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Maker: Jurnal Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 25024434     EISSN : 2686259X     DOI : 10.37403
Core Subject : Science,
Decision Sciences, Operations Research & Management
Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan Agung.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 424 Documents
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THE HALAL FOOD MOVEMENT IN ENHANCING HALAL-CERTIFIED MSMES IN MEDAN CITY USING THE "HALAL FOOD" MOBILE APPLICATION Siregar, Achmad Zulfikar; Rahmi, Elvika; Sari, Ika Yusnita; Dewi, Komala
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.728

Abstract

The community pays great attention to the halal status of the food or beverages they choose to consume. A halal certificate is a written fatwa from the Indonesian Ulema Council (MUI) that declares the halal status of a product in accordance with Islamic law. This is due to the high public interest in halal food and beverages.  Thus, the application of developing technology is very much needed in the current era. The goal is for visitors/tourists to easily find halal-certified food or beverages. This system is built using the waterfall method with data from MSME in Medan City. The designed application can be accessed on a mobile basis, making it easy for all users to use. The results of this research can help MSME register food or beverage products into the application, allowing visitors/tourists to easily find products that are certified halal using the mobile-based halal food application, GEMAH.
INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND JOB PROMOTION ON EMPLOYEE PERFORMANCE Hidayati, Ulfa; Irawan, Irawan; Rambe, Muhammad Taher
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.729

Abstract

This study examines the influence of Organizational Citizenship Behavior and Job Promotion on the Performance of BRI Maros Branch Office employees. This study uses Quantitative Descriptive, with 39 respondents. The data analysis method uses Multiple Linear Analysis. The results indicate that OCB has a positive and significant effect on employee performance, Job Promotion does not have a significant effect on employee performance, and then OCB and Job Promotion simultaneously have a positive and significant effect on the performance of BRI Maros Branch Office employees. The effect of promotion on performance is highly dependent on various factors, including how the promotion itself is performed, expectations related to the promotion, and the characteristics of the individual being promoted. BRI Maros Branch Office employees are a model of employees who always seek satisfaction in their work without being too focused on external rewards. Improving performance is not just about promotion or external recognition. Working well consistently can bring long-term benefits in a career and make employees into better professionals.
JOB INSECURITY, WORKLOAD, AND TURNOVER INTENTION IN PT ENSEVAL PUTERA MEGATRADING Aryandha, Pradita Nindya; Hidayati, Septi Nur
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.730

Abstract

The study aims to determine the effect of job insecurity and workload both partially and simultaneously on turnover intention in employees of PT Enseval Putera Megatrading. The research was conducted at PT Enseval Putera Megatrading. This research is quantitative research with a total sample size of 124 people. Measurement uses a questionnaire with a Likert scale. The analysis technique used is the Simultaneous F test and partial t-test at the 0.05 significance level. The results concluded that there is a significant effect of job insecurity and workload both partially and simultaneously on turnover intention in employees of PT Enseval Putera Megatrading, with a p-value of 0.000 <0.05.
WORK MOTIVATION, WORK DISCIPLINE, EMPLOYEE PERFORMANCE, AND ORGANIZATIONAL CULTURE FROM REGIONAL INSPECTORATE OF ANAMBAS ISLAND REGENCY Risdayani, Risdayani -; Rino, Rino
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.731

Abstract

The main factor supporting the success of an organization is human resources who have work motivation, work discipline, and good performance to form an organizational culture. The purpose of this study is to see the influence and relationship between work motivation, work discipline, employee performance and organizational culture. The approach of this study is quantitative with a comparative method. This study was conducted at the Regional Inspectorate Anambas Island Regency for 4 months. The participants of this study were all 85 employees of the inspectorate office. Data collection used a questionnaire and data analysis techniques used the Independent-sample t-test. From the results of the study, it can be concluded that work motivation has a significant effect on organizational culture, work discipline has a significant effect on organizational culture, employee performance has a significant effect on organizational culture, work motivation has a significant effect on work discipline, work discipline does not have a significant effect on employee performance, and work motivation has a significant effect on employee performance. The limitations of this study lie in the method used, which only uses quantitative methods. Recommendations for further researchers are to be able to study more deeply about this topic by combining quantitative and qualitative methods. Further researchers can also examine the influence or relationship of other aspects in an organization, such as organizational effectiveness, organizational performance, employee competence, reward systems and other factors that influence the success of an organization.
THE CONTRIBUTION OF BANK IMAGES IN ENHANCING CUSTOMER LOYALTY AT PT BANK MAYAPADA PEMATANGSIANTAR. Sinaga, Onita Sari; Candra, Vivi; Leony, Leony
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.734

Abstract

The purpose of the study is to determine the influence of bank image on customer loyalty.  The approach used in the research design is a quantitative descriptive approach. This study uses tests of validity, reliability, normality, simple linear regression, correlation and determination. The results of the study stated that the bank's image had a positive and significant effect on customer loyalty, loyalty at PT Bank Mayapada Pematangsiantar and the level of strong relationships. The bank's image contribution to customer loyalty is 56.2%.
OPTIMIZING TECHNOLOGY-BASED TRAINING TO IMPROVE THE PERFORMANCE OF VOCATIONAL TRAINING INSTITUTE MEMBERS Butarbutar, Marisi; Efendi, Efendi; Ramadhan, Mhd; Simatupang, Sudung; Nainggolan, Anju Bherna D
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.739

