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Asia Pacific Journal of Management and Education
Published by AIBPM Publisher
ISSN : -     EISSN : 26552035     DOI : https://doi.org/10.32535/
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Other
APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic research on management and education fields in hope to contribute to the community in Asia Pacific countries.
Arjuna Subject : Umum - Umum
Articles 349 Documents
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The Influence of Artificial Intelligence on Customer Retention in the Asian E-Commerce Market Oh, Zi Jian; Odebunmi, Abayomi Tunde; Teoh, Yun Ern; Thoe, Wei Min; Toh, Yu Jing; Toh, Yu Xuan; Ali, Anees Janee; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3865

Abstract

Artificial intelligence (AI) has become a key driver in enhancing customer retention in e-commerce. This study examines the influence of AI-driven personalization, efficiency and convenience, and customer trust and loyalty on customer retention in Lazada’s Asian market. A quantitative research approach was employed, with data collected through an online survey of 150 Lazada users using convenience sampling. The survey measured key constructs using a five-point Likert scale, and IBM SPSS Statistics 27 was used for analysis. The regression results indicate that customer trust and loyalty (? = 0.694, p 0.001) have the strongest impact on customer retention, followed by personalization (? = 0.166), while efficiency and convenience (? = 0.062) have a minimal effect. The model explains 82.5% of the variance in customer retention (R² = 0.825), demonstrating strong predictive power. These findings highlight the importance of fostering trust and personalized experiences in AI-driven e-commerce strategies. While efficiency and convenience enhance the shopping experience, they play a lesser role in long-term retention. The study suggests that businesses should prioritize AI-driven trust-building strategies and culturally adapted personalization techniques to strengthen customer loyalty and sustain retention in competitive e-commerce environments.
Traffic Card Media with Jigsaw Method: Improving Knowledge, Attitude, and Sanitation Hygiene for Stunting Prevention Juliana, Nur; Megasari, Wa Ode; Sarumi, Rasniah; Sari, Elna; Rohmawati, Wahidah; Tamsri, Muhammad Ihsan
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3790

Abstract

Indonesia continues to face significant challenges in reducing stunting rates, particularly in rural areas. The primary contributing factors include a lack of parental knowledge, unsupportive lifestyle attitudes, and poor environmental sanitation. Nutrition education plays a crucial role in raising mothers' awareness of stunting. This study sought to evaluate mothers’ knowledge, attitudes, and sanitation hygiene practices regarding toddlers aged 24 to 60 months while incorporating traffic card media and the jigsaw method in group discussions to strengthen these factors for effective stunting prevention. It adopts a quantitative research design with a one-group pretest-posttest approach. The study was conducted in the working area of the Wapunto Health Center from July to October 2023. A simple random sampling technique was used, involving 21 respondents. Data were analyzed using a non-parametric Wilcoxon test. The pretest and posttest average scores for each variable were as follows: knowledge (67.95 to 81.95), attitude (61.43 to 80.05), and sanitation hygiene (80.95 to 90.95), indicating an overall improvement. The p-values were 0.05 for all variables, with knowledge and attitude each at p = 0.000 and sanitation hygiene at p = 0.002, demonstrating a significant effect of the intervention. Traffic card media proves to be an effective educational tool for increasing public awareness of stunting prevention by improving knowledge, attitudes, and sanitation hygiene practices.
Screen Time and University Students’ Life: Exploring the Impact of Smartphone Usage on Sleep Quality, Well-Being, Social Behavior, and Academic Performance Kee, Daisy Mui Hung; Jim, Bradley Batok; Mohd Razman, Fikri Amir bin; Risby, Danish Muqri bin
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3859

