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Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Published by Universitas KH. A. Wahab Hasbullah
ISSN : =     EISSN : 27746755     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
JUMAT EKONOMI: JURNAL PENGABDIAN MASYARAKAT adalah Jurnal ilmiah yang mewadahi hasil kegiatan pengabdian kepada masyarakat bidang ekonomi yang diterbitkan oleh Lembaga penelitian dan pengabdian masyarakat (LPPM) Universitas KH. A. Wahab Hasbullah (UNWAHA). Jurnal ini akan mempublikasikan kegiatan pengabdian pada masyarakat terbaru dan orisinil dari hasil-hasil penghiliran penelitian pada bidang Ekonomi dan Manajemen
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 210 Documents
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Bermain Sambil Belajar Berwirausaha Mengasah Keterampilan dan Kemampuan Entrepreneurship Melalui Craft Day Sukma, Septi Ambar Indraningtia; Widodo, Slamet; Lembang Jaya, Muhamad; Fitriani, Lia Firdia; Ayu Agustin, Wilujeng; Noratama, Gilang; Nur Azizah, Firda Nikmah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i2.5110

Abstract

ABSTRACT Character formation in the world of education can start from early childhood and elementary school education according to Mulyani, 2012 in (Badawi, 2023). Early childhood education must introduce entrepreneurial values ​​and character (Saaadah & Nurjaman, 2023). Efforts to foster entrepreneurial character can be done through entrepreneurial activities from an early age, and this can be applied in Craft Day activities which can be an opportunity for students to be creative in producing work and selling their own work. The aim of this program is to introduce the concept of entrepreneurship to elementary school and Madrasah Ibtidaiyah students. To provide an understanding of the basic concepts of entrepreneurship related to planning, marketing and sales in a simple way to elementary school and Ibtidaiyah Madrasah students. The program "Playing While Learning to be Entrepreneurial, Sharpening Entrepreneurship Skills and Abilities through Craft Day" produces important conclusions in several aspects. First, this program provides an in-depth understanding of the basics of entrepreneurship for Kedungbogo . Keywords: Craft Day, Entrepreneurship, Elementary School And Ibtidaiyah Madrasah Students.
Digital Marketing sebagai Solusi Pengembangan Usaha Kripik Gadung di Desa Made Jombang Hidayat, Rohmat; Qomariyah, Siti Nur; Aziz, Abdul; Nurdiansyah, Achmad Irfan; Aprilia, Yayang Inggrit Putri; Mafaza, Arin Vina; Qotrunnada, Serliya; Ahmada, Mila; Ardiansyah, Nur Cahyo
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5177

Abstract

Digital marketing is a strategic approach that utilizes digital media and internet technology to promote products, services, or brands to specific target audiences. Its main objective is to achieve business goals such as increasing brand awareness, generating leads, and boosting sales through various digital platforms. This initiative aims to improve the digital marketing knowledge and skills of micro, small, and medium enterprises (UMKM) by using Shopee E-Commerce. The approach is designed to teach UMKM participants effective digital marketing techniques, equipping them with the ability to promote their products online. The community service project, under the PKM scheme, was conducted from mid-August to the end of August 2024. It included visits to the homes of UMKM members in Made Kudu Jombang Village. The program focused on digital marketing training and mentoring, utilizing Shopee E-Commerce as a platform. The method used was Participatory Action Research (PAR), which included problem identification, joint planning, action implementation, and reflection and evaluation. The results of the program led to two key conclusions: (1) The Made Village community began to understand the importance of digital marketing. It plays a crucial role in increasing market reach, enhancing brand visibility, and introducing local products to national and international markets, benefiting the growth of village UMKMs. (2) Digital marketing enables village UMKMs to reach a wider audience at a lower cost, opening up new opportunities for business expansion and growth.
Pemberdayaan UMKM dalam Peningkatan Produksi dan Distribusi Pangan Lokal melalui Penerapan Digital Marketing Shobirin, Mochammad Syafiuddin; Saifullah, Ach; Indana, Nurul; Mubariroh, Syarifatul; Tyo Prayoga, Ikbal Kresno
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5208

