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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,062 Documents
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Analisis Kualitas Pelayanan Perjalanan Jamaah Umrah Pada PT. Anugrah Quba Mandiri Kota Bengkulu Satriawan, Satriawan; Mursalin, Supardi; Makmur, H.
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15524

Abstract

This research aims to find out the quality of service provided by PT. Quba Mandiri's gift from Bengkulu City to Umrah pilgrims. The type of research used is field research (Field Research) with a qualitative approach. This research shows the results that Reliability, Responsiveness, Physical Evidence, Empathy and Credibility at PT. Anugrah Quba Mandiri has been said to be good because it has guided the Umrah pilgrimage series reliably, is responsive in serving administration, the facilities are as promised, cares for Umrah pilgrims by providing a sense of security free from danger and risk by providing accident and health insurance. and the credibility of PT. AQM needs to be improved again by looking at the financial transactions carried out by the congregation so that no party feels disadvantaged.
THE INFLUENCE OF DIGITAL CULTURE ON EMPLOYEE PERFORMANCE WITH GENERATIONAL ALIGNMENT AS A MODERATING VARIABLE Erni, Erni; Artis, Artis; Sihite, Mislan; Novilia, Fitri; Ishak, Ishak
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15975

Abstract

ABSTRACT This study is a quantitative study with an explanatory approach, namely an approach that makes a number of previous studies, especially the three studies mentioned above, the main spearhead for building the arguments presented in this article. The data used in this article is primary data distributed through an online questionnaire. The data contains 5 statement items from 10 questions related to Digital Culture, Employee Performance, and Generational Alignment. The data obtained were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Digital Culture variable can have a positive relationship direction and a significant influence on Employee Performance because the P-Value value is positive and is below the significance level of 0.05, namely 0.008. This is because a good Digital Culture if owned by an employee can make employees change difficult work into easy, increase productivity, and increase creativity. With these three things, it can also improve Employee Performance. In addition, in the next row, the second hypothesis in this article can also be proven because the P-Values also tend to be positive and are also below the significance level of 0.05, namely 0.000, which is smaller than the direct influence of 0.008. Thus, the first and second hypotheses in the article can be accepted and proven. Keywords: Digital Culture, Employee Performance, Generational Aignment
ANALYSIS OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMS ON CORPORATE IMAGE IN THE DIGITAL ERA Hodijah, Cucu; Kusnara, Hasti Pramesti; Albar, Fauzan Manafi; Gusyana, Dadang; Jaya, Umban Adi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15090

Abstract

In the digital era, corporate image is impacted not only by the social and environmental effects of CSR programs but also by the public communication of these programs. As a result, corporate social responsibility, or CSR, has become a crucial component of company strategy around the globe. Information and communication technology advancements give businesses excellent chances to connect with a larger audience via a variety of digital channels. This emphasizes how crucial it is to assess how well CSR initiatives contribute to a company's favorable public image in the digital age. This study aims to determine the impact of CSR programs on corporate image, focusing on PT Amerta Indah Otsuka's CSR initiatives in Sukabumi. This study aims to analyze how PT Amerta Indah Otsuka's CSR programs affect corporate image, especially in terms of communication and public response in the digital era. The findings are expected to provide guidance for other companies in designing effective CSR strategies in an increasingly connected digital world. The literature review highlights that effective CSR management not only enhances corporate image but also contributes to competitive and financial advantages. Studies emphasize that CSR increases customer loyalty, strengthens brand identity, and improves financial performance. In addition, CSR initiatives also improve employee satisfaction and regulatory relations, support risk management, and sustainability efforts. The methodology used was an associative causal quantitative approach, by collecting data through a Google Form-based questionnaire distributed to 100 respondents aged 18-65 years in Sukabumi. Statistical analysis, specifically regression analysis using SPSS, confirmed a significant positive relationship between CSR and the dependent variable, indicating a substantial influence of CSR on corporate image.
PENGARUH MANAJEMEN HUBUNGAN PEMASOK TERHADAP KINERJA PERUSAHAAN MANUFAKTUR DI KOTA MAKASSAR Hasan, Hasan; Suriyanti, Suriyanti; Imaduddin, Imaduddin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15539

