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International Journal of Education, Social Studies, And Management (IJESSM)
Published by Lembaga Peduli Pengembangan Pendidikan Indonesia
ISSN : -     EISSN : 27754154     DOI : https://doi.org/10.52121/ijessm.v1i2
Core Subject : Education,
Education Other
The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for scientific understanding of the fields of education, social and management and play an important role in promoting the accumulation of knowledge, values, and skills that are transmitted from one generation to another; and to make the methods and content of evaluation and research in education available to teachers, administrators, students, faculty and research workers. This journal covers a wide range of topics, including, social, curriculum, management science, educational philosophy and educational approaches, etc.
Arjuna Subject : Umum - Umum
Articles 620 Documents
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Implementation of Personal Selling and Direct Marketing in Increasing Sales Turnover at Agency Centre HNI Cianjur Hegiarto, Aldy Santo; Sapitri, Rani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.253

Abstract

Marketing strategy is one of the company's tools for achieving marketing goals. Many marketing strategies that can be used, but whether these strategies are appropriate and effective for increasing sales turnover or not. This research aims to determine the effectiveness of implementing personal selling and direct marketing strategies in increasing sales turnover at the AC HNI Cianjur. The data used in this research are primary data and secondary data, with data collection techniques through interviews, observation and documentation. Meanwhile, this type of research uses a qualitative approach, with descriptive data analysis techniques. The results of this research are that direct marketing strategies are more effective in increasing sales turnover, but it turns out that personal selling also plays an active role in obtaining this turnover. It turns out that in this research there are aspects that show that apart from personal selling and direct marketing, there are many ways and strategies to increase sales turnover, but in this research, the researchers only focused on personal selling and direct marketing strategies.
The Village Head's Strategy to Enhance Social Inclusion in Bulo-Bulo Village Pujananting District Barru Regency M, A. Pananrangi; Marsuki, Marsuki
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.254

Abstract

This research aims to analyze the strategies implemented by the Village Head to enhance social inclusion in Bulo-Bulo Village, Pujananting District, Barru Regency. The research methodology utilized is qualitative research with a case study approach. Data were obtained through in-depth interviews with the Village Head, community leaders, and other stakeholders in the village. The results of the study indicate that the Village Head has implemented various effective strategies to improve social inclusion in Bulo-Bulo Village. These strategies include enhancing accessibility to public services, developing inclusive infrastructure, empowering the community through training programs and skill development, and utilizing information technology to expand communication and information dissemination. The implementation of these strategies has had a significantly positive impact on the level of social inclusion in Bulo-Bulo Village. There has been an increase in community participation in social and economic activities, improved access to healthcare and education services, and heightened awareness of the importance of social inclusion in village development. Based on the research findings, it is concluded that the strategies employed by the Village Head to enhance social inclusion in Bulo-Bulo Village can serve as a relevant model for application in other areas. Cooperation among local governments, communities, and the private sector is necessary to support the broader and sustainable implementation of social inclusion strategies across various regions in Indonesia.
Gender Role Dynamics in Economic Development: Challenges and Opportunities for Women's Empowerment Daffa, Deandra Rafiq; Arthuro, Dave; Fernanda, Jovanes Agus; Pratama, Muh. Bintang Widya
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.255

Abstract

The role of gender in economic development has become a major concern in the context of women's empowerment. This article investigates those dynamics with a focus on the challenges and opportunities faced in women's economic empowerment efforts. Through a comprehensive review of the literature, we explore the role of gender in economic development, explain the various challenges women face in access and control of economic resources, and identify opportunities to increase their empowerment. We also discuss the impact of gender roles in the context of global and regional economic development.
Analysis of the Effect of Structural Transformation of The Economy Nasution, Armin Rahmansyah; Wulandari, Maya; Hasugian, Fitrah Maya Sari; Dachi, Indriana; Hasibuan, Alawi Parlindungan; Maulana, Juanda; Muntaza, Kaiesa Raihatul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.256

Abstract

This study aims to analyze the impact of economic structural transformation on economic growth, income inequality, labor distribution, and community welfare. The method used is a literature study, by reviewing various academic literature, government agency reports, and case studies of countries that have undergone structural transformation. The results show that economic structural transformation generally increases economic growth and productivity through labor shifts from the primary sector to the secondary and tertiary sectors. These sectors tend to be more productive and efficient, resulting in increased output and new economic opportunities. However, these positive impacts are often accompanied by rising income inequality, as the industrial and service sectors offer higher compensation than the primary sector. In addition, this transformation brings significant changes to labor market dynamics, requiring new skills that the primary sector workforce may not possess, thus risking increased unemployment and skills gaps. From a social perspective, the structural transformation of the economy may lead to lifestyle changes and rapid urbanization, leading to infrastructure stress and social disintegration. To address these challenges, the study recommends a range of policies, including training and education programs that focus on inclusion, as well as income redistribution policies to reduce inequality. In conclusion, the structural transformation of the economy presents significant growth opportunities, but requires an inclusive and sustainable strategy to ensure its impact is felt equally across society. This study provides relevant recommendations for policymakers in managing economic structural transformation with a balanced approach between growth and social inclusion.
Analysis of Civil Servant Performance in Population Administration Services at the Mallusetasi Sub-District Office Barru Regency Rosdiana, Rosdiana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.257

