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Equator Journal of Management and Entrepreneurship
Published by Universitas Tanjungpura
ISSN : 27214281     EISSN : 27214230     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Naskah merupakan hasil penelitian dan studi pustaka di bidang manajemen, ekonomi dan kewirausahaan. Bidang manajemen meliputi hasil penelitian dalam tata kelola perusahaan, pengelolaan keuangan, pengelolaan sumber daya manusia, pengelolaan pemasaran, pengelolaan produksi dan operasi, pengelolaan strategi, pengelolaan teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi pengelolaan, pengauditan, perencanaan pajak, dan aspek. perilaku dalam bisnis. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometri, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi masyarakat, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang kewirausahaan fokus pada pengelolaan usaha kecil, perdagangan eceran, ekonomi UMKM, perdagangan barang dan jasa.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 592 Documents
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Integrasi Pemasaran, SDM, Keuangan, dan Operasional Melalui AI: Perspektif Teoritis Lintas Fungsional untuk UMKM Relifra, Relifra
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 1 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i1.102629

Abstract

Transformasi digital UMKM semakin menuntut pemanfaatan kecerdasan buatan (AI), namun sebagian besar penelitian masih memandang AI secara parsial pada satu fungsi bisnis tertentu, seperti pemasaran, SDM, atau keuangan. Pendekatan ini belum mampu menjelaskan bagaimana AI bekerja sebagai sistem integratif pada tingkat organisasi. Penelitian ini mengembangkan Cross-Functional AI Integration Model, yaitu kerangka konseptual yang memetakan peran AI dalam menghubungkan fungsi pemasaran, SDM, keuangan, dan operasi melalui integrasi data, otomatisasi proses, analitik prediktif, dan pengambilan keputusan berbasis bukti. Model ini menegaskan bahwa pemanfaatan AI yang terintegrasi menghasilkan sinergi lintas-fungsi berupa konsistensi informasi, keselarasan strategi, dan koordinasi proses yang lebih kuat, yang pada gilirannya memperkuat integrated decision-making dan berpotensi meningkatkan kinerja UMKM. Secara teoretis, penelitian ini memperluas model adopsi teknologi (TAM–UTAUT) menuju perspektif integratif lintas-fungsi dan mengaitkannya dengan organizational information processing serta cross-functional synergy. Secara praktis dan kebijakan, penelitian ini menekankan pentingnya kesiapan data, kompetensi digital, interoperabilitas sistem, dan dukungan regulatif agar implementasi AI di UMKM benar-benar menghasilkan dampak yang sistemik dan berkelanjutan.
Business Information Systems Perspective on the Influence of Work Environment and Workload Toward Career Development and Employee Performance Sunarmi, Sunarmi; Supriyadi, Andhi; Supriyanto, Sapto
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 1 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i1.105013

Abstract

This research was conducted between December and January 2024 at PT XYZ is a company that provides electrical equipment in the Semarang area and services various types of customers, from large shops to smaller ones around the area. The company's organizational structure consists of 43 team members with various positions, including one director, three managers, seven accountants, twelve marketing staff, nine warehouse staff, and eleven drivers. Data was collected through questionnaires using a Likert scale distributed to employees in various company departments. Data collection aims to obtain their views on the work environment, workload, career development and employee performance. Data analysis uses the path analysis method with the SMART PLS 4 application to test correlation patterns between variables. This research indicates that an employee's career growth is significantly influenced by their work environment. Workload has been shown to have a major impact on professional progress. Additionally, career growth has a major positive impact on worker performance.
Analisis Strategi City Branding, Event Image, dan Customer Experience dalam Membentuk Revisit Intention Pada Festival Cap Go Meh Singkawang Sudarso, Erik
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 1 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i1.104660