Abstract

This study aims to examine the impact of Supplier Relationship Management (SRM) on the performance of manufacturing firms in Makassar. The research employed a descriptive design, collecting data from a sample of manufacturing firms through structured questionnaires. The analysis used regression techniques to explore the relationship between SRM practices, such as early supplier involvement, supplier development, and joint investment, and organizational performance. Findings revealed a significant positive correlation, indicating that enhanced SRM practices contribute to improved efficiency, reduced costs, and better alignment within the supply chain. The study also highlights the importance of government support in facilitating effective SRM strategies for sustainable industrial growth
STRATEGI KREATIF PERIKLANAN DITENGAH PERSAINGAN PEMASARAN MODERN: STUDI IKLAN PANTENE Pramanenda Sinaga, Mentari Putri; Dima, Rohami Purnamasari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15443

Abstract

Abstrak Strategi pemasaran konvensional saat ini sudah tidak relevan di era digital. Masyarakat kini sudah banyak beralih ke media digital dalam mencari informasi, hiburan, dan berbelanja. Pantene menggunakan kesempatan ini untuk mengunggah video produknya pada kanal youtube untuk memperkenalkan produk terbaru berupa kondisioner Miracles Hair Supplement. Studi ini bermaksud untuk membandingkan dua iklan Pantene yang diperankan Maudi Ayunda dan Keanu Abigail untuk menemukan makna tersembunyi dan tujuan iklan yang sebenarnya. Studi ini bermaksud mengkaji kedua iklan menggunaka teori strategi kreatif periklanan (Suyanto, 2005) dan teori semiotik milik Roland Barthes secara kualitatif. Dapat disimpulkan bahwa iklan kedua menggunakan strategi yang lebih kreatif. Meski kedua iklan mempromosikan produk yang sama dengan konsep iklan yang serupa namun iklan kedua lebih memiliki kekuatan pada unsur Unique Selling Point, Inherent Drama, dan Positioning. Kata Kunci: iklan, pemasaran digital, semiotika Abstract Conventional marketing strategy is irrelevant to be implemented nowadays. People tends to use digital media in searching information, entertainment and shopping. Pantene uses this chance to upload their video on their Youtube account in order to introduce their latest conditioner namely Miracles Hair Supplement. This study aims to compare two Pantene advertisements casted by Maudy Ayunda and Keanu Abigail to discover hidden meaning and purpose of the ads. The study scrutinizes the ads by employing creative advertisement strategy theory (Suyanto, 2005) and semiotic by Roland Barthes qualitatively. The conclusion shows that the second advertisement has more creative strategy. Although both advertisements promote same product with similar concept but the second advertisement shows more powerful Unique Selling Point, Inherent Drama dan Positioning. Keywords: advertisement, digital marketing, semiotics
PENGARUH WORK-LIFE BALANCE DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN DI TOKO SINAR BANGUNAN KOTA PALOPO Afry, Ahmad Faqih; Kasran, Muhammad; Samsinar, Samsinar
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15192

Abstract

In a company, employees or human resources in the company must contribute and perform well for the company they work for. To improve an employee's performance and increase the company's success rate, the company's manager or leader must pay attention to supporting factors, one of which is Work-life Balance and Employee Engagement. The purpose of this study is to find out whether Work-life Balance and Employee Engagement have an impact on employee performance at Sinar Bangunan stores in Palopo City. This study took a sample from all Sinar Bangunan Palopo store staff, which amounted to 66 employees. The type of research is quantitative research. The Likert scale method is a data collection technique used. IBM SPSS Statistics version 25 is a data analysis technique used to process and test this study. This study shows that there is no influence of Work-life Balance on Employee Performance, there is a significant positive influence of Employee Engagement on Employee Performance, while Work-life Balance and Employee Engagement simultaneously have a positive impact on employee performance. Keywords : Work-life Balance, Employee Engagement, Employee Performance
PERCEIVED USEFULNESS CAN MEDIATE THE INFLUENCE OF PERCEIVED EASE OF USE ON CUSTOMER DECISIONS IN USING BCA MOBILE Violita, Chynthia Eka; Wenats, AG Eka; Utami, Eva Yuniarti; Putra, Johni Eka; Ariwibowo, Prasetio
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16333

