International Journal of Health, Economics, and Social Sciences (IJHESS)
nternational Journal of Health, Economics, and Social Sciences (IJHESS) is a peer-reviewed electronic international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the Peer-reviewer and the Publisher Universitas Muhammadiyah Palu. Aims and Scope International Journal of Health, Economics, and Social Sciences (IJHESS): Public health, economics, Anthropology, sociology, geography, history, environmental studies, business, administration, political science, cultural studies, ethnography.
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<![CDATA[Impact of Corporate Social Responsibility (CSR) on Brand Image and Consumer Preferences: A Case Study in the Automotive Industry ]]>
<![CDATA[Nurul Septya Magisa]]>;
<![CDATA[Ana Yuliana]]>;
<![CDATA[Sulasti]]>;
<![CDATA[Iswanto]]>;
<![CDATA[Rizaldy]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.7529
<![CDATA[This study aims to analyze the effect of Corporate Social Responsibility (CSR) on brand image and consumer preference in the automotive industry, with a case study of motor vehicle consumers in Pontianak City. CSR is currently not only seen as a company's moral obligation, but also as a business strategy that can shape positive perceptions and create competitive advantages. This research uses a quantitative approach with a total of 100 respondents selected through purposive sampling technique. The research instrument was arranged in the form of a Likert scale closed questionnaire and analyzed by multiple linear regression. The results show that CSR has a significant effect on brand image and consumer preference, both directly and through brand image as an intervening variable. Brand image plays a strong mediating role, suggesting that consumer perceptions of corporate social responsibility shape loyalty and purchase intentions. Consumer preference is not only built through product features or price, but also through the emotional connection and social value built by companies through CSR programs. The implication of this study suggests that automotive companies in Pontianak and other regions make CSR a strategic part of brand management and market winning efforts. Consistent, authentic, and communicative CSR implementation can increase positive perceptions of the brand and strengthen the psychological bond between companies and consumers. Thus, CSR becomes an important element in modern sustainable marketing strategies.]]>
<![CDATA[Teacher’s Strategies in Instilling Pluralism Values Through Sociology Learning at School at The High School Level ]]>
<![CDATA[Suyuti]]>;
<![CDATA[Rinovian Rais]]>;
<![CDATA[Inayatul Mutmainnah]]>;
<![CDATA[Jusniati. H]]>;
<![CDATA[Muhammad Rusdi]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.7531
<![CDATA[This study aims to analyze the strategies used by Sociology teachers in instilling the values of pluralism to students at SMA Negeri 1 Cibinong. The method used in this research is a qualitative approach with interview techniques, observation, and documentation studies. The results showed that Sociology teachers at SMA Negeri 1 Cibinong implemented various strategies, such as integrating pluralism material in lesson plans and curriculum, using participatory learning methods, providing exemplary behavior, and involving students in extracurricular and cross- curricular activities that lead to strengthening tolerance attitudes. In addition, learning strategies that are contextual and based on students' social experiences also improve students' understanding and attitudes towards pluralism. This research reveals that the role of teachers is crucial in creating a dialogical space that supports learning the values of pluralism, and contributes to the formation of a more inclusive national character. Therefore, this study recommends that similar strategies be implemented in other schools to strengthen pluralism character education in Indonesia.]]>
<![CDATA[Phubbing in Social Interaction: A Phenomenological Study on the Urban Young Generation in Pontianak ]]>
<![CDATA[Zulkarnain]]>;
<![CDATA[Muhammad Sadikin]]>;
<![CDATA[Auliya Rochman]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.7593
<![CDATA[The rapid advancement of digital technology has significantly changed the pattern of social interaction, especially among urban youth. One form of this transformation is "phubbing". It is a behavior in which individuals ignore others who are physically present because they are too focused on the smartphone. This study aims to understand "phubbing" as a new cultural pattern in the social interaction of urban youth in Pontianak. Using a qualitative phenomenological approach, this study involved ten informants aged 18-25 years who actively used smartphones and had experienced phubbing, both as perpetrators and recipients. The results of the study show that phubbing has become socially normalized and integrated into everyday life, reflecting shifts in social values and norms of interaction. Although it is often considered a routine, phubbing also creates the ambivalence of being accepted and hated. This study shows that phubbing is more than just a digital habit but is also a cultural practice that redefines presence, attention, and social relationships in the digital age.]]>
<![CDATA[Chinese Ethnic Identity Politics in Singkawang City Election ]]>
<![CDATA[Azizah Larasati]]>;
<![CDATA[Hildawati]]>;
<![CDATA[Roma Tressa]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.7607
