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INDONESIA
JURNAL MANAJEMEN MOTIVASI
Published by Universitas Muhammadiyah Pontianak
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 528 Documents
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Analysis of Perceived Value and Positive Surprise on Intention to Revisit Indrayanti Beach with Tourist Satisfaction as an Intervening Variable kon, Iknasius; Welsa, Henny; Fadhilah, Muinah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8031

Abstract

This study analyzes the effect of Perceived Value and Positive Surprise on Intention to Revisit Indrayanti Beach, mediated by Tourist Satisfaction. A survey of 110 purposively selected respondents was conducted. Analysis using variance-based SEM-PLS showed that Perceived Value and Positive Surprise significantly and positively affect Tourist Satisfaction and Intention to Revisit, with Tourist Satisfaction mediating these relationships. The study implies that managing visitor experiences effectively can enhance revisit intention and improve destination competitiveness, offering practical guidance for tourism managers and policymakers in developing sustainable and appealing tourism services.
The Influence of Content Marketing and Product Reviews on Customer Satisfaction on Social Media Mediated by Purchase Decisions for Luxcrime Products in Palu City Aulia, Nurul; Sutomo, Maskuri; Santi, Ira Nuriya; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8035

Abstract

This study examines the influence of content marketing and product reviews on customer satisfaction, with purchase decisions as a mediating variable, for Luxcrime products in Palu City. A quantitative method was used by distributing online questionnaires to 100 respondents. Data were analyzed using PLS-SEM with SmartPLS 4.0. The results indicate that content marketing and product reviews significantly affect purchase decisions and customer satisfaction. Purchase decisions also mediate the relationship between these variables and customer satisfaction. These findings have implications for cosmetic industry practitioners in optimizing effective digital marketing strategies through social media.
Product Quality The Foundation of Brand Image and Repurchase Intention among Ghyoshop Customers in Morowali Regency Nurnadila, Nurnadila; Auriza, Moh. Zeylo; Zahara, Zakiyah; Wanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8039

Abstract

This study analyzes the effect of Product Quality on Brand Image and Repurchase Intention among Ghyoshop customers in Morowali Regency. The research applies a quantitative method with purposive sampling involving 150 respondents. Data collection used a structured questionnaire, and analysis was conducted through Structural Equation Modeling (SEM) using SmartPLS 4. Findings show that Product Quality positively and significantly affects both Brand Image and Repurchase Intention. Additionally, Brand Image significantly influences Repurchase Intention and mediates the relationship between Product Quality and Repurchase Intention. These results emphasize the strategic importance of maintaining product quality and enhancing brand image to foster customer loyalty and retention.
Analysis of the Effectiveness of Government Financial Education Programs in Improving Household Financial Decision Supardi, Musdalifah Putriami; Goso, Goso; Mustafa, Sri Wahyuny
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8071

Abstract

This study analyzes the effectiveness of government financial education programs in improving household financial decisions in North Luwu Regency. Using a quantitative approach with purposive sampling of 100 household heads, data were collected through Likert-scale questionnaires and analyzed using SmartPLS. The results show that financial management, household financial management, and financial literacy have significant positive effects on decisions. Financial literacy also mediates these influences, strengthening the relationship between management practices and decision-making. These findings highlight the need for sustainable mentoring strategies to enhance the program’s impact, encourage responsible financial behavior, and improve the long-term economic well-being of households in the region.
Analysis of Social Media Marketing and Brand Image on Purchase Intention for the 3Second Brand (Survey on Gen Z in Sukabumi City) Akbar, Muhammad Fadilah; Ramdan, Asep Muhama; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8077

Abstract

This study analyzes the effect of Social Media Marketing and Brand Image on consumer Purchase Intention for the 3Second brand among Gen Z in Sukabumi City. Using a quantitative approach with a survey of 400 respondents and multiple linear regression analysis, the results show that Social Media Marketing and Brand Image have a positive and significant effect on Purchase Intention. The study highlights the importance of digital marketing strategies through social media and strengthening brand image to increase purchase intention, especially among digitally active Gen Z. These findings are expected to serve as a reference for developing local fashion marketing strategies.
Customer Satisfaction as a Mediator: The Impact of Social Media Marketing and E-Service Quality on Repurchase Intention Among Netflix Users in East Java Fathonah, Sastiana Mandasari; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8079

Abstract

Studi ini mengeksplorasi bagaimana Pemasaran Media Sosial dan Kualitas Layanan Elektronik mempengaruhi Niat Pembelian Ulang di antara pengguna Netflix di Jawa Timur, dengan fokus khusus pada peran mediasi Kepuasan Pelanggan. Penelitian ini menggunakan teori-teori mapan seperti TPB dan TAM untuk membingkai pemahamannya tentang perilaku konsumen dalam layanan berbasis teknologi. Menggunakan pendekatan kuantitatif, data dari 385 pelanggan Netflix dianalisis melalui SEM-PLS. Analisis menunjukkan pola yang menarik: Pemasaran Media Sosial tidak secara langsung mengarah pada Niat Pembelian Ulang, tetapi secara signifikan meningkatkan Kepuasan Pelanggan. Sebaliknya, Kualitas Layanan Elektronik memiliki efek positif yang jelas dan langsung pada Niat Pembelian Ulang dan Kepuasan Pelanggan. Yang penting, temuan tersebut menyatakan bahwa Kepuasan Pelanggan bertindak sebagai tautan vital, memediasi efek Pemasaran Media Sosial dan Kualitas Layanan Elektronik pada Niat Pembelian Ulang. Hasil ini menyoroti bahwa menumbuhkan kepuasan pelanggan yang kuat sangat penting untuk mendorong langganan berkelanjutan ke layanan streaming digital seperti Netflix.
Enhancing The Competitiveness And Sustainability Of Micro, Small, And Medium Enterprises Through Financial Literacy And Inclusion Haniati, Martiana; Goso, Goso; Rahmawati, Rahmawati
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8082

