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Asia Pacific Journal of Management and Education
Published by AIBPM Publisher
ISSN : -     EISSN : 26552035     DOI : https://doi.org/10.32535/
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Other
APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic research on management and education fields in hope to contribute to the community in Asia Pacific countries.
Arjuna Subject : Umum - Umum
Articles 349 Documents
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Assessing the Influence of Practical Training on Perceived Employability Among Public University Students in Malaysia Yusof, Rosmelisa; James, Siby; Ng, Jia Qi; Bin Roslan, Naazhim; Ng, Shu Luan; A/P Sathiaselan, Niwasini; Qureshi, Sharim; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3014

Abstract

This study examines the influence of practical training on the perceived employability of students from public universities in Malaysia. As employability becomes an important aspect of higher education, practical training is often viewed as essential in preparing students for the workforce. This study assesses the impact of practical training on students' perceived employability by evaluating the quality, effectiveness, and satisfaction associated with such training, all of which are important for career readiness and success. Quantitative data was collected through a survey questionnaire distributed via Google Forms. The findings highlight the positive impacts of practical training on students' perceived employability, including skill development, increased confidence, and improved employer perception. Also, the study identifies areas for enhancing training programs to better prepare students for the workforce. The insights gained aim to inform improvements in university career readiness programs and highlight the importance of practical training in enhancing students' employability.
An Empirical Study of The Factors Affecting University Students’ Satisfaction Towards Foodpanda Mobile Application Sabeh, Hala Najwan; Gulati, Chanda; Aronkar, Praveen; Lim, Jia Yun; Liew, Qian Yee; Lim, Lun Hau; Lim, See Ai; Achmad, Daffa Abiyyu; Tomar, Sony; Jain, Muskan; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2936

Abstract

Foodpanda is a well-known online food delivery platform. Foodpanda has evolved to be a popular option for individuals looking for simple and convenient food delivery services, particularly university students. The objectives of this study are to provide novel insights and investigate what factors influence university students' satisfaction with the Foodpanda mobile application through the proposed research model. Precisely, the objective of this article is to examine the relationship between information quality, system quality, price, perceived convenience, delivery experience, and customer satisfaction. The results of this study aim to guide Foodpanda managers in ensuring a high degree of customer satisfaction and retention, as customer satisfaction is critical to a company's success. This study will use   a quantitative method to obtain data from university students by administering a survey. SPSS software will be used to analyze the collected data. Based on the findings, it is anticipated that the five investigated factors will have significant effects on customer satisfaction.
Factors Influencing Consumer Loyalty: A Study in the Tech Industry Hui, Gan Kia; Ibrahim, Haslindar; Jie, Lee Sze; Wen, Lee Xin; Guowei, Li; Baochen, Li; Putri, Firanda Leiliya; Syah, Fito Firman; Gupta, Somya
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3543

Abstract

Since Apple’s 2010 release of the revolutionary iPhone 4, the brand has become a dominant force in the tech industry, fostering high customer loyalty through its integrated, secure ecosystem. This study aims to explore the factors driving Apple’s consumer loyalty in Malaysia, focusing on brand experience, brand innovativeness, social influence, perceived value, and brand trust. Primary and secondary data were collected, and a digital survey of 150 Malaysian Apple users provided insights into their loyalty determinants. Using regression analysis, the findings reveal that perceived value and brand trust significantly and positively impact consumer loyalty, while brand experience, brand innovativeness, and social influence show minimal influence. With an R-squared value of 0.596, the model suggests that nearly 60% of loyalty variance is explained by these factors, highlighting perceived value and trust as critical components. These results imply that Apple should prioritize enhancing perceived value and maintaining brand trust to strengthen consumer loyalty in competitive markets. Future research could explore additional factors like sustainability and community engagement to provide a fuller understanding of loyalty drivers in the tech industry.
How Does Social Media Contribute to Improve Business Performance for Streaming Service? Tan, Lay Hong; Hazarika, Anurag; Ahmad Tamizi, Nur Farah Alyaa; Ahmad Nazri, Nur Arniesya; Mat Fuzi, Nur Athirah; Saxena, Pranjal; Mohd Affandi, Nur Farhana
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3294