Abstract

Cupak Village, located in the Ngusikan District, Jombang Regency, has significant potential in local food production. However, the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in this area are limited market access and conventional marketing methods. This community service program is designed to empower MSMEs in Cupak Village by implementing digital marketing strategies to increase production capacity and expand the distribution of local food products. Through ongoing training and mentoring, MSMEs will be equipped with the skills to utilize various digital platforms, such as social media, e-commerce, and content marketing, which are expected to significantly broaden their market reach. The steps in this program include several phases: 1) identifying the needs and challenges MSMEs face in terms of marketing, 2) providing basic training on digital marketing concepts, 3) offering technical assistance in creating marketing content and using digital platforms, and 4) evaluating the impact of digital marketing on increasing production and distribution. With the optimization of technology, this program is expected to enhance the local competitiveness of MSMEs while promoting economic growth in the village. The expected outcomes of this program include improving the knowledge and skills of MSME actors in digital marketing, which will ultimately contribute to increased sales and distribution of local food products. Additionally, the implementation of digital marketing is also expected to open up new market opportunities beyond Cupak Village, which in turn can improve the overall welfare of the local community.
Menejerial Marketing Melalui Sosial Media Sebagai Strategi Pemasaran bagi UMKM di Desa Rejosopinggir Jombang Wulandari, Anggun; Husna, Asiyah Lu’lu’ul; Prihatiningtyas, Suci
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5247

Abstract

The development of digital technology allows MSME actors to market their products online and make transactions through the online banking system as well. Social media is the easiest digital marketing to use. Marketing activities carried out by MSMEs in the village of Rejosopinggir Jombang by visiting shops/ restaurants/ markets. In addition, MSMEs only produce their products after there is an order. Marketing activities are still Jombang area and its surroundings. The use of digital technology in marketing has not been carried out optimally. In the implementation of this community service activity, the Asset Based Community Development (ABCD) method is used. Implementation of activities includes: Coordination with partners, Preparation, Socialization of Activity Materials and Instructors, Training and Mentoring. Based on the activities that have been carried out, it can be concluded that managerial marketing through social media has an important role in the MSME marketing process. The result of this socialization is that marketing manager can develop the marketing process so that it can maximize the latest technology
Transformasi Digital bagi UMKM di Desa Ngusikan: Sosialisasi dan Pendampingan Penggunaan Digital Marketing Husen, Muhammad; Bayhaki, Imam; Anandita, Septian Ragil; Mahendri, Wisnu; Taqiyuddin, Akhmad; Zhaki, M. Nur; Ibrahim, Muhammad; Andi, Muhammad; Musthofiyah, Ayu; Dianingsih, Nila
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5255

Abstract

This community service project was aimed at increasing the sales turnover of MSMEs (Micro, Small, and Medium Enterprises) in Ngusikan Village through digital marketing and administrative assistance. The project involved training and hands-on assistance in optimizing social media usage, improving branding, and completing business administration such as obtaining business licenses (NIB) and halal certification. The approach taken was a combination of workshops and field assistance with the MSMEs. The results indicate a significant improvement in the knowledge and practices of MSME actors in digital marketing, leading to a substantial increase in sales turnover and market visibility.
Pelatihan Pelaku Usaha Dalam Memanfaatkan Platform Shopee Untuk Pengembangan Produk Dan Peningkatan Jangkauan Pasar Nasirudin, Mohamad; Qomariyah, Siti Nur; Puspaningrum, Yessita; Choirunnisa, Adinda Tiara; Sholihah, Maratus; Soleh, Mohamad Sahrul Putra; Hajjah, Rihlatil; Mughoyaroh, Syaviratul; Ananda, Viona
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5268

