cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Fuad
Contact Email
muhammadfuad@unsam.ac.id
Phone
-
Journal Mail Official
muhammadfuad@unsam.ac.id
Editorial Address
-
Location
Kota langsa,
Aceh
INDONESIA
Jurnal Samudra Ekonomi dan Bisnis
Published by Universitas Samudra
ISSN : 20891989     EISSN : 26141523     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
Arjuna Subject : -
Articles 317 Documents
 28   29   30   31   32 
Proposed Business Strategy for Financial Services Industry Division in Markplus Institute to Increase Competitiveness in the Market Devi, Tandya Vera; Dalimunthe, Gallang Perdhana
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.11931

Abstract

The growing competitiveness in the market of professional training industry, particularly within the Financial Services Industry (FSI) Division of MarkPlus Institute, has prompted a strategic reassessment. This research aims to identify competitive advantages and propose a business strategy to enhance FSI’s market position. A qualitative approach was used to analyze internal and external factors. The tools like VRIO and Porter’s Generic Strategies supported the analysis. The findings highlight that political factors and industry rivalry are key external influences. Internally, FSI’s competitive edge include strong brand equity, a vibrant event and community ecosystem, and proprietary books and frameworks. The study concludes that MarkPlus Institute should offer a signature program aligned with regulatory needs, competitively priced, trend-relevant, and backed by brand trust, exclusive materials, high-quality facilitators and analysts to sustain competitive advantage.
Klik, Pilih, Makan: Mengungkap Determinan Niat untuk Membeli Makanan via GrabFood Wulandari, Aline; Atmaja, Ferry Tema
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12352

Abstract

This study aims to examine the effect of product presentation, food quality, and food safety optimism on intention to buy a food on the GrabFood application. The quantitative study collected data from 303 respondents through an online questionnaire with a Likert scale and using the help of TSurvey. The analysis technique employed the Structural Equation Modeling (SEM) method with the help of the SmartPLS application. The results showed product presentation and food quality had a positive and significant effect on food safety optimism, food quality had a positive and significant effect on intention to buy, and product presentation and food safety optimism had no significant effect on intention to buy. This study makes a theoretical contribution in expanding the understanding of the factors that influence consumer purchase intention and offers practical implications in designing effective marketing strategies through online food ordering applications.
Marketing Analysis of Gasketed Plate Heat Exchangers using the SWOT Method and Analytic Network Process Maulana, Danis; Fatimah, Ismi; Rachman, Farizi; Akseptori, Ristanti; Devi, Yesica Novrita
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12423

Abstract

The research evaluates the marketing strategy for gasketed plate heat exchangers at PT. XYZ, a mechanical and electrical engineering service firm in Surabaya. A SWOT analysis maps strengths, weaknesses, opportunities, and threats, while the Analytic Network Process ranks interrelated marketing elements. Score place the company in Quadrant I of the grand strategy matrix, indicating an aggressive growth posture. Promotion receives the highest weight, followed by product, price, and distribution. Leading sub-criteria are informational advertising, discounts, and sales promotions. The findings show that information-centric promotion is the most effective lever for expanding market coverage and boosting PT. XYZ’s sales performance.
Meningkatkan Minat Membeli Produk Nasha Beauty melalui Hadiah Virtual dan Diskon Harga: Peran Mediasi Pembelian Impulsif pada Live Streaming Tiktok Intansari, Badiiah; Syahputra, Erwin
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12502

Abstract

This study aims to analyze the influence of virtual gifts and price discounts on consumer purchase intention of Nasha Beauty products with impulsive buying as a mediating variable in the context of TikTok live streaming. This study uses a quantitative approach with a survey method. Data were collected using a purposive sampling technique from 95 respondents who are generation Z TikTok users and have followed Nasha Beauty's live broadcasts. Data analysis was conducted using SmartPLS 4 software. The results showed that virtual gifts and price discounts have a significant effect on impulse buying and purchase intention. Impulsive buying is proven to mediate the relationship between these two variables with consumer purchase intention. These findings indicate that marketing strategies through interactive features and discount promotions during live streaming are proven effective in attracting consumer attention and purchasing decisions.
Pengaruh Online Customer Rating dan Varian Menu terhadap Loyalitas Konsumen pada Aplikasi GoFood dengan Moderasi Price Discount Febriantika, Inda; Saptaria, Lina
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12505

Abstract

The purpose of this study was to analyze the influence of online customer ratings and menu variations on consumer loyalty to the GoFood application, with price discounts as a moderating variable. Quantitative data were collected through an online questionnaire from 92 GoFood application users who were students at the Islamic University of Kadiri. The data were analyzed using the PLS-SEM method. The results showed that online customer ratings and menu variations had a positive and significant effect on consumer loyalty among GoFood application users. Furthermore, price discounts were not able to strengthen the relationship between customer ratings and consumer loyalty, but were able to positively moderate the relationship between menu variations and consumer loyalty. The implications of this study contribute to culinary entrepreneurs and management of food delivery service platforms such as GoFood in developing digital marketing strategies that can increase consumer loyalty.
Pengaruh Manajemen Pengetahuan terhadap Kinerja Bisnis UMKM di Indonesia: Peran Mediasi Inovasi Hijau dan Pengambilan Keputusan Carissa, Manda; Yuwono, Wisnu; Anggraini, Ratih
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13272