Abstract

In a rapidly evolving technological landscape, organizations are constantly seeking innovative strategies to enhance performance and connect with their target audience. One such platform gaining traction is TikTok, a social media network particularly popular among young people. Recognizing its potential, businesses are exploring how TikTok can foster brand awareness and cultivate deeper consumer engagement. This study investigates whether factors like internet consumption patterns, social influence on TikTok, perceived value of TikTok content for Netflix, and trust in Netflix as a brand contribute to its performance. Interestingly, through a survey administered to 151 participants, the research suggests that internet consumption is the primary driver, with social influence, perceived usefulness, and trust on TikTok not having a statistically significant impact on Netflix's performance. This study suggests that for Netflix, user engagement with its content is the crucial factor on TikTok, not relying on influencer marketing or specific content value perceptions. Future research should explore content formats, user interaction strategies, and audience segmentation techniques to maximize user engagement with Netflix content on the platform.
SWOT Analysis as a Strategy for Enhancing Nursing Officer Performance Through Leadership, Rewards, and Facilities Muna, Albert; Rianse, Usman; Samdin, Samdin; Kusnan, Adius; Juliana, Nur
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3843

Abstract

RSUD Bahteramas Kendari, as a referral hospital, plays an essential role in providing health services. This study aims to analyze the strengths, weaknesses, opportunities, and threats related to the role of leadership, rewards, and facilities on the performance of nursing staff in 2024 and strategies for optimizing service satisfaction. This study used a qualitative descriptive method. The 20 respondents were selected using the snowball sampling technique. Data collection through interviews, observation, and documentation was analyzed using SWOT to identify internal and external factors. The results showed strengths in effective leadership (score 2,11), competitive reward systems, and modern health facilities. Weaknesses include a lack of leadership training (score 1,90) and compensation transparency, which needs to be improved. Externally, opportunities include adopting new technology and cooperation with educational institutions (score 1,37). Threats include competition from other hospitals and government policy pressure (score 1,44). The resulting strategy is quadrant II of the diversification strategy, which utilizes opportunities to overcome weaknesses. Optimizing leadership training, increasing rewards transparency, taking advantage of technological possibilities, and promoting educational cooperation are recommended to improve nurse performance and service satisfaction.
Money Matters: The Power of Financial Literacy on University Student Spending Decisions Kee, Daisy Mui Hung; Xuan, See Thor Hong; Yi, Seow Hui; Itnes, Shahredzuan Bin; Saseetharan, Shakty Sanjeetha Varma A/p; Shu, Dehao
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3857

Abstract

As university students navigate the transition to financial independence, they face a new set of challenges in managing limited resources. Financial literacy becomes essential to making informed decisions about budgeting, saving, and spending. This study explores the impact of financial literacy on university students’ spending decisions, examining how key factors such as financial education, social media exposure, and peer influence shape their financial behaviors. With increasing access to financial products and services, young adults are confronted with complex financial choices that require a solid understanding of financial principles. However, without sufficient financial literacy, students are at risk of poor financial decision-making, debt accumulation, and financial insecurity. Using a survey of 150 university students, the findings highlight the significant role of financial literacy and financial behavior as a mediator, with financial education, social media exposure, and peer influence directly impacting financial literacy and behavior. Notably, financial behavior and financial literacy significantly predict financial decision-making, emphasizing the need for targeted interventions. The findings reveal the importance of equipping students with practical financial education programs and tools that enhance literacy and enhance informed decision-making.
Why Do You Still Want to Buy HP Laptop? A Study of HP’S Customer Satisfaction Yusof, Rosmelia; Hui, Gan Kia; Bin Abd Samat, Ahmad Luqman; Bin Abd Halim, Aimar Ilhan; Anak Andrew, Alsie Jocelyn; Binti Ahmad Munir, Alysha Maisarah; Fadhlan, Adam; Resvara Arifin, Adhyastar Izhar
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.2212