Abstract

This study aims to analyze the influence of financial literacy and financial inclusion on the competitiveness and sustainability of MSMEs in Luwu Regency. A quantitative method was applied through a survey of 400 MSME actors and analyzed using multiple linear regression. The findings reveal that financial literacy significantly affects competitiveness but not sustainability. In contrast, financial inclusion significantly influences sustainability but has no significant impact on competitiveness. These results demonstrate the distinct roles of financial literacy and inclusion, suggesting the need for tailored policy interventions to effectively enhance both MSME competitiveness and long-term sustainability based on specific regional and sectoral characteristics.
The Effect of Compensation and Work Motivation on the Performance of Surabaya Hebat Cadres in Sidodadi Sub-district with Work Discipline as a Mediating Variable Edy Purnama, Dwi Sapta; Burhanudin, Burhanudin; Yulianti, Emma
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8083

Abstract

This study analyzes the influence of compensation and work motivation on the performance of Surabaya Hebat cadres in Sidodadi Sub-district with work discipline as a mediating variable. Using a quantitative approach with a survey method and PLS-SEM analysis on cadre respondents, results demonstrate that compensation and motivation have both direct and indirect positive effects through discipline. The findings highlight the importance of designing fair incentive systems, motivation enhancement programs, and discipline-building strategies to improve the effectiveness, accountability, and sustainability of community health services while supporting local government efforts to strengthen health promotion at the urban community level.
Investors Reactions to Islamic Religious Events in Indonesia: Indonesia Stock Exchange JII70 Index Nabilatunnuha, Adelia; Rahmatika, Dien Noviany; Mubarok, Abdulloh
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8091

Abstract

AbstrackThis study examines the impact of Islamic religious events on the Islamic capital market, focusing on AAR and ATVA on the JII70 index during 2021-2024. The study applies an event study method using 33 companies selected by purposive sampling. The events analyzed are Ramadan, Eid al-Fitr, and Eid al-Adha. The results show that AAR does not change significantly during these events. However, ATVA increases during Ramadan and Eid al-Fitr, reflecting positive investor sentiment and higher trading activity. Eid al-Adha has no significant impact on AAR or ATVA. These findings support the efficient market hypothesis, where religious events affect trading volume more than stock price movements.A B S T R A C TPenelitian ini mengkaji pengaruh peristiwa keagamaan Islam terhadap pasar modal syariah dengan fokus pada AAR dan ATVA pada indeks JII70 periode 2021-2024. Penelitian menggunakan metode event study dengan 33 perusahaan yang dipilih melalui purposive sampling. Tiga peristiwa yang dianalisis meliputi Ramadan, Idul Fitri, dan Idul Adha. Hasil menunjukkan AAR tidak mengalami perubahan signifikan selama ketiga peristiwa tersebut. Namun, ATVA mengalami peningkatan saat Ramadan dan Idul Fitri, menunjukkan adanya sentimen positif investor dan peningkatan aktivitas perdagangan. Idul Adha tidak memberikan pengaruh signifikan terhadap AAR maupun ATVA. Hasil penelitian mendukung hipotesis pasar efisien, bahwa peristiwa keagamaan lebih mempengaruhi volume transaksi daripada perubahan harga saham.
The Influence of Social Media Marketing on Brand Loyalty through Brand Trust and Brand Equity: A Study on Consumers of PT Blue Bird Tbk Airlangga, Muhammad Yusuf; Wahyudi, Lilik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8095

Abstract

This study examines the impact of Social Media Marketing (SMM) on Brand Loyalty, mediated by Brand Trust and Brand Equity, across two different social media platforms: TikTok (video-based) and Instagram (photo-based). A total of 450 respondents who had interacted with PT Bluebird's social media were surveyed using a structured questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships among variables. The findings indicate that SMM significantly influences Brand Trust and Brand Equity, which in turn positively affect Brand Loyalty. Mediation analysis reveals that both Brand Trust and Brand Equity partially mediate the relationship between SMM and Brand Loyalty, with Brand Trust playing a more dominant role. Furthermore, TikTok demonstrates stronger path coefficients compared to Instagram, suggesting that video-based content fosters greater emotional engagement and trust. The study contributes both theoretically and practically by highlighting the importance of emotionally resonant content and platform-specific strategies in fostering long-term consumer loyalty.

Page 23 of 53 | Total Record : 528

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