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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Neo-Bis International Journal of Artificial Intelligence Research AKRUAL: Jurnal Akuntansi Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Inovasi Bisnis (Inovbiz) Jurnal Penamas Adi Buana International Journal of Supply Chain Management Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Business and Finance Journal JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Aplikasi Akuntansi Akurasi : Jurnal Studi Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Media Akuntansi dan Perpajakan Indonesia (MAPI) Bima Journal : Business, Management and Accounting Journal Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi AKUNESA Jurnal Manajemen dan Kewirausahaan Smart Society: Community Service and Empowerment Journal Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Economics, Entrepreneurship, Management Business and Accounting IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship (RMBE) Vifada Management and Social Sciences Journal of Business and Information System Jurnal Akuntansi Kontemporer International Journal of Economic Integration and Regional Competitiveness
Wirawan ED Radianto
Universitas Ciputra Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Transportation Other

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Digital Capabilities, Data-Driven Decision-Making, and Operational Performance in SMEs: A Moderated Mediation Model Riyanti Hamdani; Wirawan ED Radianto; David Sukardi Kodrat
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1737

Abstract

Purpose – This study examines how digital transformation, analytic capability, and learning system orientation drive operational performance among SMEs through data-driven decision-making (DDDM), and tests whether environmental dynamism moderates the DDDM-performance link, offering a possible explanation for a contradiction in prior digital capability research between studies reporting a direct performance effect and studies reporting none. Design/methodology/approach – The study surveys 275 Indonesian SME owners and managers through purposive and snowball sampling, analyzed with partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4, supplemented by confirmatory tetrad analysis, a cross-validated predictive ability test, and necessary condition analysis (NCA). Finding/Results – Six of the seven hypothesized relationships are supported, including a staged effect of digital transformation on analytic capability (H5); the hypothesized moderating effect of environmental dynamism (H6) is not supported. A competing model with direct effects added, estimated directly in SmartPLS, shows data-driven decision-making fully mediates the effects of all three antecedents (digital transformation, analytic capability, and learning system orientation) on operational performance. DDDM strongly predicts operational performance, environmental dynamism has a significant direct but no significant moderating effect, and learning system orientation is confirmed as a necessary condition for performance. Discriminant validity and out-of-sample predictive power are confirmed. Originality/Value – The study extends digital capability research by reframing learning orientation's necessity and environmental dynamism's moderating effect into supported propositions, and by specifying data-driven decision-making as a plausible mechanism reconciling conflicting findings in prior studies, giving SME managers a mechanism-based roadmap for digital investment.
Integrating Business Model Canvas and Digital Marketing to Improve the Sales Sustainability of Frozen Food MSMEs: A Study of Jaci Frozen Food Balikpapan Kinanthi Nur Afifah Anastasya Rusmawan; Wirawan Endro Dwi Radianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9921

Abstract

This study aims to analyze the business model of Jaci Frozen Food MSMEs using the Business Model Canvas (BMC) framework and to understand the role of digital marketing in supporting the sustainability and stability of sales in the context of the Balikpapan local market. This research uses a qualitative descriptive approach with data collection through interviews, observation, and documentation. The research informants consisted of business owners, sales admins, and active customers selected using purposive sampling. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions, by mapping the findings into the nine elements of the Business Model Canvas. The results of the study show that the Jaci Frozen Food business model has been implemented in a real way and is integrated between BMC elements. The customer segment is focused on productive age consumers with practical food needs for routine household consumption. The value proposition offered is in the form of frozen food products that are practical, hygienic, halal, have a home-like taste, and are affordable. The use of digital channels, particularly WhatsApp and Instagram, plays an important role not only as a promotional medium, but also as a means of transaction and communication that supports repeat purchases. Customer relationships are built through quick response, personal communication, and consistent service, thus encouraging customer loyalty. Business revenue is dominated by digital sales with repeat purchase patterns, while the largest cost structure comes from raw materials and cold chain operations. This research confirms that digital marketing in MSMEs will be effective if it is fully integrated with the business model, and supported by resource readiness and operational activities. The research findings are expected to serve as a reference for MSMEs in designing sustainable business models and digital marketing strategies.
7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN Marita Nur Achmad; Wirawan Endro Dwi Radianto
Jurnal Bisnis dan Keuangan Vol 11 No 1 (2026): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v11i1.8504

