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International Journal of Travel, Hospitality and Events
Published by Politeknik Sahid
ISSN : 28285093     EISSN : 28282590     DOI : https://doi.org/10.56743/ijothe.v1i1
Core Subject : Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other
travel, transportation, recreation, hospitality, event, amusement, tourist attraction, and tourism business management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 140 Documents
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Intermodal Passenger Transportation Industry: Development Factor in The Tourism Sector Mohammad Shahparan; Akmaljon Odilov; Shokirov Firdavsbek; Kuvandikov Sardor; Artem Klykov
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.366

Abstract

Purpose: The purpose of this research paper is to highlight the importance of intermodal passenger transport in the tourism sector. This paper describes the intermodal transportation system and how it has developed the tourism sector. Research methods: Qualitative methods are used in this paper. Data was collected from different online sources, such as Streamline journals, related to transport and tourism. Results and discussion: The result of this research paper shows that the development of the tourism sector, along with the intermodal passenger transportation sector, which is the key factor in the development of the tourism sector. This research paper connects the intermodal transportation system to the tourism sector. The intermodal transportation industry is one of the critical sectors of development in the tourism sector. The use of intermodal transportation is a typical daily routine for tourism. Implication: The advice given to the future researcher and transportation, travel, and tourism company to highlight the intermodal passenger transportation system to add more advantages to both the transport company and the travel and tourism company.  Through this paper, future researchers can easily connect intermodal transportation to the tourism sector.     Keywords: Intermodal, Transportation, Tourism, Place, Sector.
Development Communication Innovation Patterns to Increase Community Participation in Tourism Activities in Penyengat Island RD Rita Ritasari; Ahmad Sihabudin; Yohanes Sulistyadi; Ridzki Rinanto Sigit
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.369

Abstract

Purpose: This study aims to measure the level of community participation, analyze communication patterns, and formulate communication strategies and communication innovation patterns to increase community participation in tourism activities. Research methods: The level of community participation was measured by structured interviews and questionnaire instruments and analyzed using the IBM SPSS Statistics 26 with Arnstein's participation typology. Communication patterns and communication strategies to increase participation were obtained through focus group discussions (FGD) with Penyengat Island tourism stakeholders and in-depth interviews with respondents and key informants. Results and discussion: The results of this study indicate that community participation in tourism activities is found in participation in Pokdarwis activities, training and capacity building for business actors, as well as monitoring and evaluation of tourism activities. The typology of participation is in the manipulative category, with a lack of community participation in planning activities and tending to only be executors of government programs. Implication: The communication pattern applied is only limited to linear communication with no reciprocity from the communicator to the communicant, so a participatory communication strategy is needed that allows circular communication to increase community participation in tourism activities.   Keywords: Development Communication, Linear Communication, Tourism, Participation
Consumer Preferences in Choosing Online Food Delivery Services in Jakarta Ramon Hurdawaty; Kenny Dylun
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.370

Abstract

Purpose: This research aims to determine consumer preference factors when purchasing Jakarta's online food delivery services. Research methods: This study uses a comparative quantitative method. Data was obtained by distributing online questionnaires via Google form to 100 users of Online Food Delivery Services (Grab-Food et al.) in Jakarta. In this study, the sample was determined by purposive sampling. Researchers conducted a one-way ANOVA test to see if there were differences in respondents' preferences. The preference factors used are transaction, price, and promotion. Results and discussion: Research has been conducted to understand consumer preferences in popular food delivery services such as Go-Food, GrabFood, and ShopeeFood. Understanding these preferences is critical for companies to tailor their services and offerings to meet their customers' needs and expectations better. The research results show differences in consumer preferences when choosing online food delivery services. Implication: By leveraging this research, all stakeholders can contribute to a more competitive, user-friendly, and innovative food delivery landscape. Go-Food, Grab-Food, and Shopee-Food can continue to innovate, develop transaction systems so that users are more comfortable making transactions when using the Food Delivery Service application, provide prices according to the quality provided, and take a more innovative and creative promotional approach so that many users can know the promotion.   Keywords: Online Food Delivery Service, Preference, Go-Food, Grab-Food, Shopee-Food
Sustainable MICE Model: Case Study at Four Points by Sheraton Bali Ungasan Dw A Pt Ninda Pradnyani; I Ketut Budarma; I Ketut Sutama; I Nyoman Cahyadi Wijaya; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.371

