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Rico Nur Ilham
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International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28088611     DOI : https://doi.org/10.54443/irpitage
Core Subject : Humanities, Science, Education, Social,
Humanities Energy Social Sciences Other
International Review of Practical Innovation, Technology And Green Energy (IRPITAGE) is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as issues of limited energy and the social environment in society. This journal is intended as a medium for scientific studies of research results from implementation to the community, thoughts and critical-analytic studies on various issues that can be utilized both nationally and internationally. The scientific article is in the form of a study of the implementation of Community Service that can be accounted for and disseminated nationally and internationally. IRPITAGE Journal from Radja Publika as part of the spirit of disseminating knowledge resulting from community service carried out by researchers in Indonesia. The IRPITAGE Journal from Radja Publika provides articles that can be downloaded for free. With a schedule of publications 3 (three) times a year.
Arjuna Subject : Umum - Umum
Articles 221 Documents
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EMPOWERING THE COMMUNITY OF JANJI MANAON VILLAGE BATANG ANGKOLA DISTRICT THROUGH DIGITAL MARKETING OF SMALL AND MEDIUM ENTERPRISE PRODUCTS Idris Saleh; Rukiah; M. Fauzan; Ahmad Afandi; Nurhalimah Lubis; Nur Mutia; Ali Imran Chaniago; Dimas Aji Wardana; Fitri Aisyah Hasibuan; Salsabila Putri
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the main pillars of Indonesia’s economy, contributing significantly to the national GDP and employment absorption. However, MSMEs face serious challenges such as limited access to capital, low digital literacy, and marketing constraints that are still predominantly carried out through traditional methods. Janji Manaon Village, Batang Angkola District, South Tapanuli Regency, has great potential in developing MSMEs based on local products. Unfortunately, most business actors still market their products in a limited way through traditional markets, making it difficult to reach a wider range of consumers. Changes in consumer behavior in the digital era open up great opportunities for MSMEs to enhance competitiveness, especially through digital marketing strategies that have proven to be more effective, affordable, and capable of expanding markets. This community service activity aims to empower MSMEs in Janji Manaon Village through training and mentoring in digital marketing. The methods used include a participatory approach, digital literacy training, hands-on practice in using social media and marketplaces, as well as continuous mentoring. The results of the activities show a significant increase in the community’s digital literacy, the establishment of online business accounts, improved skills in creating promotional content, and the expansion of product marketing reach beyond the village. Several MSME actors also experienced increased sales, and local change agents emerged to serve as mentors for other business actors. Overall, this program has proven effective in strengthening the capacity of village MSMEs to utilize digital technology for product marketing, reinforcing community economic independence, and generating positive impacts on local economic development. This success is expected to serve as a best practice that can be replicated in other villages with similar conditions.
THE WONDERLAND DANCE PERFORMANCE AS A CULTURAL EXCHANGE ACTIVITY IN KAMPUNG TANJUNG SURAT, JOHOR, MALAYSIA Hesti Desba Yesa; Fany Puspita Sari Tampubolon; Sri Oktaviani Nababan; Irfan Syahputra; Jefri Saputra; Nadya Febriani Mokerze; Rasyid Ridho Harahap; Dahrul Aman Harahap Ramses; Suryo Hartanto; Hanafi Siregar; Asmaul Husna; Muhammad Azali Bin Muhammadon
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4238

Abstract

This article discusses the implementation of the Wonderland Dance performance as part of a community service program. The background of this activity is the urgency to preserve and introduce Indonesian culture in the midst of globalization, where traditional values often face challenges from modern culture. The objective was to promote Indonesian cultural identity while providing students with learning opportunities in leadership, teamwork, and cultural diplomacy. The method included several stages, namely choreography preparation, costume arrangement, coordination with local authorities in Kampung Tanjung Surat, Johor, Malaysia, and the final performance. Data were obtained through observation and informal interviews, then analyzed descriptively. The results showed that the Wonderland Dance was enthusiastically welcomed by the local community, with active participation and appreciation. Students also gained valuable experience in cultural exchange and organizational skills. In conclusion, cultural performances such as the Wonderland Dance can serve as effective media for cultural introduction, strengthening social relations, and empowering communities. Furthermore, this activity illustrates how higher education institutions can contribute to cultural preservation through community engagement. It highlights the significance of student involvement in promoting local wisdom, ensuring that Indonesian traditions continue to be recognized and appreciated in a global context.
DIGITAL MARKETING TRAINING TO INCREASE INDUSTRIAL SALES IN MARINDAL VILLAGE Sugito; Dina Hastalona; Anto Tulim; Rayu Sri Wahyuni; Taufik Azmi Harahap; Purnaa Sari Tarigan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.4106