Abstract

HP (Hewlett-Packard) Company was founded in July 1939 in California. This American multinational company is well known for providing electronic devices, especially laptops and computers globally. However, this research focuses on the laptop that has been produced by HP company. The purpose or objective of the study is to discover the elements that influence consumer satisfaction towards HP laptops. The research's primary goals are to evaluate the amount of customer satisfaction with HP laptops. The researchers provide survey questionnaires via google form to collect the Primary data, and the researchers also refer to the relevant articles, journals, and other material to find secondary data. The results show that Relationship marketing and Price Satisfaction have a significant positive relationship with customer satisfaction. Those lead Relationship Marketing and Price Satisfaction of HP will increase customer satisfaction.
Prediction of Employee Well-Being Through Organizational Justice in the Hospitality Work Environment Edeh, Friday Ogbu; Olanipekun, Dayo Benedict; Mustafa, Muhamad Mundu; Friday Edeh, Blessing; Ainebyoona, Christine; Neji, Desmond Oben; Ssekajugo, Derrick; Asinai, Lilian; Najjuma, Aisha; Muhammad, Kibuuka
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3853

Abstract

The issue of employee well-being has dominated discussion amongst scholars from interdisciplinary congregations quite apart from hospitality business practitioners. It was this debate that gave rise to this research. Therefore, this research aims to investigate the significant effect of organizational justice on employee well-being in the hospitality work environment based on a cross-sectional survey design. Twenty four-star hotels were selected using a simple random sampling technique. Data was collected with organizational justice and employee well-being validated instruments. Ethical principles regarding the participants were followed to avoid being harmed or coerced. After the data cleaning process, the valid data representing participants’ information was analyzed with frequency distribution while linear regression was employed to analyze the formulated research hypotheses. A statistical package for the social sciences was used to perform the analysis. After the analysis, it was found that organizational justice significantly predicted employee well-being positively. This study concludes that distributive, procedural, and interactional justice enhance employee well-being in the hospitality sector. The findings suggest that managers can reduce turnover by integrating organizational justice into daily decisions.
Factors Influencing Consumer Satisfaction: An Analysis of Consumer Electronics Tunde, Odebunmi Abayomi; Jian, Oh Zi; Wen, Tianyu; Khee, Wong See; Wu, Qiong; Wu, Yuchun; Xi, Yucong; Ali, A. J.; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3858

Abstract

Consumer satisfaction is a crucial determinant of brand success, particularly in the competitive consumer electronics industry. This study examines the key factors influencing consumer satisfaction with Huawei gadgets, focusing on brand loyalty, technological innovation, product quality, and service quality. Using a quantitative approach, data were collected through an online survey distributed via Google Forms to 150 respondents who had purchased and used Huawei devices. Convenience sampling was employed to reach a diverse group of consumers. A five-point Likert scale was used to measure satisfaction levels. The regression analysis revealed that brand loyalty (? = 0.428, p 0.05) and product quality (? = 0.218, p 0.05) have a positive and significant impact on consumer satisfaction, supporting H1 and H3. However, technological innovation (? = 0.90, p 0.05) and service quality (? = negative, p 0.05) did not exhibit significant relationships with consumer satisfaction, leading to the rejection of H2 and H4. The adjusted R² value of 0.285 suggests a moderate model fit. These findings emphasize the importance of strengthening brand loyalty and maintaining high product quality to enhance consumer satisfaction. Future research should explore additional factors such as pricing and marketing strategies to provide a more comprehensive understanding.
Factors Influencing the Intention to Use E-Wallet Payment Among Millennials and Generation Z in Malaysia Gan, Kia Hui; Lim, Hui Ling; Choo, Ke Shan; Chong, Jes Yee; En Chong, Jing; Chong, Xin Yi; Choong, Kai Wen; Ali, A. J.; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3855

Abstract

The monetary climate has evolved due to the rapid advancement of digital payment systems, and Touch ‘n Go is one of the contactless smart card systems that is commonly used to conduct transactions, especially among younger generations. Touch ‘n Go is the foundation of the digital revolution within Malaysia’s mobility ecosystem, creating an enjoyable shopping experience for millions of Malaysians. Thus, this study investigates the factors influencing Millennials and Generation Z's intention to use e-wallets. The research focuses on four key variables: perceived security, perceived usefulness, consumer’s attitude, and social influence. Data was collected through a survey of 150 Millennials and Generation Z respondents and the impact of these factors on the intention to use e-wallets was analysed using quantitative methods. The findings show that perceived usefulness and consumer attitude significantly drive Touch ’n Go eWallet adoption, emphasizing functionality and user experience. However, perceived security and social influence had no significant impact on usage intention. The study offers insights for digital wallet providers and legislators looking to boost the adoption rate of digital payment systems in Malaysia.

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