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INDONESIA
Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other
Arjuna Subject : -
Articles 210 Documents
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Bahasa Inggris Hanif, Hanif; Susilo, Joko; Basuki, Rizqy Aziz; Vittorio, Kevin Wilmer; Pramudya, Hans
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.03

Abstract

This community service program seeks to strengthen the capacity of Micro, Small, and Medium Enterprises (MSMEs) by implementing the Mato-Based Profit-Sharing Accounting System (ABHSM) through its integration into the digital application Inmato.ID. The methodological framework combined the System Development Life Cycle (SDLC), capacity building, and participatory action research (PAR), ensuring systematic system development as well as active involvement of partner enterprises. The program was conducted with MSMEs under the OK OCE initiative, supported by Rumah Makan Padang Simpang Raya as an industry partner. The findings reveal substantial outcomes: the partners’ accounting literacy increased from 40% to 78%, production cost deviation was reduced from approximately ±20% to ±8%, and profit distribution time shortened from 2–3 weeks to a maximum of 1 week. These results demonstrate that the digitalization of ABHSM enhances efficiency, accountability, and empowerment of MSMEs, while providing a replicable model for broader application across diverse business sectors in fostering sustainable entrepreneurial ecosystems.
TRAINING IN MAKING SOYA MILK TO INCREASE THE ENTREPRENEURIAL MOTIVATION OF SEKOLAH INDONESIA JEDDAH (SIJ) STUDENTS Miranti, Mauren; Dwi Indriyanti, Aries; Suparji; Maspiyah; Handajani, Sri
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.06

Abstract

In an increasingly competitive era, students need to be equipped not only with formal education, but also practical skills that can support their independence in the future. One skill that is relevant and has economic value is the ability to produce products that have market prospects, such as soya milk. The purpose of writing this research is to find out how the training process of making soymilk and calculating the selling price, and how the participants respond to the training activities. The methods used were lectures, questions and answers and demonstrations. The results showed 1) the implementation of the training began with the provision of basic materials related to soymilk processing, and then the practice of making soymilk together. Before the training, participants were given a pre-test first. The pre-test provided an overview of the extent of participants' understanding or skills before starting the program. There was an increase in understanding from before and after the training, and 2) in the participants' response to the activities, in general the participants responded well, all indicators were generally in the good and excellent categories. With this training, students are expected to not only be able to produce quality soymilk, but also have the motivation and confidence to try small business opportunities.
DIGITAL CREATIVE ECONOMY WORKSHOP: BUILDING CAREERS AND MONETIZATION IN THE DIGITAL ERA Afif Naufal, Hanif; Lastuti, Yeti; Wiralaga, Harya Kuncara; Iranto, Dicky; Maulida, Ervina
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.08

Abstract

This study presents the outcomes of the Digital Creative Economy Workshop, designed to equip senior high school Economics teachers in Jakarta with essential skills for navigating the digital economy. Held on June 18, 2025, the workshop trained 45 teachers from 10 schools on digital literacy, AI-based learning tools, and digital monetization strategies. Using a structured approach of training and evaluation, participants engaged with platforms like Eduaide and Magic School. Pre- and post-test results showed marked improvements across all learning areas: understanding of the digital creative economy rose from 3.2 to 4.4, AI tool utilization from 3.1 to 4.3, and digital monetization knowledge from 3.0 to 4.1. The workshop successfully enhanced teachers’ readiness to integrate digital technologies in Economics education, supporting Sustainable Development Goal 4 (Quality Education). Continued professional development and infrastructure support are recommended to sustain these advancements
IMPROVING THE COMPETENCE OF WRITING QUALITY SCIENTIFIC PAPERS FOR EDUCATORS AND ASPIRING ACADEMICS Suparno; Sebayang, Karuniana Dianta A.; Dila Lestari, Fitra; Riswandi; Maulida, Ervina
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.12

Abstract

Enhancing the competency of scientific writing for educators and future academics has become an urgent necessity in facing global academic challenges. The low number of quality publications and the minimal understanding of international publication standards often hinder academic capacity development. Therefore, this International Collaborative Community Service Program (PPM-KI) aims to equip educators and future academics with scientific writing skills that comply with the standards of reputable national and international journals. Furthermore, this program also encourages cross-country academic collaboration in the production and publication of scientific works, thereby increasing academic recognition and strengthening global scientific networks. Through this program, several targeted outcomes include the publication of articles in ISSN-registered journals or ISBN/ISSN-registered national seminar proceedings, the publication of articles in mass media or online academic platforms, and video documentation of activities uploaded to the LPPM YouTube channel. Additionally, the program also targets the active involvement of students in community service activities and the acquisition of recognition letters from international partners as proof of their enhanced academic capacity. Evidence of collaborative partnership in the form of an Implementation of Arrangement (IA) is also a key outcome, demonstrating the program's success in building international networks. With this program, it is expected that educators and future academics will improve the quality and quantity of their scientific publications, thus contributing to strengthening a more competitive academic ecosystem at the international level. Moreover, the program's success will also support the achievement of key performance indicators for higher education institutions and contribute to academic development based on global collaboration
INTERACTION BETWEEN EDUCATION AND ECONOMIC GROWTH: TRAINING FOR TEACHERS AND STUDENTS Pratama, Aditya; Sariwulan, Rd Tuty; Saptono, Ari; Sudiarditha, I Ketut R
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.10