Abstract

Festival Cap Go Meh Singkawang merupakan ikon pariwisata budaya yang menarik wisatawan lokal maupun luar daerah. Namun, pengelolaan citra kota dan pengalaman pengunjung masih perlu diperkuat agar mampu mendorong kunjungan ulang secara berkelanjutan. Penelitian ini bertujuan untuk mendeskripsikan persepsi wisatawan terhadap city branding, event image, dan customer experience serta gambaran niat kunjungan ulang (revisit intention) pada Festival Cap Go Meh Singkawang. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei melalui kuesioner skala Likert 1–5 terhadap 100 responden wisatawan yang pernah menghadiri festival. Analisis data dilakukan secara deskriptif menggunakan frekuensi, persentase, dan nilai rata-rata untuk menggambarkan kecenderungan persepsi dan pengalaman wisatawan. Hasil penelitian menunjukkan bahwa city branding dan event image festival dinilai tinggi hingga sangat tinggi, terutama pada aspek suasana festival, tingkat keterkenalan, kualitas penyelenggaraan, serta makna budaya. Customer experience juga menunjukkan pengalaman sensorik, emosional, dan kognitif yang sangat kuat, meskipun keterlibatan aktif dan interaksi sosial masih relatif lebih rendah. Revisit intention wisatawan tergolong sangat tinggi, khususnya pada niat kembali menghadiri festival dan kesediaan merekomendasikan kepada orang lain, sementara minat menjelajahi destinasi Singkawang di luar rangkaian festival masih lebih rendah. Penelitian ini merekomendasikan peningkatan fasilitas pendukung, penguatan aktivitas partisipatif, serta pengembangan atraksi wisata di luar festival guna memperkuat daya tarik destinasi dan mendorong kunjungan ulang yang lebih luas.
Legal Reconstruction of PayLater Transactions in Marketplaces: Fiqh Muamalah and Maqasid al-Shariah Perspectives Rizal Fajri, Yose; Atmaja, Dani
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 1 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i1.105404

Abstract

The rapid expansion of digital marketplaces has introduced the buy now pay later (BNPL) system, enabling consumers to obtain goods through deferred payment schemes. Despite enhancing financial accessibility, this model raises significant legal concerns within Islamic jurisprudence (fiqh muamalah), particularly regarding the elements of riba (usury) and gharar (excessive uncertainty). This study aims to analyze the contractual structure of modern paylater transactions and to reconstruct a Shariah-compliant model grounded in the objectives of Islamic law (maqasid al-shariah). Employing a normative-doctrinal legal approach, this research relies on classical fiqh sources, contemporary Islamic finance literature, and relevant academic studies. The findings indicate that conventional paylater schemes resemble a loan contract generating time-based increment, thereby potentially constituting riba nasi’ah, and may involve gharar due to non-transparent cost structures and cumulative penalties. A Shariah-based reconstruction can be achieved by transforming the structure into a bai’ bi tsaman ajil contract with a fixed price agreed upon at inception, eliminating time-based interest and progressive penalties, and ensuring full contractual transparency. The maqasid framework, particularly the protection of wealth (hifz al-mal) and justice (‘adl), provides a normative foundation for designing ethical deferred payment systems in the digital economy.
An Analysis of The Variables Influencing Job Satisfaction Among Volunteers In Non Profit Organizations Yakin, Ikram
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.104665

Abstract

Non-profit organizations are highly dependent on the sustainability of volunteer engagement, making volunteer job satisfaction a key factor in maintaining the effectiveness and sustainability of the organization. This study aims to analyze the influence of organizational culture, communication, and transformational leadership on volunteer job satisfaction in non-profit organizations. The research population includes all volunteers working in non-profit institutions, such as social foundations and non-governmental organizations in West Kalimantan, Indonesia, with an unknown population size. Sampling was conducted using purposive sampling with a total of 148 volunteers as respondents. This study used a quantitative approach with a survey method, where data were collected through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that organizational culture and communication had a positive and significant effect on volunteer job satisfaction. Transformational leadership was also found to have a positive and significant effect, and had the most dominant influence compared to other variables. These findings confirm that transformational leadership plays a strategic role in increasing volunteer job satisfaction in non-profit organizations. The contribution of this study lies in strengthening empirical research on human resource management in the non-profit sector, particularly in the context of volunteers, as well as providing practical implications for non-profit organization managers to develop transformational leadership, a supportive organizational culture, and effective communication.
Analysis of Traditional Market Potential in Competition in the Digital Era of Tasikmalaya City Andini, Dina; Kusnandar, Hasan Fahmi
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.104887

Abstract

The aim of this research is to determine the potential of traditional markets in Tasikmalaya City in the digital era.The method used in this research is descriptive qualitative, by describing phenomena that occur in fact in the field. The data collection technique is by direct observation and interviews with consumers and traditional market traders. The next data were analyzed descriptively and qualitatively by presenting the data in a structured manner so that the researcher could obtain an overview of what was intended to be studied. NVivo 15 application was used as a tool to assist in data management and analysis. The results of this research are that the Tasikmalaya City traditional market has eight potentials : first, affordable price potential, second, product quality potential, third, moral potentian, fourth, market facility potential, fifth, service quality potential, sixth, product completeness potential, seventh, human resources potential of the Tasikmalaya City traditional market, and eighth, land potential. With these potentials, the traditional market of Tasikmalaya City will be able to compete in the current digital era. And it can increase the income of traders in the traditional markets of Tasikmalaya City. Market potential is one of the supporting factors in traditional market competition in the current digital era. Utilizing and maximizing the potential that exists in this market can increase people's income and encourage people to be independent and economically independent.
Between Understanding and Applying Knowledge: The role of Generative AI Among Young Professional Workers Zamrudi, Zakky; Khuzaini, Khuzaini; Wicaksono, Teguh; Badjie, Gibriel
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.104814