Abstract

The study aims to analyze the influence of knowledge management on the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia, with green innovation and decision-making as mediating variables. Using a quantitative approach and PLS-SEM method on 300 MSMEs, the analysis results reveal that knowledge management has no significant direct effect on business performance, but has a significant positive effect on green innovation and decision-making. Furthermore, decision-making is found to have a strong positive effect on business performance, while green innovation shows a negative effect on business performance. These findings highlight the central role of decision-making as a key mediator in the relationship between knowledge management and business performance. This study offers practical insights for strengthening knowledge management and decision-making strategies in the context of developing resilient and sustainable MSMEs.
Pembangunan Ekonomi Berkelanjutan Indonesia: Interaksi Dinamis Ekonomi Digital, Emisi Karbon, Pengangguran dan Pertumbuhan Ekonomi Hijau Tanjung, Ahmad Albar; Muliyani, Muliyani; Anjeli, Rani
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13281

Abstract

Green economic growth is one of the goals of sustainable economic development. This study was conducted to investigate the dynamic interaction between the digital economy, unemployment, carbon emissions and green economic growth in Indonesia. The research data uses secondary data from 1990 to 2021 on an annual basis, resulting in a total of 32 observations. The data sources are from the Central Statistics Agency and the World Bank, with an estimation approach using the ARDL method. The results show that the digital economy has a positive and significant effect on green economic growth, unemployment has a negative and significant effect on green economic growth, while carbon emissions have an insignificant negative effect on green economic growth in Indonesia. The implication of this research is that the government needs to accelerate the digital transformation of the productive sector. The alignment of digitization targets, labor absorption, and emission control in the sustainable development goals (SDGs) and national policies is also necessary.
Pengaruh Kewajaran Harga dan Kualitas Layanan Elektronik terhadap Niat Beli Ulang Netflix melalui Mediasi Citra Merek Novriadi, Aang; Fiona, Febzi
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13455

Abstract

This study examines how price fairness and e-service quality influence Netflix users' repurchase intentions, with brand image acting as a mediator. 180 respondents were selected as a sample using a non-probability method with a purposive sampling technique. The data analysis technique used SEM-PLS and was run through the SmartPLS version 4 program. The results indicate a direct relationship between price fairness and repurchase intentions, e-service quality and repurchase intentions, and brand image and repurchase intentions, all of which show a significant positive influence. Meanwhile, the indirect influence mediated by brand image, both the path from price fairness through brand image to repurchase intentions, and from e-service quality through brand image to repurchase intentions, also proved to have a positive and significant influence.
Strategi Peningkatan Perilaku Kerja Inovatif Berbasis Kepemimpinan: Peran Mediasi Moderasi Knowledge Sharing dan Creative Self-Efficacy Nurali, Nurali; Kurniawan, Indra; Hidayati, Nurul
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13638

Abstract

This study analyzes the influence of transformational leadership on innovative work behavior through knowledge sharing, which acts as a mediator, and creative self-efficacy as a moderator. A quantitative approach was used with a cross-sectional design and survey method. A total of 301 data were collected through questionnaires distributed to lecturers at Private Universities (PTS) in East Java. The data were analyzed using the SEM method with SmartPLS 4.0. The results of the analysis obtained a direct effect of transformational leadership on innovative work behavior. Further findings show that knowledge sharing partially mediates the effect of transformational leadership on innovative work behavior. Creative self-efficacy was also shown to strengthen the influence of transformational leadership and knowledge sharing on innovative work behavior. These findings indicate that the higher an individual's belief in their creative abilities, the stronger the influence of transformational leadership and knowledge sharing in improving innovative work behavior.
Peran Sikap Keuangan Syariah dalam Memediasi Pengaruh Pengalaman Keuangan dan Social Influences terhadap Persepsi Inklusi Keuangan Mikro Syariah Umuri, Khairil; Nurlina, Eka; Muftahuddin, Muftahuddin
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13650

Abstract

Despite Aceh’s strong sharia financial regulations, a gap persists between regulatory strength and public adoption of sharia microfinance institutions. This study examines the effects of financial experience and social influences on sharia microfinance inclusion, with attitude towards sharia finance as a mediating variable among the Acehnese population. Data were collected from 400 respondents using purposive sampling and analyzed through SEM-PLS. The results indicate that financial experience does not have a significant direct effect on sharia microfinance inclusion, whereas social influences exert a significant positive effect on sharia microfinance inclusion. Attitude towards sharia finance shows a strong effect on inclusion and mediates the effects of financial experience and social influences on sharia microfinance inclusion. These findings highlight attitudes towards sharia finance as a key mechanism in bridging the regulatory-adoption gap and advancing sharia microfinance inclusion in Aceh.

Page 31 of 32 | Total Record : 317

 28   29   30   31   32 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol 17 No 2 (2026): JSEB Vol 17 No 1 (2026): JSEB Vol 16 No 3 (2025): JSEB Vol 16 No 2 (2025): JSEB Vol 16 No 1 (2025): JSEB Vol 15 No 3 (2024): JSEB Vol 15 No 2 (2024): JSEB Vol 15 No 1 (2024): JSEB Vol 14 No 3 (2023): JSEB Vol 14 No 2 (2023): JSEB Vol 14 No 1 (2023): JSEB Vol 13 No 2 (2022) Vol 13 No 1 (2022) Vol 12 No 2 (2021) Vol 12 No 1 (2021) Vol 11 No 2 (2020) Vol 11 No 1 (2020) Vol 10 No 2 (2019) Vol 10 No 1 (2019) Vol 9 No 2 (2018) Vol 9 No 1 (2018) Vol 8 No 2 (2017) Vol 8 No 1 (2017) More Issue