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JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
ISSN : 26154307     EISSN : 26153262     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
Arjuna Subject : -
Articles 3,645 Documents
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PERAN MODERASI EXTERNAL HUMAN RESOURCE PARTNERSHIP PADA HUBUNGAN STRATEGI PEREKRUTAN DAN PENGEMBANGAN KOMPETENSI DALAM MENINGKATKAN KINERJA SDM PADA KLINIK KESEHATAN SWASTA DI KOTA MEDAN Vinna Pratiwi Agustyn; Tomy Sun Siagian; Dhea Agusty Ningrum
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6735

Abstract

Abstract: Private healthcare clinics face increasingly complex challenges in human resource management due to intensified competition for competent healthcare professionals, high workforce mobility, and evolving competency requirements driven by digital transformation in the healthcare sector. These conditions require organizations not only to implement effective recruitment strategies and competency development programs but also to establish strategic partnerships with external institutions to enhance human resource performance. This study aims to examine the effects of recruitment strategy and competency development on human resource performance, as well as to investigate the moderating role of external human resource partnership in private healthcare clinics in Medan City, Indonesia. A quantitative research approach was employed using a survey method involving 95 respondents, consisting of clinic managers, physicians, and nurses selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), including assessments of the measurement model, structural model, and hypothesis testing. The findings reveal that both recruitment strategy and competency development have positive effects on human resource performance. Furthermore, external human resource partnership strengthens the relationships between recruitment strategy and human resource performance, as well as between competency development and human resource performance, indicating that external partnerships serve as a strategic mechanism for enhancing the effectiveness of human resource management practices. This study contributes to the advancement of Strategic Human Resource Management by positioning external human resource partnership as a collaborative capability that reinforces the implementation of recruitment strategies and competency development initiatives to improve human resource performance in private healthcare clinics.. Keywords: Recruitment Strategy, Competency Development, External Human Resource Partnership, Human Resource Performance.   Abstrak: Klinik kesehatan swasta menghadapi tantangan yang semakin kompleks dalam pengelolaan sumber daya manusia akibat meningkatnya persaingan memperoleh tenaga kesehatan yang kompeten, tingginya mobilitas tenaga profesional, serta perubahan kompetensi yang dipengaruhi oleh transformasi digital pada sektor pelayanan kesehatan. Kondisi tersebut menuntut organisasi tidak hanya menerapkan strategi perekrutan dan pengembangan kompetensi yang efektif, tetapi juga membangun kemitraan strategis dengan berbagai institusi eksternal untuk meningkatkan kinerja sumber daya manusia. Penelitian ini bertujuan menganalisis pengaruh recruitment strategy dan competency development terhadap human resource performance, serta menguji peran moderasi external human resource partnership pada klinik kesehatan swasta di Kota Medan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan melibatkan 95 responden yang terdiri atas kepala klinik, dokter, dan perawat yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui pengujian model pengukuran, model struktural, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa recruitment strategy dan competency development berpengaruh positif terhadap human resource performance. External human resource partnership memperkuat hubungan antara recruitment strategy dan competency development dengan human resource performance, sehingga kemitraan eksternal berperan sebagai mekanisme strategis dalam meningkatkan efektivitas praktik pengelolaan sumber daya manusia. Penelitian ini memberikan kontribusi terhadap pengembangan Strategic Human Resource Management dengan menempatkan external human resource partnership sebagai kapabilitas kolaboratif yang memperkuat implementasi strategi perekrutan dan pengembangan kompetensi dalam meningkatkan human resource performance pada klinik kesehatan swasta. Kata kunci: Strategi Recruitment, Pengembangan Kompetensi, Kolaborasi Eksternal, Kinerja
MOTIVASI PARA LANSIA DAN PARUH BAYA DALAM MENGIKUTI MAJELIS TAKLIM AL-HIDAYAH DI KELURAHAN GARUNTANG KECAMATAN BUMI WARAS KOTA BANDAR LAMPUNG Ahmad Sanusi; Suhandi; Willia Novi Aryani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6738

