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INDONESIA
Jurnal Multidisiplin Sahombu
Published by SEAN INSTITUTE
ISSN : -     EISSN : 28098587     DOI : -
Core Subject : Economy, Art, Social, Engineering,
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts Law.
Arjuna Subject : Umum - Umum
Articles 659 Documents
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Implementation Of Independent Learning Curriculum Based On Environment In High School Country 1 City Lubuklinggau Muspida, Muspida; Etty Safriyani; Wartono, Wartono
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

One approach that is relevant to the spirit of the Merdeka Belajar Curriculum is environment-based learning . Adiwiyata School is a school dedicated to environmental pedagogy and education . The study aims to determine the implementation of the environment-based independent learning curriculum at SMA N 1 Lubuklinggau. This study uses a qualitative approach with a case study design , to explore how the implementation of the environment-based Independent Learning Curriculum at SMA Negeri 1 Lubuklinggau City. The focus of the study is on the process, strategies, and obstacles faced in implementing the curriculum. The results of this study indicate that the implementation of the environment-based Independent Learning Curriculum can be an effective approach to improving the quality of learning while building students' environmental awareness. However, the success of this program is highly dependent on the full support of all parties involved, both internal and external to the school.
Consumer Perception And Brand Towards Green Marketing Strategy And Its Impact Through Customer Trust As An Intervening Variable Frimayasa, Agtovia; Soegeng, Irwin Sukrisno; Mujanah, Siti; Halik, Abdul
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the impact of green marketing strategy and brand on consumer perception, with customer trust as an intervening variable, specifically for Lee Minerale products. In an era where environmental awareness is increasing, consumers tend to choose products that apply sustainability principles. Green marketing has become one of the key strategies for companies to attract environmentally conscious consumers, but its effectiveness is greatly influenced by the trust built with consumers. This research uses a quantitative approach with Structural Equation Modeling (SEM) and involves a random sample of Lee Minerale consumers. The results indicate that the brand has a significant and strong influence on green marketing and customer trust, making it the most influential variable in the model. This suggests that a strong brand image plays a crucial role in shaping a positive perception of green marketing strategies and in enhancing customer trust. On the other hand, consumer perception did not show a significant effect on either green marketing or customer trust, indicating that individual perceptions of the product are not strong enough to significantly influence green marketing strategies or customer trust. Additionally, customer trust in green marketing approaches significance, but its effect remains weak. This suggests that although customer trust slightly influences perceptions of green marketing, its statistical effect is not strong enough. Overall, these results emphasize the importance of brand strategy in reinforcing perceptions of green marketing and building customer trust. Therefore, companies are advised to focus on improving their brand image to achieve success in green marketing strategies. These findings provide insights for companies looking to optimize green marketing strategies by leveraging brand strength as a key factor.
Effect Of Green Marketing And Brand Image On Purchase Decision Of Aqua Gallon With Customer Loyalty As A Mediating Variable Araujo, Delia Iria Magno de; Ximenes, Elias; Mujanah, Siti; Halik, Abdul
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of brand image and green marketing on purchasing decisions for Aqua Galon products with consumer loyalty as a mediating variable. This study is an explanatory research type, sampling using nonprobability sampling techniques. Data were taken by distributing questionnaires directly to 100 respondents of consumers of AQUA gallon packaging products in Jabodetabek. Data were collected through a survey of Aqua consumers and analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that brand image has a very significant and positive influence on purchasing decisions and consumer loyalty. Green marketing also has a significant effect on consumer loyalty, but its impact on purchasing decisions is relatively small compared to brand image. In addition, consumer loyalty does not have a significant effect on purchasing decisions and does not act as a mediating variable between brand image and purchasing decisions or between green marketing and purchasing decisions. These findings indicate that to improve purchasing decisions, companies need to focus more on improving brand image, while green marketing strategies can be used to build consumer loyalty. This conclusion provides important implications for companies in designing effective marketing strategies to strengthen brand positions in the market and increase consumer loyalty without expecting loyalty to directly drive purchasing decisions.
Leveraging User-Generated Content As A Marketing Communication Strategy Iing Saefudin
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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Abstract

This study aims to analyze the use of User-Generated Content (UGC) as an effective marketing communication strategy in increasing consumer engagement and building brand image. In the digital era, UGC, which is user-generated content such as reviews, photos, videos, and testimonials, has become an influential marketing tool because it provides authenticity and trust to consumers. This study uses a qualitative descriptive approach with data collection through literature studies. The results of this study indicate that the use of User-Generated Content (UGC) in marketing communication strategies can have a positive impact on consumer trust and engagement. UGC, which is considered more authentic because it comes from real consumer experiences, has succeeded in increasing user interaction with brands and expanding marketing reach through content sharing. Additionally, while UGC has many benefits, the study also identified several challenges, such as moderation issues, negative content, and the importance of maintaining brand consistency. With the right strategy, companies can overcome these challenges and maximize UGC’s potential to build stronger emotional connections with consumers and improve overall brand image .
The Effect Of Tuition Fees, Personal Selling Presenters And Reference Groups On College Decisions At The Indonesian Institute Of Business And Technology Maisusanto, Eko; Willdahlia, Ayu Gede; Rahayu, Ni Made Astini; Sudianti , Ni Made
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