Abstract

Education plays a strategic role in supporting sustainable economic growth. Teachers and students often lack a deep understanding of how education can drive economic growth through the development of relevant skills, innovation, and entrepreneurship. This training aims to improve teachers' and students' understanding of the relationship between education and economic growth. Using information related to economic growth as a source of learning materials can train teachers in developing learning strategies based on current sources. This activity also equips students with an understanding that economic growth can be used as a source of information to improve practical skills that can enhance their competitiveness in the workplace and can use economic growth as case study material. Furthermore, this training also aims to facilitate collaboration between educational institutions, businesses, and industry to create a more applicable learning ecosystem oriented to job market needs.
DIGITAL ENTREPRENEURSHIP LEARNING TRAINING WITH AI ENHANCING COMPETENCE AND PROFESSIONAL COMPETITIVENESS Mukhtar, Saparuddin; Wibowo, Agus; Kusumaningrum, Alifah; Negara, Dwi Ringga Edwid Dian; Maulida, Ervina; Izza, Ashiilah Tsabit; Izzulhaq, Muhammad Zaki
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.04

Abstract

Technological advancements, particularly in Artificial Intelligence (AI), have brought significant transformations to the field of entrepreneurship. AI can be utilized across various business domains, including market analysis, customer service automation, trend prediction, and digital marketing strategies. Nevertheless, many entrepreneurs, MSME actors, and professionals still lack sufficient knowledge and skills in applying AI to enhance their business competitiveness. Through a technology-driven approach, participants will gain insights into how AI can be employed to improve business efficiency, expand market reach, and foster more competitive innovations. This training program is designed for students, academics, and professionals seeking to develop digital competencies in business. The training materials cover AI applications in digital marketing, AI-based data analysis, smart business management strategies, and case studies on AI implementation in entrepreneurship.
PRODUCT DEVELOPMENT ASSISTANCE TO IMPROVE THE ECONOMY OF MSMES IN SUGIHMUKTI VILLAGE, PASIRJAMBU DISTRICT Nasution, Ade Iskandar; Nur'aeni, Nur'aeni; Mintarsih, Mimin; Setiawan, Topan; A . S, Nabi Muhammad; Alifiah, Salma
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.05

Abstract

In Sugihmukti Village, Pasirjambu District, the majority of the community relies on agriculture, plantations, and home-based businesses that produce various local products, including processed foods, traditional beverages, and handicrafts. This potential should be able to drive the village's economy; however, in practice, there are still various obstacles. Therefore, assistance in product development is needed to enhance the economy of MSMEs in Sugihmukti Village. The method used in this service is Oriented-Project Planning (OPP), where the implementation of the service focuses on planning development and executing programs to achieve specific goals. The stages of implementation in this service include the stages of socialization, training, technology application, mentoring, evaluation, and program sustainability. The results of the activities indicate that this program successfully enhanced the capacity of business actors through training, technology application, and more effective marketing strategies, resulting in products that are more innovative, of higher quality, and competitive; the positive impacts are evident from the increased market opportunities, strengthened cooperation networks, and the commitment to program sustainability that supports the continuous economic growth of the village.
BUILDING STRATEGIC ADOPTION IN EVOLVING DIGITAL ECOSYSTEM FOR MSMEs Indrayanti; Afandi, Ardian Rahman; Timur, Muhammad Idham Ananta; Triyaswati, Hilda; Sutrisno, Wahyu
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.09

Abstract

With over 66 million Micro, Small, and Medium Enterprises (MSMEs), Indonesia relies heavily on this sector, which contributes 61% to the national GDP. However, many MSMEs—especially in regions like Bantul and Yogyakarta—face significant barriers to adopting digital technologies. This study examines how digital literacy training combined with SMART (Specific, Measurable, Achievable, Relevant, Time-bound) strategic planning influences MSME self-efficacy and digital skills. A mixed-method quasi-experimental design involving ten participants from five MSMEs was employed. Quantitative results indicated modest improvements in self-efficacy (2.74%) and digital skills (2.33%), though these were not statistically significant. However, qualitative data revealed enhanced digital confidence, increased awareness of online market potential, and persistent challenges related to strategy execution and technological access.
INCREASING PRODUCTION AND MARKETING OF STARTOONS TEMPE CHIPS THROUGH DIGITAL MARKETING Lailla, Nor; Tarmizi, M. Irfan; Sugiatmi; Antoni, Danila Aulia; Mustofa, Aqil
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.07

Abstract

The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach, training, mentoring in the use of social media such as Instagram and TikTok, developing an online store on Shopee, and creating an official website. This approach refers to the Theory of Planned Behavior (TPB) to change the attitudes and perceptions of business actors towards digital marketing technology. The results of the activity show an increase in product quality by referring to the production map and the use of digital marketing. This activity encourages Diktisaintek to have a positive impact in supporting business sustainability and opening up opportunities for wider business development. Conducting ongoing mentoring and optimizing digital marketing strategies is recommended to maintain the results that have been achieved.
TOWARDS ECONOMICALLY INDEPENDENT VILLAGES: COMMUNITY EMPOWERMENT THROUGH THE PAHLAWAN EKONOMI NUSANTARA (PENA) PROGRAM IN BANYUMAS DISTRICT Asyhabuddin; Alfi, Imam; Ageng
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.11

Abstract

This research aims to find out how to empower the community through community business independence in the Nusantara Economic Heroes Program (PENA) in the Banyumas Regency. In the analysis process, this study uses the theory of ACTORS (Authority, Competence and Confidence, Trust, Opportunities, Responsibilities, and Support). The method used in this study is field research with data collection through observation, interviews, and documentation. The results of the study show that first, the PENA Program fosters the independence of its participants by encouraging the ownership of participants' authority in running their businesses. Second, PENA participants have high confidence that they can manage the business independently. Third, PENA participants have a high belief that the PENA program will bring changes to their social and economic conditions. Fourth, PENA participants feel that they are given a great opportunity to choose for themselves the business they will run. Fifth, PENA participants are fully responsible for the sustainability of the business they pioneer through the PENA program. And finally, PENA program participants get the support they need to start and continue their chosen business.

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