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Maker: Jurnal Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 25024434     EISSN : 2686259X     DOI : 10.37403
Core Subject : Science,
Decision Sciences, Operations Research & Management
Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan Agung.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 424 Documents
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EFFECT OF PRODUCT QUALITY, PRICE, PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS ON ONLINE SHOPPING SITES AMONG GEN Z Raissa, Elsha; RWP, Liestyaningrum
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.795

Abstract

This study analyzes the influence of product quality, price, promotion, and brand image on the purchasing decisions of Generation Z consumers in West Jakarta who use online shopping platforms, particularly Shopee. Applying a quantitative research method, data were collected from 188 respondents through an online survey using a structured questionnaire based on a Likert scale. A series of comprehensive feasibility tests were conducted to ensure data reliability and validity. Data analysis included descriptive statistics, regression assumption tests, multiple linear regression, and hypothesis testing, all processed using SPSS version 25. The findings indicate that product quality, price, promotion, and brand image significantly and positively impact purchasing decisions. This study provides in-depth insights into Generation Z’s e-commerce behavior and offers strategic recommendations for businesses to optimize their marketing strategies on e-commerce platforms such as Shopee.
ROLE OF GENERATION Z’S DECISION-MAKING IN ONLINE LOANS AND EASE OF USE AS A MODERATOR AMONG UNIVERSITY STUDENTS Zakaria, Fakhmi; Alfaturachman, Ifnu Setya; Aprilya, Dandy; Salim, Salsa Filiya; Hidayah, Aulia Nurul
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.796

Abstract

Fintech Lending statistics report from OJK in 2023 that total online loans in Indonesia exceeded IDR 47 trillion as of June 2023, with Generation Z (aged 19–34) as the largest user group. This study analyzes the factors influencing Generation Z’s decision to use online loans, with ease of use as a moderating variable. A quantitative approach was applied using the Partial Least Squares (PLS) method through Smart-PLS 3.0. Data were collected through an online survey with 870 respondents. The findings indicate that financial literacy, lifestyle changes, consumerism, and trust significantly influence online loan decisions. However, ease of use only moderates the relationship between consumerism and online loan decisions, while its impact on other factors is insignificant. These results suggest that ease of use does not fully strengthen the relationship between these factors and online loan decisions. Further research is needed to explore its moderating role in this context..
ANALYSIS OF COMMUNITY SATISFACTION INDEX (IKM) FOR GOVERNMENT PUBLIC SERVICES IN CIJAWURA - BANDUNG Sriharyati, Santy; Rachmawati, Tanti; Lismiati, Yati; Armi, Surya; Setiawan, Awan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.797

Abstract

This study aims to evaluate the quality of public facilities and services periodically using the Public Satisfaction Index (IKM) as an assessment instrument. The evaluation refers to the Regulation of the Minister of Administrative and Bureaucratic Reform (PAN/RB) of the Republic of Indonesia Number 14 of 2017 on the Framework for Conducting Public Service Satisfaction Surveys. A quantitative approach was employed, with samples selected randomly. The survey results in Cijawura Subdistrict indicate that the expected conversion interval score reached 84.35 (Very Good category), while the actual score obtained was 80.16 (Good category), resulting in a gap of 4.19. Further analysis of the indicators shows that the average expectation score was 25.46, whereas the actual condition scored 24.19, creating a gap of 1.26. These findings suggest that public services in Cijawura Subdistrict are approaching community expectations. However, aspects such as Service Schedule Certainty still require improvement to enhance service quality and better meet public expectations.
ANALYSIS OF DESTINATION IMAGE AND SOCIAL MEDIA MARKETING MODELS IN FORMING TOURIST LOYALTY: A STUDY OF DEVELOPING DESTINATIONS IN INDONESIA Lumanauw, Nelsye; Kusuma, Rr. Chusnu Syarifa Diah; Goyal, Mukta; Sudirman, Acai
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.830