Abstract

 AbstractThis research is a quantitative study with an explanatory approach. The data used in this article is primary data that researchers obtained from 500 BCA Bank customers spread throughout Indonesia with the criteria of being 22 to 40 years old which is the productive age to understand and use the BCA Mobile application effectively. The data used in this article was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Perceived Ease of Use variable can have a positive relationship direction and a significant influence on Customer Decisions. The first hypothesis can be proven because the P-Values are positive and below the significance level of 0.05, namely 0.006These results are because the Perceived Ease of Use can easily demand a customer to decide to use BCA mobile because it can make all the work and challenges they face easier. The next hypothesis, namely the perception of usefulness, can strengthen the influence of the Perceived Ease of Use on Customer Decisions, can also be proven because the same thing, namely the P-Values are below the significance level of 0.05, namely 0.000, more significant than direct testing, namely 0.006. This is because a customer can happily do anything that will benefit him, both morally and materially, including deciding to use BCA mobile Keywords: Investment, Econmic Growth, Exports
Pengaruh Kompensasi, Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan Rumah Sakit Cendikia Palembang Andiyani, Rafika
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15172

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh Kompensasi (KP), Lingkungan Kerja (LK) dan Motivasi (MK) baik secara parsial maupun simultan terhadap Kinerja Karyawan (KK) di RS Musi Medika Cendikia. Metode pada penelitian ini yaitu penelitian kuantitatif, dengan sampel penelitian sebesar 114 pekerja. Kuisioner digunakan sebagai metode dalam mengumpulkan data, yang setelah itu akan dianalisis menggunakan SPSS untuk menganalisis uji instrumen data, uji asumsi klasik, analisis regresi linier berganda, koefisien determinasi, uji t dan uji f. Berdasarkan hasil uji t variabel KP terhadap KK, thitung 3,081 > ttabel 1,98137, sehingga dapat disimpulkan terdapat pengaruh signifikan antara kompensasi terhadap kinerja karyawan. Berdasarkan uji t variabel MK terhadap KK, thitung 10,406 > ttabel 1,98137, sehingga dapat disimpulkan terdapat pengaruh signifikan antara motivasi terhadap kinerja karyawan. Berdasarkan uji t variabel LK terhadap KK, thitung 12,805 > ttabel 1,98137, Sehingga dapat disimpulkan terdapat pengaruh signifikan antara lingkungan kerja terhadap kinerja karyawan. Berdasarkan uji f, fhitung 69,137 > ftabel 2,69, terbukti bahwa terdapat pengaruh signifikan antara kompensasi, motivasi dan lingkungan kerja kerja secara bersama-sama terhadap kinerja karyawan dengan besar pengaruh sebesar 59,6%.
EFEKTIVITAS GREEN FINANCE PADA PEMBIAYAAN BERKELANJUTAN DI DESA PEMATANG SERAI Sari, Wahyu Indah; Sugiarto, Abdi; Nasution, Lia Nazliana; Ningsih, Resti Triana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15470

Abstract

This study is to analyze the effectiveness of green financing in sustainable financing for home industry players in Pematang Serai Village. Green financing is a financing scheme or lending to business actors that is environmentally friendly. Based on Government regulations to be able to receive financing with a green financing scheme. To achieve industrial, social and economic advantages to reduce the threat of global warming and prevent other environmental and social problems, the goal is to shift the goal to a competitive low-carbon economy, so that it can strategically promote environmental investment in various areas of business/economy. The research data is sourced from the results of interviews with industrial homes in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. as borrowers/customers of the Green Financing Program with the help of questionnaires so that the questions in the interview are more systematic. Sampling was carried out using proportionate random sampling technique. The data analysis used was: Descriptive Statistical Analysis and Multiple Linear Regression. The results of the study explained that green credit partially did not have a significant effect on green finance in Pematang Serai Village, Tanjung Pura District, Langkat Regency, while green product innovation and green technology partially had a significant effect on green finance in Pematang Serai Village, Pematang Serai Village, Tanjung Pura District, Langkat Regency.
ANALISIS FAKTOR-FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER ADVENTURE DIKALANGAN MAHASISWA Ramadina, Tarisya Rizki; Umbara, Taufan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13912

Abstract

The purpose of this research is to analyze consumer behavior factors related to students' decisions when purchasing Eiger Adventure products. This research aims to understand consumer behavioral factors towards Eiger Adventure products and determine consumer behavioral factors that partially or simultaneously influence students' purchasing decisions for Eiger Adventure products. This research uses quantitative descriptive methods. The sampling technique was conducted on 385 respondents through questionnaires distributed on social media using purposive sampling. Data analysis consists of descriptive analysis. Validity and Reliability Test Classical Hypothesis Testing Multiple Linear Regression Hypothesis Testing and Coefficient of Determination Test using IBM SPSS software. The research results on cultural factors, social factors, personal factors and psychological factors are classified as very good and have an important influence on partial and simultaneous purchasing decisions. Keywords: Consumer Behavior, Purchasing Decisions, Eiger

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