Abstract

Training for business people in utilizing the Shopee platform aims to provide a deeper understanding and practical skills in managing business effectively in the digital era. This training is comprehensively designed, covering various important aspects needed to be successful on the platform. Starting from basic guides such as how to register and create an online shop, to effective digital marketing strategies, as well as product listing optimization techniques so that they appear more attractive and can compete in an increasingly competitive market. Apart from that, the training also focuses on sales data analysis, where participants are taught how to read and analyze data in depth. This understanding allows business actors to identify consumer purchasing patterns, so they can develop more accurate and targeted business strategies. Through an interactive learning approach and the use of real case studies, participants can learn from direct experience and apply their knowledge more practically in their own business context. The results of this training include the publication of a guidebook "Digital Marketing Tips and Tricks via the Shopee Platform," which can be an important reference for participants in designing their digital marketing strategies. With this new capability, business actors are expected to be able to increase product competitiveness, expand sales reach, and make a real contribution to local economic growth through the use of digital technology which is increasingly developing in the era of globalization.
Praktik Digital Marketing Melalui Sosial Media dan Identitas Visual sebagai Alat untuk Mengembangkan UMKM Darmawan, Moh. Faridl; Widyaningsih, Bekti; Zulmi, Rizal; Riswamanda, Alfito; Utami, Sri; Pratama, Leonita Yogi; Cahyanti, Lutfiyah Dwi
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5291

Abstract

This community service is carried out to handle the marketing process of MSMEs. Because in Kromong Village it is still focused offline, namely relying on markets around the business location to market its products. Apart from that, we are still focused on using word of mouth marketing techniques for promotional media. The aim is to gain new knowledge, understanding and skills in marketing for the business they run so that they can help increase sales of MSMEs in Kromong Village. There are many forms of digital marketing that can be done, one of which is through social media, social media marketing or social media marketing. This is to build awareness, recognition and action for your brand, business, product or anything else. The method for implementing this activity is community service with a Participatory Action Research (PAR) approach oriented towards community empowerment. Because empowerment must always meet the needs and solve problems that exist in society. The results of this activity were carried out in the form of direct assistance so that researchers could freely share knowledge with partners, and partners could also ask confusing related questions directly so that partners' understanding could be deeper. Apart from that, mentoring. This practice is carried out directly so that researchers can coordinate directly with partners regarding important and necessary matters relating to these MSMEs
Sosialisasi Diversifikasi dan Strategi Promosi Berbasis E-Marketing dalam Meningkatkan Penjualan Produk Anyaman dari Daun Pandan Hariono, Tholib; Ashoumi, Hilyah; Ardiansyah, Ardiansyah; Jauhari, Muhammad Mubarok; Rahmasari, Nur Adinda; Tania, Nabila Nur; Fadhilah, Binti Ayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5292

Abstract

The rapid development of information technology in the globalization era has impacted various aspects of life, including business. In the context of marketing, e-marketing has become essential to expanding market reach and increasing product competitiveness. In Asem Gede Village, pandan leaf weavers—mostly women—face limitations in marketing their products widely. Currently, their pandan leaf crafts are only sold through middlemen and traditional markets, resulting in limited income. This socialization and training program aims to provide an understanding of product diversification and digital marketing strategies, with the goal of increasing the income of these weavers. The results of this activity show a significant increase in participants' understanding of product management and the use of e-marketing strategies. Before the training, many participants were unfamiliar with e-marketing concepts. However, after the socialization, their interest and readiness to adopt digital promotion strategies increased dramatically. Products that were previously limited to mats have now expanded to include bags, tissue boxes, and other high-value items. This socialization has positively impacted the local economy and empowered the community, especially women, by increasing income and preserving traditional skills.
Seminar Digital Marketing Terhadap Produk UMKM untuk Meningkatkan Kesejahteraan Masyarakat Desa Randuwatang Nasrulloh, Muhammad Farid; Hidayatulloh, Faisol; Mahendri, Wisnu; Fadhli, Khotim; Zalianti, Putri Marsella; Maksum, Mohammad Jafar Sodiq
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5299