Abstract

This study investigates the impact of smartphone usage on sleep quality, mental and physical health, academic performance, and social behavior, while also examining how sleep quality affects these factors. This study surveyed 224 university students to test nine hypotheses, using a five-point Likert scale. Data responses were analyzed with SPSS. The findings indicate that excessive smartphone use significantly reduces sleep quality, which in turn negatively affects mental and physical health, academic performance, and social interactions. Poor sleep quality is linked to increased stress, fatigue, and health issues, contributing to lower academic achievement and negative social behaviors. Furthermore, high smartphone usage is associated with decreased face-to-face interactions and social well-being. These results highlight the need for students to practice self-discipline in smartphone usage, as it can have both positive and negative effects. Promoting healthier digital habits and improving sleep quality are essential for enhancing students’ well-being and academic success. Universities and policymakers should consider interventions, such as awareness programs and digital detox strategies, to mitigate the adverse effects of excessive smartphone use. Addressing these challenges can help students achieve a better balance between technology use, health, and academic performance.
The Readiness to Implement the University Social Responsibility: A Case Study at a Private Indonesian University Priscillia, Jessica Angel; Lucyanda, Jurica; Putri, Anggita; Asa, Sarah Novita
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3833

Abstract

This study investigates the readiness to implement the concept of University Social Responsibility (USR) at Bakrie University. USR is a concept of university commitment to the social community through an ethical approach that focuses on a Triple Bottom Line (TBL) approach (environmental, social, and economic). It supports the Civitas Academica in carrying out the work. It is concerned with community service activities from economic, social, and ecological aspects through the Tridarma of Higher Education (education, research, and community service). This study adopts a qualitative method using a case study approach at Bakrie University. The data collection is done through in-depth interviews. The results show that Bakrie University has partially adopted the USR concept. Bakrie University's main challenge in implementing the USR concept is the lack of integration of environmental education in the curriculum and monitoring and evaluating the impact of the USR program. However, the study concludes that Bakrie University is ready to implement USR concepts by focusing on environmental and social-based curriculum design, developing student participation in sustainable activities, and increasing collaboration with industries that focus on sustainability. This study contributes to education and sustainability research, particularly in USR.
The Key Success Factors in Marketing Strategy: A Case Study of a Global Food and Beverage Company Gan, Kia Hui; Lim, Hui Ling; Chung, Wem Ney; Chow, Li Yan; Chua, Hui Sin; Dai, Zhengyang; Diong, Wei Ting; Ali, A.J; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3856

Abstract

Effective marketing strategies play a crucial role in building strong brand equity, and Nestlé has consistently leveraged quality perception, distribution intensity, and advertising to maintain its competitive position in the food and beverage industry. The objective of this research is to examine how Nestlé’s marketing strategies, particularly quality perception, distribution intensity, and advertising, influence brand equity in the competitive food and beverage sector. Additionally, this study aims to investigate the mediating role of brand awareness in strengthening the relationship between these marketing factors and brand equity. A questionnaire was distributed to 200 randomly selected respondents through Google Forms to gain insight into consumer perception. The quantitative methodology was used to analyze the data that had been collected. The results indicate that brand awareness plays a significant role in shaping brand equity, acting as a mediator between key marketing factors and brand perception. Quality perception, distribution intensity, and advertising positively influence both brand awareness and brand equity, confirming their importance in brand development. While brand awareness was found to mediate the relationship between distribution intensity, advertising, and brand equity, it did not significantly mediate the link between quality perception and brand equity. The overall model demonstrates strong explanatory power, highlighting the effectiveness of marketing strategies in strengthening brand equity.
The Influence of Green Marketing on the Revenues and Firm Value of Companies in Asia Ramadhany, Diwa Artha; Ariyani, Dwi Nita; Pandey, Mayank Kumar; Pandey, Rudresh; Singh, Padmalini; Hanif, Maulana; Bhavishya, Bhavishya; Kumari, Madhumita
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2948

Abstract

Green marketing is a marketing and product development method from a company oriented towards environmental sustainability. This research further aims to discover if green marketing can influence the increase in revenue and firm value of companies in Asia through the ROA ROE and PER indicators. In its analysis, this research uses a research methodology in the form of quantitative research with a research sample of 30 companies in Asia that implement green marketing with indicators (Green product, green promotion, green price and green place) and then tested using SPSS. The results of this research are 1. Green marketing turns out to have no correlation with increasing company revenue in Asia 2. Green marketing has an influence on firm value. The implications of this research encourage companies in Asia to focus more on green marketing strategies as a way to increase their long-term value, which may be more important than short-term revenue growth for increasing a company's stability and future growth.
The Influence of Emotional and Spiritual Intelligence on Work Loyalty and Teacher Performance Mohyi, Achmad; Malik, Nazaruddin
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.3988