Abstract

Penelitian ini memiliki relevansi penting dalam mengungkap motivasi kelompok usia paruh baya dan lansia dalam mengikuti kegiatan di Majlis Taklim Al-Hidayah serta memberikan kontribusi akademik terhadap kajian mengenai hubungan antara religiusitas, kebutuhan sosial, dan kesejahteraan psikologis pada fase usia tersebut. Penelitian ini bertujuan mendeskripsikan bentuk-bentuk motivasi keagamaan yang mendorong keterlibatan jamaah dalam kegiatan majelis taklim sekaligus menganalisis peran majelis taklim dalam memenuhi kebutuhan spiritual, sosial, dan psikologis para anggotanya. Penelitian dilakukan menggunakan pendekatan kualitatif melalui observasi lapangan dan wawancara mendalam, dengan analisis yang memanfaatkan teori perkembangan psikososial dari Erik Erikson, khususnya tahap generativitas versus stagnasi pada usia paruh baya dan integritas ego versus keputusasaan pada usia lanjut. Hasil penelitian menunjukkan bahwa keikutsertaan jamaah berusia 45–65 tahun dipengaruhi oleh menurunnya aktivitas produktif, munculnya perasaan kesepian, serta meningkatnya kesadaran akan dimensi spiritual dan kehidupan setelah kematian. Kondisi tersebut mendorong mereka untuk memperdalam praktik keagamaan sebagai sarana memperoleh ketenangan batin, memperkuat hubungan dengan Tuhan, serta menemukan kembali makna hidup pada usia senja. Temuan utama penelitian ini menunjukkan bahwa majelis taklim berperan tidak hanya sebagai ruang pembelajaran agama, tetapi juga sebagai komunitas sosial yang memberikan dukungan emosional, rasa memiliki, dan jaringan pertolongan sosial yang penting bagi kesejahteraan sosial, psikologis, dan spiritual para jamaah pada fase paruh baya dan lanjut usia.
ANALISIS KINERJA KEUANGAN UMKM SEBELUM DAN SESUDAH MENGGUNAKAN APLIKASI AKUNTANSI DIGITAL Arninda Sekar Sari Siregar
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6739

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play an essential role in Indonesia's economy; however, many still face challenges in financial management due to manual bookkeeping systems. This study aims to analyze the financial performance of MSME Ramekan Aja before and after implementing the Kledo digital accounting application. The research employed a qualitative approach using a case study design. Data were collected through observations, interviews, and documentation involving the MSME owner. The findings indicate that prior to using Kledo, financial records were maintained manually, resulting in recording errors, delays in financial reporting, difficulties in monitoring cash flow, and limited financial information for business decision-making. After implementing Kledo, the financial recording process became more systematic, integrated, and accurate. The application automatically generated financial statements, including income statements, balance sheets, and cash flow reports, while also facilitating inventory, accounts receivable, and accounts payable management. Furthermore, the real-time financial dashboard enabled business owners to monitor financial conditions more effectively and make data-driven decisions. Overall, the implementation of Kledo improved administrative efficiency, reduced human error, enhanced the quality of financial reports, and supported better business performance. Therefore, digital accounting applications such as Kledo can serve as an effective solution for improving financial management and supporting the sustainability and competitiveness of MSMEs in the digital era. Keywords: Financial Performance, Digital Accounting Applications, Financial     Efficiency, Business Decisions, Financial Reports.   Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, namun masih banyak yang menghadapi kendala dalam pengelolaan keuangan akibat penggunaan sistem pencatatan manual. Penelitian ini bertujuan untuk menganalisis kinerja keuangan UMKM Ramekan Aja sebelum dan sesudah menggunakan aplikasi akuntansi digital Kledo. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi terhadap pemilik UMKM. Hasil penelitian menunjukkan bahwa sebelum menggunakan Kledo, pencatatan keuangan dilakukan secara manual sehingga sering terjadi kesalahan pencatatan, keterlambatan penyusunan laporan keuangan, kesulitan memantau arus kas, serta terbatasnya informasi keuangan sebagai dasar pengambilan keputusan. Setelah menggunakan aplikasi Kledo, proses pencatatan transaksi menjadi lebih sistematis, terintegrasi, dan akurat. Aplikasi mampu menghasilkan laporan keuangan secara otomatis, meliputi laporan laba rugi, neraca, dan arus kas, serta memudahkan pengelolaan persediaan, piutang, dan utang. Selain itu, dashboard keuangan yang tersedia memberikan informasi keuangan secara real-time sehingga membantu pemilik usaha dalam memantau kondisi usaha dan mengambil keputusan bisnis yang lebih tepat. Secara keseluruhan, penggunaan aplikasi Kledo meningkatkan efisiensi administrasi keuangan, mengurangi risiko kesalahan pencatatan (human error), meningkatkan kualitas laporan keuangan, serta mendukung peningkatan kinerja keuangan UMKM. Dengan demikian, penerapan aplikasi akuntansi digital Kledo menjadi salah satu solusi yang efektif dalam mendukung transformasi digital, meningkatkan daya saing, dan menjaga keberlanjutan usaha UMKM. Kata kunci: Kinerja Keuangan, Aplikasi Akuntansi Digital, Efisiensi Keuangan, Keputusan Bisnis, dan Laporan Keuangan.
ANALISIS UNSUR HARA KOMPOS BERBAHAN DASAR KOTORAN SAPI DAN KAMBING DENGAN SAYUR-SAYURAN SEBAGAI STARTER ALAMI Andra Ramadhan; Leila Muhelni; Mistia Sari; Dertha Mukhtar
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6741

