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Baskoro Harwindito
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INDONESIA
International Journal of Travel, Hospitality and Events
Published by Politeknik Sahid
ISSN : 28285093     EISSN : 28282590     DOI : https://doi.org/10.56743/ijothe.v1i1
Core Subject : Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other
travel, transportation, recreation, hospitality, event, amusement, tourist attraction, and tourism business management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 140 Documents
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Virtual Tour Method as an Alternative Tourism Experience During The Covid-19 Pandemic (Case Study of Villages Nglanggeran, Yogyakarta) Nuryadina Augusrini; Yanti Suzana; Novi Handayani; Rhamadeta Thasya Putri
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.296

Abstract

Purpose: The aim of this research is to take a consumer perception and to find out the interest of consumer about virtual tour and wants to get the impact tourists feel regarding the virtual tour in Nglanggeran Village Research method: This research uses qualitative research through observation, interview, and survey. The author makes observations by participating in virtual tours online and conducting interviews with virtual tour participants to obtain data. Results and discussion: There are three big results obtained that the virtual tour still had much homework to fix and reach because of several factors that obstructed it. The first factor: the virtual tour cannot make visitors feeling enjoy the tour. The second factor: visitors cannot be satisfied with the tour by virtual because there is not interaction directly with nature. The third factor: another visitors are not enjoy the virtual tour because it’s not real. That means virtual tour must be fixed from the internet connection, guide, time duration, facilities, and infrastructure that can make tourists feel the actual travel experience like  real and live. Implication: Virtual tours are indeed inviting tourists to carry out tourism activities during a pandemic. However, several factors can minimize the tourist experience in virtual tours. This means that Virtual tours can be used as an alternative for traveling during a pandemic, but the inhibiting factors must be seen so that they can be maximized.   Keywords: COVID-19, Virtual Tour, Nglanggeran Tourism Village, Tourist Interest, Travel Experience
Implementation of Sustainable Tourism at Ketapang Beach Lampung Ni Made Ayu Windu Kartika; I Gede Mudana
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.298

Abstract

Purpose: This study aims to analyze the implementation of sustainable tourism in the operation of Ketapang Beach (Pantai Ketapang) in Lampung, Sumatra. Research methods: It is a descriptive, qualitative research. The data was collected by direct observation, document study, and literature studies from related journals. Results and discussion: Ketapang Beach requires development that involves all tourism stakeholders because it has much potential to be developed but has not been planned and realized correctly. Implication: This study explains the potential possessed by Ketapang Beach through a SWOT analysis and provides a sustainable tourism model design for the tourist attraction of Ketapang Beach.   Keywords: beach, sustainable tourism, model.
The Effectiveness of Travel Agent Contracts in Increasing The Number of Booking at The Café - International Buffet Restaurant Ni Made Mahayuni; Ni Nyoman Triyuni; I Ketut Astawa; I Putu Budiarta
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.299

Abstract

Purpose: Travel and leisure demand reach a considerable number through tourism development. In accommodating travel and leisure needs, the solution was found by using a third party to arrange the itinerary. This is how travel agent existence could be used as a marketing strategy. This trick also done by The Café - International Buffet Restaurant. This research was conducted to analyze the implementation of travel agent contracts in increasing the number of bookings and identify the most effective travel agent contracts in advancing the number of bookings. Research methods: Regarding finding the result, this research used the quantitative technique by applying the effectiveness formula and categorizing the result with the effectiveness level. The result is performed using tables, numbers, percentages, and charts processed by Microsoft Excel. In describing the explanatory, it uses descriptive analysis, which uses quantitative techniques to interpret the meaning of the result. The results will be solved as information on the problem formulation, conclusion, and suggestion. Results and discussion: The implementation of travel agent contract Chinese market and travel agent contracts in the non-Chinese market are the objects of this research. Implication: Based on the analysis, the travel agent contract in the non-Chinese market is more effective in increasing the number of restaurant bookings regarding its contribution exceeding the target that must be achieved. Keywords: Effectiveness, travel agent contract, restaurant booking
Green Tourism-Based CSR as Practiced By Melasti Beach Management Ni Wayan Agustini; I Ketut Budarma; I Made Darma Oka; Cokorda Istri Putra Widhari; I Putu Krisna Arta Widana
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.300