Abstract

Purpose: This research was conducted to design a sustainable event model based on MICE activities carried out at Four Points by Sheraton Bali Ungasan. Research methods: The design of this sustainable event model used qualitative analysis, visualized through NVivo 12 Plus software, and resulted in a sustainable event model for MICE activities at Four Points by Sheraton Bali Ungasan. Subsequently, the model was validated through Focus Group Discussion (FGD) to obtain approval for the previously designed sustainable event model. Results and discussion: The study's results indicated that the implementation of MICE activities at Four Points by Sheraton Bali Ungasan was not sustainable in terms of environmental and socio-cultural aspects. At the same time, the economic element had been implemented, but any subject also has to improve. Implication: The research output is a sustainable event model suitable for implementation at Four Points by Sheraton Bali Ungasan and has been approved and well-received by the management. This study results in a sustainable event model that guides the pre-event, during-event, and post-event stages to create sustainable MICE activities that positively impact the environment, socio-cultural aspects, and economy.   Keywords: Sustainable MICE Model, Environment, Socio-Culture, Economic Aspects
Implementation of Green Practice in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel Bali Ni Kadek Bella Puspitayanti; I Gusti Putu Sutarma; Lien Darlina; I Wayan Basi Arjana; I Nyoman Cahyadi Wijaya
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.372

Abstract

Purpose: This research aims to analyze the implementation of Green Practices in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel Bali, and the most dominant Green Practice indicators. Research methods: The data collection methods used are observation, interviews, questionnaires, and other supporting data. This research uses qualitative descriptive and quantitative descriptive analysis techniques. Results and discussion: The average indicator value for implementing Green Practice is four or implemented well. Based on the Green Practice Implementation Index calculation in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel, Bali, the result was 4.5. It has been implemented daily to create a sustainable, preservative Surrounding environment. Implication: From the percentage results of the three green practice indicators, green actions obtained a score of 26.62 percent, green food obtained a score of 9.35 percent, and green donations obtained a score of 9.09 percent. Based on the three green practice indicators, namely green action, green food, and green donation, it can be seen from the total score that the percentage is more significant for green action.   Keywords: Implementation, Green Practice, Green Action, Green Food, Green Donation.
Implementation of Marketing Mix at The Rinra Makassar Hotel Adveni, Lusia Vreyda; Muhammad Rafli Mansyur
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.373

Abstract

Purpose: The rapid growth of the hotel business in Makassar so that the level of competition between hotels is high. The Rinra Makassar hotel management does this to increase customer interest to compete with other hotels. This study aims to determine the application of the marketing mix in attracting customers at The Rinra Makassar Hotel. Research methods: This study used a descriptive qualitative method. Data collection techniques were observation, interviews, and documentation. The number of informants in this study was as many as two: the Marketing Communication Manager and the Sales Manager. Results and discussion: The Rinra Makassar Hotel employs a comprehensive marketing mix, including advertising, sales promotion, public relations, personal selling, and direct marketing. This integrated approach ensures consistent and impactful communication to add customer value and enhance competitive responses. Implication: The research results on applying the marketing mix carried out by The Rinra Makassar Hotel using the Promotional Mix, namely Sales Promotion Advertising, Public Relations, Personal Selling, and Direct Marketing. Obstacles encountered at The Rinra Makassar Hotel when implementing the promotional mix include promotional activities with the media, price comparisons with other hotels, and personal selling activities.   Keywords: Communication, Marketing, Hotel
Digital Media Marketing Communication at Jakarta National Monument Attractions Murhadi; Nathaniel; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.374

Abstract

Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions. Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the research data is analyzed through data reduction, data presentation, and conclusion drawing digital marketing communication activities for branding and promotion activities or attractions in the Monas Jakarta Area. Result and discussion: The results showed digital marketing communication through social media platforms and websites like TikTok, Instagram, and YouTube. This strategy effectively increases tourist visits and activities where the National Monument always makes preparations according to visitors' needs. The efforts made by Monas Jakarta Management to increase attractiveness can be seen by improving services, organizing events at Monas, and conducting promotional activities through social media. Implication: This research concludes that digital marketing communication carried out by the Jakarta Monas Management is well implemented, as can be seen from the number of visitors, which has increased every year after the COVID-19 pandemic. This study recommends that promotion through social media be carried out more intensely to attract more visitors.   Keywords: Communication, Digital Marketing, Monas, Branding, Promotion, Visitability Level.
Differences in Healthy Lifestyle and Healthy Food Consumption among Millenials and Generation Z Ermawati, Kris Cahyani; Baskoro Harwindito; Vera Fortuna Octavia
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.377

