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Cakrawala: Jurnal Pengabdian Masyarakat Global
Published by Universitas 45 Surabaya
ISSN : 29645271     EISSN : 29620848     DOI : 10.30640
Core Subject : Economy, Humanities, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
Focus dan Scope pada bidang Multidisiplin Ilmu, pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa.
Arjuna Subject : Umum - Umum
Articles 324 Documents
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Pelatihan Teknik Menulis Copywriting Melalui di Media Sosial Untuk Meningkatkan Daya Tarik Calon Pelanggan Produk UMKM Di Rt 03 Rw 06 Kelurahan Yosodadi Iswati Iswati; Heri Cahyono; Sujino Sujino; Prabowo Prabowo; Majmuatur Rosail; Desti Amelia; Nur Azizah; Siwi Asabilul Wahidah; Isa Alawi
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1831

Abstract

This service aims to increase the attractiveness of potential customers for MSME products in RT 03 RW 06 Yosodadi Village through training in copywriting techniques on social media. Effective copywriting is the key to introducing products persuasively and building engagement with consumers. The training participants involved participants from MSME actors in the RT. The training method involves theory and practice sessions, with a focus on copywriting strategies that suit the characteristics of social media. In addition, monitoring and evaluation of training results is carried out to measure increases in product attractiveness and interaction on social media. It is hoped that the results of this research can make a positive contribution in strengthening the branding and marketing of MSME products at the local level, creating sustainable business opportunities, and providing economic benefits for the community in RT 03 RW 06, Yosodadi Village. The training method implemented involves a participatory approach, where training participants are actively involved in the learning process and developing copywriting strategies. In addition, an analysis of local market characteristics and potential customers' preferences is carried out to adapt the copywriting approach to their needs and desires. This training also provides participants with an understanding of the use of social media as an effective platform for building networks and increasing product visibility. The training material includes techniques for writing attractive titles, using relevant images, and applying persuasive language. Evaluation is carried out through monitoring online interactions, the number of content shares, and the increase in the number of followers or likes. It is hoped that the results of this training can make a positive contribution to increasing sales and popularity of MSME products in the RT 03 RW 06 environment. As an effort to empower the local economy, this research is expected to be able to provide insight to MSME players regarding effective marketing strategies in the digital era, as well as encourage collaboration between MSME actors in increasing the competitiveness of local products in the wider market.
Penyuluhan Kesehatan Reproduksi pada Remaja di SMAN 1 Poigar Bolaang mongondow Atik Sunarmi; Endang Puji Ati; Sri Atikah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1850

Abstract

Adolescence is the stage between childhood and adulthood. This period is also called puberty which is the connecting period between childhood and adulthood. Counseling is a form of effort to provide non-formal education to individuals or community groups which is carried out in a systematic, structured, planned and directed manner in an effort to change sustainable behavior. in order to achieve increased production, income and improved welfare. The aim is to increase teenagers' knowledge of information related to reproductive health so they can behave healthily. As a result of this activity, there are still some teenagers who do not understand the importance of maintaining health during adolescence, so it is hoped that by carrying out this counseling, teenagers will increase the interest and awareness of participants to participate in health education. Increase participants' knowledge about the importance of maintaining reproductive health during adolescence.
Desa Pekerja Bangunan: Pemberdayaan Masyarakat Menuju Desa Penghasil Pekerja Bangunan Profesional Dan Bersertifikat Dengan Pemasaran Jasa Online Di Kelurahan Gunungpati Agustinus Sungsang Nana Patria; Dwi Sulistiyawati; Brian Dwi Riswanto; Tabita Vinesia Damai Yanti; Wafik Nur Maulina; Adibah Sulistiyoningsih; Fariha Fatmawati Rini Nur Aini; Noor Mohammad Hatta; Immanuel Elang Artha Putra; Aleda Elly; Kevin Dwi Andriansyah; Wisnu Rahmat Penjawi; Akhmad Amiq Sauqi Adhim
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1861

Abstract

The needs of construction workers play a very important role in society. However, based on the results of a survey of several construction workers from Gunungpati Village, problems were found such as never having received socialization and training, not having a craftsman skills certificate, lack of interest in learning and literacy among the residents, not really knowing the construction workers from Gunungpati Village and marketing of construction worker services is still conventional. To answer these problems, PPK Ormawa BEM Faculty of Engineering, University of 17 August 1945 Semarang implemented construction worker empowerment programs in the Gunungpati sub-district such as the "Construction Worker Socialization and Training" program, "Construction Worker Certification", construction of the "Construction Education House", "Gunungpati Building Cities” and “Marketing Online Construction Worker Services”. The results obtained from the implementation of the program were that 68 construction workers had received socialization and training, 10 construction workers had BNSP light steel applicator certificates, 28 construction workers had paint applicator certificates, a construction library was built, namely the Construction Education House, an increase in interest in learning from 33 % to 74%, increase in the level of recognition of construction workers from Gunungpati sub-district from 56% to 82%, marketing of online construction worker services using 3 social media, namely Instagram, Facebook and Whatsapp, and 10 construction workers have been ordered to construction companies. Apart from that, it produces a spirit of independence and awareness of the potential of society. Formation of construction workers' associations and collaboration between implementation teams, student organizations, universities, communities, sub-districts, departments, associations, construction companies and vendors.
Pemanfaatan Lahan Pekarangan melalui Tanaman Pakcoy (Brassica Rapa Subsp. Chinensis) untuk Mendukung Ketahanan Pangan Keluarga Defri Rahman; Ahmad Fachri; Juli Adevia; Muhammad Farrasky Delas Putra; Nova Suryani; Muhammad Satia Siregar; Oktia Verinda
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1888