Abstract

Abstract: The increasing amount of organic waste and livestock manure has become an environmental problem requiring proper management. This study aimed to analyze the nutrient content of compost made from cow manure and goat manure using vegetable waste as a natural starter and to evaluate its conformity with Indonesian National Standard SNI 19-7030-2004. The study used an experimental method consisting of three treatments: cow manure compost, goat manure compost, and mixed manure compost. Parameters analyzed included temperature, pH, moisture content, nitrogen, phosphorus, potassium, and organic carbon. The results showed that all samples met the standard requirements for N, P, and K contents. The highest nitrogen content was found in goat manure compost at 3.22%. The highest phosphorus content was 21.81%, while potassium reached 14.56%. Organic carbon ranged from 42.64% to 44.16%. Moisture content remained above the SNI standard. Goat manure compost exhibited better nutrient quality than cow manure compost. Keyword: compost, cow manure, goat manure, vegetable waste, nutrient content. Abstrak: Peningkatan jumlah sampah organik dan limbah peternakan menjadi salah satu permasalahan lingkungan yang memerlukan pengelolaan yang tepat. Penelitian ini bertujuan untuk menganalisis kandungan unsur hara kompos berbahan dasar kotoran sapi dan kotoran kambing dengan sampah sayuran sebagai starter alami serta mengevaluasi kesesuaiannya terhadap SNI 19-7030-2004. Penelitian menggunakan metode eksperimen dengan tiga perlakuan yaitu kompos kotoran sapi, kompos kotoran kambing, dan campuran kotoran sapi dan kambing. Parameter yang dianalisis meliputi suhu, pH, kadar air, nitrogen, fosfor, kalium, dan karbon organik. Hasil penelitian menunjukkan bahwa seluruh sampel memenuhi standar unsur hara N, P, dan K. Kandungan nitrogen tertinggi terdapat pada kompos kotoran kambing sebesar 3,22%. Kandungan fosfor tertinggi sebesar 21,81%, sedangkan kandungan kalium tertinggi sebesar 14,56%. Kandungan C-organik berkisar antara 42,64%–44,16%. Kadar air kompos masih berada di atas standar SNI. Kompos berbahan dasar kotoran kambing menunjukkan kualitas unsur hara yang lebih baik dibandingkan kompos kotoran sapi. Kata kunci: kompos, kotoran sapi, kotoran kambing, sampah sayuran, unsur hara.
IMPLEMENTASI PLATFORM PENG ADUAN MASYARAKAT PADA KANTOR CAMAT SILAEN BERBASIS WEB TERINTEGRASI DENGAN WHATSAPP GATEWAY Christine Casin Rumondang Simanjuntak; Novriadi Antonius Siagian; Masdiana Sagala; Anirma Kandida Ginting
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6742