<![CDATA[The political identity of ethnic Chinese has existed since the Dutch colonial rule through Chinese organizations that aimed to abolish discriminatory treatment of Chinese people. Ethnic Chinese take advantage of democratic freedom in various political events by forming organizations such as political parties. The involvement of ethnic Chinese in politics is inseparable from the history, groups and communities of ethnic Chinese continue to show their existence in multiethnicity in Singkawang City. In this study, the author uses a qualitative analysis research method that is descriptive. Data collection using interviews and documentation. The results of the study show that the Mayor of Singkawang City in 2017 was the first female ethnic Chinese mayor in the history of China and the City of Singkawang. Reviewing back in 2017 and the 2024 election, the Chinese won by the same actor. The use of the election factor and the use of ethnic Chinese identity politics in Singkawang City are very different from the previous year. The most widely used and very influential power factor to determine victory. The use of ethnic Chinese identity politics does not seem dominant, but the existence of actors in each couple.]]>
<![CDATA[The Planting of Religious Moderation Values in Learning Islamic Religious Education at MTs. Negeri Merauke ]]>
<![CDATA[Waijin]]>;
<![CDATA[Idrus Alhamid]]>;
<![CDATA[Hendra Yulia Rahman]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.7639
<![CDATA[In 2019 the Indonesian Ministry of Religion issued KMA Number 184 of 2019 concerning Guidelines for Curriculum Implementation in Madrasas with the hope that Madrasah Education Institutions can add material on the values of religious moderation to school subject matter so that students can receive this material earlier. In 2021 the Government through the Ministry of Religion of the Republic of Indonesia issued a Strengthening Religious Moderation (SRM) program to increase the socialization of the implementation of religious moderation values consisting of Tolerance, National Commitment, Non-Violence and Accommodation not only in religious institutions but can also enter into educational institutions such as pesantren, madrasah, and schools. This study aims to analyze how the values of religious moderation exist in MTs. Negeri Merauke. And how do Islamic Religious Education (PAI) Teachers instill the values of religious moderation through Islamic Religious Education lessons at MTs. Negeri Merauke. For this reason, this study used a qualitative descriptive approach and interviews with the target of the interviews being Madrasah MTs. Negeri Merauke students. PAI Teachers and Other Teachers, Head of Madrasah and residents around MTs. Negeri Merauke, including the Head of Kampung Harapan Makmur where MTs. Negeri Merauke is located. From the results of this study it is known that in MTs. Negeri Merauke has implemented the values of Religious Moderation well. The inculcation of religious moderation values consisting of Tolerance, National Commitment, Non-Violence and Accommodation to local culture is in accordance with the directions and instructions from the clerics or kiyai and religious leaders. From this research it is also known that Islamic Religious Education teachers instill religious moderation values in MTs. Negeri Merauke students.by incorporating it in to additional material in the lessons of Aqidah Akhlak, Quran Hadith, Fiqh, SKI and Arabic. Students at MTs. Negeri Merauke as a whole can accept this material well because PAI teachers base explanations of religious moderation on the Holy Quran]]>
<![CDATA[Community Empowerment in Strengthening Coastal Ecosystems Based on Ocean Guardian Village in Realizing an Eco-Friendly Village in Paluh Manan Village ]]>
<![CDATA[Syafrizal]]>;
<![CDATA[Siti Hajar]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.7881
<![CDATA[The serious challenges faced by coastal areas are coastal ecosystem degradation due to exploitation of marine resources, abrasion and lack of public awareness of coastal area conservation. This study aims to analyze community empowerment strategies in strengthening coastal ecosystem resilience through Ocean Guardian Village, a community-based development model that emphasizes collaboration between local knowledge, community participation and the principles of sustainable marine ecology. The method used in this study is a qualitative approach with thematic analysis. The results of the study indicate that community empowerment through ecoliteracy training, strengthening local institutions, and integration of village programs with multi-stakeholder support is able to increase the role of residents in protecting mangrove areas, managing coastal waste and utilizing marine resources sustainably. The Ocean Guardian Village concept has proven to be relevant as an adaptive action framework in responding to climate change and environmental crises in coastal areas including in Paluh Manan Village in realizing an environmentally friendly village.]]>
<![CDATA[The Influence of Brand Image on Customer Buying Behavior at PT. Duta Maha Jaya Medan ]]>
<![CDATA[Monang Tarigan]]>;
<![CDATA[Sri Aprianti tarigan]]>;
<![CDATA[Edward Harnjo]]>;
<![CDATA[Javerson Simamora]]>;
<![CDATA[Eddy Gunawan]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.8125
<![CDATA[Increased global competition, many organizations facing formidable challenges are increasingly using brand image as an important strategic management tool. Brand image allows producers to differentiate and position of products from that of competitors and assists consumers in the selection of an appropriate product. Brand image also included the customer responses to the brand name, sign or impression, and also represented the symbol of the product quality. A strong positive brand image is highly essential for corporations to compete effectively in today hyper competitive business environment. It enables corporations to gain competitive advantage by influencing consumer behavior and brand equity. PT. Maha Duta Jaya - Medan, which is engaged in sales of Yamaha motorcycles, must create a good brand image to face the market competition today. This to get greater sales revenue and having customer positive perception on company’s products. As motorcycle has become a fashion trend among young people in Indonesia and market begin to offer