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INDONESIA
HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Published by Universitas Hasanuddin
ISSN : -     EISSN : 26562707     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability and competitiveness in manufacturing and service companies, including small and medium enterprises (SMEs). Focus topics include but are not limited to aspects of innovation in products and processes, entrepreneurship, corporate finance, marketing, human resources, operations, and logistics.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 136 Documents
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Analysis of Working Capital Management and Cash Holding on Profitability of Manufacturing Companies Listed in Indonesia Stock Exchange Period 2014 – 2018 Niko Sianipar; Syamsu Alam; Mursalim Nohong
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.334

Abstract

This research aims to analyze the effect of working capital management on the profitability of manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2014-2018. Working capital management indicators used in this research are the cash conversion cycle (CCC), the inventory conversion period (ICP), the receivable conversion period (RCP), the debt repayment period (PDP), and Cash Holding (CASH). On the other hand, the profitability indicator used in this research is Return On Assets (ROA) The sample data used in this study is taken from the audited financial statements and published on the IDX. According to the sampling technique used in this research, namely purposive sampling, there are 73 companies that fit certain criteria. This research uses descriptive statistics with a quantitative approach and uses time series data regression techniques assisted with the Eviews version 9 program. Hypothesis testing uses F statistical tests, t statistical tests, and coefficient determination with a significance level of 5%. The results of this research indicate the simultaneous independent variable (F-statistic test) affect the profitability (ROA) with a significance level of 0,000. On the other hand, partially (t test statistic) shows CCC and PDP have positive and not significant effect on profitability, ICP has a negative and no significant effect on profitability, RCP has a negative and significant effect on profitability. Meanwhile CASH has a positive and significant effect on profitability.
The Effect of Work Motivation, Work Environment, and Work Discipline on Employees’ Performance Of Samsat Office, Makassar Ade Firmansyah; Haris Maupa; Idrus Taba; Hardiyono Hardiyono
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.336

Abstract

The most important aspect of being an employee of performance within an organization, because it is becoming one of the determining factors in the achievement of the vision and mission of the organization. This study aimed to examine the effect of work motivation, work environment, work discipline on employees’ performance. This research was conducted in SAMSAT Office of Makassar City for two months. The types of data were quantitative data and the sources of data were primary and secondary data. The populations were all employees of SAMSAT Office of Makassar City consisting of 75 people (the police and the civil officials 51 people, dispenda 21 people, and jasaharja 3 people). All populations were taken as samples (census sampling method). They were obtained through survey. They were analyzed using validity test, reliability test, descriptive analysis, and multiple linear regression analysis. The results of the research indicate that work motivation, work environment, and work discipline have a positive and significant effect on employees’ performance. All researches hypotheses are accepted. This indicates that the increase of work motivation, work environment, and work discipline can improve employees’ performance.
Investor Reactions on Emitents Who Published Corporate Sukuk Listed in Indonesia Stock Exchange Kasman Damang; Eka Afnan Troena; Muhammad Ali; Abdul Hamid Habbe
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.337

Abstract

This study applied an event study approach (event study). The event tested the announcement of Sukuk emissions and market reactions as indicated by the existence of a significant Abnormal Return on the date of Sukuk emissions and it changed within the activity of Stock Trader of the Corporation Sukuk Issuer. Observation period between 2009-2018, there was 129 Sukuk emissions in Indonesia Stock Exchange. The number of samples taken was 26 emissions of Sukuk which make emissions from 12 issuers that met the set criteria. Data were analyzed using descriptive statistical analysis, independent t-test, t-paired test, and regression analysis. Furthermore, the data were processed using IBM SPSS for Windows Software. The results showed that there was a difference in Average Abnormal Return (AAR) before and after the announcement of Sukuk emissions. However, the average value of the difference was not statistically significant. There was a positive market reaction on Average Abnormal Return (AAR) before the announcement of Sukuk emissions. There was a positive market reaction on Average Abnormal Return (AAR) after the announcement of Sukuk emissions. There were differences in the Average Trading Volume Activity (ATVA) before and after the announcement of Sukuk emissions. However, the average value of the difference was not statistically significant. There was a significant market reaction on Average Trading Volume Activity (ATVA) before the announcement of Sukuk emissions. There was a significant market reaction of Average Trading Volume Activity (ATVA) after the announcement of Sukuk emissions. Furthermore, this study also found that Sukuk to Equity Ratio (SER) had a positive effect, but not significantly on the level of Return on Assets (ROA), Return on Equity (ROE), and Earning per Share (EPS), but it was not significant. These insignificant effects of SER on the issuer's ROA, ROE and EPS were caused by the relatively small proportion of Sukuk value compared to the value of assets and company equity.
The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City Irfan Saputra; Osman Lewangka; Abdul Razak Munir
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.338

Abstract

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques. The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.
The Impact of Consumer Interests, Security Risks, and Financial Behavior on New Transaction Tool (E-Money). Medilla Laila; Mahlia Muis; Dian A.S. Parawansa
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.348

