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NASHRUDIN SETIAWAN
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Ilomata International Journal of Management
Published by Yayasan Sinergi Kawula Muda
ISSN : 27148971     EISSN : 27148963     DOI : -
Core Subject : Social,
Social Sciences
The analysis of this study aims to determine whether recruitment positive and significant effect on the performance of employees in the Manufacturing Company. To know able to moderate recruitment monitoring the performance of employees in the Manufacturing Company. Data analysis technique used is quantitative method with SPSS version 16.0. This study uses regression analysis moderating. The population in this study were all employees Manufacturing Company, and a sample of 44 respondents
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 25 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): April 2025" : 25 Documents clear
The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Prasetyo, Anton; Praswati, Aflit Nuryulia
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1450

Abstract

This study examines the influence of social media marketing activities, specifically entertainment and eWOM (electronic word-of-mouth), on brand loyalty, with brand awareness as a mediating factor. The main objective of this study is to explore how entertainment and eWOM influence brand loyalty through brand awareness in the context of fashion product marketing on TikTok social media. This study used a quantitative method with purposive sampling, involving 120 respondents who were surveyed through questionnaires. Results show that entertainment and eWOM significantly increase brand awareness, which in turn has a positive impact on brand loyalty. In addition, brand awareness fully mediates the relationship between entertainment and eWOM regarding brand loyalty. Entertainment on TikTok can create an emotional attachment with consumers, while eWOM serves as organic marketing that influences consumer decisions. Therefore, to increase brand loyalty, brands should create entertaining content and encourage consumers to share their positive experiences through eWOM. In conclusion, brand awareness plays an important role in building brand loyalty, and engaging content marketing and strong social interaction can increase brand awareness and consumer loyalty on social media platforms such as TikTok.
The Role of Social Entrepreneurs in Increasing Sustainability Values through Good Governance Practices: Case Study of Pesona Plastic in Bali Wiryana, Kadek Velia Sita Devi; Mahyuni, Luh Putu
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1466

Abstract

This research explores the role of social entrepreneurs in creating social impact through implementing good governance. Social entrepreneurs often combine business goals with social missions, using sustainable business models to address social issues such as poverty, the environment, and education. Good governance is the key to success because it ensures transparency, accountability, and inclusive participation in decision-making. This qualitative research highlights how good governance practices can strengthen the legitimacy and sustainability of social enterprises and increase positive impacts in society, especially in Bali. This research explores the role of social entrepreneurs in creating sustainable social impacts through the Theory of Change approach and the Penta Helix model. Theory of Change is used to formulate effective social transformation strategies by identifying the ultimate goal and the critical steps needed to achieve it. Meanwhile, the Penta Helix model facilitates collaboration between five key elements—government, academics, business, community, and media—to strengthen the social innovation ecosystem. This research highlights how social entrepreneurs can utilize these two approaches to strengthen good governance, increase accountability, and expand positive impacts on society through inclusive and sustainable partnerships.
How Fast-Fashion Brands Changed Garment Industry Landscape: Study Case On Relationship Of Garment Factories And Sewing Thread Suppliers In Jakarta, Banten And West Java Pamungkas, Ryzky; Balqiah, Tengku Ezni
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1474

Abstract

The garment industry is currently facing considerable challenges in meeting the demands of overseas buyers. The fast fashion trend has shortened garmen production cycles and forced garmen factories to work with reliable suppliers, especially sewing thread suppliers, to fulfil the production needs of garmen factories in a short period of time. This research emphasises the importance of building strategic partnerships between garmen factories and sewing thread suppliers within the framework of B2B marketing relationships to ensure an effective and sustainable supply chain. Previous research states that there is a positive influence between commitment, trust, and relative dependence on customer satisfaction and customer loyalty in distributor and seller relationships. This study builds a model to further analyse the influence of Affective Commitment, Instrumental Commitment, Capability-based Trust, Benevolence-based Trust, and Relative Dependence factors to achieve customer satisfaction and customer loyalty in the relationship between garmen factories and sewing thread suppliers. The research method used is quantitative method with data collection through surveys sent to garmen factories located in Banten, West Java, and DKI Jakarta Provinces. Data analysis was conducted using SmartPLS to determine the relationship between the research variables.The findings of this study state that Affective Commitment, Instrumental Commitment, Capability-based Trust, and Benevolence-based Trust can increase customer satisfaction and customer loyalty, but relative dependence was found to have no significant effect on customer satisfaction and customer loyalty. These findings provide new insights for companies in developing their business strategies.
Development Strategies for Small Culinary Businesses: A Case Study of Kopi Kesayangan in Medan City Habib, Fauzan; Qarni, Waizul; Daulay, Aqwar Naser
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1488

