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Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Published by Universitas Medan Area
ISSN : -     EISSN : 27743004     DOI : 10.31289
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 173 Documents
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Pengaruh Digital Marketing dan Customer Relationship Management Terhadap Keputusan Pemebelian pada Gedung Serbaguna Graha Farimah Gultom (GFG) Medan Adawiyah, Rohimah; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4121

Abstract

This research aims not only to determine the influence of Digital marketing and Customer Relationship Management on purchasing decisions for renting the Graha Fatimah Gultom (GFG) Multipurpose Building in Medan, but as a solution to increase building usage after experiencing a decline due to Covid 19 and thereafter there has been no increase.    The type of research used in this research is associative research to see the relationship between the variables studied. With 441 total tenants recorded in 2017-2022 forming the population, the research sample in this study consisted of 70 tenants obtained using the Slovin formula. The data collection technique uses a questionnaire distributed to the sample. The data analysis technique used is multiple regression analysis. The research results show that digital marketing has a significant effect on purchasing decisions (tcount 5.116 ttable 1.667) with a significance value of 0.000 0.05, Customer Relationship Management has a significant effect on purchasing decisions (tcount 4.387 ttable 1.667) with a significance value of 0.000 0.05. Furthermore, together digital marketing and Customer Relationship Management have a significant effect on purchasing decisions (F count 32,617 F table 3.10) with a significance value of 0.000 0.05.
Pengaruh Mediasi Kepuasan Konsumen pada Hubungan antara Persepsi Kualitas Layanan, Persepsi Keadilan Harga, dan Loyalitas di Excelso Surabaya Verrelie, Ferrel Christian; Agustiono, Agustiono
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5342

Abstract

This article aims to provide an in-depth analysis of the factors influencing customer loyalty at Excelso. Specifically, the study examines the impact of perceived service quality and price fairness on customer loyalty, with consumer satisfaction as a potential mediating variable. A quantitative research approach is employed, utilizing Smart PLS as an analytical tool to comprehensively calculate and process statistical data. Due to the inability to determine the exact number of Excelso customers in Surabaya, the researcher applies a non-probability sampling method, namely purposive sampling, using the Lemeshow formula to determine an optimal sample size of 96 respondents. Data were collected through an online questionnaire utilizing a 6-point Likert scale to minimize neutral response bias. The findings reveal a significant relationship between perceived service quality and customer loyalty, as well as between price fairness and customer loyalty. Additionally, consumer satisfaction was found to play an important mediating role in strengthening the relationship between service quality and price fairness on loyalty, thus enhancing customer commitment to the products and services offered.
Pengaruh Taste dan Product Variation Terhadap Keputusan Pembelian Kopi Kenangan Pada Mahasiswa Fakultas Sosial Sains Universitas Pembangunan Panca Budi Amanda, Tiara Dwi; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4473

Abstract

This research was carried out to explore the impact of Taste, Product Variation on the Decision to Purchase Kenangan Coffee. This type of research is an associative quantitative approach. The population in this research is the total number of active students at the Social Science Faculty of Panca Budi Development University in 2019-2023, totaling 5,200 people. The sampling technique used was purposive sampling which set criteria for respondents aged more than 17 years, active students and familiar with the Memories Coffee product so that a sample of 99 respondents was obtained. Data collection uses a questionnaire. The data analysis method uses several tests such as classic assumption tests, hypothesis testing and data analysis techniques using regression analysis. The research findings show that the Taste variable has positive and crucial implications for Purchasing Decisions and the Product Variation variable has a beneficial impact and also has an important impact on Purchasing Decisions and collectively the Taste and Product Variation variables have a beneficial and positive impact on the Purchasing Decision of Memories Coffee among Faculty students Social Science, Panca Budi Development University.
The Relationship between Organizational Commitment, Self-Efficacy, and Work Motivation with Employee Loyalty at Kana Tamita and Mawar Gas Stations, Langsa City Pratiwi, Rosi; Padang, Horas; Butar - Butar, Ernita Christin; Hutapea, Lambok; Lubis, Rosidah; Yusrita, Yusrita
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5261

