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Angelia Putriana
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angel@literasisains.id
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Jl. Bunga Cempaka No. 51D. Medan. Indonesia
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INDONESIA
Jurnal Ilmu Sosial dan Humaniora
Published by Yayasan Literasi Sains Indonesia
ISSN : 28292359     EISSN : 28292340     DOI : https://doi.org/10.55123/sosmaniora
Core Subject :
SOSMANIORA merupakan Jurnal Ilmu Sosial dan Humaniora yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Maret, Juni, September dan Desember oleh Yayasan Literasi Sains Indonesia. Sebagai jurnal multidisiplin nasional yang mencakup berbagai isu dalam kajian ilmu-ilmu sosial dan humaniora, jurnal ini juga memperhatikan isu-isu utama pembangunan sosial dan humaniora, meliputi: pembangunan ekonomi dan sosial. Serta perubahan mencakup isu-isu, seperti: isu pemberdayaan masyarakat, kelembagaan sosial dan pemerintah, sistem pengetahuan lokal, dan kesehatan masyarakat. Jurnal SOSMANIORA bertujuan untuk menyebarluaskan pemikiran konseptual dan hasil penelitian yang telah dicapai.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 313 Documents
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Community Movement to Transform the Paradigm from Illegal Logger to Eco-lodger with a Dignity Oriented in Tangkahan Ecovillage Sabam Syahputra Manurung; Furqan, Furqan; A.M. Hatuaon Sihite
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5085

Abstract

This research explores a community movement in Tangkahan Ecovillage, Indonesia, driven by a desire to safeguard their local ecology with dignity at the forefront. The study delves into the mechanisms and outcomes of this shift in approach through a case study, offering insights into community-driven efforts for sustainable forestry practices. It underscores the significance of grassroots movements in advocating for environmental conservation while prioritizing the well-being and respect of local residents. The movement seeks to transform people's perceptions by replacing destructive illegal logging with sustainable eco-logging methods. Through a case study methodology, the research investigates the motivations, strategies, and challenges faced by the community in this transformative process. By examining how the movement empowers the community and instills a sense of ownership over natural resources, the concept of dignity emerges as a central theme. The analysis of Tangkahan's journey in this study aims to provide a replicable model for transitioning from illegal-logging to eco-logging, promoting environmental sustainability and community welfare.
Ekuitas Merek, Gaya Hidup, dan Pembelian Bobabox: Studi pada Generasi Z Denissa Aldana; Syafrida Hafni Sahir
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5116

Abstract

The purpose of this research is to explore the relationship between brand equity, lifestyle, to the purchase decisions of generation Z consumers on Bobabox drinks in Medan Sunggal District. The research employs an associative quantitative method with data collected through observation and questionnaires. The population consisted 45.083 people, with 100 respondents from generation Z in Medan Sunggal District as the research sample. The sample was taken using the slovin formula and the questionnaire was distributed through a purposive sampling approach with the distribution of questionnaires using non-probability sampling to generation Z in Medan Sunggal District, Tanjung Rejo (Bobabox Setia Budi) and Sei Sikambing B (Bobabox Kasuari). Hypothesis testing of multiple linear regression analysis and descriptive analysis are methods of analyzing data. Based on the research results, it shows that: (1) Brand Equity (0,000 < 0,05) and tcount > ttable 3,910 > 1,984) have a positive and significant influence on the Purchase Decision of Bobabox drinks ; (2) The Purchase Decision of Bobabox drinks affects Lifestyle (0,000 < 0,05) and tcount > ttable (6,203 > 1,984) significantly and positively ; (3) The Purchase Decision of Bobabox drinks is positively, significantly and simultaneously influenced by the Brand Equity and Lifestyle factors (0,000 < 0,05) Fcount > Ftable (107,183 > 3,09). The Lifestyle and Brand Equity variables have an influence of 68,2% on the Purchase Decision from the determination coefficient, the remaining 31,8% is influenced by other factors not included in this research.
Implementasi Nilai Ukhuwah Islamiyyah dan Sikap Tasamuh pada Komunitas NU dan MD di Desa Ngembalrejo, Bae, Kudus Ida Rahmawati; Intan Rahmalina; Siti Karomatun Nadziroh; Ahmad Fatah
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5129

