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International Journal of Travel, Hospitality and Events

ijothe
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Published by Politeknik Sahid

ISSN : 28285093 EISSN : 28282590 DOI : https://doi.org/10.56743/ijothe.v1i1

Core Subject : Science, Education, Social, Engineering,

Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

travel, transportation, recreation, hospitality, event, amusement, tourist attraction, and tourism business management

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 140 Documents

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Work Effectiveness of Night Auditor in Front Office Department Pande Putu Dion Narakusuma; I Nyoman Winia; I Gusti Putu Sutarma; I Putu Budiarta; I Dewa Gede Ari Pemayun; Ni Putu Somawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: The purpose of this research is to analyze the work effectiveness of the night auditor at a 4-star hotel in Seminyak, Bali, Indonesia and what steps must be taken by the night auditor to increase the effectiveness of the night auditor at the hotel. Research methods: Sampling in this study used purposive sampling by taking samples that fit certain criteria, namely front office manager and night auditor. The data in this research was obtained through observation, documentation, and interview. The analysis technique in this study uses a qualitative descriptive analysis technique using the theory of Miles and Huberman in 1992 about interactive data analysis and analyzes using an effective theory approach using the effectiveness formula. Results and discussion: There is a decrease in the effectiveness of night auditor works at the hotel based on indicators of quantity, quality, and working time. These results can be seen from the summary of the result of interviews with all night auditors that each night auditor provides answers regarding the quantity, quality, and working time in serving as a night auditor so far as effective and ineffective. Therefore, the researcher concludes based on the results of the calculation of the effective formula that the results are worth 0.7, 0.9, and 0.85, which means it is smaller than 1, so it can be concluded that work effectiveness is not effective. Implication: The steps in increasing the effectiveness of the night auditor work are obtained from the results of interviews with the Front Office Manager which requires a good work ethic, a psychological environment, focus on work, working according to procedures, and understanding work procedures, and having time efficiency. Keywords: work effectiveness, night auditor, front office, hotel.

Recreational Activities Program as a Complimentary to Hotel Guests Ni Luh Putu Sri Sartika Wati; Lien Darlina; I Gusti Agung Mas Krisna Komala Sari; Ni Made Ernawati; Ni Made Rai Sukmawati; Ni Wayan Wahyu Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: The purpose of this study was to determine the interest of guests in the recreation activities program as a complimentary to guests staying at a 5-star hotel in Ungasan, Bali, Indonesia, and to find out which recreation activities were most in demand by guests at the hotel. Research methods: Data collection methods used are observation, interviews, and documentation. The data analysis technique used is descriptive qualitative analysis technique and descriptive statistics. Results and discussion: The study shows that the TTH (The Tree House) Activities that were most attractive to guests in 2019 were art & craft (5.48%), painting (5.40%), nature painting (4.68%), learning Balinese (4.46%), Balinese dance (4, 46%). The year 2020 is a temple tour (4.77%), hotel tour (4.72%), clay making (4.31%), painting and gardening (4.19% each), and music class (3.91 %). Implication: The guests’ interest in the recreation activities program is very good, which can be seen in the percentage of guests participating in the recreation activities program of 35.8% of the total number of guests at the hotel in 2019 and 2020. Keywords: recreation activities, interested activities, spa & recreation department.

Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park Lusia Vreyda Adveni; Geofakta Razali
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park. Research methods: The approach used in this study is to review the literature review and conduct in-depth interviews with tourism players in Komodo National Park (KNP). Results and discussion: The results showed that KNP eco-tourism is still ongoing as the renewal and development of information technology affect digital marketing in the tourism sector. Implication: It is hoped that all parties and stakeholders involved in KNP eco-tourism can assume that the main motivation for development is not only profit by sacrificing marine ecosystems and destroying existing habitats. Keywords: hypercapitalism, commodification, digital marketing, eco-tourism, Komodo National Park.

Marketing Strategy of Sari Delicatessen Pastry Shop at Sari Pacific Jakarta Marya Yenny; Reni Sulistyowati; Maryetti; Milanda Afriani
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This research aims to discover a marketing strategy that could improve pastry products at Sari Delicatessen Sari Pacific Jakarta. Research methods: The data collection method used was purposive sampling. This research is descriptive qualitative using SWOT analysis to evaluate and identify opportunities, maximize strength, decrease weakness and avoid threats. Results and discussion: The S-O, S-T, W-O, and W-T strategies implemented to improve pastry products at Sari Delicatessen Sari Pacific Jakarta are creating more variated products, expanding market segments, creating new products for home delivery, and also developing facilities to accommodate the customer’s needs. The score for internal factors of Sari Delicatessen Sari Pacific Jakarta is 3.65, and the external factor score is 3.55. Thus, it can be concluded that the business position matrix in the IFAS and EFAS is in quadrant 1 or has a solid competitive position and fast market growth. Implication: The pastry products at Sari Delicatessen at Hotel Sari Pacific Jakarta need to maintain factors that fall into the category of opportunities so that marketing strategies through the optimal promotion are expected to increase sellers of pastry products at Sari Delicatessen. Keywords: hotel, pastry shop, marketing strategy, SWOT analysis.

Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta Murhadi; Derinta Entas; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.

Implementation of Marketing Mix to Increase Meeting Events Kadek Wirantari; I Nyoman Rajin Aryana; I Ketut Sutama; I Gede Mudana; Made Ruki; I Gusti Agung Bagus Mataram
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.