Abstract

This study aims to analyze the role of destination image, social media marketing, and tourist satisfaction in shaping tourist loyalty and developing tourist destinations in Indonesia. Using a quantitative approach through a survey of domestic and foreign tourists, this study examines how perceptions of destination image and the effectiveness of social media marketing contribute to tourist satisfaction, which ultimately influences their intention to return and recommend the destination. Data were collected through an online questionnaire, and regression tests, hypothesis tests, correlation tests, and coefficient of determination models were used to examine the relationship between the variables studied. The results show that destination image, social media marketing, and tourist satisfaction significantly affect loyalty. These findings emphasise the importance of authentic digital marketing strategies and strengthening positive destination images to maintain and increase tourist visits sustainably. This study provides practical implications for tourism destination managers in Indonesia in designing more effective promotional policies and strengthening positive tourist experiences as the key to building long-term loyalty.
ANALYSIS OF e-HRM MODEL AND PERCEIVED ORGANIZATIONAL SUPPORT ON EMPLOYEE ENGAGEMENT: A STUDY OF ONLINE TRANSPORTATION DRIVERS IN INDONESIA Agustini, I Gusti Ayu Ari; Hadikusumo, Reina A.; Yuliana, Yuliana; Udodiugwu, Michael Ikenna
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.832

Abstract

In the era of human resource digitalization, e-HRM has become an important tool in supporting team member engagement, including in the informal and application-based sectors such as online transportation. Perceived organizational support is crucial in building psychological bonds between the company and the driver. At the same time, emotional intelligence is believed to help drivers manage work pressure and increase emotional and cognitive engagement. This study aims to analyze the effect of the electronic human resource management (e-HRM) model, perceived organizational support, and emotional intelligence on employee engagement in online transportation drivers in Indonesia. This study uses a quantitative approach with a survey method on a number of online transportation drivers from various platforms in Indonesia. Data analysis was carried out using the regression test model, hypothesis test, correlation test, and coefficient of determination to test the relationship between variables. The results of the study show that the three independent variables, namely e-HRM, perceived organizational support, and emotional intelligence have a significant positive effect on employee engagement. These findings provide practical implications for online transportation service providers in designing more inclusive and technology-based human resource management strategies to increase driver engagement and loyalty.
THE EFFECT OF ORGANIZATIONAL CULTURE ON WORK ETHICS IS MEDIATED BY MOTIVATION IN EMPLOYEES OF PT INDUSTRI NABATI LESTARI KEK SEI MANGKEI KAB. SIMALUNGUN Aritonang, Oka; Siregar, Liper; Butarbutar, Marisi; Efendi, Efendi; Sherly, Sherly
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.850

Abstract

The objective of this research is to examine how organizational culture affects employee motivation. This study aims to ascertain how employee work ethics are impacted by motivation. The unit of analysis in this research is 127 permanent employees. The analysis was conducted with qualitative and quantitative analysis. The findings demonstrated that both the impact of motivation on employee work ethics and company culture had a favorable and substantial relationship. Motivation acts as a mediating variable between the influence of organizational culture on work ethics. Keywords: organizational culture, motivation, work ethics, and employees.
THE INFLUENCE OF COMPENSATION AND MOTIVATION ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT PT SELAMAT SUKSES ABADI, MEDAN CITY Berwinto, Berwinto; Silalahi, Marto; Sherly, Sherly; Butarbutar, Marisi; Efendi, Efendi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.856

Abstract

The study aims to describe compensation, motivation, employee performance, and job satisfaction at PT Selamat Sukses Abadi Medan City. It also seeks to understand how compensation and motivation affect job satisfaction, both together and separately, as well as the impact of job satisfaction on employee performance. The research involved 66 permanent employees and utilized qualitative and quantitative data from questionnaires, interviews, and documentation. The findings showed that all factors—compensation, motivation, job satisfaction, and employee performance—were positively viewed by participants. Compensation and motivation significantly influenced job satisfaction, which in turn positively affected employee performance. A strong correlation was found between these factors. The study suggests the company should enhance compensation through better employee benefits, foster motivation through supervision and encouragement, conduct employee assessments for promotions, and offer training to improve employee skills, leading to better performance and job satisfaction. Keywords: Compensation, Motivation, Employee Performance, Job Satisfaction
STUDYING THE RELATIONSHIP MODEL ONLINE CONSUMER REVIEW TOWARDS CONSUMER PURCHASE INTENTION ON SOCIAL COMMERCE PLATFORMS: EVIDENCE IN INDONESIA Septiani, Emilia; Farida, Farida; Syarifa Diah Kusuma, Rr. Chusnu; Anggraini, Raden Isma; Zaki, Nur Amalina Mohamad
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i2.929

