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Gedung Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau (lantai 2). Kampus Binawidya, Jl. H.R. Soebrantas Km. 12.5 Panam. Pekanbaru, Indonesia - 28293
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Unri Conference Series: Community Engagement
Published by Universitas Riau
ISSN : -     EISSN : 26859017     DOI : https://doi.org/10.31258/unricsce
Core Subject : Humanities,
Humanities
Seminar Nasional Pemberdayaan Masyarakat merupakan seminar hasil pengabdian dari para pengabdi seperti akademisi, praktisi, profesional dan mahasiswa.
Arjuna Subject : Umum - Umum
Articles 458 Documents
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Pelatihan Digital Marketing Dalam Meningkatkan Strategi Pemasaran UMKM Desa Bancer Melyani, Vidia Ananda; Farahdiansari, Ardana Putri; Rohmah, Alfiatur; Fadilah, M. Farid
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.442-449

Abstract

Digital Marketing Training in improving MSME marketing strategies is an activity directed to help MSMEs reach a wide market through the use of digital technology. Digital technology is used by various groups of people, including MSME actors. However, due to the lack of knowledge and awareness of MSME actors in Bancer Village, Ngraho District, Bojonegoro Regency, digital technology has not been utilized optimally in supporting business processes. As an effort to solve these problems, digital marketing training was held. Through this digital marketing training, it will help increase sales of Bancer Village MSMEs. Collaborative Thematic KKN students of group 19 of Bojonegoro University collaborated with the East Java Super Corridor (EJSC) Bakorwil Bojonegoro and Creative (Information and communication technology) in digital marketing training, this activity covered a variety of important materials, ranging from the basics of digital marketing, social media management, to the creation of interesting content. The training was attended by 19 participants from MSME actors, including MSMEs furniture, crackers, ledre and helmets. Collaborative Thematic KKN students of group 19 participate in providing periodic assistance in an effort to improve product marketing performance through social media. to the creation of interesting content. The training was attended by 19 participants from MSME actors, including MSMEs furniture, crackers, ledre and helmets. Collaborative Thematic KKN students of group 19 participate in providing periodic assistance in an effort to improve product marketing performance through social media.
Penerapan Biopori untuk Menabung Air Hujan dan Pengelolaan Sampah Organik di Desa Bancer Kecamatan Ngraho Kabupaten Bojonegoro Trifandha, Siskha; Farahdiansari, Ardana Putri; Febriansa, Nungki Dio; Utomo, Izza Ahmad
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.450-456

Abstract

The people of Bancer Village, Ngraho District's awareness of taking rainwater for groundwater availability has begun to decrease. This is because groundwater extraction is not accompanied by the spirit of maintenance and the lack of rainwater entering the soil. In addition, there is a problem with the lack of knowledge of housewives in waste sorting. The community's handling of organic and inorganic waste has not been the best solution. So, there needs to be conventional, systematic, and structured handling. This activity aims to help the people of Bancer Village, Ngraho District overcome water and waste problems, by socializing the importance of saving water and waste management with simple and cheap technology. The application of this biopore technology is by making biopore holes for rainwater infiltration into the soil so that it can maintain the limitations of composter groundwater and overcome the problem of organic waste in Bancer Village. Biopore holes are useful as a place to absorb water into the soil and as a place to make compost from household waste. This biopore hole does not require a large amount of land so it can be the right solution to water and waste problems in Bancer Village. The result of the activity is the installation of 6 biopore infiltration holes as an example to be used and developed by the community.
STRATEGI MENINGKATKAN PRODUKSI LELE MUTIARA (Clarias gariepinus) MELALUI TEKNOLOGI PEMIJAHAN BUATAN Asiah, Nur; Riauwaty, Morina; Heltonika, Benny; Siagian, Desi Rahmadani; Elfina, Yetti
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.457-462

Abstract

Air Terbit Village has a fisheries business unit known as Pembinaan Ikan Lele Mang Tata, which focuses on producing catfish seeds. This business unit applies a natural method in spawning Mutiara catfish to obtain seeds. One of the obstacles faced by this business unit is the lack of seed production. This is due to the use of natural spawning methods, traditional management, and suboptimal marketing. To increase seed production, it is necessary to identify quality broodstock and apply artificial spawning technology using funnel media. Community service activities aim to introduce artificial catfish spawning technology using funnel media to increase seed production and help overcome the challenges faced by farmers.
Omah Rojolele: Pelestarian Budaya Agraris dan Pemberdayaan Integratif Interkonektif Desa Delanggu Klaten Gusti, Kinanthi Ing; Jingga, Lintang Antarikza; Prasetiya, Rio Dwi; Hapsari, Annisa Nur; Hafiya, Aqila; Safitri, Diana Lutfia Nur; Darwis, Gusti Putu Astasidi Ahmad; Maghfiroh, Lailil; Permadi, Muhammad Wildan Dimas; Fawwaz, Prabu Lingga Wijaya; Kedaton, ⁠Prameswari Bunga; Ramadhani, Safitri; Adkia, Tauba Zaka; Ramadhan, Della Amanda; Trengginas, Surya; Rustamaji, Muhammad; Indreswari, Rysca
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.520-528