Abstract

This study aims to design a 7P marketing strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to increase sales performance at Freshmint Spa Lamongan. The research is motivated by the growing competition in the local spa industry and the fluctuation in customer visits that affects business revenue. Using a qualitative approach with a constructivist paradigm and a case study method, data were collected through in-depth interviews, field observations, and documentation key informants including the owner, employees (therapists), and customers of Freshmint Spa. The data were analyzed through reduction, presentation, and inductive conclusion drawing. The results indicate that the integrated implementation of the 7P marketing mix can enhance competitiveness and strengthen positive customer perceptions of Freshmint Spa's services. The elements of promotion, people, and physical evidence have the most significant influence on increasing visit frequency and customer loyalty, while process and product play a crucial role in maintaining consistent service quality. The proposed strategy design is expected to serve as a guideline for Freshmint Spa in developing customer-oriented marketing efforts and as a practical reference for similar spa businesses to improve their sales performance sustainably.
Green Social Identity VS Product Knowledge: Mediating Roles in Plant-Based Purchase Intention in Indonesia: Identitas Sosial Hijau VS Pengetahuan Produk: Peran Mediasi dalam Niat Membeli Produk Berbahan Dasar Tumbuhan di Indonesia Antoni Suparno; Stella Poh; Wirawan Endro Dwi Radianto; Irfan
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 2 (2026): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i2.2429

Abstract

To address the need for sustainable dietary transitions in emerging markets, this study aims to examine how social influence shapes green purchase intentions for plant-based foods in Indonesia, specifically evaluating the parallel mediating roles of Green Social Identity and Green Product Knowledge. Utilizing a quantitative explanatory design, data were collected from 253 consumers within Indonesian plant-based communities and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that social influence exerts no direct effect on green purchase intentions; rather, its impact is fully indirect. While both Green Social Identity and Green Product Knowledge act as significant mediators, the indirect effect driven by social identity is substantially stronger than the knowledge-based pathway. Theoretically, this demonstrates that identity-based mechanisms surpass mere product knowledge in translating social expectations into sustainable behavior, extending Social Identity Theory in the context of green consumption. Practically, these findings imply that plant-based food marketers must move beyond purely educational campaigns and prioritize fostering community identity—such as establishing plant-based clubs and grassroots initiatives to effectively leverage social belonging as a driver for sustainable consumption.
An Analysis of University Social Responsibility on Brand Loyalty, Brand Equity, and Brand Trust, Mediated by Brand Reputation, at Ciputra University in Surabaya Amalia Putri Ghassani; Wirawan Endro Dwi Radianto
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 11 (2026): JURNAL LOCUS: Penelitian dan Pengabdian (Issue in Progres)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i11.6338

Abstract

Increasing competition among higher education institutions, particularly private universities, has necessitated strategic approaches to strengthen competitiveness and attract prospective students, including the implementation of University Social Responsibility (USR) initiatives. USR aligns with the principles of the Tri Dharma Perguruan Tinggi (Three Pillars of Higher Education) and plays an important role in shaping institutional reputation, stakeholder trust, and brand equity. The disparity between the large number of private universities and their relatively lower share of new student enrollment compared with public universities underscores the importance of socially responsible initiatives in influencing stakeholder perceptions. This study aimed to examine the effects of USR on brand loyalty, brand equity, and brand trust, with brand reputation serving as a mediating variable, among postgraduate students at Ciputra University in Surabaya, Indonesia. A quantitative research approach was employed, involving a population of 373 Master of Management students enrolled in the 2022–2025 cohorts. A final sample of 139 respondents was selected using convenience sampling. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using partial least squares structural equation modeling (PLS-SEM). The study sought to contribute to the theoretical understanding of USR within the context of Indonesian private higher education institutions and provide practical managerial insights into developing effective USR strategies to strengthen institutional reputation, brand trust, brand loyalty, and brand equity amid intensifying competition in the higher education sector.
THE ROLES OF FINANCIAL SELF EFFICACY AND MENTAL ACCOUNTING IN INCREASING FINANCIAL MOTIVATION AND BEHAVIOR Wirawan ED Radianto; Tommy Christian Efrata; Liliana Dewi; Laij Victor Effendi; Ika Raharja Salim
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6476