Abstract

Purpose: This study aims to analyze the implementation of green tourism-based CSR (corporate social responsibility) by the regional head of Melasti Beach management, Badung, Indonesia. Research methods: The data collection methods used are observation, interviews, document study, and focus group discussions. Furthermore, data analysis used descriptive qualitative analysis, including data reduction, presentation, and conclusion. Results and discussion: The results show that CSR activities of the Ungasan Bupda (Baga et al.) in managing Melasti Beach include four aspects, namely economic aspects, social aspects, cultural aspects, and environmental aspects. Implication: All CSR activities carried out reflect the theory of sustainable tourism by paying attention to economic, social, cultural, and environmental sustainability.   Keywords: corporate social responsibility, green and sustainable tourism, beach.
The Application of Multitasking For Maximizing Staff Effectiveness During The Covid-19 Era at Most Blue Bali Resort Gde Yudhie Adhitya Surya Pratama; Ni Nyoman Triyuni; I Wayan Basi Arjana; Made Ruki; Ni Wayan Wahyu Astuti
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.302

Abstract

Purpose: This research was conducted to examine the effect of multitasking on quality performance for maximizing staff effectiveness during the Covid-19 era at Most Blue Bali Resort. Research methods: The sample used in this study amounted to 30 respondents—the sampling method used simple sampling. The data analysis method used is a quantitative analysis using validity and reliability tests, classical assumption test, F test, coefficient of determination, t-test, and multiple regression analysis. Results and discussion: Using the multiple regression method, it can be concluded that the amount of multitasking variable has a positive and significant effect on customer satisfaction with a significance value (P value) of 0.0030<0.05. Age has a positive but insignificant effect on customer satisfaction with a significance value (P value) of 0.727>0.05. The method of task completion has a positive but insignificant impact on customer satisfaction with a significance value (P value) of 0.080>0.05. The position has a positive but insignificant effect on customer satisfaction with a significance value (P value) of 0.383>0.05. Simultaneously, the amount of multitasking, age, method of task completion, and position has a significant effect on customer satisfaction with an F count of 11.217 with a significance figure (P value) of 0.000<0.05. Implication: The resulting coefficient of determination is 0.58, which means that 58 percent of changes in the quality performance variable are explained by the amount of multitasking, age, method of task completion, and position together, while the remaining 52 percent is explained by other variables not included in this research. Keywords: multitask, quality performance, influence, application.
The Contribution of Online and Offline Travel Agent Reservations to Increase Room Occupancy at The Westin Resort Nusa Dua, Bali Ni Luh Ayu Feby Handayani; I Ketut Sutama; Ni Putu Wiwiek Ary Susyarini; Putu Yunita Wacana Sari; I Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.303

Abstract

Purpose: This research focuses on the contribution of room reservations and occupancy. The problem under investigation is to compare the contributions of online and offline travel agents to room occupancy. This study aimed to determine the magnitude and comparison of the gift of online and offline travel agents to room occupancy at The Westin Resort Nusa Dua, Bali. Research methods: Data were collected using observation, documentation, and a literature study with a quantitative and qualitative descriptive approach. Results and discussion: The results of this study indicate that in 2018 online travel agents contributed 36,88% and offline travel agents contributed 23.74% of the total room occupancy for a year, 78.95%; in 2019, online travel agents contributed 38.55%, and offline travel agents contributed 24.69% of the total room occupancy for a year 84.39%, and in 2020 online travel agents contributed 34.04% and offline travel agents contributed 23.34% of the total room occupancy for a year 19.25%. Implication: Based on that, it shows that reservations through online travel agents have a more significant contribution than offline travel agents. Online and offline Travel Agents with the most dominant assistance were Citrip, with a 9% donation, and Kliknbook and Mandira, contributing 3%. During the COVID-19 pandemic, the gift of online and offline travel agents decreased significantly due to many cancellations.   Keywords: reservation, online travel agent, offline travel agent, room occupancy.
Development of Koja Cliff Tourist Attraction in The Era of The Covid-19 Pandemic in Tangerang District, Banten Purwaganda, Achyas Hidayat; Sahlan Toro; Ria Aryani; Karlina; Steven Stefanus
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.304

