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East Asian Journal of Multidisciplinary Research (EAJMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28281519     DOI : https://doi.org/10.55927/eajmr.v1i3
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies and ideas that have been achieved in any area of research. The accepted articles are going to be published in the monthly publication. Any interested authors are required to submit their manuscripts in English. The mission of the East Asian Journal of Multidisciplinary Research (EAJMR) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research in the Enginering; health sciences; information technology; computer scince; religion; arts; business; humanities; applied, natural, and social sciences; and other areas that tests, extends, or builds theory. The East Asian Journal of Multidisciplinary Research (EAJMR) is a double-blind, peer reviewed, open access journal.
Arjuna Subject : Umum - Umum
Articles 1,049 Documents
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Analysis of Impulsive Buying E-Commerce Shopee in Generation Z: A Conceptual Framework Sihombing, Reni Pratiwi; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12501

Abstract

The ease of online shopping encourages consumers to buy various products they want so that they are encouraged to behave consumptuously. This then stimulates the phenomenon of impulse buying in consumers. This study aims to determine the relationship between hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion towards impulse buying. The population of this study is generation Z men and women born in 1997-2012 who have made impulse purchases on the Shopee platform. The sample consists of generation Z of Shopee e-commerce users. The collected data will be analyzed using the Structural Equation Modeling (SEM) approach using the Smart PLS 3.0 SEM-PLS application. The results showed that hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion as mediating factors had a significant and positive influence on impulse buying.
Paradigm of Post Positivism, Critical Theory, and Constructivism in Social Research Puspasari, Shafa’ Annisa; Sary, Intan Umull Magfira; Winarno, Agung
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12502

Abstract

This study aims to explore the application of post-positivism, critical theory, and constructivism paradigms in social research in the field of management. The method used in this study is a qualitative approach with descriptive and analytical data analysis, through the elaboration of main ideas related to the topic discussed. The results of the study indicate that the three paradigms, namely post-positivism, critical theory, and constructivism, all strive to advance science, although with different approaches. However, in essence, the three paradigms complement each other in providing a deeper and contextual understanding of managerial practices, as well as opening up opportunities for a more inclusive, fair, and socially dynamic managerial approach in the organization. The application of these three paradigms also encourages changes in the way of viewing roles and power in the organization, which can lead to improvements in overall managerial practices.
Analysis of PT Fokus KuAnalysis of PT Fokus Kualitas Utama Digital Marketing Strategy to Increase Client Attraction alitas Utama Digital Marketing Strategy to Increase Client Attraction Amelia, Novi; Wardani, Nuruni Ika Kusuma
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.12523

Abstract

This research analyzes the implementation of digital marketing strategies by PT. Primary Quality Focus in increasing client attraction. Qualitative descriptive methods with the AIDA (Attention, Interest, Desire, Action) analysis model are used to expand digital marketing strategies. Focus on Attention emphasizes quality, providing a superior experience, high-quality service, and engaging digital content. On Interests, the company drives interaction and engagement through quizzes, polls, and periodic content, building interest and two-way relationships. Desire is stimulated through content that highlights service excellence and client testimonials. The Action stage encourages the audience to utilize the service after going through the Attention, Interest and Desire process. The results of this research indicate that the digital marketing strategy implemented by PT. The Main Quality Focus provides a significant positive impact on business growth, so that it is able to attract the attention of clients every year. However, companies need to optimize consistency in LinkIn and Websites in order to get more effective improvements to increase the attractiveness of service company clients in the digital era.
Corporate Financing Strategy and Its Impact on Firm Performance: a Critical Systematic Literature Review Rizki, Muhammad Hilman; Ajis , Muhammad; Astrilia , Herfiana; Pitriani , Nurul; Andarini , Afini Dwina
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12553

Abstract

This study critically examines the relationship between capital structure, leverage, and initial public offerings (IPOs) on firm performance through a systematic literature review. Using Scopus-indexed articles and keyword combinations such as “capital structure,” “leverage,” and “initial public offering” 29 studies were identified and analyzed. The findings reveal that each factor plays a distinct role in influencing firm performance. While capital structure and leverage significantly affect long-term performance and financial stability, IPOs introduce unique dynamics in terms of market valuation and stakeholder expectations. This review highlights key gaps in existing research, including the need for more comprehensive methodologies to explore these interconnected factors. The study contributes an integrative perspective for future research and strategic decision-making in financial management.
The Evaluation of Sustainable Profesional Development Program Through Madrasah Education Quality Reform Project to Enhance Students’ Learning Outcomes in Madrasah Tsanawiyah Banten Province Wulandari, Astry; Gailea, Nurhaeda; Hidayat, Sholeh
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12607