Abstract

Delanggu Village is well-known for its agricultural success, particularly as a producer of the Rojolele rice variety. Delanggu Village, which preserves historical values in the agricultural sector, has the potential for cultural preservation through various artistic events in the form of a farming cultural celebration called the Mbok Sri Festival. However, the preservation and strengthening of agricultural culture has only been limited to the Mbok Sri Festival, which is held once a year. As a result, the establishment and reinforcement of agrarian culture in Delanggu Village is not ideal. As a result, new value developments are required to maximize the preservation of agrarian culture and time-limited tourist trips to Delanggu Village. Based on these issues, the PPK Ormawa KSP "Principium" Team, as a service team, collaborated with Delanggu Village to develop a solution idea in the form of community service and empowerment through the implementation of Omah Rojolele as an integrated means of agricultural history to increase the community's attractiveness. The service and empowerment method used is Participatory Rural Appraisal (PRA), which emphasizes active community engagement in the establishment of agricultural cultural villages. This dedication and empowerment has resulted in the strengthening of Delanggu Village's cultural management institutions, the establishment of Omah Rojolele and the Omah Rojolele Website, the development of village connections through cultural tourism packages, and an increase in village income generation.
Care’s Pathways Approach: Kelompok Tani Swadaya Pada Pengelolaan Administrasi Usaha Sawit Berkelanjutan Heriyanto, Meyzi; Rifai, Ahmad; Fermi, Muhammad Iwan; Ikhsan, Masrul; Vani, Resa Vio
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.646-654

Abstract

As an inclusive movement for independent farmers, who constitute the most dominant actors, accounting for 70% of palm oil plantation management in Riau Province in 2023, and supported by Riau Province's status, holding 23% of the largest palm oil plantation area in Indonesia in 2023. The service method employed is CARE's Pathways Approach, which encourages the capacity building of independent farmers through training and mentoring in more efficient and sustainable plantation administration techniques. By facilitating independent farmers' access to new technologies and innovations, CARE’s Pathways Approach can aid independent palm oil farmers in accelerating their participation in smallholder oil palm replanting, ISPO (Indonesian Sustainable Palm Oil), RSPO (Roundtable on Sustainable Palm Oil), and maximizing efficiency in resource management, particularly in improving plantation administration skills. This includes the use of technology such as electronics, smartphones, email, and other features that can streamline the data collection process, especially for independent palm oil farmer groups, and simplify the process of applying for STDB (Smallholder Palm Oil Plantation Business Registration) and SPPL (Environmental Management and Monitoring Statement) as initial steps toward obtaining sustainable palm oil plantation certification in Indonesia. The findings indicate that Beringin Jaya Village Unit Cooperative (KUD) as the representative of palm oil farmers in Beringin Indah Village has fully participated in the education and socialization processes. This is evidenced by evaluation results showing the capacity and efficiency of this empowerment, which has had a positive impact on the cooperative.
PEMBERDAYAAN KELOMPOK TANI DALAM PENGELOLAAN LIMBAH DAPUR ORGANIK MENJADI PUPUK CAIR DENGAN METODE ECO-ENZYME Albeta, Sri Wilda; Abdullah, Abdullah; Haryati, Sri; Wulandari, Putri Adita; Pasaribu, Novia Cristi Br
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.309-315

Abstract

Organic waste such as vegetable and fruit waste that is not managed properly can reduce environmental quality, organic waste can react anaerobically, causing unpleasant odors, vector and rodent breeding and methane gas released into the atmosphere causes global warming which can damage the ozone layer. Organic waste such as vegetable and fruit waste can be used as liquid fertilizer using the Eco-Enzyme method. Eco-Enzyme is a liquid that has a good impact on the environment, a cheap production process, and is also easy to use. The purpose of this community service activity is to increase insight and knowledge about the empowerment and utilization of organic kitchen waste with the Eco-Enzyme method as liquid fertilizer for plants in the Tanjung Gading village farmer group. With this community service activity, the level of knowledge and motivation for making eco-enzyme in farmer groups increased from 18.8% to 100%.
Perspektif Socio-Legal: Adaptasi Berkehidupan Warga Desa & Pengungsi Rohingya di Indonesia Rosmalinda, Rosmalinda; Desiandri, Yati Sharfina; Khairunnissa, Siti; Syam, Farhans Mahendra
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.316-232