Abstract

This study examines the implementation of the values of ukhuwah Islamiyyah (Islamic brotherhood) and tasamuh (tolerance) within the NU (Nahdlatul Ulama) and MD (Muhammadiyah) communities in Ngembalrejo Village, Bae, Kudus. The objective is to understand how these two Islamic organizations practice these values to foster social harmony amidst differences in religious views and traditions. The research employs a qualitative approach with field research, collecting data through in-depth interviews with NU and MD members, as well as documentation. Data analysis is conducted through data reduction, data presentation, and conclusion drawing.  The findings reveal that the NU and MD communities in Ngembalrejo Village successfully build harmony through mutual respect, communal cooperation (gotong royong), and fostering social connections (silaturahmi). Despite differences in religious practices, such as qunut and tahlilan, both communities maintain harmony by prioritizing the values of ukhuwah Islamiyyah and tasamuh. Supporting factors, including collaboration in social activities and awareness of the importance of unity, play a crucial role in strengthening intercommunity relations. This study demonstrates that Islamic values can serve as a foundation for creating harmonious coexistence amid diversity.
Pemaknaan Nelayan Atas Kemiskinan Kultural Syawal Gani Yusuf; Lesti Heriyanti; Linda Safitra
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5139

Abstract

This study aims to examine the social construction of traditional fishermen related to poverty in the Teluk Segara area. Poverty is often understood as an objective condition and can be measured through economic indicators. However, in the context of traditional fishing communities, poverty is also influenced by social construction involving cultural values, social structures, and human relationships and their natural environment. By using a qualitative approach and case study method, this study explores how traditional fishermen in Teluk Segara interpret and deal with their daily poverty. This study aims to examine the social construction of poverty from the perspective of traditional fishermen, with an emphasis on case studies in coastal communities However, in the context of fishing communities, poverty is also a result of social construction influenced by cultural values, social structures, and human relationships with the surrounding natural environment. These findings provide valuable insights into the importance of understanding poverty in a more specific context, especially in communities with strong ties to nature and tradition. This study also emphasizes the need for more inclusive and community-based development policies, as well as empowerment efforts that respect local values. All of this aims to improve the welfare of traditional fishermen in Teluk Segara
Analisis Penggunaan Bahasa Indonesia dalam Media Sosial Implementasi di Marketing STIE Ganesha Abdul Kohar; Adi Wicaksono; Farhat Abas; Muhammad, Muhammad; Faroida Awalia
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5144

Abstract

The Indonesian language plays a strategic role as a national identity and an effective communication tool capable of reaching various segments of society. In the digital era, social media serves as a primary platform for disseminating information and promoting institutions, including higher education institutions. As a competitive institution, STIE Ganesha requires an effective Indonesian-language-based marketing strategy to attract prospective students, maintain a positive institutional image, and enhance its competitiveness amidst intense digital competition. This research is crucial as the mastery and application of the Indonesian language within a digital context significantly influence communication success, especially in reaching a diverse audience. Language misuse can lead to misunderstandings, reduce credibility, and weaken the impact of marketing messages. This study aims to analyze the patterns of Indonesian language use in STIE Ganesha's social media content, identify the strengths and weaknesses in delivering marketing messages, and propose language use strategies that are both grammatically correct and suitable for social media audiences. The expected outcomes include: (1) scientific publication in a SINTA 4-accredited journal, namely the Indonesian Journal of Multidisciplinary Research (IJOMR), Volume 5 Number 1, March 2025; (2) a practical guide for STIE Ganesha's marketing team in optimizing digital communication; and (3) enhancement of institutional image through more professional and engaging social media content.
Arah Baru Politik di Era Digital (Perspektif Generasi Milenial di Media Sosial) Dinda Aurellia; Katimin, Katimin
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5149

Abstract

The development of digital technology has significantly transformed the political landscape, particularly with the rise of social media as the primary platform for political interaction among the millennial generation. As a generation that grew up in the digital era, millennials tend to be more active in accessing, sharing, and discussing political issues through social media compared to conventional methods. This study aims to analyze how social media shapes millennials’ political perceptions and engagement while highlighting challenges such as the spread of hoaxes, opinion polarization, and low digital literacy. Using a qualitative descriptive approach, this research examines the patterns of political information consumption on social media and its impact on millennial political participation. The findings indicate that social media serves as a key tool in raising political awareness and mobilizing political support, but it also acts as a channel for misinformation, potentially influencing public political perceptions. Therefore, enhancing digital literacy is essential to ensure that millennials’ political participation is based on accurate and credible information. By understanding this digital political dynamic, this study is expected to provide insights for policymakers in designing more effective and inclusive political communication strategies for the millennial generation.
Analisis Semiotika Pesan Moral dan Nilai Sosial pada Iklan Cegah Stunting Itu Penting dengan Pendekatan Kualitatif Fito Herlambang; Lathifa Prima Ghanisyana; Ghefira Prisyilia Azzahra; Fitria, Fitria
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5157