Abstract

 Abstract. This study aims to analyze the optimization of technology-based training to improve the performance of members of vocational training institutions. The research method is descriptive qualitative method with data collection of interviews, observations, literature studies. Data were analyzed by thematic analysis. The results showed that not all dimensions of technology-based training were optimized by the institution in improving the performance of its members. To optimize technology-based training requires continuous member assistance during training, reviewing training programs by involving members, investing in technology-based training facilities and infrastructure, and collaborating with related parties.
DIRECT AND INDIRECT INFLUENCE FACTORS OF MSME MARKETING PERFORMANCE IN CIKARANG Darius S, Daniel On; Tanjung, Agustini
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.743

Abstract

This study assessed the impact of creativity, digital marketing and marketing capabilities on the performance of MSMEs, focusing on competitive advantage and government policies. This research employs quantitative research methods. The population under investigation in this study was constituted by micro, small and medium enterprises operating in the snack food sector in Cikarang, with a sample size of 217 respondents. The sampling method employed was random, with data collected via questionnaire. This study shows that creativity, digital marketing and competitive advantage affect marketing performance, while marketing capability has no effect. Both creativity and capability affect competitive advantage, while digital marketing has no effect. The results show that competitive advantage can affect marketing performance through creativity and capability. However, it cannot affect marketing capability and performance. Government policy can affect the relationship between creativity and digital marketing, but not between marketing capability and competitive advantage.
ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE AS A PILLAR OF EMPLOYEE PERFORMANCE IMPROVEMENT Apriyanti, Pratiwi Budi; Makkuraga Putra, Afdal; Purwitasari, Ira
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.784

Abstract

This study aims to 1) analyze organizational communication, organizational culture and employee performance at Bank Syariah Indonesia (BSI) KCP Pamulang Siliwangi and 2) determine the influence of organizational communication and organizational culture on employee performance at Bank Syariah Indonesia (BSI) KCP Pamulang Siliwangi. The research method uses a descriptive approach and multiple linear regression to test the relationship between variables. Data was collected through a questionnaire involving 27 employees of BSI KCP Pamulang Siliwangi. The results of the study showed that organizational communication was very good with an average result of 4.34, organizational culture 4.19 with a good category and employee performance 4.10 with a high category. The results of the research on organizational communication and organizational culture partially and simultaneously had a significant effect on employee performance, with a coefficient of determination (R²) of 52.7%. These findings confirm the importance of effective communication and a strong organizational culture to improve employee productivity, efficiency, and performance stability. The research also revealed communication barriers, such as differences in perception and delays in information due to post-merger changes, which affected workflows. For this reason, this study recommends strengthening organizational communication strategies, harmonizing work culture based on sharia values, and developing an integrated internal communication system to support operational sustainability and the achievement of BSI's strategic goals.
THE EFFECT OF VIRAL MARKETING AND BRAND AWARENESS ON BUYING INTEREST IN S-COMMERCE TIKTOK SHOP Pamekas, Arya Firman; Wijaya, Acum; Rozi, Fakhrur
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.785

Abstract

The purpose of this study is to investigate the impact of viral marketing and brand awareness on buying interest in Tiktokshop. TikTok Shop is one of Indonesia's social commerce platforms. TiktokShop is one of the fastest growing types of online commerce that leverages tiktok characteristics through creative content, digital marketing, and so on. Many trading activities are transferring to digital platforms, which may have an impact on the survival of traditional markets. For this reason, our study takes into account a number of elements, including viral marketing and brand awareness on TikTok. This study included a questionnaire distributed to 100 participants. The SEM-Partial Least Squares (SEM-PLS) algorithm is used to evaluate data in this study. The results suggest that viral marketing has an effect on buying interest in TikTokshop, and brand recognition also influences buying interest.
CRAFTING CUSTOMER LOYALTY IN THE BALINESE ARTISANAL SILVER INDUSTRY: THE INTERPLAY OF QUALITY, EMOTION, AND MARKETING Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Abdullah, Sharmini; Putri, Putu Pita Pyona; Meryawan, I Wayan; Dwijayanthi, Anak Agung Istri Agung Ovy
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.788

Abstract

This study explores the synergistic effects of product quality and marketing capabilities on repurchase intentions in the artisanal silver handicraft industry, with positive emotions acting as a mediating variable. Conducted at Budhi Ayu Silver Art Shop in Celuk Village, Bali, a renowned centre for handcrafted silver jewellery, the research employs a quantitative design with descriptive and associative analysis. Data were collected through surveys, alongside observations, and interviews, and from 112 respondents using purposive random sampling. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the direct and mediating relationships among variables, with the findings indicating that product quality and marketing capabilities significantly influence repurchase intentions, while positive emotions amplify their impact. This research highlights the need for consistent, strategic marketing efforts to boost consumer engagement and emotional resonance, contributing to international marketing theory by integrating emotional pathways into repurchase decision-making, with valuable managerial implications for artisans and marketers in the global creative industries.

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