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Maker: Jurnal Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 25024434     EISSN : 2686259X     DOI : 10.37403
Core Subject : Science,
Decision Sciences, Operations Research & Management
Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan Agung.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 424 Documents
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LITERARY ANALYSIS: THE IMPACT OF PRODUCT EXCELLENCE ON KENTUCKY FRIED CHICKEN (KFC) FAST FOOD RESTAURANT Rahayu, Isyana; Lestari, Dheri Febiyani; Nurfadilah, Geni; Silalahi, Marto
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.672

Abstract

Business expansion in this era of globalization is significantly on the rise, and competition is intense. One such example of a company that has been experiencing substantial growth is a culinary business operating primarily within the fastfood sector. Hence, it is imperative for enterprises to prioritize the caliber of their merchandise in order to deliver contentment to patrons and garner their loyalty, thereby augmenting their competitive edge. Prior researchs hold immense significance as they substantiate and reinforce forthcoming scientific theories. The aim of penning this literature review is to scrutinize product quality. The literature provides insights into the variables of product quality, service quality, customer satisfaction and customer loyalty. It also highlights that research methodologies such as SPSS and PLS are widely used. The outcomes indicate a positive correlation between product quality and factors like purchase decisions, customer satisfaction and loyalty.
ANALYSIS OF MOTIVATION, CAREER PATH AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN THE COMMUNICATIONS AND INFORMATICS SERVICE MEDAN CITY Normi, Siti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.674

Abstract

This study aims to determine and analyze the Effect of Motivation, Career Path and Work Discipline on the Performance of Employees of the Communication and Information Agency (DISKOMINFO) of Medan City. The research sample was 45 respondents. This research was conducted using quantitative research methods. The results showed that motivation, career path and work discipline In this study the data analysis technique used was multiple linear regression analysis which showed that partial motivation did not have a significant effect on employee performance at the Medan City DISKOMINFO Office, the career path partially had a positive and significant effect on employee performance at the Medan City DISKOMINFO Office, Work discipline partially has a positive and significant effect on employee performance at the Medan City DISKOMINFO Office. The hypothesis testing simultaneously shows that motivation, career path and work discipline together have a significant effect on employee performance at the Medan City DISKOMINFO Office with a significant probability of < 0.05 each and has an influence of 0.632 (63.2%).
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY Yulianto, Edy; Purwianti, Lily; jesty, Jesty
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.697

Abstract

Social commerce is a concept that combines elements of electronic commerce with social activities that occur on social media platforms. This involves the use of social media to facilitate trading activities, from product promotion, interaction between users, to the purchasing process stage that can be done directly on the platform. This study aims to analyze in depth how Social Media Marketing Activities (SMMA) influence Brand Loyalty (BL) by considering the mediation role of Brand Awareness (BA), Brand Trust (BT), and Brand Image (BI). In the process, this study found that each variable analyzed had a significant impact on other variables. However, there is a variable relationship between Social Media Marketing Activities and Brand Loyalty with Brand Awareness mediation stating insignificant results. This is because there are social media activities that are less relevant, uninteresting, and not in accordance with the preferences of target consumers, so they fail to build strong brand loyalty. To support this analysis, data were collected from 322 respondents over a period of approximately four months. The data obtained were then analyzed using the concept structural equivalence modeling program (PLS-SEM), which allows researchers to examine the complex relationships between the various variables in this research model.
THE MEDIATING ROLE OF ATTITUDE IN IMPULSE BUYING Purwianti, Lily; Yulianto, Edy; Lie, Deviana
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.702

Abstract

This research aims to investigate the impact of influencer credibility on consumer behavior, particularly in the context of the urge to make impulsive purchases. The subjects of this study are individuals who have made unplanned purchases through online shops. The outer model measurement and hypothesis testing (direct and indirect) were conducted on a data sample of individuals who made unplanned online purchases, using the statistical tool SEM-PLS. Data were collected through a questionnaire distributed online via Google Forms, utilizing non-probability sampling techniques and the purposive sampling method, with a total sample size of 310 respondents. The study found several hypotheses indicating negative and insignificant effects, including the hypothesis of influencer credibility on attitude, the hypothesis of perceived usefulness on attitude, the hypothesis of influencer credibility on the urge to buy impulsively mediated by attitude, and the hypothesis of perceived usefulness on the urge to buy impulsively mediated by attitude. However, other hypothesis tests showed significant results. This research provides deep insights into how these variables can be used in marketing strategies to drive impulsive purchases and highlights the importance of understanding the psychological dynamics behind consumer behavior in the context of social media.
ANALYSIS OF THE PERCEPTION OF THE MILLENNIAL GENERATION'S INTEREST IN THE PROCESS OF USING M-BANKING AFTER REBRANDRING Sari, Dessy Handa; Khairiyah, Nurul Musfirah; Surono, Prasetyo Indra; Dharmawan, Ida Bagus
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.703

Abstract

Human life is greatly influenced by the advancement of information technology. In the midst of a shift in people's lifestyles, banking businesses are turning to services that have a digital basis to increase industry competition and obtain potential target markets. To make transactions easier for customers, internet banking, SMS banking, mobile banking, automatic teller machines, and electronic data capture are some of the services provided. This resulted in an increase in revenue based on costs (Otoritas Jasa Keuangan, 2015) Currently, many banks are rebranding in M-Banking, The purpose of this study is to find out the influence of the convenience, benefits, attitudes and behavioral control of the millennial generation on the decision to use mobile banking services through interest after rebranding. The main data for this study comes from millennial customers who use mobile banking who have rebranded. Smart PLS 3.0 software is used to analyze Partial Least Square (PLS) data
SERVICE QUALITY IMPROVEMENT STRATEGY USING AN IMPORTANCE-PERFORMANCE ANALYSIS APPROACH Simanjuntak, Megawati; Pratiwi, Ismayanti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.710