various kinds and types of motorcycles made the competition gets tougher. To face this competition problem, company need to build brand image for company’s product and company should to observe the customer buying behavior. Because customer buying behavior also changes with follow the offer which were given to. The research design used in this study is correlation research. The correlation research was designed by gathering necessary information as interviews and observations. Interviewing and observing company’s customers will allow for the most up to date, valid information possible. The method of research in here is descriptive method. The relationship between brand image and customer buying behavior at PT. Duta Mahajaya – Medan. According to analysis of correlation coefficient Product moment r= 0,79 Which means there is a Strong Positive Relationship between variable X and variable Y. It’s mean, brand image really influence to customer buying behavior. The results of this study indicate that there is a considerable influence of brand image on customer buying behavior. This can be seen from the relationship between the dimensions of brand image on customer purchase behavior, especially towards the model behavior.]]>
<![CDATA[Utilization of Industrial Machine Waste Heat for Co-Generation Systems ]]>
<![CDATA[Mochamad Saleh]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i3.8299
<![CDATA[Waste heat generated from industrial machinery operations represents a significant yet underutilized energy resource, particularly in developing countries like Indonesia. This thermal energy, if properly harnessed, holds considerable potential for conversion into useful energy through the implementation of co-generation systems. Co-generation refers to the simultaneous production of electricity and heat from a single fuel source. Utilizing this system not only enhances overall energy efficiency but also contributes to reducing greenhouse gas emissions and lowering industrial operating costs. This study explores the potential use of industrial waste heat in Indonesia and assesses the feasibility of applying co-generation systems using locally adapted technologies aligned with national industrial conditions. The research methodology includes a combination of literature review, field observation, and interviews with industry practitioners. Findings reveal that co-generation systems can reduce primary energy consumption by up to 30% and improve thermal efficiency to over 70%. Moreover, this approach offers economic benefits by lowering energy expenses and enhancing industrial productivity. In conclusion, harnessing waste heat through co-generation presents a strategic pathway toward improving national energy efficiency and promoting industrial sustainability. Successful implementation will require strong policy support, fiscal incentives, technological innovation, and the development of skilled human resources.]]>
<![CDATA[Criminal Law Implications of Personal Data Misuse in the Digital Age ]]>
<![CDATA[Aliman]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.8300
<![CDATA[The rapid advancement of information technology has significantly transformed modern society, particularly in the way personal data is collected, stored, and processed. While the digital era offers convenience and efficiency, it also presents substantial risks, especially concerning the misuse of personal data by irresponsible individuals, corporations, or other entities with access to sensitive information. Such misuse can take the form of identity theft, online fraud, or unauthorized exploitation of data for economic gain without the data owner's consent. These circumstances highlight the urgent need for comprehensive regulations and effective criminal law mechanisms to protect personal data. This article aims to explore the criminal law implications of personal data misuse within the Indonesian context and assess the extent to which current legal instruments address these challenges. The research adopts a normative juridical approach by analyzing Law No. 27 of 2022 on Personal Data Protection (PDP Law), the Indonesian Penal Code (KUHP), and other related legal provisions. Furthermore, the study examines recent cases to illustrate the weaknesses in cyber law enforcement. The findings reveal that although personal data protection regulations exist, significant gaps remain in implementation, inter-agency coordination, and the effectiveness of criminal sanctions.]]>
<![CDATA[A Legal Study on the Mechanism for Resolving Sharia Economic Disputes in the Religious Court ]]>
<![CDATA[Rajindra, Rajindra]]>;
<![CDATA[Fatma, Fatma]]>
<![CDATA[ International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/ijhess.v7i2.9351
<![CDATA[This study examines the legal framework and procedural mechanisms for resolving Sharia economic disputes within the Indonesian Religious Court system. As the growth of Islamic finance continues to increase, the number and complexity of disputes related to Sharia-based contracts, financing schemes, and commercial agreements have also risen. This research aims to analyze the principles, legal foundations, and procedural stages used by Religious Courts in handling such disputes. Using a normative juridical approach supported by statutory, conceptual, and case-based analyses, the study explores how judges interpret Sharia principles alongside national law, the effectiveness of dispute resolution procedures, and the extent to which decisions reflect justice and legal certainty for the parties involved. The findings indicate that although the legal basis for Sharia economic dispute resolution is well-established, several challenges remain, including varying interpretations of Sharia, limited expert involvement, and procedural inefficiencies. Strengthening legal harmonization and improving judicial competence are essential for achieving a more effective and equitable dispute resolution system.]]>