Abstract

Purpose: This study aims to determine whether there are differences in a healthy lifestyle and healthy food consumption among millennials and Generation Z in Jakarta. Research methods: The technique used in this study uses a comparative quantitative research method—sources of data were obtained from primary data and secondary data by collecting data by distributing questionnaires. The population in this study is the people of DKI Jakarta aged 17 to 42 years. Results and discussion: The study analyzed the healthy lifestyle and food consumption habits of Millennials and Generation Z in Jakarta. The survey included 107 respondents aged 17-42 years, divided equally between the two generations. Descriptive analysis revealed that both generations exhibit a relatively high awareness of maintaining a healthy lifestyle, especially post-COVID-19 pandemic. Millennials show a preference for balanced meals and adequate sleep, while Generation Z also values regular exercise and hydration. However, Generation Z has a higher tendency to smoke and consume alcohol compared to Millennials. Implication: From the results of this study, it can be concluded that there are differences in healthy lifestyles and healthy food consumption among millennials and Generation Z in Jakarta.   Keywords: Healthy Lifestyle, Healthy Food Consumption, Millennial Generation, Z Generation
Tourist Preferences for Hotels and Accommodation in Samosir Regency Based on Online Review Siregar, Roswani; Subagiharti, Heni; Syafitri Handayani, Diah; Sofyan, Ahmad
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.386

Abstract

Purpose: This study aims to uncover tourist preferences for various accommodation types, including hotels in Samosir Regency. These preferences include attractiveness, facilities, and hospitality. Research methods: This study uses a qualitative approach through secondary research with data collection from online reviews. The sample consists of 50 accommodations in Samosir Regency based on Google Reviews with ratings > 3.0 and more than 30 reviewers. Data was collected by searching on google.com/travel with a total search result or population of 118 items, and a sample of 50 was obtained using the purposive method with the provisions of the Google Review Summary where the Rating Review was > 3.0; and the Number of Reviews >30 reviewers. Data were analyzed based on the Component Review using a Likert scale for 3 elements of the tourism industry, namely (1) Attraction that consists of atmosphere, location, and property; (2) Facilities consisting of Amenities, Bathrooms, and Bedroom; and (3) Hospitality which consists of Service, Cleanliness, and Food. Result and discussion: The analysis result revealed that the element of attraction shows a very satisfying preference from tourists. In second place is a satisfying preference for hospitality elements. Meanwhile, the facilities element shows the lowest preference or is unsatisfactory. This description of preferences shows that among the elements of tourism, improving the quality of hotel/accommodation facilities can be the biggest priority in efforts to develop tourism in Samosir Regency in providing high satisfaction and return visits. Implication: As a tourist destination, Samosir Regency, which relies on the Lake Toba area, has experienced an increase in tourist visits from year to year, both foreign and local tourists. This is facilitated by the general public's access to information and locations using information technology and the Internet.
The Influence of Interior Design and Service Quality on Interest in Revisiting Café Arabica, Central Park Mall Kusumaningrum, Dewi; Wijaya, Cindy
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.404

Abstract

Purpose : this research aims to determine the influence of interior design and service quality on interest in returning to Cafe Arabica Central Park Mall. Research Methods : this research is a type of quantitative research and uses a questionnaire as a data collection technique. The sample used was 80 people selected using purposive sampling technique. The analytical method used is Multiple Linear Regression Analysis, T Test, and F Test. Results and discussion : The results of this study show that there is a significant partial or individual influence between interior design variables and service quality on interest in returning visits. Apart from that, it can also be seen that there is a significant influence between interior design variables and service quality simultaneously on interest in returning to visit. Interior design is related to creating a room or shop atmosphere that can influence and create an image in the mind of a visitor that influences the buyer's emotions, and generates or influences interest in visiting. In addition, the level of visitor satisfaction depends on the quality of service. Service companies really depend on service quality because it will influence visiting interest. Implication : It is hoped that the contents of this research for the Arabica Central Park Mall Cafe can become a reference for assessing consumers' interest in returning to the cafe and also become an input for improving the quality of service and implementing better types of design as time goes by in order to increase the level of interest in returning to visit. towards Arabica Cafe Central Park Mall.

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