Abstract

This study uses Roland Barthes' semiotic technique to examine the social values and moral messages in the public service announcement "Preventing Stunting is Important." The study uses a descriptive qualitative approach, gathering information via key informant interviews, a review of pertinent literature, and direct observation of the commercial. Barthes' three layers of meaning—myth (ideological meaning), connotation (implied meaning), and denotation (literal meaning)—are used to analyze data. The results show that the commercial promotes moral values on the duties of parents, particularly mothers, in providing exclusive breastfeeding, maintaining hygiene, making sure pregnant women eat healthily, and seeking medical attention on a regular basis. It also emphasizes social ideals including community involvement, family collaboration, and fair access to health education. Through emotionally compelling and educational imagery, the commercial successfully raises public awareness of the risks of stunting and how to prevent it. These results suggest that visual media, especially public service announcements, have a great deal of potential for influencing public opinion and successfully conveying social messages. As a result, the semiotic technique is useful for revealing the underlying meanings concealed in mainstream media visual representations.
Strategi Manajemen Pemasaran PT. Indonesia Kamera Group Febri Fidyantaka; Edy Sulistiyawan; Wira Yudha Alam
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5172

Abstract

In the rapidly evolving digital era, the photography and videography industry has undergone major changes, both in terms of technology and the way companies operate. PT Indonesia Kamera Group (Indonesia Kamera) is one of the companies that actively adapts to these changes. They offer services such as buying and selling, rental, and repair of photo and video equipment, photography and videography services, as well as providing freelance crews. Indonesia Kamera also forms partnerships to expand its reach and improve service quality. As a key player in the industry, Indonesia Kamera serves both individual and business needs. However, technological advancements and shifts in consumer behavior demand that the company enhance its competitiveness both online and offline. The online market offers great opportunities to expand reach, while the offline market remains important as many customers still prefer direct interaction and personalized service. Therefore, it’s essential for Indonesia Kamera to strengthen its marketing and operational strategies. This research aims to explore management strategies that can increase their value proposition. The focus includes digital marketing, customer service, operational efficiency, and business partnerships. The findings of this research are expected to help Indonesia Kamera grow and maintain its position amid the increasingly competitive industry landscape.
Faktor-Faktor UMEGA yang Mempengaruhi Penerimaan Pengguna terhadap Layanan SIBERAS di Desa Bulo Bayu Irghiaksa; Herman Dema; Sandi Lubis
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5174

Abstract

This research examines the challenges in implementing e-government services in Bulo Village, which uses the SIBERAS application to improve accessibility and transparency of public services. Although this application is designed to facilitate community access to services, there are various obstacles to its acceptance and utilization. The main objective of this study is to analyze the factors that influence the acceptance of SIBERAS services using the UMEGA model. The approach used in this research is quantitative, with data collection through questionnaires distributed to 112 active users of SIBERAS. The data collected was then analyzed using SPSS software. The results showed that performance expectations, effort expectations, and social influence have a significant positive relationship with user attitudes toward SIBERAS services. In addition, facilitating conditions and user attitudes affect the intention to continue using this service. This study indicates that technology acceptance in rural areas is influenced more by perceived benefits and ease of use than by risk or infrastructure readiness concerns. Therefore, practical factors such as ease of access and direct benefits from using the application have a greater influence in driving technology adoption than other risk or facility readiness issues
Metode Servqual dan Model IPA untuk Mengukur Kepuasan Pelanggan terhadap Pelayanan Klinik Mata Permata Eneng Iviq Hairo Rahayu; Zahra, Zahra
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5202

Abstract

In an era of increasingly tight competition, Permata Eye Clinic is required to provide quality medical services and service satisfaction. Unsatisfactory service can have a good impact on patient trust and loyalty, as well as affect the overall image of the clinic. The purpose of the study was to improve the quality of service and improve the performance of Permata Eye Clinic to increase patient satisfaction. The study was conducted using a questionnaire distributed to 45 respondent patients where 15 questions were used. Furthermore, data processing was carried out using the Service Quality (Servqual) method and the Importance Performance Analysis (IPA) method to determine the gap value between expectations and performance and improvements in attributes used to improve the quality of health services. The results of the study showed the average value of Servqual and the average Importance Performance Analysis (IPA), physical appearance (tangible) of 2.78 and 3.83 gap score -1.05, reliability of 2.81 and 4.00 gap score -1.19, responsiveness of 2.78 and 3.90 gap score -1.12, empathy of 2.78 and 4.03 gap score -1.25, assurance of 2.76 and 4.11 gap score -1.36. The conclusion of the calculation of the gap both per attribute and the average per dimension of SERVQUAL and the average Importance Performance Analysis (IPA) shows that all gaps are negative, which indicates that the reality received is still not by customer expectations.

Page 25 of 32 | Total Record : 313

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