Abstract

The research aims to explore how the qualities of generative AI is integrated into daily professional practice to enhance the application of cognitive skills. The research involved 261 respondent of millennials and z generation employee. The instrument development in this research were drawn from cognitive knowledge domain and media richness theory compositing the AI media richness context. From the data analysis using PLS-SEM indicates that the over-relying on generative AI at certain level can dampen the cognitive knowledge mechanism which may also called as metacognitive laziness. This condition is need to be address to ensure employee cognitive ability to not only understand specific knowledge but also contextualize the knowledge to solve daily tasks as well as the strategic problem within the work environment.
The Synergy of Strategic Orientations and Competitive Advantage in Enhancing MSME Marketing Performance Solechan, Achmad; Wardhani, Arisanti Ayu; Shibghatalloh, Ahmad Hafiyyan; Syafrudin, Hasan Aminda
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.105130

Abstract

This study analyzes the influence of entrepreneurial orientation, digital marketing orientation, and innovation orientation on competitive advantage and marketing performance in micro, small, and medium enterprises (MSMEs) in Central Java, Indonesia. Using the SEM-PLS method, data were collected from MSME owners who have adopted digital marketing. The results show that entrepreneurial orientation and digital marketing orientation enhance competitive advantage, which in turn positively impacts marketing performance. However, innovation orientation, although positively contributing to competitive advantage, does not have a significant direct effect on marketing performance. Competitive advantage plays an important role as a mediator between strategic orientation and marketing performance. These findings enrich the strategic management literature by clarifying the still inconsistent role of innovation orientation in MSME performance. Practically, this study recommends that MSME owners and policymakers prioritize entrepreneurial activities and digital strategies to enhance competitiveness and marketing success in a dynamic business environment.
The Mediating Role of Meaningfulness in Work in the Relationship between Physical Environment, Social Environment and Job Satisfaction of Seafarers in Shipping Companies in Indonesia Kundori, Kundori; Sukrisno, Sukrisno; Fauziningrum, Endah
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.104951

Abstract

There is still no empirical study that integrates the meaningfulness of work as a mediating mechanism between the work environment (physical and social) and seafarers' job satisfaction, considering differences in ship levels as an important factor. This study aims to comprehensively examine the dynamics of Indonesian seafarers' job satisfaction by considering the role of the physical environment, social environment, and meaningfulness of work in the national shipping industry. This study uses a quantitative cross-sectional design. The data collection method is based on a structured questionnaire. Data analysis was conducted using AMOS 25. The results show strong empirical support for all proposed hypotheses. The effect of the Physical Environment on Meaningfulness in Work shows a path coefficient of 0.724 with a critical ratio of 8.967. Furthermore, the effect of Meaningfulness in Work on Job Satisfaction shows the highest coefficient of 0.795 with a critical ratio of 9.423. Testing the mediation effect through the Sobel test shows a Z value of 7.234 and 6.891 with a significance of p < 0.001. These findings support the Existence-Relatedness-Growth (ERG) framework, which emphasizes the importance of fulfilling basic needs, social needs, and growth needs in creating job satisfaction. It concludes that shipping companies must develop a comprehensive strategic approach to managing employee experience by integrating physical environment optimization, social environment enhancement, and meaningfulness cultivation as three mutually reinforcing pillars
Vespa as a Reflection of the Self: Exploring Employee Identity in the Workplace Saputra, Pramana
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.105237

Abstract

This study examines how Vespa ownership functions as a form of identity work within the workplace. Moving beyond utilitarian perspectives, the research conceptualizes Vespa as a symbolic artifact through which employees construct, negotiate, and perform professional identity. Using a qualitative design and Interpretative Phenomenological Analysis (IPA), in-depth interviews were conducted with eight Vespa-owning professionals in Pontianak, Indonesia. The findings reveal that Vespa ownership operates across four interrelated dimensions: as a symbol of achievement and aesthetic distinction; as a medium of professional self-presentation; as a catalyst for social connectedness within organizational settings; and as an extension of professional identity. The study demonstrates that material possessions can mediate the relationship between personal authenticity and organizational culture, contributing to both individual meaning making and workplace cohesion. By situating symbolic consumption within organizational life, this research extends theories of the extended self and identity work, offering new insights into how lifestyle symbols shape professional self-construction in contemporary workplaces.

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