Abstract

Living in a village with Refugees could develop various conflicts neither from refugees nor villagers. The research question arises on the adaptation strategies of villagers to live with the refugees in their village in regard to achieve SDGs Number 16,3,4 & 5. The approach used in this service is socio-legal. The findings show that there are challenges faced by the villagers; (a) incomprehension of villagers living near to Emergency Refugee Camp; (b) tendency of social jealousy from villagers to refugees; and (c) uncertain time for refugee leaving to third country. There were two activities to achieve the results; Conducting pre-post test and legal lecture which involved the village/sub district/district/provincial Government and villagers concerning Law and Refugees. The findings showed that the objectives were achieved due to (a) Increased knowledge of participants about refugees; (b) The presence of village / sub-district / district and provincial officials, IDCs, UNHCR and IOM as participants and resource persons; In conclusion, these two factors provide the ability of villagers to adapt and mitigate conflicts in living side by side with refugees. However, local government and IDC support is needed to UNHCR and IOM to immediately place refugees in temporary camps with access to clean water.
Peningkatan Potensi Wisata Desa Kebontunggul Melalui Pelatihan Produksi Konten Audio Visual di Lembah Mbencirang Agatha, Alvin Syafril; Kusumo, Dewo Adji Suryo
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.324-330

Abstract

Kebontunggul Village in Mojokerto Regency has untapped tourism potential, notably Lembah Mbencirang. This community service aims to train village residents, particularly the Village-Owned Enterprises (Bumdes), in producing audiovisual content to promote this tourism potential. The methods used include training in the theory and practice of audiovisual content production, focusing on the use of mirrorless cameras and stabilizers. The training covers the stages of pre-production, production, and post-production. Participants are trained to produce high-quality and professional videos through direct field practice at Lembah Mbencirang. The outcome of this activity is the creation of several promotional videos for the village’s tourism, especially Lembah Mbencirang, produced by participants using mirrorless cameras and stabilizers. This content is published through social media to enhance the visibility of Kebontunggul Village's tourism potential. This activity is expected to improve the villagers' abilities to produce high- quality audiovisual content independently and sustainably, thereby supporting the development of the village's tourism sector in the future, especially in promoting the beauty of Lembah Mbencirang and other tourist destinations.
Optimalisasi Pengelolaan Media Sosial sebagai Strategi Pemasaran Digital dalam Upaya Pengembangan Desa Kebontunggul Mojokerto sebagai Desa Wisata Rizqi, Muchamad
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.338-342

Abstract

Social media has now become one of the digital marketing strategies considered quite effective, especially in the context of developing tourism potential in villages. Lembah Mbencirang, located in Kebontunggul Village, Gondang Subdistrict, Mojokerto Regency, is currently the main tourist attraction of Kebontunggul Village. However, the tourism promotion at this location is considered less than optimal due to several factors, including the lack of facilities and infrastructure to support the production of audiovisual content used as a means of tourism marketing through social media, resulting in less attractive photos and videos. The method used involves providing training and assistance in content creation for Instagram. Through Instagram, various information about tourism potential and community activities in Lembah Mbencirang can be widely accessed by both local communities and potential tourists. By utilizing features such as videos, images, and stories, social media managers can create engaging narratives that persuasively attract the attention and interest of people to visit Lembah Mbencirang. The use of Instagram as a social media platform is an effective digital marketing strategy to promote local tourism potential, such as Lembah Mbencirang in Kebontunggul Village, Mojokerto, which has the potential to drive economic growth and community development.
Penggunaan Bahasa Melalui Copywriting Instagram Sebagai Media Pemasaran Wisata Alam Kebontunggul Sabila, Dinda; Maharani, Angelia Brigita
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.359-363

Abstract

Tourism promotion often utilizes advertising media that employs language and writing as communication tools to convey ideas and offer services. In this context, the community service activities carried out by students of Universitas 17 Agustus 1945 Surabaya in Kebontunggul, Mojokerto, aim to help develop marketing strategies for the natural tourist destination of Lembah Mbencirang. These activities focus on empowering the local marketing team through training in using social media, particularly Instagram, as a platform to attract the attention of potential visitors. One of the main approaches used is copywriting, a persuasive writing technique designed to influence the audience and encourage interaction and visits to the tourist destination. The results of these activities are expected to enhance the appeal of Lembah Mbencirang as a tourist destination, attracting potential visitors to enjoy its various services, such as outbound activities, family gatherings, camping grounds, and swimming pools, while also expanding marketing reach through more effective social media use. Through effective copywriting strategies, students strive to increase the appeal of the tourist destination. This program not only aims to increase tourist visits but also empowers the local community to manage and optimize their area's tourism potential, thereby positively impacting the local economy and the sustainability of the tourist destination.

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