Abstract

Abstract: Public complaint management at the Silaen Sub-district Office, Toba Regency, has traditionally relied on conventional, in-person procedures that require citizens to visit the office directly to submit a complaint. This limitation results in long waiting times, undocumented reports, and an absence of any tracking mechanism for residents. This study designs and implements a web-based public complaint platform, internally referred to as PARI-SILAEN, that is integrated with a WhatsApp Gateway service to overcome these limitations. The system was developed using the Rapid Application Development (RAD) method through four iterative stages: Requirements Planning, User Design, Construction, and Cutover, and was built with PHP Native, MySQL, Bootstrap 5, Chart.js, DataTables, and the FONNTE API as the WhatsApp notification service. Identity validation is layered across three mechanisms: automatic verification of the first six digits of the National Identity Number (NIK) against the official regional code of Silaen Sub-district (121203), mandatory selection of a registered home village from twenty-three villages, and manual verification by an Admin officer, while GPS coordinates are used only to record the incident location rather than to validate residency. The system manages six complaint statuses, namely New, Verified, In Process, Completed, Rejected, and Escalated, each of which triggers an automatic WhatsApp notification through eight predefined message triggers. System functionality was evaluated using Black-Box Testing across fifteen scenarios covering public, administrator, and executive access, all of which were declared valid, while User Acceptance Testing (UAT) involving Likert-scale questionnaires recorded a feasibility score of 91.50% from the citizen group and 93.33% from the internal apparatus group, both falling into the “Very Effective” category. These findings indicate that the integration of a structured web-based complaint workflow with automated WhatsApp notifications meaningfully improves the transparency, responsiveness, and administrative accountability of public services at the sub-district level. Keywords: public complaint platform; WhatsApp Gateway; e-government; Rapid Application Development; NIK identity validation   Abstrak: Pengelolaan pengaduan masyarakat di Kantor Camat Silaen, Kabupaten Toba, selama ini masih berjalan secara konvensional sehingga mengharuskan warga datang langsung ke kantor untuk menyampaikan keluhan. Kondisi ini menimbulkan waktu tunggu yang lama, pengaduan yang tidak terdokumentasi, serta tidak adanya mekanisme pelacakan bagi warga. Penelitian ini merancang dan mengimplementasikan sebuah platform pengaduan masyarakat berbasis web, yang secara internal disebut PARI-SILAEN, yang diintegrasikan dengan layanan WhatsApp Gateway untuk mengatasi keterbatasan tersebut. Sistem dikembangkan menggunakan metode Rapid Application Development (RAD) melalui empat tahapan iteratif, yaitu Requirements Planning, User Design, Construction, dan Cutover, serta dibangun dengan PHP Native, MySQL, Bootstrap 5, Chart.js, DataTables, dan FONNTE API sebagai layanan notifikasi WhatsApp. Validasi identitas dirancang secara berlapis melalui tiga mekanisme, yaitu pemeriksaan otomatis terhadap enam digit pertama Nomor Induk Kependudukan (NIK) yang dicocokkan dengan kode wilayah resmi Kecamatan Silaen (121203), kewajiban memilih desa domisili dari dua puluh tiga desa terdaftar, serta verifikasi manual oleh Admin, sementara koordinat GPS hanya digunakan untuk mencatat lokasi kejadian dan bukan sebagai alat validasi domisili. Sistem mengelola enam status aduan, yaitu Baru, Diverifikasi, Diproses, Selesai, Ditolak, dan Eskalasi, yang masing-masing memicu notifikasi WhatsApp otomatis melalui delapan jenis pemicu pesan yang telah ditetapkan. Pengujian fungsionalitas sistem dilakukan melalui Black-Box Testing terhadap lima belas skenario yang mencakup akses publik, administrator, dan eksekutif, dengan seluruh skenario dinyatakan valid, sementara User Acceptance Testing (UAT) menggunakan kuesioner skala Likert mencatat skor kelayakan sebesar 87.60% dari kelompok masyarakat dan 87.00% dari kelompok aparatur internal, yang keduanya berada pada kategori “Sangat Efektif”. Temuan ini menunjukkan bahwa integrasi alur kerja pengaduan berbasis web yang terstruktur dengan notifikasi WhatsApp otomatis secara nyata meningkatkan transparansi, responsivitas, dan akuntabilitas administrasi pelayanan publik di tingkat kecamatan. Kata kunci: platform pengaduan masyarakat; WhatsApp Gateway; e-government; Rapid Application Development; validasi identitas NIK
INOVASI MEDIA PEMBELAJARAN INTERAKTIF BANGUN RUANG MATEMATIKA BERBASIS AUGMENTED REALITY DAN ANDROID Yasifiati Hia; Zulfahmi Indra; Denny Haris
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6745