Abstract

This study aimed to analyze the impact of interests, security risks, and financial behavior on new tools in transactions (e-money). Five direct relationships have been built resulting in two equations. To evaluate the model, the study distributed questionnaires to 110 respondents from seven different companies. With the use of path analysis, the model is then tested. On the basis of the statistical results, the findings show that consumer interest and safety risk have a positive and significant impact on financial behavior. To the relationship to electronic money, customer interest and financial behavior indicate a positive and significant relationship. Interestingly, customer safety risk did not show an insignificant result.
The Influence of Organizational Commitment and Leadership Style Factors through Knowledge Sharing on The Performance of Employees of The State Civil Apparatus in The Investment and One-Door Integrated Services Office in East Luwu Regency Amiruddin Amiruddin; Mahlia Muis; Wahda Rasyid
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.349

Abstract

Improving the quality of government services in the era of globalization and digitalization is a demand for the State Civil Apparatus (SCA) to improve its performance. Employee performance is influenced by several factors such as organizational commitment, leadership style, and knowledge sharing. However, the phenomenon that exists in the field today is that the efforts made in building a sense of organization commitment, leadership style, and knowledge sharing of each SCA have not been maximized. This also happened at the Investment and One-Door Integrated Services Office (IODISO) of East Luwu Regency. For this reason, this research is expected to be able to provide solutions to the relevant agencies in improving employee performance. The three factors that have been mentioned are then measured using a questionnaire with question items in the form of a Likert scale that is submitted to each respondent. So the data obtained in the form of quantitative data. This data is then analyzed using path analysis. The analysis showed that organizational commitment and leadership style had a direct positive influence on knowledge sharing significantly. Then organizational commitment, leadership style, and knowledge sharing also have a positive direct effect on employee performance. Whereas organizational commitment and leadership style have an indirect positive influence through knowledge sharing on employee performance. This organizational commitment, leadership style, and knowledge sharing contributed to an influence of 92.1% on employee performance.
The Effect of Brand Image, Brand Experience and Brand Loyalty towards Purchase Intention On Apple Smartphone in Makassar William Sanjaya; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.350

Abstract

This research aims to analyze the effect of brand image, brand experience, and brand loyalty towards purchase intention on Apple smartphones in Makassar. The method used in this research is a quantitative method using multiple regression. The population in this research was Apple Smartphone users in Makassar; the sample in this research was 100 people. Data collected using questionnaires. This study uses multiple regression analysis statistical tools; the hypothesis tested using the F test (simultaneous) and t-test (partial). The results of this research showed that brand image has a positive and significant effect on purchase intention, brand experience has a positive and significant effect on purchase intention, brand loyalty has a positive and significant effect on purchase intention. Brand image, brand experience, and brand loyalty simultaneously have a positive and significant effect on purchase intention.
The Power of Social Media in Influencing Customer Decision Indrianty Sudirman
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.351

Abstract

Social media currently plays a very important role as a process of communication and interaction between humans that is not limited by time and space. It is also used as a promotional media by companies to introduce their products to consumers. Many Muslim brands cosmetics also use social media and brand equity to attract consumer interest. This research was conducted on Muslim brand users in Makassar, who were dominated by women with an age range of 20-22 years who were students. The results showed that social media marketing and brand equity had a positive and significant effect on Muslim Cosmetic Brand cosmetics purchasing decisions in Makassar. Marketing online using social media has successfully built brand equity, which in turn affects the buying decision.
The Effect of Leadership and Work Motivation on Work Loyalty Hariyanto hariyanto; Nurdin Brasit; Muhammad Yunus Amar
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.352

Abstract

This study aims to examine and analyze the influence of leadership and work motivation on work loyalty in all training and development centers of the National Institute of Public Administration Republic of Indonesia located in Makassar, Samarinda, Aceh, and Bandung. Data was collected by a survey method, using a questionnaire instrument made on the Google Form platform and distributed to 290 employees with three job groups, namely structural, functional, and executor. Of the 290 employees, 125 responded. Data is then analyzed using the Structural Equation Model (SEM) with the help of the SPSS AMOS version 2.3 application. The results showed that leadership has a positive and significant effect on job loyalty. The results of the analysis also show that work motivation has a positive and significant effect on job loyalty.
Effect Covid-19: Loyalty of Prospective Umrah Pilgrims to Umrah and Hajj Travel Companies Ifah Finatri; Maat Pono; Jusni Jusni
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.353

Abstract

This study aims to determine the extent of the loyalty of prospective pilgrims (costumer) to travel Umrah and Hajj in Makassar using price as an independent variable and trust as a mediating variable. This research is mixed-method research using questionnaires to 30 respondents and FGD in Meida Wisata company as one of the Umrah and Hajj travel companies in Makassar. Based on the results of data analysis, it is found that the price offered by PT. Meida Wisata has a negative but not significant impact on the loyalty of pilgrims, but the current price will have a significant positive effect on the loyalty of pilgrims and registrants if mediated by the variable of trust. The Covid-19 pandemic that occurred at this time did not reduce the enthusiasm of Umrah tourism consumers to continue to wait for the announcement from Saudi Arabia to receive Umrah pilgrims from Indonesia again and hope that the Covid-19 outbreak will soon end so that they can carry out Umrah through PT. Meida Wisata. There are still limitations in this study that can be continued by other researchers by increasing the number of respondents to get more general information.

Page 6 of 14 | Total Record : 136

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