saputri Singgih Bayu Indra Hermawan Siti Zahro Stanislaus Adnanto Mastan Stella Poh Sudarmo, Gesy Ayu Pramudita Sugeng, Laurencia Nathania Marcella Susi Meriyani Sutrisno, Timotius F. C. W. Swastidevi, Luisa Amira Syahrial, Ramon Sylvie Ayuningtyas Tanjaya, Clarisia Thomas Stefanus Kaihatu Tommy C. Efrata Vania Audrey Alexandria Widyatama, Jasmine Christy Wijaya, Oscarius Yudhi Ari Yopy Junianto Yuana Jatu Nilawati Yudhi Ari Wijaya, Oscarius Yuyun Karystin Meilisa Suade