Abstract

Abstract: Learning three-dimensional (3D) geometric solids remains one of the persistent challenges in mathematics education because students must imagine abstract spatial objects that textbooks can only present in two dimensions. This condition often lowers students' learning interest and hinders their spatial reasoning, particularly at the junior high school level. This study aims to design and develop an interactive learning medium in the form of an Augmented Reality (AR)-based pocket book for teaching geometric solids (cube, cuboid, triangular prism, and quadrilateral pyramid) using the Marker Based Tracking method on the Android platform. The research employed a Research and Development (R&D) approach following the ADDIE model, covering the stages of analysis, design, development, implementation, and evaluation. The application was built using Unity3D as the development engine and Vuforia SDK as the marker recognition library, then tested on mobile devices to measure accuracy, latency, frame rate, device compatibility, and marker-detection distance. The results show that the application can detect markers at a distance of 8-77 cm with a latency of 1000-2000 ms and a frame rate of 15-30 fps, and it runs properly on Android devices from version 7.0 onward. These findings indicate that the pocket book is feasible as an alternative interactive medium to strengthen students' spatial imagination of geometric solids. Keywords: augmented reality; media pembelajaran; bangun ruang; marker based tracking; android.   Abstrak: Pembelajaran bangun ruang sisi datar masih menjadi salah satu materi matematika yang sulit dipahami siswa karena menuntut kemampuan membayangkan objek tiga dimensi yang di dalam buku teks hanya digambarkan secara dua dimensi. Kondisi ini kerap menurunkan minat belajar sekaligus menghambat kemampuan spasial siswa, terutama di jenjang sekolah menengah pertama. Penelitian ini bertujuan merancang dan mengembangkan media pembelajaran interaktif berupa buku saku berbasis Augmented Reality (AR) untuk materi bangun ruang sisi datar (kubus, balok, prisma segitiga, dan limas segi empat) dengan metode Marker Based Tracking berbasis Android. Penelitian menggunakan pendekatan Research and Development (R&D) dengan model ADDIE yang meliputi tahap analisis, desain, pengembangan, implementasi, dan evaluasi. Aplikasi dibangun menggunakan Unity3D sebagai mesin pengembang dan Vuforia SDK sebagai pustaka pengenal marker, kemudian diuji pada perangkat bergerak untuk mengukur akurasi, latensi, frame rate, kompatibilitas perangkat, dan jarak deteksi marker. Hasil pengujian menunjukkan bahwa aplikasi mampu mendeteksi marker pada jarak 8-77 cm dengan latensi 1000-2000 ms dan frame rate 15-30 fps, serta dapat berjalan baik pada perangkat Android versi 7.0 ke atas. Temuan ini mengindikasikan bahwa buku saku tersebut layak digunakan sebagai media interaktif alternatif untuk memperkuat imajinasi spasial siswa terhadap bangun ruang. Kata kunci: augmented reality; media pembelajaran; bangun ruang; marker based   tracking; android.
MENGGUGAT OTENTISITAS KEUANGAN SYARIAH KONTEMPORER: ANALISIS KRITIS BERBASIS MAQASID AL-SHARIAH DAN EKONOMI POLITIK GLOBAL Sri Dewi Yusuf; Ismail Makuta; Sekar Laras Ayu
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6746

