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Jurnal PKM Manajemen Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 27978338     DOI : 10.37481/pkmmb
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal elektronik bagi peneliti, akademisi, dan praktisi. RUANG LINGKUP (Scope) Pengabdian Bidang Manajemen Pengabdian Bidang Bisnis FOKUS (Focus) Pelatihan dan Pembinaan Kewirausahaan Pelatihan dan Pembinaan Pemasaran Digital Pelatihan dan Pembinaan UMKM Pelatihan dan Pembinaan Manajemen Bisnis Pelatihan Manajemen Keuangan dalam Bisnis Pelatihan Audit Bisnis Pelatihan Manajemen Investasi Pelatihan dan Pembinaan Keahlian Bisnis Pelatihan Pengembangan SDM Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 153 Documents
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Edukasi Pengembangan Produk UMKM dengan Pendekatan Inovasi pada UMKM Kelurahan Curug Kecamatan Bojongsari Depok Rahmadania, Siti Aisyah Nurrizqi; Putren, Irenne
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1590

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving local economies, particularly in urban and semi-urban areas. However, many MSME actors face challenges in product development and innovation due to limited knowledge and resources. This community service activity aims to enhance the capacity of MSME entrepreneurs in Curug Subdistrict, Bojongsari District, Depok City through education on product development with an innovation approach. The program was conducted in April 2025 at the Curug Subdistrict Office and involved 12 lecturers from Pamulang University as facilitators. A total of 28 MSME entrepreneurs from Curug participated in the activity. The implementation method included presentations, practical sessions, discussions, and Q&A. The materials focused on product innovation strategies, value creation, packaging design, and marketing approaches tailored for MSMEs. The interactive format encouraged active participation and knowledge sharing among participants. As a result, participants gained new insights and skills in developing and differentiating their products to enhance market competitiveness. Feedback from attendees indicated increased motivation and readiness to implement innovations in their respective businesses. This PKM activity demonstrated the importance of academic involvement in empowering MSMEs and fostering local economic resilience through practical education and collaborative learning.
Edukasi Keuangan untuk Remaja : Mempersiapkan Generasi Muda dalam Mengelola Keuangan pada Siswa Sekolah Tajaul Karomah Desa Situ Gadung Kabupaten Tangerang Supriatna, Agus; Suhartono, Agus; Rahim, Eka
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1593

Abstract

Financial literacy among youth is a crucial foundation for shaping a financially responsible generation. However, many teenagers lack adequate knowledge and skills in managing personal finances, which can lead to poor financial decisions in adulthood. In response to this issue, a Community Service Program (PKM) titled "Financial Education for Teenagers: Preparing the Young Generation to Manage Finances" was conducted at Tajaul Karomah School, Situ Gadung Village, Tangerang Regency. This program aimed to increase financial awareness and provide practical knowledge on financial management among high school students. The activity was held on April 12–13, 2025, involving 17 lecturers from Universitas Pamulang as facilitators. The participants included 25 students of Tajaul Karomah School, along with 15 attendees consisting of teachers and community members. The PKM activities employed interactive methods such as lectures, simulations, group discussions, and Q&A sessions to enhance engagement and understanding. As a result, the students showed significant improvement in their comprehension of financial concepts such as budgeting, saving, needs vs. wants, and the importance of early financial planning. Feedback from both students and teachers indicated that the activities were informative, engaging, and beneficial for real-life application. This program demonstrates the importance and effectiveness of early financial education in empowering youth to become more financially literate and responsible.
Pelatihan Soft Skills untuk Meningkatkan Daya Saing Angkatan Kerja Muda di Desa Situ Gadung Kabupaten Tangerang Hermawati, Rahmi; Handayani, Rima; Kustini, Endang
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1594

Abstract

The increasing competitiveness of the job market requires young workers to possess not only technical abilities but also strong soft skills. In response to this need, a Community Service Program (PKM) titled Soft Skills Training to Improve the Competitiveness of Young Workers in Situ Gadung Village, Tangerang Regency was conducted. This program aimed to equip the youth in Situ Gadung Village with essential soft skills to enhance their employability and adaptability in the workforce. The activity was carried out on April 26–27, 2025, in Situ Gadung Village, involving 14 lecturers from Universitas Pamulang as facilitators and 24 local participants. The training used a combination of methods including material presentation, hands-on practice, group discussion, and question-and-answer sessions to ensure effective learning. The topics covered communication skills, teamwork, time management, problem-solving, and work ethics. The results showed increased awareness and understanding among participants regarding the importance of soft skills, with positive feedback indicating that the training was beneficial and applicable to real-life work settings. This PKM activity contributes to community development by fostering a more prepared and competitive young workforce.
Meningkatkan Kemampuan Manajemen Usaha pada Pelaku UMKM di Desa Situ Gadung Kabupaten Tangerang Sari, Shella Puspita; Abdullah, Abdullah; Astuti, Aprilia
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1595