Abstract

Community service aims to enhance family food security through the utilization of backyard land by cultivating pakcoy (Brassica Rapa Subsp. Chinensis). Pakcoy was chosen for its rapid growth, easy maintenance, and provision of nutritious harvest. The sustainable household food area approach was applied by involving families as the smallest unit in developing food security. The program includes education on farming techniques, crop diversification, and the economic benefits of utilizing backyard spaces. Through active community participation, the program successfully increased the availability of fresh vegetables for families, reduced dependence on external supplies, and stimulated local economic growth. In public service, they use the methods of lectures, discussions, questions and answers and practice. The results of the community service show that utilizing backyard land for pakcoy cultivation not only supports family food security but also yields positive impacts on economic and ecological aspects at the community level. The conclusions drawn from this community service provide a foundation for further development in efforts to achieve sustainable food security at the household level.
Optimalisasi Pemasaran Produk Melalui Penggunaan Digital Marketing Pada Produk Makanan Ringan Tumpi Di Desa Lerep Kabupaten Semarang Adhi Susano; Aswin Fitriansyah; Tulus Widjajanto; Meida Rachmawati
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1897

Abstract

It is hoped that the community's creativity in managing Tumpi Snack Food Products MSMEs in Lerep Village, Semarang Regency will be able to become an independent and capable community in order to improve the community's economy to address the problem of poverty. According to researchers' opinions and observations, village community empowerment is closely related to community participation in implementing the work program. The roles carried out in mutual cooperation with the village government in order to empower the community through MSMEs include participatory cooperation with plans carried out according to existing regional potential, utilizing all village potential to maintain the sustainability of development areas and developing village potential so that the village community has power or empowerment of its population. This type of research is descriptive research. The approach used is a qualitative approach and a conceptual approach. The data source used is secondary data. Data analysis was carried out descriptively qualitatively. Conclusions were drawn using a deductive method, namely drawing conclusions from general to specific, especially those related to the research topic, namely Optimizing MSME Product Marketing Through the Use of Digital Marketing on Tumpi Snack Food Products in Lerep Village, Semarang Regency. This research resulted in findings that since it was declared as the souvenir center of the Lerep Tourism Village, Karang Bolo is synonymous with Tumpi and Tempe Kripik. Tumpi and tempe kripik are very attached to Karang Bolo village because Tumpi and tempeh kripik are snack foods produced by most of the residents. this hamlet. The process of making tempeh chips and various other chips in Karang Bolo village, from the initial stage to the final stage, is still done traditionally, including the frying method which still uses a wood-fired stove. It is hoped that the community's creativity in managing MSMEs will be able to become an independent and capable community in order to improve the community's economy to address the problem of poverty. According to researchers' opinions and observations, village community empowerment is closely related to community participation in implementing the work program. The roles carried out in mutual cooperation with the village government in order to empower the community through MSMEs include participatory cooperation with plans carried out according to existing regional potential, utilizing all village potential to maintain the sustainability of development areas and developing village potential so that the village community has power or empowerment of its population.
Pelatihan Pengukuran Teknik Bagi Siswa SMA Islam Assa’adah Puri Serpong Tangerang Selatan Budi Kaliwanto; Bambang Herlambang
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1903

Abstract

Measurement is the process of comparing parameters on a being measured object against standardized one. It is an effort to obtain descriptive-quantitative information about the physical and chemical variables of a substance or object being measured, such as a length of 1 meter or a mass of 1 kilogram, and so forth. In everyday life, many objects require measurement for specific purposes in the workplace, at schools or campuses. Based on observations carried out at Assa’adah Islamic High School in Puri Serpong, South Tangerang, there are constraints related to measurement subjects such as lack of teaching competence, laboratories and practical equipment. Therefore, technical measurement training is needed for students at Assa’adah Islamic High School in Puri Serpong, South Tangerang, to enhance their knowledge and develop good skills in measuring technical equipment. The process of learning technical measurement at the high school should be supported by various factors, including student motivation, learning media, learning facilities, teacher motivation, and the teaching methods used by teachers. The result of the after training is that the knowledge and skills of the students related to technical measurement, increasing than before.
Pemanfaatan Lokal Wisdom dalam Membangun Desa Tematik dan Meningkatkan UMKM Chairul Fajar Tafrilyanto; Septi Dariyatul Aini; Sri Indriati Hasanah; Moh. Zayyadi; Rofiva Rofiva; Bambang Kurnadi
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1935