Abstract

This Community Service (PKM) activity aims to increase the capacity of small and medium enterprises (SMEs) in Marindal Village to utilize digital marketing as a marketing strategy to expand their market and increase sales. The methods used included situational analysis, training, mentoring, and evaluation using pre- and post-test instruments. The results of the activity showed a significant increase in participants' understanding of digital marketing concepts (28% to 90%), business account creation skills (15% to 80%), and digital content creation skills (10% to 75%). In addition, there was a shift in marketing patterns from conventional to digital-based systems, which resulted in increased product visibility and business confidence in managing their businesses. However, challenges such as limited internet infrastructure, low digital literacy among some participants, and a lack of consistent promotions remain obstacles that need to be overcome. This PKM activity concluded that implementing digital marketing is an effective strategy in increasing the competitiveness of SMEs, with the note that ongoing mentoring and digital infrastructure support are needed.
SOCIALIZATION AND GUIDANCE IN THE MAKING OF HERBAL SAUNAS IN ALUE DEAH TEUNGOH VILLAGE IN 2025 Tahara Dilla Santi; Aditya Candra; Naimah; Ika Waraztuty; Andri; Said Aandy Saida; Ns. Eka Oktarina Riani
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.4279

Abstract

The International Labor Organization (ILO) reports that 2 million people die in the workplace, one of the causes being overexertion. Herbal saunas are decoctions of plants with medicinal properties, including anti-fatigue. Warm steam applied to the skin helps dilate blood vessels, improving circulation. The purpose of this activity was to provide knowledge about various medicinal plants that can be used as herbal saunas and to provide community members with skills in making herbal saunas. The PKM method involved participation through outreach and mentoring women in preparing herbal saunas. The activity took place on July 27, 2025, in Alue Deah Teungoh Village, with 15 women participating in the Family Welfare Movement (PKK). The activity began with a pre-test and then a herbal sauna booklet. The results of this activity were an increase in the knowledge and skills of the PKK women, demonstrated by the resulting product, a dried herbal sauna packaged in a standing pouch. Participants were very enthusiastic about the training. The activity concluded with the use of herbal saunas, which were boiled in a steamer and the steam flowed into a portable sauna tent. Participants took turns using the sauna, which had been filled with the herbal sauna decoction.
COMMUNITY SERVICE THROUGH EMPOWERMENT OF MSMES TO IMPROVE COMMUNITY ECONOMY IN JAMBO MESJID VILLAGE, BLANG MANGAT DISTRICT Ismuhadi; Intan Maulida; Rahmiatul Aula; Raudhatinur; Almunadiya; Muhadar
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4322

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are businesses run by individuals or groups to improve the community's economy. This economic improvement can be achieved through empowering existing MSMEs. The student community service program is carried out through MSME empowerment, namely the establishment of an MSME management structure in Jambo Mesjid Village, Blang Mangat District. The goal of this service is to improve the community's economy and enhance the quality of human resources. Several other activities are also carried out, such as assistance with halal certification for MSME products, marketing outreach, and the organization of an MSME bazaar in Lhokseumawe City. The program implements the Asset-Based Community Development (ABCD) method, which focuses on community potential and assets. The results of this service are the formation of MSME groups and direct training through participation in the Lhokseumawe City Festival Sunday Bazaar. This program is intended to be sustainable and improve the economy of the community in Jambo Mesjid Village, Blang Mangat District.
ECONOMIC EMPOWERMENT OF VILLAGE COMMUNITIES THROUGH FINANCIAL MANAGEMENT TRAINING AND SUSTAINABLE MICRO-BUSINESS DEVELOPMENT IN LHOKSEUMAWE CITY Sutan Febriansyah; Muhammad Multazam; Almunadiya; Raudhatinur; Nura Usrina
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4324

