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MANAGER: Journal of Management and Administration Science
Published by Asian Publisher
ISSN : -     EISSN : 29867029     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
MANAGER: Journal of Management and Administration Science (E-ISSN 2986-7029) is a high-quality, open-access peer-reviewed international journal published three times a year by Asian Publisher. The scopes of journal are related to management, economic, and social. The publication will be released in April, August and Desember. The article must be written in English
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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STRATEGI PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA DALAM MENJAGA DAYA SAING USAHA BATIK AMINAH DI DESA MACAN PUTIH BANYUWANGI Fadiana, Rosa Ria; Khoiriah, Indah Nuril; Elvinasari, Putri; Rosyidah, Elok
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1224

Abstract

Tujuan penelitian ini adalah untuk menganalisis strategi peningkatan kompetensi Sumber Daya Manusia (SDM) di Usaha Batik Aminah, Desa Macan Putih, Banyuwangi, sebagai upaya vital menjaga daya saing. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa implementasi strategi yang efektif melalui tiga indikator utama. Hal ini terlihat dari Pengembangan Diri menjadi fondasi, tercermin dari transformasi pemilik usaha (Ibu Isah Isrotin) dari pemasar menjadi produsen batik tulis mandiri setelah mengikuti pelatihan, menandakan motivasi belajar dan adaptasi yang kuat. Profesionalisme diwujudkan melalui pelatihan membatik yang terstruktur (jiplak, nyanting, nyolet) dan pembagian tugas yang jelas, yang menumbuhkan disiplin dan meningkatkan mutu produk. Indikator Keahlian ditekankan melalui kemampuan memecahkan masalah produksi, seperti memperbaiki kesalahan pewarnaan atau pola dengan teknik dicas dan lorot. Strategi kolektif ini secara signifikan memperkuat daya saing Batik Aminah. Peningkatan kompetensi ini terefleksi pada kualitas produk yang memuaskan, harga kompetitif, dan keunggulan motif khas Macan Putih sebagai identitas unik usaha, menjadikannya kunci keberlanjutan dan sukses di industri kerajinan.
THE ROLE OF INTERPERSONAL CAPITAL IN SHAPING THE PROFESSIONALISM OF INDONESIAN AIR FORCE PERSONNEL Pallaguna, Anton
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1316

Abstract

The increasingly complex and dynamic security environment has intensified the demand for professionalism among military personnel, including those of the Indonesian Air Force (TNI AU). While military professionalism has traditionally been associated with technical competence and operational readiness, recent developments indicate that interpersonal capabilities play a critical role in shaping professional conduct. This study aims to examine the role of interpersonal capital as a foundational element of professionalism among TNI AU personnel. This research employs a qualitative descriptive approach to explore how interpersonal capital—comprising leadership, trust, integrity (amanah), teamwork, and interpersonal communication—contributes to the development of military professionalism. Data were collected through semi-structured interviews with personnel and officials involved in education, training, and human resource development within the TNI AU, complemented by document analysis of relevant policies, training guidelines, and institutional reports. The data were analyzed using qualitative techniques involving data reduction, thematic presentation, and inductive conclusion drawing, with source triangulation applied to ensure data credibility. The findings reveal that interpersonal capital plays a significant role in shaping professionalism among TNI AU personnel. Leadership emerges as the most influential element, functioning as a primary channel for transmitting professional values and norms. Trust and integrity foster responsibility, internal discipline, and commitment beyond formal supervision, while effective teamwork and interpersonal communication enhance coordination, cohesion, and operational effectiveness. The study also finds that interpersonal values have been implicitly embedded in the education and training system of the TNI AU, although their effectiveness remains highly dependent on leadership example and organizational culture. This study concludes that interpersonal capital constitutes a fundamental pillar of military professionalism. Strengthening interpersonal capital through more structured and systematic integration into education and training programs is therefore essential for fostering sustainable professionalism and enhancing organizational effectiveness within the Indonesian Air Force.
THE INFLUENCE OF PROMOTION AND TESTIMONIALS ON PURCHASE INTENTION FOR FACIAL TREATMENT SERVICES AT JESSIVA SKIN CLINIC IN TANGERANG Angelina, Frilly Rezzica; Mardikawanty, Rini; Ependi, Nur Haris
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1328

Abstract

This study aims to analyze the influence of promotion and testimonials on purchase intention for facial treatment services at Jessiva Skin Clinic in Tangerang. Using a quantitative approach with a survey method, the research was conducted from January to March 2025 with a population of 100 clinic customers and a sample of 80 respondents selected through purposive sampling technique. Data were collected using questionnaires that had been tested for validity (r-value > 0.2199) and reliability (Cronbach's Alpha: promotion = 0.935, testimonials = 0.926, purchase intention = 0.896). The research variables were operationalized as follows: promotion (X1) was measured using 20 indicators, testimonials (X2) using 15 indicators, and purchase intention (Y) using 20 indicators based on a 5-point Likert scale. Data analysis employed multiple linear regression after meeting classical assumption tests, including the Kolmogorov-Smirnov normality test (p = 0.200), multicollinearity test (VIF = 2.049), and Glejser heteroscedasticity test (p > 0.05). The results show that partially, promotion has a significant effect on purchase intention (β = 0.548; p = 0.000), as do testimonials (β = 0.252; p = 0.022). Simultaneously, both variables explain 56.2% of the variance in purchase intention (R² = 0.562) with an F-value of 49.476 (p = 0.000). The study concludes that an integrated marketing strategy combining promotion and testimonials is effective in increasing purchase intention. It is recommended that the clinic optimize digital promotional content and implement a testimonial verification system to enhance credibility.
THE NEW RULES OF ENTREPRENEURSHIP: HOW TO THRIVE IN AN AI-DRIVEN ECONOMY Caniago, Aspizain; Hanarti, Inna; Sudarmi, Wuly
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1339

Abstract

The rapid advancement of Artificial Intelligence (AI) is redefining the foundations of entrepreneurship, reshaping business models, workforce structures, and competitive dynamics in the global economy. This study aims to examine the emerging rules of entrepreneurship in an AI-driven economy and to identify strategic capabilities required for sustainable entrepreneurial success. The research employs a qualitative-descriptive approach based on an integrative literature review of recent scholarly works on AI-driven entrepreneurship, business model innovation, process automation, digital economy transformation, and workforce agility. Key sources include contemporary analyses of AI-enabled business model transformation, AI-driven process innovation in startups, and the role of workforce adaptability in sustaining entrepreneurial growth. The findings reveal that thriving in an AI-driven economy requires entrepreneurs to develop five core competencies: AI literacy and data-driven decision-making; business model innovation and digital scalability; process automation and intelligent optimization; workforce agility and continuous learning; and ethical, sustainable AI governance. AI is not merely an operational tool but a strategic infrastructure that lowers entry barriers, accelerates innovation cycles, enhances personalization, and enables predictive strategic management. However, successful AI adoption depends on ecosystem readiness, educational reform, and responsible governance frameworks. The study concludes that the new rules of entrepreneurship are defined by adaptability, technological integration, and sustainability. Entrepreneurs who strategically combine AI capabilities with dynamic organizational learning and responsible innovation are more likely to achieve resilience, competitiveness, and long-term value creation in the Fourth Industrial Revolution.

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