Abstract

This community service activity aimed to enhance business management skills among Micro, Small, and Medium Enterprises (MSMEs) actors in Situ Gadung Village, Tangerang Regency. The background of this program is the limited managerial knowledge and skills among local MSME entrepreneurs, which hinder their business growth and sustainability. The purpose of this activity was to improve the participants' capabilities in managing their businesses effectively through targeted training and interactive learning methods. The activity was conducted on May 4, 2025, in Situ Gadung Village. It was carried out by a team of 12 lecturers from Universitas Pamulang. Participants consisted of 19 MSME entrepreneurs and 7 general community members. The program included material presentation, practical exercises, discussions, and Q&A sessions to facilitate active learning and skill development. The results showed a significant improvement in participants’ understanding of business management concepts and their ability to apply these skills in their daily business operations. Participants reported increased confidence and motivation to implement better management practices, contributing to the potential growth of their enterprises.
Teknologi Informasi dalam Pemasaran guna Meningkatkan Usaha Mikro Kecil dan Menegah di Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang Sulistiani, Sinta; Andalusi, Ratih; Wulansari, Retno
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1596

Abstract

The growth of digital technology offers great potential for supporting Micro, Small, and Medium Enterprises (MSMEs), especially in rural regions where digital literacy remains limited. Many business actors in these areas struggle to utilize information technology effectively for marketing purposes. To respond to this challenge, a community service program (PKM) titled "Information Technology in Marketing to Improve Micro, Small, and Medium Enterprises in Cicalengka Village, Pagedangan District, Tangerang Regency" was carried out. The program aimed to enhance the marketing capabilities of local entrepreneurs through the application of digital tools. Conducted on April 19, 2025, in Cicalengka Village, the activity involved 10 lecturers from Pamulang University and was attended by 21 MSME practitioners from the local community. The PKM employed a combination of learning methods, including material presentation, hands-on training, interactive discussions, and question-and-answer sessions. Participants received guidance on optimizing social media, online sales platforms, and digital branding techniques. The results showed an increase in participants’ understanding of digital marketing and their readiness to implement it in daily business operations. This initiative plays a role in supporting MSME competitiveness and sustainability in the face of ongoing digital transformation.
Peningkatan Keterampilan Kerja Pemuda melalui Pelatihan SDM berbasis Kompetensi di Yayasan Tajaul Karomah Desa Situ Gadung Kabupaten Tangerang Widowati, Widowati; Astutik, Endang Puji; Karlina, Dira
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1597

Abstract

The increasing demand for skilled labor in the workforce highlights the urgent need to equip youth with relevant competencies. In response, a community service program titled "Enhancing Youth Employability through Competency-Based Human Resource Training at Tajaul Karomah Foundation, Situ Gadung Village, Tangerang Regency" was conducted to improve the employability of local youth. The program aimed to develop participants' work-related skills through structured, competency-based training. The activity took place on May 4, 2025, at the Tajaul Karomah Foundation and was implemented by 15 lecturers from Pamulang University. A total of 45 participants joined the program, including local youth, community members, teachers, and students from Situ Gadung Village. The training was delivered through a combination of lectures, hands-on practice, group discussions, and Q&A sessions. Topics included soft skills, professional communication, and basic job readiness. The results showed a significant improvement in participants’ understanding of workplace demands and their confidence in applying newly acquired skills. Participants expressed enthusiasm and requested further training opportunities. This community service initiative successfully contributed to the development of human resources at the village level, fostering greater readiness among youth to enter the labor market.
Pengaruh Keterlibatan dan Kesejahteraan terhadap Kinerja Karyawan di PT. Putra Indo Mandiri Sejahtera Sumatera Utara Br Ginting, Elfrika Suka Indah; Rizky, M. Chaerul; Br Bukit, Eka Novita; Wahyuni, Nana
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1613