Abstract

This study aims to analyze the relationship between organizational commitment, self-efficacy, work motivation, and employee loyalty at Kana Tamita and Mawar petrol stations, in Langsa City. The research uses a quantitative approach with a survey technique through questionnaires. A total of 46 employees became respondents in this study. Data analysis was carried out using multiple linear regression to determine the influence of each variable on employee loyalty. The results of the study show that organizational commitment, self-efficacy, and work motivation have a positive and significant effect on employee loyalty. Organizational commitment has the most dominant influence compared to other variables, followed by work motivation and self-efficacy. Simultaneously, these three variables explain 56.2% of the variation in employee loyalty. These findings indicate that increased organizational commitment, self-efficacy, and work motivation can increase employee loyalty. Therefore, companies are advised to strengthen their commitment and motivation development programs and increase employee self-efficacy to maintain their loyalty in the long term.
Pengaruh E-Service dan E-Trust Terhadap Repurchase Intention Pada Ryn Boutique Medan Mayzira, Chantika; Sahir, Syafrida Hafni
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5319

Abstract

This study aims to determine the Effect of E-Service Quality and E-Trust on Repurchase Intention at Ryn Boutique Medan. This type of research is associative with a quantitative approach. The data used are primary data or questionnaires, with data collection techniques through direct surveys to customers. The data analysis method uses SPSS 25 to test the hypothesis. The population in this study were all Ryn Boutique Medan customers totaling 150 consumers. The sampling technique used was probability sampling, and with the Slovin formula, the number of samples in this study was 100 respondents. Data testing was carried out through multiple linear regression analysis. Based on the results of this study, partially the Effect of E-Service Quality (X1) has a positive and significant effect on Repurchase Intention at Ryn Boutique Medan. The Effect of E-Trust (X2) also has a positive and significant effect. So it can be concluded that E-Service Quality and E-Trust have a positive and significant effect on Repurchase Intention at Ryn Boutique Medan.
Pengaruh Financial Literacy dan Income Terhadap Personal Financial Management Behavior pada Mahasiswa Prodi Akuntansi Universitas Medan Area Sibarani, Annisa Raudhatul Jannah; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4192

Abstract

This research aims to explore the impact of Financial Literacy and Income on the Personal Financial Management Behavior of Accounting students and students at Medan Area University. This research is a type of associative research with a quantitative approach. The sample in this research were students from the Faculty of Economics and Business, Stambuk 2020 Accounting Study Program, Medan Area University, totaling 67 samples using a sampling technique, namely purposive sampling with criteria, namely students from the Faculty of Economics and Business, Accounting study program. Data collection was used using questionnaire methods, documentation studies and interviews. Data analysis uses multiple linear regression analysis, hypothesis testing, classical assumption testing, and coefficient of determination test (R2). The results of the research show that 1) Financial Literacy has a positive and significant influence on Financial Management Behavior, 2) Income has a positive and significant influence on Financial Management Behavior, 3) Financial Literacy and Income simultaneously have a positive and significant influence on the Financial Management Behavior of Class students 2020 Medan Area University Accounting study program.
Pengaruh Kepercayaan dan Persepsi Nilai terhadap Kepuasan Konsumen suryani, wan; Amelia, Wan Rizca; Ginting, Maretta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5365

Abstract

Many factors can affect consumer satisfaction and in this study analyzed how the influence of trust and perception of value on consumer satisfaction Goods Cafe in Medan Selayang District. This type of research is associative with quantitatif approach. The population in this study were consumers who visited Goods Cafe in Medan Selayang District for a month with an average of 195 consumers. The research sample was taken by accidental sampling and the determination of the number using the Slovin formula obtained 66 samples. Data collection techniques through questionnaires and documentation. The analysis technique used multiple linear regression analysis and classical assumption tests were also carried out. The results of the study showed that partially trust and perception of value had a positive and significant effect on consumer satisfaction. Simultaneously, both variables of trust and perception of value had a positive and significant effect on consumer satisfaction Goods Cafe in Medan Selayang District. It is recommended that Goods Cafe management try to increase consumer trust, for example by increasing the number of officers/waiters especially on Sundays/holidays and also trying to improve service so that consumers have a good perception of Goods Cafe as the best choice of place to visit.
Pengaruh Price Dan Taste Terhadap Loyalitas Pelanggan Pada Konsumen Xiboba Jl Dr. Mansyur Medan Savira, Shinta Aulia; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4664