Abstract

This study criticizes the authenticity of contemporary Islamic financial practices through the lenses of maqasid al-shariah and global political economy. While Islamic finance is often positioned as an ethical alternative to conventional finance, a fundamental question arises: do its practices truly represent substantive Shariah principles, or are they merely structural replications of global capitalism with a Shariah label. Using a qualitative-critical method with discourse analysis and a normative maqasid al-shariah approach, this study examines regulatory documents, Islamic banking practices, and political economy literature. The findings reveal that Islamic finance frequently emphasizes formalistic compliance with fiqh (jurisprudence) while neglecting core ethical-social goals like distributive justice, wealth gap reduction, and poverty alleviation. Furthermore, its integration into neoliberal global economics exposes a contradiction between normative rhetoric and empirical reality. In the context of Indonesia and the digital economy, Islamic finance has failed to address structural issues such as automation-driven unemployment, platform economy labor shifts, and unequal digital capital access. The study concludes that Islamic finance requires a paradigm reformulation to avoid becoming a mere variant of financial capitalism, transforming instead into an instrument for a just, sustainable economy
PENGARUH PERCEIVED PRICE, PERCEIVED USEFULNESS, DAN PEMASARAN PERSONALISASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND EIGER PADA KONSUMEN DI KOTA TEBING TINGGI Indri Ayu Pratiwi; Didik Rahmat Prayuda; Bobby Hartanto; Rakhmawati Purba
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6747

Abstract

Abstract: This study aims to analyze the influence of perceived price, perceived usefulness, and personalized marketing on purchasing decisions for Eiger products among consumers in Tebing Tinggi City. This research employs a quantitative approach with a descriptive method. The sample consists of 96 respondents determined using the Cochran formula through purposive sampling. Data were collected via digital questionnaires and analyzed using multiple linear regression with SPSS software. The results indicate that perceived price, perceived usefulness, and personalized marketing have a positive and significant effect on purchasing decisions, both partially and simultaneously. The conclusion of this study confirms that competitive pricing strategies, the functional value of products, and personalized marketing approaches are crucial variables in enhancing consumer purchasing decisions amidst intense market competition. Keywords: Perceived Price, Perceived usefulness, Marketing personalization, Purchasing decisions,Eiger   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh perceived price, perceived usefulness, dan pemasaran personalisasi terhadap keputusan pembelian produk Eiger pada konsumen di Kota Tebing Tinggi. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode deskriptif. Sampel penelitian berjumlah 96 responden yang ditentukan menggunakan rumus Cochran melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner digital dan dianalisis menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa perceived price, perceived usefulness, dan pemasaran personalisasi berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Simpulan penelitian ini menegaskan bahwa strategi penetapan harga yang kompetitif, nilai fungsional produk, dan pendekatan pemasaran yang personal merupakan variabel krusial dalam meningkatkan keputusan pembelian konsumen Eiger di tengah persaingan pasar yang ketat. Kata kunci: Persepsi harga, Persepsi Kegunaan, Pemasaran personalisasi, Keputusan pembelian, Eiger.
INTEGRITAS AKADEMIK DALAM PEMBELAJARAN BERBASIS GOOGLE CLASSROOM PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ASAHAN Dailami Dailami; Sri Rahmayanti; Dian Armanto; Lanna Reni Gustianty
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6748