Abstract

This research aims to explore the development strategies carried out by small businesses at Kopi Kesayangan. To attract potential consumers by using intensive marketing strategies and prioritizing product identity and taste quality so that the public better knows them. A qualitative approach was used through data collection using literature studies, observations, and interviews. The research data analysis technique uses Ansoff Matrix analysis in development strategies to increase company income and attract potential new consumers. Kopi Kesayangan provides innovative tea variant products such as Thai tea. It also develops markets other than the campus area. It has outlets with their characteristics, with different characteristics being an attraction so that potential consumers are interested in buying and maintaining product quality to retain existing consumers.
Balanced Implementation Scorecard on MSME Kacang Hijau Ajeng: Impact on Employee Performance and Economic Growth in Southeast Aceh Putri, Elsa; Laylan Syafina; Nur Fadhilah Ahmad Hasibuan
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1500

Abstract

Tujuan penelitian ini adalah untuk mengevaluasi kualitas kinerja karyawan dalam kontribusinya terhadap peningkatan perekonomian pada Usaha Kacang Ijo Ajeng. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan sumber data primer. Data dikumpulkan melalui wawancara dengan lima informan yang terlibat pada penelitian ini. Penelitian ini memberikan kontribusi baru (novelty) dalam literatur yang ada, khususnya terkait dengan perspektif keuangan yang sangat berpengaruh terhadap kinerja perusahaan. Lebih dari itu, aspek keuangan tidak hanya berfokus pada produktivitas perusahaan dari sisi aktiva, tetapi juga memberikan dampak signifikan pada kinerja karyawan. Dan pada perspektif pelanggan, adanya permasalahan dalam pola komunikasi yang kurang baik terhadap sesama karyawan di Usaha Kacang Ijo Ajeng, mengakibatkan perspektif pelanggan menurunkan penjualan sehingga tidak tercapainya peningkatan perekonomian. Kemudian pada perspektif proses bisnis internal, Usaha Kacang Ijo Ajeng selalu melakukan perbaikan pada kualitas produk. Akan tetapi dilihat dari sisi kinerja karyawannya, Usaha Kacang Ijo Ajeng belum melakukan pengembangan karyawan secara on the job / pelatihan karyawan secara berkala, kemudian layanan purna jual yang kurang baik, serta minimnya keterampilan dan pengetahuan karyawan. Dalam hal perkembangan, para karyawan belum menunjukkan sikap positif terhadap peningkatan kinerja perusahaan karena perusahaan kurang mendorong mereka untuk terus belajar dan berkembang The aim of this research is to evaluate the quality of employee performance in its contribution to improving the economy at Ajeng's Ijo Bean Business. This research uses a descriptive qualitative approach with primary data sources. Data were collected through interviews with five informants involved in this study. This research provides a novelty contribution in the existing literature, especially related to the financial perspective which is very influential on company performance. Moreover, the financial aspect does not only focus on the company's productivity in terms of assets, but also has a significant impact on employee performance. And in the customer perspective, there are problems in poor communication patterns with fellow employees at Ajeng's Kacang Ijo Business, resulting in the customer perspective reducing sales so that an economic improvement is not achieved. Then in the perspective of internal business processes, Ajeng's Kacang Ijo Business always makes improvements to product quality. However, in terms of employee performance, Ajeng's Kacang Ijo Business has not carried out employee development on the job / regular employee training, then poor after-sales service, and lack of employee skills and knowledge. In terms of development, employees have not shown a positive attitude towards improving company performance because the company does not encourage them to continue learning and developing.
Are Purchase Intention Affected by Visual Social Media Marketing, Co-Branding, and Consumer Brand Engagement? Waldi; Setiawan, Harry; Listiana, Erna; Barkah; Fitriana, Ana
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1504

Abstract

Indonesia's footwear industry has experienced notable growth, particularly in the SME sector, creating opportunities for local brands like Aerostreet. This study examines the impact of visual social media marketing and co-branding on purchase intention, with consumer brand engagement as a mediating factor. The research used purposive sampling to select 227 respondents familiar with the Aerostreet brand, collecting data through a structured questionnaire. The investigation used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the suggested hypotheses. The findings show that visual social media marketing positively and significantly impacts purchase intention. And enhances consumer brand engagement. Co-branding contributes positively to brand engagement, although it does not directly impact purchase intention. Nonetheless, brand engagement significantly influences purchase intention, serving as a mediator both between co-branding and purchase intention, and between social media visual marketing and purchase intention.
The Influence of Employer Branding and Employee Value Proposition on Employee Engagement and Retention at Qara’a Technology Startup Usman, Maharani; Karsim; Mufrihah, Mazayatul; Shalahuddin, Ahmad; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1505