Abstract

Purpose: Tourism is one of several sectors that has a big impact on increasing a country's income, foreign exchange, and employment for Indonesia. There are many types of tours offered, such as educational tours, nature tours, and many more. Unfortunately, at the end of 2019, specifically at the beginning of December, the world was shocked by the identification of the first case of the COVID-19 virus in China which has turned into a pandemic that attacks almost all countries in the world, including Indonesia. One of the sectors most affected by the pandemic is the tourism sector. The management of the tourist destination finally decided to close their place temporarily to support the government in breaking the chain of spreading the COVID-19 virus. Finally, after the implementation of the lockdown for a few months, the tourist attraction is allowed to operate again. One of the tourist attractions that has been operated again amid the pandemic is the Koja Cliff. The purpose of this research is to find out the development of the Koja Cliff tourist attraction in Tangerang District, Banten in the era of the pandemic. Research method: The research used qualitative methods and purposive sampling as the sampling technique. Data were collected by interview, observation, and documentation. Result and discussion: The results of the study explain that the development of the Koja Cliff tourist attraction so far can be said has not been good enough Implication: the Koja Cliff tourist attraction manager already has some plans for future to develop the tourism objects which will focus on the Cliffs of the Koja Cliffs and surrounding attractions   Keywords: Tourist, Tourism Development, Koja Cliff
Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park Lusia Vreyda Adveni; Geofakta Razali
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.14

Abstract

ABSTRACT Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park. Research methods: The approach used in this study is to review the literature review and conduct in-depth interviews with tourism players in Komodo National Park (KNP). Results and discussion: The results showed that KNP eco-tourism is still ongoing as the renewal and development of information technology affect digital marketing in the tourism sector. Implication: It is hoped that all parties and stakeholders involved in KNP eco-tourism can assume that the main motivation for development is not only profit by sacrificing marine ecosystems and destroying existing habitats. Keywords: hypercapitalism, commodification, digital marketing, eco-tourism, Komodo National Park.
Implementation of Marketing Mix to Increase Meeting Events Kadek Wirantari; I Nyoman Rajin Aryana; I Ketut Sutama; I Gede Mudana; Made Ruki; I Gusti Agung Bagus Mataram
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.18

Abstract

ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.
Marketing Mix Implementation to Increase Meeting Room Sales at The Jayakarta Lombok Beach Resort & Spa Ari Asih Purnamawati Dewi; I Putu Astawa; I Ketut Suarja; Luh Eka Armoni; Made Sudiarta; Ni Nyoman Sri Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.176

Abstract

Purpose: This research aims to determine the implementation of the marketing to the sales of meeting room in The Jayakarta Lombok Beach Resort & Spa. The problem outlined in this research is what strategy to do by the sales & marketing in increasing meeting room sales at The Jayakarta Lombok Beach Resort & Spa. Research methods: This research was conducted on the sales & marketing parties that is sales & marketing managers and sales executives at The Jayakarta Lombok Beach Resort & Spa. Analysis of the data used a qualitative descriptive analysis that elaborates information from the interviews and links with theories that support the discussion related to the marketing mix conducted by The Jayakarta Lombok Beach Resort & Spa. Results and discussion: The results obtained are the marketing mix strategy carried out at The Jayakarta Lombok Beach Resort & Spa, especially in the meeting section, which is quite good, but has a lack of promotion. The strategy implemented to increase sales are also quite effective. Implication: The development that can be done is to increase online and offline promotions and also keep communication between the sales team and consumers. Keywords: hotel, room sales, meeting room, marketing mix.

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