Abstract

This community service activity explores the synergy between the concept of "Village Tematik," the enhancement of Micro, Small, and Medium Enterprises (UMKM), and the utilization of Local Wisdom. Village Tematik represents a village development approach that emphasizes the unique identity and strengths of a region. In this context, Local Wisdom serves as a valuable asset that can create attraction and added value for local UMKM products and services. Through this activity, we try to empower the community empowerment in uncovering and harnessing Local Wisdom can yield innovative and distinctive local products, capturing the interest of markets. Furthermore, it outlines practical steps inestablishing Village Tematik, engaging the community, and elevating the economic well-being of individuals through UMKM. This approach aims to foster the sustainable growth of villages, generate local employment opportunities, and preserve the distinctiveness of Local Wisdom. The insights provided herein are valuable for policymakers, development practitioners, and all stakeholders interested in supporting theevolution of Village Tematik and Local Wisdom-based UMKM development.
Pelatihan Umkm Pada Desa Sumber Rejo, Kabupaten Semarang, Jawa Tengah Fitria Marisya; Marsinah Marsinah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 1 No. 4 (2022): November : Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v1i4.1987

Abstract

This training discusses human resource management (HR) in the digital era and efforts to increase the productivity of small and medium enterprises (SMEs). This training involves analyzing the competencies required by human resources professionals and their role in designing effective strategies and policies for HR management in organizations. Apart from that, this training also highlights the challenges faced by SMEs, especially in terms of low levels of productivity, added value and product quality. The training results show that human resources professionals need to master strategic competencies which include an understanding of organizational values, talent management, leadership, and the use of digital technology. Apart from that, it is also important for them to be able to position the business strategically, build relationships based on trust, and manage various pressures in the business. This training provides valuable insight for human resources professionals and SME stakeholders in understanding the importance of HR management in the digital era and increasing SME productivity. Implementing effective strategies in managing human resources and increasing productivity will help achieve the goals of sustainable SME development and a more significant contribution to the national economy.
Pelatihan Qira’ah Al-Sab’ah di Masjid Jami’ Darussholah Pakong Modung Bangkalan Umar Zakka; Islamiyah Islamiyah; Ahmad Bahruddin
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.1988

Abstract

Qira'ah Al-Sab'ah training at the Jami' Darussholah Pakong Modung Bangkalan Mosque. The problem raised in this community service activity is related to the ability to read the Qur'an with Qiraah Sab'ah which is very important from the da'wah of Muslims, so learning about how to read the Koran with Qiraah Sab'ah must be conveyed with intense and easily understood by the jama'ah (local language allowed). To find alternative solutions to the above, a Qira'ah Al-Sab'ah training was held at the Jami' Darussholah Pakong Modung Bangkalan Mosque. The objectives of this PkM activity are: 1) Relating to the problem of the ability to recite the Qur'an for Pakong Village youth for the continuation of their studies. 2) Relating to the problematic knowledge of the theory of reciting the Koran in the Pakong village community. 3) Relating to the urgency of the ability to read the Koran. 4) Relates to the urgency of the ability to understand the theories of reciting the Koran and its application. 5) Relating to the use, direction and maximization of the potential for reading the Koran in the Pakong village community. Based on the agenda for the qira'ah al-Sab'ah training activities on Thursday night. Can provide knowledge and increase their ability to read the Koran, so that automatically their knowledge of reading the Koran will increase and be insightful.
Pelatihan Fasohah Al-Qur’an di Masjid Jami’ Darussholah Pakong Modung Bangkalan Ahmad Bahrudin; Achmad Ghufron; Umar Zakka
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.1990

Abstract

Al-Qur'an fasohah training at the Jami' Darussholah Pakong Modung Mosque, Bangkalan. The problem raised in this community service activity is related to the ability to read the Qur'an which is very important from the da'wah of Muslims, so learning about how to read the Koran must be conveyed intensely and easily understood by the congregation (may local language). To find alternative solutions to the above, Al-Qur'an fasohah training was held at the Jami' Darussholah Pakong Modung Bangkalan Mosque. The objectives of this PkM activity are: 1) Relating to the problem of the ability to recite the Qur'an for young people in Pakong village for the continuation of their studies. 2) Relating to the problematic knowledge of the theory of reciting the Koran in the Pakong village community. 3) Relating to the urgency of the ability to read the Koran. 4) Relates to the urgency of the ability to understand the theories of reciting the Koran and its application. 5) Relating to the use, direction and maximization of the potential for reading the Koran in the Pakong village community. Based on the agenda for Fasohah al-Qur'an training activities on Tuesday night. Can provide knowledge and increase their ability to read the Koran, so that automatically their knowledge of reading the Koran will increase and be insightful.

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