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Outline Journal of Management and Accounting
Published by Outline Publisher
ISSN : -     EISSN : 29623650     DOI : -
Core Subject : Economy, Social,
This Outline Journal of Management and Accounting (OJMA) accepts articles on the results of studies in the fields of marketing management, financial management, human resource management, and accounting. OJMA invites manuscripts in the areas of: Human Resource Management Financial management Marketing Management Operation management Accountancy
Articles 100 Documents
The Analysis Of The Implementation Of Management And Organization Systems At Warkop Alam Jaya Hasyim; Sirait, Melani Manginar; Hutabalian, Relli Anisma; Br Sinaga, Era Widia; Edison Sagala
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.60

Abstract

Tujuan penelitian ini adalah melakukan telaah mengenai penerapan manajemen perencanaan,pengorganisasian,pengarahan,dan pengendalian dalam pengelolaan SDM di Warkop Alam Jaya.Tersedianya sumberdaya manusia bagi suatu perusahaan,dilakukan dengan cara mengidentifikasi sistem manajemen yang diterapkan dalam usaha tersebut,serta mengembangkan sumber daya manusia dalam usaha itu menjadi berkualitas sesuai sistem manajemen yang dibutuhkan usaha tersebut.Organisasi perlu memastikan bahwa sumberdaya yang ada didalamnya memiliki pengetahuan,kemampuan,dan keterampilan dan sikap yang unggul sehinga dapat menunjang pencapaian tujuan organisasi.Melalui pengelolaan sumberdaya manusia,diharapkan kinerja karyawan akan meningkat,dan melalui evaluasi serta penilaian kinerja yang dilakukan dapat membantu meminitor kemampuan dan kinerja karyawan.
The Influence Of Product Quality And Service Quality On Customer Satisfaction At Toko Bangunan Sukses Abadi Stheny, Eveline; Irvan Surya; Alvin Caesar; Fenny Cindy Amelia; Fidelis Iwan Syahputra Sihombing; Musa Christian Siringoringo; Agus Rahmadsyah
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.140

Abstract

Penelitian ini bertujuan untuk mengkaji tentang kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi. Teknik perolehan data melalui penyebaran kuesioner kepada pelanggan dan observasi secara langsung di Toko Bangunan Sukses Abadi. Teknik analisis data pada penelitian menggunakan analisis regresi linier berganda. Pengujian hipotesis dalam penelitian ini menggunakan uji T dan uji F dengan program perangkat lunak SPSS versi 25. Hasil penelitian melalui uji T menunjukkan bahwa kualitas produk memiliki pengaruh parsial terhadap kepuasan pelanggan dan kualitas layanan memiliki pengaruh parsial terhadap kepuasan pelanggan. Hasil uji F menunjukkan bahwa kualitas produk dan kualitas pelayanan bersama-sama berpengaruh secara simultan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi.
The Effect of Tax Knowledge and Tax Socialization on Motivation to Pay Taxes in STIE Eka Prasetya Students Tanelwy, Aurellia; Kosasih, Jocelin; Calosa, Charen; Caroline; Jesslyn; Stefanie; Tina Muhardika Handayani; Bambang Sutejo; Sudirman
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.141

Abstract

This study aims to determine the effect of partially or simultaneously Tax Knowledge and tax Socialixation on Motivation to Pay Taxes. The population in this study are STIE Eka Prasetya Students. The sampling technique in this study used saturated samples, which amounted to 35 students of 20.1 class. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. Partially Tax Knowledge has a positive and significant effect on Motivation to Pay Taxes and Tax Socialization has a positive and significant effect on Motivation to Pay Taxes. Simultaneously Tax Knowledge and Tax Socialization have a positive and significant effect on Motivation to Pay Taxes. The coefficient of determination test results (R2) shows that 56,1% of the Motivation to Pay Taxes variable is influenced by the Tax Knowledge and Tax Socializationvariable, while the remaining 43,9% is influenced by other variables outside of this study.
The Effect of Price, Promotion, Service Quality on Purchase Decisions of Fdr Brand Motorcycle Tires at PT. Master Ban Blessings Indonesia Pesta Gultom; Muhammad Ali Akbar; Vio Renawati
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.142

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, Promosi, Kualitas Pelayanan Terhadap Keputusan Pembelian Ban Motor Merek FDR di PT. Masterban Berkat Indonesia. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dan observasi dalam penelitian ini adalah Konsumen. Populasi dalam penelitian ini adalah konsumen PT. Masterban Berkat Indonesia. Sampel dalam penelitian ini menggunakan Teori Heir diketahui bahwa jumlah dari sampel yang akan digunakan dalam penelitian ini adalah sebanyak 100 konsumen PT. Masterban Berkat Indonesia, dengan metode sampel aksidental. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Hasil uji t menunjukkan bahwa Harga berpengaruh signifikan terhadap keputusan pembelian. Promosi berpengaruh signifikan terhadap Keputusan pembelian. Kualitas pelayanan tidak berpengaruh dan tidak signifikan terhadap Keputusan pembelian. Hasil uji F menunjukkan bahwa variabel Harga, Promosi dan Kualitas pelayanan berpengaruh signifikan terhadap Keputusan pembelian.
The Influence Of Consumer Behavior And Product Quality On Product Purchase Decisions In Maximart Yanglim Medan halim, Cheviria; Valesia tjuang; Seriana; Sulyyani; Kelvin; Mela Novita Rizki
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.143