Abstract

This study aims to determine the performance of civil servants (PNS) in population administration services at the Mallusetasi Sub-District Office, Barru Regency. The study utilizes the following indicators: a. Quality, b. Quantity, c. Timeliness, d. Effectiveness. Furthermore, to identify the factors influencing PNS performance in population administration services at the Mallusetasi Sub-District Office, Barru Regency, the following indicators are employed: a. Effectiveness and efficiency, b. Authority and responsibility, c. Discipline, and d. Initiative. Data sources were obtained through observation, documentation, and interviews. The research type employed is qualitative. The results of this study indicate that the performance of Civil Servants (PNS) in population administration services at the Mallusetasi Sub-District Office, Barru Regency, is satisfactory. Moreover, based on the research indicators: effectiveness and efficiency, authority and responsibility, discipline, and initiative, it is concluded that these indicators influence the performance of Civil Servants (PNS) in population administration services at the Mallusetasi Sub-District Office, Barru Regency.
The Role of Sharia Banking in Building Micro Business in Indonesia Zahara, Alfiatun; Andini, Bunga; Sudirman, Wahyu Febri Ramadhan; Reza, Saru
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.258

Abstract

This research aims to provide a better understanding of how Sharia banking can contribute to the development of micro-businesses in Indonesia. The research method used is the literature research method or literature review. This method focuses on the analysis and synthesis of written works that are relevant to the research topic being investigated. The results of this research show that Sharia banking has a significant role in building micro businesses in Indonesia. Islamic banking can be an effective partner in helping micro-businesses grow and develop in Indonesia. This article focuses on the role of Islamic banking in building micro businesses in Indonesia. Although the role of Islamic banking in developing micro-businesses is well known, this research provides a better understanding of the real contribution of Islamic banking in forming an ecosystem that supports the growth and sustainability of micro-businesses in Indonesia, as well as highlighting the challenges and obstacles faced by Islamic banking in building micro businesses in Indonesia. Indonesia. This article provides important implications for Sharia banking, government, financial institutions, and society in creating an environment that supports the growth and sustainability of micro-businesses in Indonesia.
Analysis of the Impact of Salary Payment on Employee Performance at PT. Coca-Cola Amatil Indonesia Bali Branch Harmen, Hilma; Syahreza, Dina Sarah; Alfahmi, Fikri; Sabastian, Alexander; Kristin, Okta Viani; Kinanti, Anggita; Lubis, Nabila Boru
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.270

Abstract

The purpose of this study is to determine the impact of wage payment on employee performance of PT Coca-Cola Amatil Indonesia Bali branch. The research method used is descriptive qualitative by collecting data from various human resource management journals and case studies of these companies. The research shows that the provision of adequate and timely salaries has a positive impact on employee performance, while delays and salary discrepancies lead to poor performance. In addition, the provision of incentives and additional rewards is proven to improve employee performance and motivation, which has a great influence on the company's productivity level in increasing targeted profits. However, PT Coca-Cola Amatil Indonesia Bali branch does not implement this well, marked by several problems that arise in this company, including the level of salary wages. This study concludes that salary, incentive provision, quality of employee performance, and work motivation have a significant influence on employee performance, which in turn has an impact on productivity and achievement of organizational goals.
Modeling Economic Growth in Papua Province Using Panel Data Silfani, Dwi; Marbun, Jonatan; Saputra, Zaki Edi; Lubis, Putri Kemala Dewi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.271

Abstract

This study aims to determine and analyze simultaneously the effect of Average Years of Schooling, and School Participation Rate on GRDPHB in Papua Province, the type of research used is the panel data regression model. This study uses panel data regression methods, the data used involves a combination of time series and cross-section data. The results showed a positive and significant effect of RLS and TPAK on GRDPHB in Papua Province with an adjusted R Square value of 0.998016 or 99.80%. This finding confirms the importance of focusing on improving the quality of education along with maintaining a high labor force participation rate as a strategy to strengthen Papua's economic base. Thus, human development and strengthening human resources will be the key to sustainable economic growth in Papua.
The Influence of Brand Awareness Advertising on Instagram on Interest in Purchasing Azarine Products: (Case Study of Azarine Consumers in Bandung City) Herliani, Alicha; Hegiarto, Aldy Santo
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.272

Abstract

The purpose of this study is to determine the impact of brand awareness of Instagram ads on the tendency to buy Azarine products. This research is based on the phenomenon of low interest in buying Azarine products which may be caused by a lack of interest. The participants in this study were Azarine customers in Bandung City. The research was conducted with a sample size of 100 respondents and purposive sampling technique. Testing uses simple linear regression to validate the hypothesis. For the purpose of processing research data, IBM SPSS version 26 software for Windows is required. Brand Awareness is the independent variable, and consumer purchase intention is the dependent variable. In Bandung City, the Brand Awareness variable significantly and positively affects consumers' desire to buy Azarine products, with a significance level (Sign.) of 0.000 < 0.05. As a result, customers will be more likely to buy Azarine goods and will be more aware of the brand.
The Effect of Poverty Level on Human Development Index (HDI) in North Sumatera Province in 2018 Nasution, Armin Rahmansyah; Handayani, Annisa; Rinaldi, Rinaldi; Angelia, Tina; Siahaan, Tegar Efraim Gilbert; Hutabarat, Febry Br
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.273

Abstract

Development is a planned process of social change to improve the quality of life. In improving human development, welfare equalization is necessary because it is an important aspect of human development. Unfortunately, poverty is a major obstacle in achieving welfare equality. Therefore, this study was made with the aim of examining the relationship between the poverty rate and the Human Development Index (HDI) in North Sumatra Province. This research is a quantitative research, data collection using secondary data sourced from books, journals relevant to the current research and reports at the Central Statistics Agency (BPS) of North Sumatra Province. The data studied includes the poverty rate and human development index (HDI) in North Sumatra for the 2018 period. Based on data from BPS North Sumatra Province in 2018, the results found that the poverty rate has a negative and significant effect on the Human Development Index.

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