Abstract

Currently, not many MSMEs are using this sophisticated digital platform, due to a lack of understanding about digital marketing which can boost people's economies. Based on the results of a pre-survey with several UMKM players, especially the food sector, that they do not yet have halal product certification, because: (1) They do not understand the importance of digital marketing and its impact on UMKM to improve the welfare of the Randuwatang community. (2) UMKM players do not yet know how to apply online platforms to produce interesting content to attract the target market. (3) UMKM players are still seasonal in opening businesses because other sources of livelihood are more dominant, such as drivers, craftsmen, etc., than UMKM. Based on the problems faced by partners, community service activities in the LPPM scheme are carried out through digital marketing seminars on UMKM products to improve the welfare of the Randuwatang village community. The method used in this digital marketing seminar is providing material regarding the importance of digital marketing for UMKM in the current millennial era. The method used is an interactive discussion in the form of questions and answers by participants who do not understand and answered directly by the resource person. From the implementation of socialization activities, it was concluded that digital marketing had proven to be an effective tool for improving the welfare of the community in Randuwatang Village.
Seminar Digital Marketing dan Pelatihan Pembuatan Mie Sawi Hijau untuk Pemberdayaan UMKM di Desa Sidokaton Purbowo, Purbowo; Chusnah, Miftachul; Aniusa Oktaviani, Putri; Nabila Rahma, Nisa; Dwi Puspaningrum, Retno; Soviyana, Vica; Fitria Hartanti, Cintia; Dwi Kurniawan, Aldi
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5328

Abstract

Sawi hijau merupakan suku sawi-sawian atau Brassicaceae, atau sawi bakso, sayuran ini mudah dibudidayakan dan dapat dimakan segar atau diolah menjadi asinan, lalapan, dan berbagai masakan lainnya. Sawi hijau umumnya dikonsumsi dalam bentuk olahan karena sawi mentah rasanya pahit karena adanya kandungan alkaloid carparine. Sawi hijau mengandung zat-zat gizi yang cukup lengkap sehingga apabila dikonsumsi sangat baik untuk mempertahankan kesehatan tubuh. Untuk mengatasi permasalahan kurangnya kesadaran pemanfaatan sawi hijau sebagai bahan mie dan kurangnya literasi digital di kalangan Ibu-ibu PKK, UMKM dan petani serta masyarakat Desa Sidokaton diperlukan pelatihan, akses teknologi, dan dukungan teknis. Mendorong kolaborasi antara pihak-pihak yang berpengalaman dalam pemasaran digital dan Ibu-ibu PKK, UMKM dan petani Desa Sidokaton menjadi langkah positif dan meningkatkan kesadaran serta keberhasilan pemasaran produk mie sawi hijau secara online. Metode pendekatan pelaksanaan kegiatan ini menggunakan metode Community Based Research yaitu penjelasan Narasumber kepada mitra. Metode pada kegiatan ini adalah pertemuan atau tatap muka antara narasumber dengan mitrayang bertempat di Desa Sidokaton, dimana narasumber menjelaskan materi-materi mengenai digital marketing dan pembuatan mie dari bahan sawi hijau. Pelaksanan kegiatan meliputi tahapan tahapan meliputi koordinasi awal dan izin pelaksanaan, Seminar Digital Marketing dan Pelatihan Pembuatan Mie Sawi Hijau , dan Pelaksanaan pembuatan Mie Sawi Hijau “S’ Eco. Dengan adanya kegiatan ini, peserta mendapatkan manfaat mengenai bagaimana cara pembuatan mie sawi hijau dan cara memasarkan melalui platform digital. Dengan kegiatan Seminar Digital Marketing dan Pelatihan Pembuatan Mie Sawi Hijau meningkatkan Pemberdayaan UMKM di Desa Sidokaton dapat dinyatakan berjalan dengan sukses, lancar, serta sesuai dengan apa yang diharapkan.

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