Abstract

This study aims to improve students’ learning outcome through madrasah education quality reform project for English teacher professional. There was a problem in student learning outcome in Madrasah Tsanawiyah, the average of the national examination was under 50%. This study used evaluation model of countenance that was developed by Stake. There were three aspects in this evaluation, (1) context evaluation, (2) process evaluation and (3) outcome evaluation. The result of context evaluation showed that 57.5% the policy of program was appropriate with the activity and it was relevance with the trainee duties in workplace. Meanwhile the process evaluation showed 64,6% this program run well according to established plan. There was an increase students’ learning outcome in Madrasah assessment about 0,43%.
Red Sea War : How The Houthi Onslaught Affected the Security of the State Estika, Febrina; Almubaroq, Hikmat Zakky; Sumarno, Ari Pitoyo
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12608

Abstract

This study investigates the implications of Houthi attacks in the Red Sea on global maritime security and international trade. Utilizing qualitative research with literature review methodology, it explores the geopolitical and economic impacts of these disruptions, particularly in the Bab el-Mandeb Strait and surrounding regions. The findings highlight a dramatic shift in shipping routes as vessels divert from the Red Sea to the Cape of Good Hope, increasing transit times and costs. The attacks also exacerbate tensions in the Middle East, impacting regional stability and global trade dynamics, especially in energy supply. The study underscores the necessity of enhancing maritime security, diversifying trade routes, and intensifying international diplomatic efforts to mitigate these challenges.
The Influence of Inspirational Factors in Forming Intentions Generation Z Consumers Purchase Through Features Livestream Shopping on E-Commerce in Indonesia Janah, Syahdia Roudhatul; Setyaning, Alldila Nadhira Ayu
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12609

Abstract

This study aims to determine the influence of content diagnosticity, vicarious expressions, source credibility, social presence, and telepresence in inspiring generation Z consumers who use e-commerce in Indonesia to form purchase intentions through livestream shopping. This study uses a convenience sampling technique with a final total of 372 respondents. The analysis test in this study uses the SEM method with the help of the SmartPLS 4.0 application. The results of this study are that there is an influence of vicarious expressions, source credibility, social presence, and telepresence in inspiring generation Z consumers who use e-commerce in Indonesia to form purchase intentions through livestream shopping, but content diagnosticity cannot provide inspiration to the subjects of this study.
Slum Area Management in Asahan Regency Saputri, Welda; Nuraini, Cut
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12610

Abstract

This research aims to examine the management of slum areas in Asahan Regency. The study uses a qualitative approach supported by quantitative data to gain a deeper understanding of slum area management in Asahan Regency. The reliability of the data obtained will be compared through triangulation techniques, ensuring the consistency of findings from various sources and data collection methods. The researcher will conduct member checking by confirming with several respondents to ensure that the interpretation of the interview results aligns with the respondents' intentions. The results show that active community involvement in the planning and implementation of management programs is crucial to creating a sense of ownership and responsibility. The develop-ent and improvement of basic infrastructure, such as roads, drainage systems, and clean water supply, have had a positive impact on the health and well-being of the community. Economic empowerment programs targeting the residents of slum areas have proven to be an important solution for improving welfare. Despite various challenges, limited resources remain one of the biggest obstacles in slum area management. Overall, slum area management in Asahan Regency requires a comprehensive and sustainable approach, involving all stakeholders.
The Impact of Road Infrastructure Development Sourced from the Special Allocation Fund for the Thematic Road Sub-Sector of Food Estate Development in 2024 on the Development of Meranti District, Asahan Regency Ramadhan, Joko; Nuraini, Cut
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12611

Abstract

This study examines the impact of road infrastructure development funded by the Special Allocation Fund for the thematic road sub-sector on the development of Meranti District, Asahan Regency, in 2024. Using a qualitative approach with purposive sampling, data were collected through interviews with informants meeting specific criteria. The findings reveal that improved road infrastructure positively influences accessibility, community welfare, and local economic growth, contributing to sustainable development. Continued investment in infrastructure and community involvement in planning and management are essential to ensure equitable benefits for all.
The Location Determination, Personal Selling and Price Perception on Consumer Purchase Decisions of Housing Development Companies in Eastern Bekasi Anwar, Misbahul; Andrian, Andrian; Yoganingsih, Tutiek; Navanti, Dovina
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12681

Abstract

This study aims to investigate how customers' opinions of pricing, personal selling, and location affect their decisions to buy from Eastern Bekasi housing development companies. The nature of this kind of research is quantitative. This study had fifty participants. using the saturation sampling technique. Fifty respondents made up the study's sample size. Using Google Forms to distribute questionnaires is one method of gathering data. In this work, The hypotheses were evaluated using multiple linear regression analysis. Customers who have purchased and occupied housing units from Eastern Bekasi's dwelling development companies make up the research participants. The research's conclusions demonstrate that the elements of pricing perception, personal selling, and location all considerably and favorably affect the purchase decision variable.

Page 102 of 105 | Total Record : 1049

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