Analysis of Traveller Perceptions and Expectations on Staycation Activities in Cisaat SubangTourist Village West Java in the New Normal Period Nurlaila; Prastiti Laras; Fajar Suparno
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.168

Purpose: The purpose of this study is to analyze changes in tourist perceptions and expectations in Staycation activities in the Cisaat Subang tourist village, West Java in the new normal period. Research methods: This study uses a descriptive qualitative approach to analyze changes in the perceptions and expectations of tourists in the Tourist Village of Cisaat Subang, from normal to post-pandemic or the new normal period. The respondents taken were 10 tourists who had visited the tourist village of Cisaat Subang, West Java. Results and discussion: Through the analysis carried out, the results of the perceptions and expectations of tourists have changed along with the pandemic that occurs. Implikasi : Para wisatawan sepakat menginginkan perbaikan dan penambahan fasilitas yang mendukung mereka untuk berlibur ke sana, terutama pasca pandemi Covid-19 sebagai jaminan keamanan dan kenyamanan mereka berlibur di desa wisata Cisaat Subang, Jawa Barat di era new normal ini. Titik. Kata kunci : persepsi dan harapan wisatawan, staycation , desa wisata cisaat subang.

Evaluation of Tour Guide Communication in Providing Guiding to Foreigners as Tourists Nuryadina Augus Rini; Luthfi Azizah Firdaus
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.169

Purpose: This research has some purposes in communication for Tour Guide. Tour guide are defined as someone who leads tour groups organized for a brief period and a long period of time. The duty of tour guide is building an effective communication with tourists using many different languages. Tour guide is someone who will accompany tourist, inform, and advice someone / a group of travelers who was travelling tours for getting information about tourist attractions to be visited. Research methods: The methods used in this research is qualitative research. Researcher chooses stages of research starting from composing the research phase, choosing the field, take care of entreaty research, choosing and using information, and preparing supplies for research. Results and discussion: A tour guide should have the capacity to deal with a problem on assignments wisely and using a persuasive approach to visitors to communicate with tourists using simple language simple and combine some languages that foreign tourists easily understood all information. A tour guide can combine the language used while presenting clear information. Such as beginning partially uses Indonesian and then in giving tourism education could use a foreign language. A tour guide can provide information using simple language and provide feedback to in communications so that in communication can be understood and even smoothly without obstacles. Implication: Tourist seekers in Asia can get recommendation for quality tour guide from Pandu Asia.

Implementation of E-Service Quality at Front Office Department to Increase Guest Satisfaction Ni Made Nitha Balistha; I Ketut Sutama; Ida Ayu Elistyawati; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Ernawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.171

Purpose: The purpose of this research is to know the implementation of eservice quality Front Office Department in increasing guest satisfaction at a 5-star hotel located in Ubud, Bali. Research methods: The data analysis techniques used in this research are servqual (service quality) and IPA (Importance Performance Analysis). Results and discussions: The results of the research from servqual (service quality) show that the positive servqual score gap is more than the negative servqual score gap, where overall the e-service quality implemented at the hotel has provided satisfaction to guests and showed good service. Meanwhile, the results of the IPA (Importance Performance Analysis) research show that indicators that need to be improved are the availability of products displayed onelectronic media (Q6) and consumer personal data protected on electronic media (Q7). Implication: indicators that need to be maintained in this research are information related to credit cards or payments that can be guaranteed security carried out by FO Staff (Q8), FO Staff handle guest complaints quickly and swiftly (Q9), Hotels have a refund mechanism (refunds). for payment transactions (Q10) and the hotel has 24 hours customer service by the FO Staff (Q11).

Analysis of Lodging and Competition on the Island of Bali during Covid-19 with Big Data Moch Sambas; Shanti Pujilestari; Listijono Setyopratignjo; Rina Kurniawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.172

Purpose: This study aims to count the number of lodgings, map lodging density and its supporting facilities, and rank the county, as well as the lodgings available on the island of Bali during covid-19. Research methods: This study uses data related to lodging and its supporting facilities such as tourist attractions, gas stations, malls, and marts. The data were collected using the web scrapping method utilizing big data sourced from hotel.com and booking.com. The data were collected during the Covid-19 period is from August to September 2021. Spatial analysis is employed using Geographic Information Systems. Also, it uses the scoring of lodgings, their supporting facilities, and consumer reviews. Results and Discussions: The results showed that the number of lodgings on Bali Island during the Covid-19 period was 5,389 properties in a high-density area in South Bali. By taking into account the tourist supporting facilities of Badung, it has the highest level of competition. Implication: The property with high competition is the Sol House Bali Legian hotel by Melia Hotels International. Keywords: Big data, Covid-19, lodging, dispersion, competition.

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Baskoro Harwindito

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Baskoro Harwindito

Contact Email ditobaskoro@polteksahid.ac.id

Phone +62816965433

Journal Mail Official ijothejournal@polteksahid.ac.id

Editorial Address Jalan Kemiri Raya No. 22, Pondok Cabe, Pamulang, Kota Tangerang Selatan, Banten 15418

Location Kota tangerang selatan, Banten INDONESIA

Abstract

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Abstract

Contact Name
Baskoro Harwindito

Contact Email
ditobaskoro@polteksahid.ac.id

Phone
+62816965433

Journal Mail Official
ijothejournal@polteksahid.ac.id

Editorial Address
Jalan Kemiri Raya No. 22, Pondok Cabe, Pamulang, Kota Tangerang Selatan, Banten 15418

Location
Kota tangerang selatan,

Banten

INDONESIA