Abstract

In a competitive business environment, the ability to attract and retain quality talent is critical to the success of startup companies. This study explores the role of employer branding and employee value proposition (EVP) on employee engagement and retention in startup companies in Pontianak City. This research uses a qualitative approach with data collection methods through in-depth interviews, participatory observation, and document analysis to measure their perceptions of Employer branding and EVP practices and their impact on engagement and retention levels. The results of this study reveal that Qara'a's startup employer branding, based on the dimensions of interest value, social value, economic value, development value, and application value, can increase employee engagement and retention. Furthermore, the application of Qara'a's employee value proposition is packaged attractively and by employee expectations so that the EVP can increase the engagement and retention of Qara'a startup employees.
Unveiling The Impact of Face Consciousness and Acquisition Centrality on Counterfeit Buying Intention: The Mediation and Moderation Model Aprilliani, Shifa; Syahbandi; Fitriana, Ana; Barkah; Listiana, Erna
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1506

Abstract

This research explores how face consciousness and acquisition centrality influence intentions to purchase counterfeit goods, with counterfeit attitude serving as a mediator and perceived anonymity as a moderator. This study utilized a survey method and included 284 Indonesian customers. Data was evaluated using SmartPLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that face consciousness has a negative effect on counterfeit attitudes (β = -0.180, p < 0.003), while acquisition centrality has a positive impact (β = 0.802, p < 0.000). Additionally, counterfeit attitude mediates the relationship between these factors and buying intentions. Perceived anonymity moderates these relationships by weakening the connection between face consciousness and counterfeit attitude (β = -0.114, p < 0.020) but enhancing the link between acquisition centrality and counterfeit attitude (β = 0.326, p < 0.000). These findings show that social concerns and materialistic values strongly influence attitudes and intentions toward counterfeit products. Practical consequences include targeted consumer education to diminish the counterfeit appeal and promote the value of genuine products. Policymakers are asked to tighten restrictions and raise awareness of the economic and ethical consequences of counterfeit products. Marketers can use these data to differentiate their products and appeal to consumers' demand for authenticity.
The Influence of Transformational Leadership and Organizational Justice on Intention to Stay with Mediated Work Engagement Saputra, Gregorius Deri; Giriati; Hasanudin; Shalahuddin, Ahmad
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1507

Abstract

Good leadership and organizational justice will increase the desire to stay in the company, and job attachment will reinforce this. This study analyzes the effect of transformational leadership and organizational justice on intention to stay, mediated by job attachment. This study uses quantitative methods, with a population of CU employees in West Kalimantan and a sample of 202 people taken through probability sampling with a purposive sampling technique. Data analysis tools using Smart PLS 4.0. used to process data and perform analysis steps. The results showed that transformational leadership does not directly affect the intention to stay but significantly affects job attachment. Job attachment also mediates the relationship between transformational leadership and organizational justice on intention to stay.
The Influence of Live Streaming, Flash Sale, and Free Shipping Programs on Generation Z’s Impulsive Buying with Positive Emotion as the Role of Meditating Aqsa, Daffa Fernanda; Rosnani, Titik; Pebrianti, Wenny; Ramadania; Heriyadi
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1510

Abstract

The rapid growth of e-commerce has revolutionized consumer behavior, especially among Generation Z. who are highly engaged with digital platforms and interactive shopping experiences. This study examines the influence of live streaming, flash sales, and free shipping programs on impulsive buying behavior, with positive emotion serving as a meditating factor. Using data acquired from 326 Generation Z consumers through an online questionnaire, the research used Structural Equation Modeling (SEM) to investigate the correlations between these variables. The findings reveal that all three marketing strategies—live streaming, flash sales, and free shipping—significantly influence impulsive buying. Positive emotion plays a critical meditating role, enhancing the effect of these strategies on spontaneous purchases. Live streaming was found to be the most influential, generating strong emotional responses that drive impulsive buying, followed by flash sales and free shipping. These results offer valuable insights for e-commerce retailers aiming to engage Generation Z through emotionally driven marketing strategies. The study underscores the importance of leveraging positive emotional triggers to increase consumer engagement and impulsive buying behavior in the digital marketplace.

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