Abstract

In today’s competitive business environment, enhancing employee performance has become a strategic priority for organizations seeking long-term sustainability. Companies are increasingly recognizing that employee performance is not solely driven by technical skills or productivity targets, but also by psychological and emotional factors such as engagement and well-being. This study aims to analyze the impact of employee engagement and well-being on performance at PT. Putra Indo Mandiri Sejahtera (PIMS), an agribusiness company specializing in integrated livestock farming and dairy processing. A quantitative approach was employed, supported by qualitative insights, to provide a comprehensive understanding of the research problem. Data were collected from 51 employees through structured questionnaires and in-depth interviews. Multiple linear regression analysis was used to test the relationships among the variables. The findings reveal that both engagement and well-being have a positive and significant influence on employee performance, with engagement playing a more dominant role. These results underscore the critical role of human resource strategies that not only focus on increasing output but also foster employee involvement and psychological welfare. Investing in engagement and well-being initiatives can be a key driver in improving overall performance and sustaining competitive advantage in the agribusiness sector.
Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Motivasi pada UMKM di Kelurahan Bojong Sari Depok Jawa Barat Rusilowati, Umi; Mukrodi, Mukrodi; Subarto, Subarto
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1642

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in driving the local economy, especially in suburban areas like Bojong Sari, Depok, West Java. However, many MSME actors still face challenges in managing human resources effectively, which impacts their motivation and business performance. This community service activity aims to enhance the understanding and application of Human Resource Management (HRM) practices to improve motivation among MSME actors in Bojong Sari. The activity was conducted on March 16, 2025, at the Bojong Sari Sub-district Office by 17 lecturers from the Master of Management Program at Pamulang University. A total of 27 local MSME business owners participated in the event. The methods employed included material presentation, simulation, group discussions, and Q&A sessions. The topics covered ranged from HR planning, employee motivation techniques, leadership styles, and performance appraisal strategies tailored for small-scale businesses. The results showed a positive response from the participants, with increased awareness and enthusiasm to implement HRM practices in their daily business operations. Participants expressed greater motivation and confidence in managing their teams more effectively. This PKM initiative demonstrates that structured HRM education can significantly contribute to strengthening the performance and sustainability of MSMEs.
Pemberdayaan UMKM Lokal Kopi Berbasis Digital melalui Pemanfaatan Canva, CapCut, Digital Marketing, dan Digital Finance Yulianingsih, Yulianingsih; Awa, Awa; Ismartaya, Ismartaya; Ari, Muhammad; Andiyansyah, Simaludin; Hanifah, Siti Zuhur; Ibrahim, Tubagus Maulana
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1688

Abstract

The Community Service Program (PkM) in Karang Tengah Village, Babakan Madang District, Bogor Regency, addressed the challenges faced by local coffee-based MSMEs, particularly Kopi Gunung Wangun Dua, which lacked strong product identity, systematic financial management, and effective use of digital platforms. This program aimed to strengthen MSME capacity through integrated digital empowerment combining creative design, online marketing, and digital finance. The implementation followed five stages: observation, interviews, discussions, analysis, and direct training and mentoring. The results showed significant improvements: (1) stronger product branding through logos, trademarks, and professional packaging using Canva and CapCut, (2) wider market access via social media and marketplaces supported by digital marketing strategies, (3) improved financial literacy with training on bookkeeping, cost of production, and pricing, and (4) enhanced business legitimacy through the issuance of a Business Identification Number (NIB). These outcomes demonstrate that the PkM successfully fostered professional and sustainable business practices by integrating digital tools with participatory mentoring. The novelty of this program lies in the combined use of creative applications and digital finance training, which effectively increased the competitiveness and resilience of local MSMEs in a digital economy.
PENDIDIKAN KELUARGA: Integrasi Ayat-Ayat Al Quran pada Pengembangan Potensi Santri Amaliyah, Amaliyah; Latifah, Siti; Merdeka, Muhamad; Sanjaya, Riyan
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1481

Abstract

This community service activity was driven by the need to integrate Qur’anic values into the educational process of santri (Islamic boarding school students), particularly in shaping character and developing their spiritual, intellectual, and social potential. The activity was conducted by students of class MPIK001 from the Islamic Education Management (MPI) undergraduate program at Universitas Pamulang (UNPAM) at Nurul Hidayah Islamic Boarding School, Bojongsari, Depok. A total of 87 participants were involved, consisting of 7 lecturers, 7 boarding school teachers, 22 students, and 50 santri. The main objective of this program was to strengthen the understanding and implementation of Qur’anic verses in the daily lives of santri and to enhance awareness of self-potential development based on Islamic values. The implementation used the expository learning model, enabling participants to actively comprehend the concepts and practical applications of Qur’anic integration through direct explanation, discussion, and reflection. The results showed increased enthusiasm and understanding among santri regarding the importance of the Qur’an as a guide for personal development. Additionally, the activity fostered collaboration between pesantren management and university students in designing educational strategies based on Qur’anic principles.

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