Abstract

This activity aims to increase the financial literacy capacity of village communities, strengthen the ability of micro-entrepreneurs to manage business finances effectively, and encourage the sustainability of businesses based on local potential. The training was held for one day and attended by 35 participants consisting of MSMEs, entrepreneurial housewives, and village youth in the Lhokseumawe City area. The implementation method included three main stages, namely: (1) preparation and coordination with village partners; (2) implementation of the training covering two main materials—simple financial management and sustainable micro-enterprise development strategies; and (3) evaluation and mentoring after the training for two months. A participatory approach was used so that participants actively discussed and directly implemented financial recording practices. The results of the activity showed a significant increase in participant understanding and skills. Before the training, only around 28% of participants were able to record their finances, while after the training, this figure increased to 87%. Participants also showed increased awareness of the importance of separating personal and business finances, and began planning more targeted business development strategies. In addition, small business groups were formed at the village level as an initial step towards sustainable economic empowerment. This PKM activity makes a real contribution to increasing the economic capacity of village communities and strengthening collaboration between universities and the community.
MARKETING STRATEGY TRAINING FOR MSMES IN LHOKSEUMAWE CITY Safwan; Yusnidar; Almunadiya; Rahmiatul Aula; Noratul
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4325

Abstract

Many MSMEs in Lhokseumawe City still lack effective marketing management, and many women in the Family Welfare Movement (PKK) are unemployed. This demonstrates the potential for entrepreneurship development in Lhokseumawe City. The purpose of Community Service is to motivate the community to become interested in entrepreneurship by utilizing existing potential. The targets are MSMEs, unemployed housewives, and PKK women. The benefits of Community Service are expected to encourage MSMEs and housewives to become entrepreneurial, to be able to start and run businesses, and to assist the government in reducing unemployment. The methods used for implementing community service activities include training, lectures, and discussions. Community service activities will be implemented in the even semester of 2024-2025.
HUMAN RESOURCE MANAGEMENT COUNSELING IN IMPROVING PERFORMANCE AT BUMI PERSADA UNIVERSITY Azhari; Ayu Anora; Rahmiatul Aula; Raudhatinur; Almunadiya; Sakinah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4326

Abstract

This community service project is titled "Human Resource Management Counseling to Improve Performance at Bumi Persada University." The purpose of this community service is to provide guidance and counseling to lecturers and staff regarding the elements of human resource management. This counseling aims to enhance their insight and knowledge. The implementation method for this community service project is carried out through several activities: the survey stage, where socialization is carried out by preparing various points to be presented during the community service activity, including: preparing the material to be presented, developing a schedule for the presentation, and conducting a site survey. The socialization stage, where a meeting with Bumi Persada University officials is conducted prior to the community service activity to convey the intent and purpose of the community service. This stage also establishes collaborations and determines the community service schedule. The community service implementation team consists of four lecturers from the Faculty of Economics and Business, Management Study Program. The community service team provides material on Human Resource Management, Management, the Definition of Human Resource Management, Reward Systems, Educational Quality, and Performance.
INCREASING THE CAPACITY AND COMPETITIVENESS OF MSMES THROUGH EMPOWERMENT SEMINAR IN MUARA DUA DISTRICT Muhammad Multazam; Azhari; Ismed Wijaya; Zulfa Salma Fatin; Tasyaul Azkia
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4328

Abstract

This community service activity aims to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) through a training program focused on business management, product marketing strategies, and the use of digital technology. The program employed Participatory Action Research (PAR) as its method, emphasizing active participant participation through interactive workshops and direct mentoring. The program was implemented in July 2024 and involved 30 participants from various MSME sectors in the Muara Dua sub-district. The results demonstrated a significant increase in participants' understanding of business management, marketing strategy development, and increased confidence in adopting new technologies. Technology implementation was evident in the use of social media as a primary tool in MSME product marketing strategies. Furthermore, this activity also had a positive impact on increasing revenue and expanding market reach for entrepreneurs. Strengthening networks between MSMEs, local governments, and local communities contributes to the creation of a sustainable and competitive business ecosystem in the future.
DEVELOPMENT OF ADHA SUPPLEMENT INNOVATION (MORINGA LEAF ANTI-FATIGUE NATURAL HERBAL) AS A SUPERIOR PRODUCT OF NUSA TOURISM VILLAGE Aditya Candra; Tahara Dilla Santi; Muhammad Faisal
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.4360

Abstract

The Community Partnership Empowerment (PKM) program involves Family Welfare Movement (PKK) group partners. Preparation for the program began in June 2025, beginning with a visit by the implementation team to Gampong Nusa to conduct a survey to assess community conditions. During the subsequent visit, the team submitted a PKM implementation permit from LPPM UNAYA and briefly presented the PKM program. The team explained the stages of the program, the implementation schedule, and other details. Counseling and training were held on September 20, 2025, followed by mentoring in the production of ADHA products, including moringa tea, moringa powder, moringa sachets, and moringa capsules. Following the mentoring, the best and fastest group in producing ADHA products was selected. Subsequently, on September 21, 2025, the community service team planted 250 moringa cuttings in several locations in Gampong Nusa..

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