Abstract

Emotional and spiritual intelligence possessed by an employee, along with loyalty to their job and organization, are essential factors in maintaining and improving performance. This study aims to analyze the influence of emotional intelligence, spiritual intelligence, and work loyalty on teacher performance, and to examine the mediating role of work loyalty in the relationship between emotional and spiritual intelligence and performance. The study involved 100 Muhammadiyah School teachers in Malang, selected using proportional stratified random sampling. Data were collected through questionnaires and analyzed using the SEM-PLS method via SmartPLS software. The findings show that emotional intelligence significantly affects work loyalty (? = 0.587, t = 5.468, p = 0.000), as does spiritual intelligence (? = 0.306, t = 2.656, p = 0.008). Emotional intelligence (? = 0.202, t = 2.094, p = 0.036), spiritual intelligence (? = 0.330, t = 2.582, p = 0.010), and work loyalty (? = 0.407, t = 3.555, p = 0.000) all significantly affect performance. Work loyalty mediates the effect of emotional intelligence on performance (VAF = 54.20%) and the effect of spiritual intelligence on performance (VAF = 27.31%), both categorized as partial mediation. These findings highlight the critical role of emotional and spiritual intelligence and loyalty in enhancing teacher performance.
Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Ibrahim, Haslindar; Sabeh, Hala Najwan; Shamsuddin, Nurul Syahira; Abu Bakar, Nurul Nazirah Syed; Nor Hazlan, Nurul Sofia Maisara; Hui Xin, Olyviana Lu; Shun En, Ong; Ali, Anees Jane; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
Positive Mindset Workshop to Increase Work Motivation of Teachers and Education Personnel Roose, Sabriyanti; Dewi, Rosmala; Sihombing, Dionisius; Mudjisusatyo, Yuniarto; Rahman, Arif; Simamare-mare, Aman; Iriani Indiah Pane, Isli
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.3968

Abstract

This study aims to develop a positive mindset workshop aligned with the work motivation needs of teachers and education personnel, describe its implementation, and analyze its effectiveness. The research employed a Research and Development (RD) approach using the ADDIE model, which consists of five phases: Analysis, Design, Development, Implementation, and Evaluation. The participants included 30 teachers and education staff from various schools in North Aceh. The workshop was designed to foster a growth-oriented mindset, self-awareness, and intrinsic motivation among participants through interactive sessions, reflective practices, and collaborative learning. To assess the effectiveness of the workshop, pretest and posttest scores on work motivation were analyzed using the Wilcoxon signed-rank test. The average motivation score increased from 52.43 in the pre-test to 54.27 in the post-test, with an average increase of +1.83 points. Although the increase appears numerically to be moderate, statistical tests show significant significance. Yielded a p-value = 0.00001016 ( 0.05), which means there is a significant difference between the results before and after the training. Thus, training has been proven to have a positive impact on increasing participants' work motivation.
How Social Media Marketing and Brand Image Shape College Decision-Making Through Perceived Value Br Karo, Ella Manisa; Syahputra, Syahputra; Madiawati, Putu Nina
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4054

Abstract

The growing influence of digital platforms has transformed marketing practices in higher education, with social media emerging as a key channel in shaping students’ enrollment decisions. This study aims to examine the effect of social media marketing and brand image on college decision-making, with perceived value serving as a mediating variable. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze data from 461 respondents. The results reveal that social media marketing significantly influences college decision both directly (? = 0.668, p 0.001) and indirectly through perceived value (? = 0.059, p = 0.013). Brand image also impacts college decision directly (? = 0.105, p = 0.031) and indirectly via perceived value (? = 0.032, p = 0.039). The model explains 69.1% of the variance in college decision (R² = 0.691). These findings highlight the importance of digital branding in enhancing students’ perceived value and influencing enrollment behavior. The study contributes to the literature on student decision-making and offers strategic insights for universities to optimize their digital engagement and institutional image.

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