Abstract

This research examines the influence of electronic word of mouth (e-WOM), viral marketing, and online consumer reviews on purchase intention on social commerce platforms. The research uses a quantitative approach with a survey method distributed to active social commerce users in Indonesia, and the data obtained is analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The research results show that the e-WOM and viral marketing variables positively and significantly affect purchase intention. In contrast, online consumer reviews have a positive but not significant effect. These findings indicate that digital social interactions and the spread of viral content have a dominant role in influencing consumer purchasing intentions, while consumer reviews have not been able to become a strong determining factor in purchasing decisions. This research provides theoretical contributions by enriching the literature on consumer behaviour in social commerce and practical implications for business people to maximise digital marketing strategies based on social interaction and viral content, accompanied by managing consumer reviews that remain relevant in maintaining brand trust..
Implementation of Emotional Intelligence-Based Leadership in Improving the Performance of Community Learning Center (PKBM) Managers in Bandung City Sriwardani; Tri Juniarti, Atty; Affandi , Azhar; Indriani Pratami , Eggi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 12 No 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima Ind
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leadership based intelligence emotional be one of factor crucial in determine success organization , no only in formal institutions , but also in non-formal institutions such as Activity Centers Community Learning (PKBM). Research This aim This study aims to analyze the implementation of emotional intelligence-based leadership and its impact on the performance of PKBM managers in Bandung City, focusing on PKBM Bina Cipta Ujungberung and PKBM Sukamulya. This study uses a qualitative descriptive approach through observation, interviews, and institutional document analysis. The results show that both PKBM have relatively good performance in terms of program quantity and quality, but still face obstacles in the effectiveness of resource use and managerial emotional management. Dimensions of emotional intelligence such as self-awareness, self-management, social awareness, and relationship management have not been optimally implemented. The implications of this study indicate that strengthening emotional competence in PKBM leaders contributes significantly to improving institutional performance. Therefore, emotional intelligence-based leadership training is needed to strengthen the managerial capacity of PKBM managers in facing the challenges of public education in the modern era.
THE INFLUENCE OF PRICE PERCEPTION, SHIPPING COSTS, AND MARKETING CONTENT ON PURCHASE DECISIONS WITH TRUST AS A MODERATING VARIABLE AMONG SHOPEE MARKETPLACE USERS IN MEDAN CITY Edward, Yusuf Ronny; Louise, William; Lie, Darwin; Guci, Dede Ansyari; Sihombing, Yeni Rafita
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 12 No 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima Ind
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price perception, shipping costs, and marketing content on purchase decisions, with trust serving as a moderating variable among Shopee marketplace users in Medan City. The rapid growth of e-commerce platforms has intensified competition, making it essential for online marketplaces to understand consumer behavior, particularly the factors that shape purchasing decisions. A quantitative method was applied using purposive sampling, involving respondents who have made purchases on Shopee. Data were obtained through structured questionnaires and analyzed using multiple linear regression combined with Moderated Regression Analysis (MRA) to examine both direct and moderating effects. The findings reveal that price perception significantly influences purchase decisions, indicating that consumers evaluate fairness, attractiveness, and value before making online purchases. Shipping costs also have a significant positive effect, demonstrating that affordable or subsidized delivery fees encourage higher purchase intention. Marketing content, including product descriptions, visuals, and digital promotions, likewise significantly affects purchasing decisions by enhancing consumer engagement and information clarity. However, trust does not moderate the relationship between these independent variables and purchase decisions, suggesting that the influence of price, shipping costs, and marketing content remains consistent regardless of trust levels. These results highlight the importance for e-commerce platforms to optimize pricing strategies, reduce delivery fees, and strengthen marketing content to drive consumer decisions.

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