Abstract

The purpose of this study was to determine the Effect of Price and Taste on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan. The type of research used is associative, using a quantitative approach. The sample criteria to be used in this study are: Consumers who make purchases of drinks at Xiboba more than three times or consumers who consistently buy Xiboba drinks. Determination of the number of samples in this study using the Slovin formula The population in this study was taken from the results of sales data for three months from June - August, which is 1500. The sampling technique used is purposive sampling technique with the sampling criteria method. The criteria used are consumers who make purchases of Xiboba more than three times Based on the criteria, 94 samples were obtained. The type of data used in this study is quantitative data with primary data sources, and interview data collection techniques and questionnaire distribution. The data analysis technique used is multiple linear regression analysis with the help of SPSS Version 25. The results of the study showed that partially Price has a positive and significant effect on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan, and Taste has a positive and significant effect on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan. The results of the simultaneous test show that Price and Taste have a positive and significant effect on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan.
The Role of Principal Leadership, Incentives, and Emotional Intelligence in Improving Teacher Performance at SMA Negeri 1 Karang Baru, Aceh Tamiang Aisyah, Nur; Julianda, Rizky; Kurniawan, Dodi; Sabungan Lubis, Mulia Hoge; Supratman, Ali; Lubis, Hasrita
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5262

Abstract

This study aims to analyze the influence of principal leadership, incentives, and emotional intelligence on teacher performance at SMA Negeri 1 Karang Baru, Aceh Tamiang. This study uses a quantitative method with a descriptive-correlational approach. The sample of this study is 44 teachers, who were selected using a simple random sampling technique. Data was collected through questionnaires that had been tested for validity and reliability, then analyzed using multiple regression. The results of the study show that principal leadership, incentives, and emotional intelligence have a positive and significant effect on teacher performance, both partially and simultaneously. The principal's leadership had the most dominant influence with a regression coefficient of 0.351, followed by emotional intelligence with a coefficient of 0.310, and incentives with a coefficient of 0.282. Simultaneously, these three variables explain 62.7% of the variation in teacher performance. In conclusion, good principal leadership, the provision of appropriate incentives, and high emotional intelligence play an important role in improving teacher performance. The recommendations given are increased leadership training, evaluation of incentive systems, and development of teachers' emotional intelligence to improve the quality of teaching in schools.
Evaluasi Kualitas Layanan Program Studi Administrasi Bisnis Polimdo menggunakan Importance-Performance Analysis Kaparang, Gratia Natrina; Samehe, Januar Valentino; Lendo, Fresi Beatrix; Tumengkol, Inka Marry Steviarty
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5334

Abstract

The purpose of this research is to measure the suitability and gaps that occur in the expectations and reality of students studying in the Business Administration Study Program. To measure the extent to which students' hopes come true when carrying out lecture activities in the Business Administration Study Program. The focus of this research is to raise the problem that the Polimdo Business Administration Study Program is always improving and wants to develop services, so that every year it conducts research for students about the quality of services in the Business Administration Study Program. To measure service quality from the Business Administration Study Program, the SERVQUAL indicator is used which refers to the theory of Parasuraman, et al (1985), namely tangibles, responsiveness, reliability, assurance and empathy. Analysis was carried out quantitatively using the Importance-Performance Analysis method (Martilla James, 1977). Based on the results obtained, it was concluded that several air conditioners in the classroom needed to be repaired to provide comfort for students, teaching materials needed to be published on the study program's official website to make it easier to access teaching materials, and there was a need for counseling services between students and guardian lecturers.

Page 14 of 18 | Total Record : 173

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