Abstract

Abstract: This study examines the level of academic integrity among students of the Faculty of Economics, Universitas Asahan, in Google Classroom (GCR)-based learning, with a focus on educational communication analysis. Using a cluster-based questionnaire administered to 55 students from the Management and Digital Business study programs, four clusters were measured: (1) perceived supervision and verification of GCR-based assignments, (2) academic dishonesty behavior and tendencies, (3) social and academic pressure in assignment submission, and (4) perceptions of sanctions and enforcement. The overall mean score of 3.18 falls in the moderate category. Cluster 4 (sanctions and enforcement, mean = 3.89) scored highest, followed by Cluster 1 (supervision and verification, mean = 3.64), Cluster 2 (dishonesty behavior, mean = 2.61), and Cluster 3 (social pressure, mean = 2.57). The findings indicate that external control mechanisms play a more dominant role in shaping student compliance with academic integrity norms than internal resistance to peer pressure, and that self-report measures of dishonesty are likely affected by social desirability bias. These results imply that strengthening academic integrity in GCR-based learning requires not only technical supervision and consistent sanction enforcement, but also deliberate cultivation of an honest academic culture at the classroom level. Keywords: Academic Integrity; Google Classroom; Educational Communication; Academic Dishonesty; Higher Education   Abstrak: Penelitian ini bertujuan menganalisis tingkat integritas akademik mahasiswa Fakultas Ekonomi Universitas Asahan dalam pembelajaran berbasis Google Classroom (GCR), dengan fokus pada isu analisis komunikasi pendidikan. Menggunakan kuesioner berbasis klaster yang melibatkan 55 mahasiswa dari Program Studi Manajemen dan Bisnis Digital, penelitian ini mengukur empat klaster: (1) persepsi pengawasan dan verifikasi tugas berbasis GCR, (2) perilaku dan kecenderungan ketidakjujuran akademik, (3) tekanan sosial dan akademik dalam pengumpulan tugas, dan (4) persepsi terhadap sanksi dan penegakan aturan. Skor rata-rata keseluruhan sebesar 3,18 berada pada kategori sedang. Klaster 4 (sanksi dan penegakan aturan, mean = 3,89) memperoleh skor tertinggi, diikuti Klaster 1 (pengawasan dan verifikasi, mean = 3,64), Klaster 2 (perilaku ketidakjujuran, mean = 2,61), dan Klaster 3 (tekanan sosial, mean = 2,57). Temuan menunjukkan bahwa mekanisme kontrol eksternal berperan lebih dominan dalam membentuk kepatuhan mahasiswa terhadap norma integritas akademik dibandingkan ketahanan internal terhadap tekanan sebaya, dan bahwa pengukuran ketidakjujuran melalui self-report kemungkinan dipengaruhi oleh social desirability bias. Hasil ini mengimplikasikan bahwa penguatan integritas akademik pada pembelajaran berbasis GCR memerlukan tidak hanya pengawasan teknis dan penegakan sanksi yang konsisten, tetapi juga pembentukan budaya akademik jujur secara sengaja di tingkat kelas. Kata kunci: Integritas Akademik; Google Classroom; Komunikasi Pendidikan; Ketidakjujuran Akademik; Pendidikan Tinggi
PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BAHAN BANGUNAN PANGLONG BINTANG JAYA DI KOTA TEBING TINGGI Kayetan Yen; Ridho Azhar; Suwadi Suwadi; Hastuti Handayani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6749

Abstract

Abstract: This study aims to analyze the influence of price, product quality, and promotion on consumer purchasing decisions at Panglong Bintang Jaya, Tebing Tinggi City. A quantitative causal method was employed with a sample of 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression. The results show that price, product quality, and promotion have a positive and significant effect on purchasing decisions, both partially and simultaneously. Promotion is the most dominant factor. The Adjusted R² value of 0.600 indicates that the three variables explain 60% of the variation in purchasing decisions. In conclusion, price, product quality, and promotion collectively play an important role in enhancing consumer purchasing decisions. Keywords: Purchasing Decision, Price, Price, Promotion.   Abstrak: Penelitian ini bertujuan menganalisis pengaruh harga, kualitas produk, dan promosi terhadap keputusan pembelian konsumen di Panglong Bintang Jaya, Kota Tebing Tinggi. Metode kuantitatif kausal digunakan dengan sampel 100 responden melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan regresi linear berganda. Hasil menunjukkan bahwa harga, kualitas produk, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Promosi merupakan faktor paling dominan. Nilai Adjusted R² sebesar 0,600 mengindikasikan ketiga variabel menjelaskan 60% variasi keputusan pembelian. Simpulannya, harga, kualitas produk, dan promosi secara bersama-sama berperan penting dalam meningkatkan keputusan pembelian konsumen. Kata kunci: Keputusan Pembelian, Harga, Kualitas Produk, Promosi.

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