Abstract

Changes in people's lifestyles increase the demand for health services. From a business point of view, competition is now getting tougher, so every hospital must work hard to survive in the health service industry through efforts to increase customer satisfaction with available services. This study used the Importance Performance Analysis and Customer Satisfaction Index methods to measure customer satisfaction at XYZ Mental Hospital Bogor with a sample of 400 respondents. Data collection was carried out through interviews with the help of questionnaires and open questions about complaints. Service quality is measured by the SERVQUAL method, which consists of five dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The results show that four service attributes must be improved because they have low performance but are considered important to customers. In addition, there are four other attributes in quadrant three and the four attributes with the lowest CSI scores, so it is also important to make improvements. The result shows that the CSI value of XYZ Mental Hospital is 81.86, which means that the service is in a good category. However, this value has not reached the value targeted by the hospital.
INCREASING THE INNOVATIVE BEHAVIOR OF CREATIVE ECONOMY ACTORS IN THE CRAFT SUB-SECTOR IN CIAMIS REGENCY THROUGH SELF-EFFICACY, KNOWLEDGE SHARING AND ORGANIZATIONAL CLIMATE Tinia, Andini Grace; Kader, Mukhtar Abdul; Malik, Rifki Abdul; Athifah, Anis Azzah; Lestari, Sri
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.713

Abstract

Creative Economy (Ekraf) is one of the sectors that is expected to be able to become a new, sustainable force in the national economy and emphasizes adding value to a product or service through human thinking and creativity. Craft products are the sub-sector that is included in the three largest contributors to National Gross Domestic Product in Indonesia. Likewise in Ciamis Regency, this sub-sector is the second leading sub-sector in increasing Original Regional Income. However, creative and creative activities in Ciamis Regency lack the ability to produce, introduce and implement new and unique crafts or products. Meanwhile, creative and creative actors really need innovative behavior to increase business success and survive in tight business competition in the era of a dynamic business world. The aim of this research is to determine the determination of self-efficacy, knowledge sharing and organizational climate towards increasing innovative behavior as well as the role of the Creative Economy Community in increasing innovative behavior in the craft sub-sector in Ciamis Regency. The method used is a mixed method with an explanatory sequential research design. The research results provide an illustration that self-efficacy, knowledge sharing and organizational climate, both partially and simultaneously, have an influence in increasing innovative behavior. The variable that most influences innovative behavior is organizational climate. Qualitatively, the Creative Economy Community (Komenkraf) in the Crafts Sub-Sector in Ciamis Regency has an important role in optimizing self-efficacy, sharing knowledge and organizational climate as an effort to increase the innovative behavior of creative economy actors in the crafts sub-sector in Ciamis Regency.
TURNOVER INTENTION IN MILLENNIAL GENERATION: THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, WORK-LIFE BALANCE, AND PERCEIVED ORGANIZATIONAL SUPPORT Romy, Elly; Biso, Hernansi; Hadikusumo, Reina A.; Sriharyati, Santy
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.714

Abstract

Turnover intention, or the intention to leave an organization, has become a significant issue in the modern era, especially among the millennial generation, which has different work preferences from those of previous generations. This generation tends to value balance between personal and professional life and wants a work environment that supports personal development and well-being. This research aims to analyze the influence of transformational leadership, work-life balance and perceived organizational support on turnover intention in the millennial generation. This research uses a literature and field research design with a causal associative approach to see the relationship between several uncertain variables. The sample studied consisted of 150 respondents who were selected using purposive sampling. The results of the data analysis confirm that transformational leadership, work-life balance, and perceived organizational support have a positive and significant effect on turnover intention. This research will provide insight for organizations in designing effective management strategies to retain millennial employees. By understanding the influence of transformational leadership, work-life balance, and perceived organizational support on turnover intention, organizations can develop more adaptive and responsive policies to the millennial generation's needs, thereby reducing turnover rates and increasing team member retention.
THE EFFECT OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE OF PT. SARASWANTI ANUGERAH MAKMUR MEDAN BRANCH Pasaribu, Donald Frensius
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.716

Abstract

This research aims to analyze the influence of job satisfaction on employee performance at PT. Saraswanti Anugerah Makmur Medan Branch. The research method used is quantitative, using survey techniques to distribute questionnaires to company employees. The research sample was taken randomly with a total of 143 employees, and the data was analyzed using simple linear regression to determine the relationship between job satisfaction variables and employee performance. The research results show that job satisfaction positively and significantly influences employee performance. The higher the job satisfaction employees feel, the better the resulting performance. These findings indicate that company management needs to pay attention to factors that influence job satisfaction, such as compensation, work environment, and career development, to increase employee productivity and loyalty. This research also provides implications for companies to focus more on policies that support balance between employees' work and personal lives to increase their satisfaction and performance. Suggestions for further research are to expand the variables studied and use the mixed method to gain a deeper understanding of other factors that influence employee performance.
OPTIMIZATION OF THE ASSIGNMENT OF EMPLOYEES THROUGH HUNGARIAN METHOD Mubarak, Husni; Bahri, Syamsul; Hinnai, Silvi; Hidayat, Rahmat
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.726

Abstract

The purpose of this research is to optimally assign employees with different costs and types of work using the Hungarian method. This research was conducted on 10 employees in one of the delivery service companies in Medan City in 2024. The steps used to perform optimal employee assignment are: create an assignment cost table, perform cost reduction on each row, perform cost reduction on columns that have no zero value, and make optimal assignments. The results of this study provide an optimal solution to the employee assignment problem, therefore, the use of this method is highly recommended to solve employee assignment problems in companies

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