Abstract

The aim of this research is to test the influence of mental accounting and motivation to financial behavior and test financial self-efficacy in mediating the relationship between mental accounting and financial behavior. This research uses survey method by sending questionnaires to young entrepreneurs starting a business. The result of the research shows that mental accounting, financial self-efficacy, and motivation influence financial behavior. This research discovers that a person’s confidence in their ability in managing finance depend on mental accounting mindset. Financial self-efficacy is also an important variable for encouraging the increasing of a person’s ability in planning and managing finance.
Co-Authors Abednego Oematan, Ricky Imanuel Agus Sugiharto Agusta, Christina Amalia Putri Ghassani Amalia Putri Ghassani Anak Agung Ayu Puty Andrina Anastasia Filiana Ismawati Anastasia Filiana Ismawati Angelina Suryanto Antoni Suparno Aria Ganna Henryanto Boby Lianto Budi Setiawan Burhan Bungin Chalidana, Moehamad Yunus Christina Whidya Utami Chritina Whidya Utami Cindy Amelia Cindy, Victoria Citra Ayuningtyas Citra Ayuningtyas, Citra Cliff Kohardinata Damelina B. Tambunan Darmawan, Esther David Sukardi Kodrat Dedy Haning Denny Bernardus Dwi Sunu Widyo Pebruanto Efata, Kevin Budi Effendy, Junko A. Eko Budi Santoso Evi Octavia Evita Mei Kusumaningrum Faiza Husnayeni Nahar Fanny Septina Felicia Katherine Geonawan Georgius Pranayogi Hanum, Nabila Fahhilma Hapsari, Yunita Dwi Hari Minantyo Helena Sidharta Hengky, Alexander Wahyudi Herni Manik Irfan Ivanne, Queen Fiona Jennifer Jennifer Jessica Wijaya Jovi Vachel Kazia Laturette Kelvin Danendra Kenley Maccauley Riyono Kevin Budi Efata Khomsiyah Kinanthi Nur Afifah Anastasya Rusmawan Kristanti, Essha Paulina Kristian Agung Nugraha Laij Victor Effendi Laura Mahendratta Tjahjono Liestya Padmawidjaja Liliana Dewi Lovely Hilary Limawan Lucky Cahyana Subadi Luky Patricia Widianingsih Lydia Angelia Herman Marceline Livia Hedynata Marcella Devina Setiawan Maria Asumpta Evi Marlina Mario Rosindo Menny Marita Nur Achmad Marlina, Maria A. E. Meiliana Suparman Michael Owen Muh Syulhasbiullah Murpin Josua Sembiring Murwarni, Fulgentius Danardana Narto Narto, Narto Nieke Ayu Pramudita Owen, Michael Pamungkas, Indra P. Pramudita, Nieke Ayu Putri, Dominica Prima Kurnia Kharismatika Rafael Savio Easter Riau Salim Riyanti Hamdani Riyanti Hamdani Robert Setio Rommy Pramono Salim, Ika Raharja Salim, Sharolyn Handayani Sherlyn A.F Saputri Singgih Bayu Indra Hermawan Siti Zahro Stanislaus Adnanto Mastan Stella Poh Sudarmo, Gesy Ayu Pramudita Sugeng, Laurencia Nathania Marcella Susi Meriyani Sutrisno, Timotius F. C. W. Swastidevi, Luisa Amira Syahrial, Ramon Sylvie Ayuningtyas Tanjaya, Clarisia Thomas Stefanus Kaihatu Tommy C. Efrata Vania Audrey Alexandria Widyatama, Jasmine Christy Wijaya, Oscarius Yudhi Ari Yopy Junianto Yuana Jatu Nilawati Yudhi Ari Wijaya, Oscarius Yuyun Karystin Meilisa Suade