Education is an important pillar of Indonesia's development 2045 to improve the quality of human resources, so further education in higher education is a necessity in order to be able to compete and improve living standards. This study analyzes the effect of tuition fees, personal selling presenters, and reference groups on college decisions at the Indonesian Institute of Business and Technology Denpasar. By involving 176 students of class 2023 through proportional random sampling technique, the data were analyzed using multiple regression tests. The results show that partially and simultaneously, tuition fees, personal selling presenters, and reference groups have a positive and significant effect on college decisions. The results of this study indicate that: 1) Tuition partially has a positive and significant effect on college decisions. 2) Personal selling presenters partially have a positive and significant effect on college decisions. 3) The reference group partially has a positive and significant effect on college decisions. 4) Tuition fees, personal selling presenters, and reference groups have a joint (simultaneous) effect on college decisions.
Implementation Of The Srikandi Application In Supporting The Management Information System And Administration Of Correspondence In The Administration Section At The Surakarta Central General Hospital Yuliatmojo, Widyantoro; Utami, Anita Tri; Pramuktisari, Nindita; Munawar, Muslim
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

In the Circular Letter of the Secretary General of the Ministry of Health of the Republic of Indonesia number: HK.02.02/III/15086/2021, it is stated that every Central Work Unit/Technical Implementation Unit within the Ministry of Health must use the Electronic Official Manuscript Management Application (TNDE) for managing incoming and outgoing official manuscripts, including providing dispositions and checking outgoing official manuscripts. The application in question is Srikandi which is expected to provide better correspondence results so that information can be conveyed optimally. This study was located in the Administration Section of the Surakarta Central General Hospital. This study is descriptive and uses qualitative techniques to explain the adoption of the Srikandi application in facilitating the management information system and administrative communication in the administration section of the Surakarta Central General Hospital. Data collection methods include interviews, observations, and documentation. This study uses a triangulation approach for data validation. From the results of the study, it was found that the implementation of the Srikandi application in supporting the management information system and administrative correspondence of the administration section was quite good, although there were still user units who did not understand this application. Users are expected to open this application as often as possible so that information is not obstructed and correspondence services are better.
Building Harmony: Local Wisdom And Technology In Early Childhood Education Anggreni, Made Ayu; Fachrurrazi, Ahmad
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

The background of this research departs from the concern that the cultural identity of Indonesian children is increasingly eroded by globalization and technological developments. On the other hand, local wisdom in various regions has great potential to build children's character and cultural identity from an early age. This research aims to examine the role of revitalizing local wisdom in shaping early childhood cultural identity in Indonesia. The method used is a qualitative approach with case studies in several early childhood education institutions that have integrated local wisdom in their curriculum. The results of the study show that the introduction of local wisdom through culture-based learning significantly increases children's understanding and sense of pride in their culture. Through approaches based on folklore, art, and cultural rituals, children can develop a strong sense of identity, which contributes to the formation of their character. The conclusion of this study is that the revitalization of local wisdom in early childhood education is very important to build a solid cultural identity, as well as increase cultural awareness in the younger generation. Therefore, it is important for educational institutions to integrate local wisdom in the curriculum so that children can grow up with a good understanding of their culture.
The Effect Of Online Customer Review, Online Customer Rating, And Customer Experience On Purchase Decision On Grabfood Services In East Java Oktavia Amanda Putri Nabila; Evi Yulia
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This study aims to determine the influence of online customer reviews, online customer ratings, and customer experience on purchase decisions on grabfood services in East Java. This study uses a type of quantitative research using a sample of 96 respondents. The data used in this study was obtained by distributing a questionnaire questionnaire that was analyzed using the SPSS version 26 tool. The results of the study showed that partially online customer reviews, online customer ratings, and customer experience had a significant and positive effect on purchase decesion. Then simultaneously the variables of online customer review, online customer rating, and customer experience have an influence on purchase decisions. Then the results of multiple linear regression show that the customer experience variable is the most dominant variable for purchase decisions.
Evaluation Of User Experience In Purchasing Watches On The Watch Studio Website Using The User Experience Questionnaire Method Alamsyah, Puji Rahma; Kholil, Ishak
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This Based on observations of the Watch Studio website for purchasing watches, there are still both positive and negative complaints from users of the Watch Studio website. A lack of product information and the absence of feedback on the Watch Studio website result in users obtaining very limited information. The purpose of this study is to measure the level of user experience with the services provided by the Watch Studio website. The research method employs quantitative data through observations of the Watch Studio website and distributing questionnaires that include several questions related to the topic, with responses scored on a scale of 1 to 7. The results are then analyzed using the User Experience Questionnaire (UEQ) method. A questionnaire is a data collection technique that involves providing several questions in the form of links or written forms to respondents for them to answer. The results of the study conducted by the author on the Watch Studio website can be summarized as follows: this study successfully evaluated the user experience on the Watch Studio website for each aspect of the User Experience Questionnaire (UEQ). From the research findings, it can be concluded that the accuracy scale on the Watch Studio website indicates the need to clearly and comprehensively describe the products, provide photos or other information sufficient for users to make purchases, and ensure that the customer service team responds quickly so users feel supported during the purchasing process. To achieve better research outcomes, active participation from respondents in providing feedback is essential for the development of an improved system.
Translation Strategies Of Idiomatic Expressions In Inside Out 2 Movie Sari, Alexys Kartika; Mathilda, Bonaventura; Rosalinah, Yanti
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This study investigates the challenges and strategies employed in translating idiomatic expressions from English to Indonesian in the animated film Inside Out 2. It analyzes both official subtitles and fan-made subtitles to identify the types of idioms used and the translation strategies applied. A corpus of idiomatic expressions was collected and analyzed using a qualitative research approach. The findings reveal that various translation strategies, including literal translation, paraphrasing, and cultural substitution, were employed to translate idiomatic expressions into Indonesian. However, the effectiveness of these strategies varied, with some strategies resulting in more accurate and culturally appropriate translations than others. The study concludes that successful translation of idiomatic expressions requires a deep understanding of the source and target languages, cultural nuances, and the intended meaning of the original text.

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