Abstract

This research analyzes the influence of consumer behavior and product quality on purchasing decisions at Maximart Yanglim Medan. Maximart Yanglim is a retail company that provides daily necessities products, especially food and other necessities. Product quality is an important factor in influencing consumer purchasing decisions. This study identifies the stages of consumer purchasing decisions, starting from recognizing needs, searching for information, evaluating alternatives, to purchasing decisions and post-purchase behavior. Apart from that, factors such as other people's attitudes and situational factors also influence purchasing decisions.
The Influence of Product Quality and Service Quality on Customer Loyalty at PT. Industri Karet Deli Nakata, Eko; Clara; Andi; Wilson, Vanness; kosasih, Denny; Leo Kendrew
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.144

Abstract

In the current era, along with the development of the times, transportation has become a tool that functions to transport goods and make it easier for people. In addition, transportation has a very important role in growing the pace of the economy in a country, therefore transportation is the most important element in the development of a country. In transportation there is an important part called a tire, one of the companies that produce tires is PT. Industri Karet Deli in this study analyzes the effect of product quality and service quality on customer loyalty, where PT. Industri Karet Deli is a company engaged in the purchase of raw rubber and processing this rubber into inner and outer tires for vehicles
The Influence of Price, Location and Service Quality on Purchase Interest of Acen Wonton Noodles zalogo, zaruwarnas; Pesta Gultom
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.152

Abstract

This study aims to determine the effect of Price, Location and Quality of Service on Buying Interest in Acen Dumpling Noodles. The sample in this study was as many as 105 responses. The analysis data used multiple linear regression analysis method which resulted in Purchase Interest Equation = 1.429 + 0.084 + 0.235 + 0.406 + e. Price has a positive but not significant effect on Buying Interest in Acen Dumpling Noodles The calculated value (1.151) < ttable (1.983) and the variable significance value of Price is 0.253 > 0.05. Location has a positive and significant effect on Buying Interest in Acen Dumpling Noodles The calculated value (3.305) > ttable (1.983) and the significance value of the location variable is 0.001 < 0.05. La qualité du service a un effet positif et significatif sur l’intérêt d’achat pour les nouilles à boulettes d’acné La valeur calculée (7,175) > tableau (1,983) et la valeur de signification de la variable Qualité de service de 0,000 < 0,05. Les résultats des tests d’hypothèses simultanés sont connus que les résultats du test F montrent que les variables Prix, Emplacement et Qualité du service affectent simultanément l’intérêt d’achat des nouilles de boulettes d’acné, avec une valeur Fcalculate de > Ftable de 21,767 > 2,69, une valeur de signification de 0,000 < 0,05. Le nombre de carrés R est de 0,375 ou 37,5% L’intérêt d’achat pour les nouilles Dumpling est influencé par les variables Prix, Emplacement et Qualité du service, tandis que les 62,5% restants sont influencés par d’autres variables
The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya: Pengaruh Kepuasan Konsumen Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada CV. Maju Jaya Selen Anggereyani; Dedy Lazuardi; Muammar Rinaldi; Ihdina Gustina
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.154

Abstract

This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya. The research population that will be used in this research is all customers who made purchases at the company during the 2021 period, totaling 173 customers. By using the Slovin formula with an error rate of 5%, a total sample of 121 respondents was obtained. The results of partial hypothesis testing show consumer satisfaction has a significant effect on consumer loyalty. The results of partial hypothesis testing show service quality has a significant effect on consumer loyalty. The results of simultaneous hypothesis testing show that Consumer Satisfaction, Service Quality has a effect on consumer loyalty. The result of the coefficient of determination shows that 56% which means that the Consumer Loyalty variable can be explained by the Consumer Satisfaction and Service Quality variables. The conclusions from the results of this study indicate that partially Customer Satisfaction has a significant effect on Consumer Loyalty. Service Quality has a significant effect on Consumer Loyalty. Simultaneously, Customer Satisfaction and Service Quality have a significant effect on Consumer Loyalty.
Pengaruh Profitabilitas dan Likuiditas terhadap Nilai Perusahaan yang Listing di Bursa Efek Indonesia Tiara; Trisha Luvvent; Harini Vita Puteri; Jenny Novita Sari
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.155

Abstract

Telecommunication has become a vital aspect in society's day to day activities today. The development of Indonesia's telecommunication system lies in the hands of related companies, particularly those listed in the Indonesian stock exchange market. One method to determine the quality of a business is through identifying the value of a company. The value of a business may be influenced by factors such as profitability and liquidity. This research aims to analyze the impact of profitability and liquidity on the value of companies in the telecommunication sub-sector listed in the Indonesian Stock Exchange Market. This research was done using quantitative methods. The data is collected in the form of each company's annual financial reports from 2017 to 2021, taken from the company's official websites. The data is analyzed through formulas to calculate company value, profitability and liquidity. The results show that both profitability and liquidity has significant influence on company value.
ANALYSIS OF FACTORS AFFECTING TAX AVOIDANCE WITH LEVERAGE AS A MEDIATION VARIABLE IN MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2019-2021 PERIOD Felicia, Jesslyn; Octavia, Jennifer; Engelyne, Elvira; Veronika
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.158

Abstract

This study aims to analyze the factors that influence tax avoidance in manufacturing companies listed on the Indonesia Stock Exchange (IDX). The factors that are the focus of this study include company size, leverage, profitability, sales growth, institutional ownership, and capital entities. Leverage is identified as a mediating variable in the relationship between these factors and tax avoidance. The population in this study were 398 companies. The sampling method used was purposive sampling and obtained 35 companies that became the object of research. The research data was obtained from the financial reports of manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2021 period.

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