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Jurnal Riset Manajemen dan Ekonomi
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 2985623X     EISSN : 29857678     DOI : 10.54066
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 285 Documents
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Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan, terhadap Kepuasan Pelanggan Chatime Dian Grace Sagala; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2463

Abstract

The rapid growth occurring in the contemporary food and beverage industry during this era of globalization, driven by increasingly consumptive lifestyles, is the phenomenon examined in this study. One of the popular contemporary beverages today is Chatime. Chatime is widely known, especially among millennials such as college students. However, Chatime still receives negative responses from some of its customers. This may happen due to differences in individual preferences and varying customer expectations, meaning what is liked by most people does not always satisfy everyone, which is a problem addressed in this study. The factors suspected to influence customer satisfaction with Chatime are price, product quality, and service quality. The purpose of this study is to determine the impact of price, product quality, and service quality on Chatime customer satisfaction among Business Administration students at Politeknik Negeri Medan. This study uses quantitative methods, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. The data analysis technique employed in this research is multiple linear regression analysis using SPSS version 26, with a sample of 94 respondents. Data collection techniques used in this study include questionnaires and literature studies. Based on the research results, price (X1), product quality (X2), and service quality (X3) simultaneously and partially have a positive and significant effect on customer satisfaction (Y). The results of the coefficient of determination (R2) test show that the variables of price, product quality, and service quality can explain 73.8% of the influence on customer satisfaction, while the remaining 26.2% is influenced by other variables not included in this study.
Pengaruh Citra Merek, Kualitas Produk, dan Celebrity Endorser terhadap Keputusan Pembelian Produk Erigo di Kota Medan Dieri Apriana Purba; Anggiat Parlindungan; Suriyadi Suriyadi; Rismawati Rismawati; Nursiah Fitri
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2464

Abstract

Currently, people in buying fashion products prioritise ongoing fashion trends and generally like simple and casual fashion styles. In addition, in shopping, people prefer to buy local brand products rather than global because of the movement to love domestic products and local brand products are considered capable of rivalling the quality of international brands, this statement is a phenomenon in this study. One of these local fashion brands is Erigo. Erigo is widely known by the public and has even become the first rank of people's favourite local fashion brand. In Erigo products, there are several factors that influence consumers in making purchasing decisions, such as price, promotion, customer review, brand image, product quality, and celebrity endorsers. However, this study only examines the effect of brand image, product quality, and celebrity endorsers on purchasing decisions for Erigo fashion products in Medan City. This study uses quantitative research methods with descriptive research types which include validity tests, reliability tests, classical assumption tests, hypothesis tests (t tests, F tests, and coefficient of determination (R2) analysis tests). The analysis technique used is multiple linear regression analysis using the SPSS version 26 data processing programme with 100 respondents. The data collection technique used is the distribution of questionnaires via google form and literature study. Based on the research results, that brand image, product quality, and celebrity endorsers simultaneously and partially have a positive and significant effect on purchasing decisions. The determination test results show that the brand image, product quality, and celebrity endorser variables are able to explain 60.2% of the influence that occurs on the purchasing decision variable, while the remaining 39.2% is explained by other variables not examined in this study. In this study, the variable that has the most influence on purchasing decisions is celebrity endorser with a regression coefficient value of 0.308.
Pengaruh Kualitas Pelayanan dan Inovasi Layanan terhadap Kepuasan Pelanggan PT PLN Feriansyah Manik; Enda Surbakti; Mardhiatul Husna; Indra Siregar; Jamardua Haro
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2481

Abstract

Currently, competition is increasingly fierce, especially in service-oriented companies, which are becoming more competitive with numerous firms offering services to the public with varying characteristics. Companies that aim to survive and grow must provide the best quality of service to achieve customer satisfaction. This is in line with service quality theory, which states that a company deemed to be of high quality meets consumer expectations and even exceeds them.This study aims to analyze the influence of service quality and service innovation on customer satisfaction at PT. PLN (Persero) in Kabupaten Pakpak Bharat, specifically in the village of Penaggalen Binanga Boang. The research adopts a quantitative approach, utilizing a saturated sampling method with 98 respondents who are customers of PT PLN (Persero) in Kabupaten Pakpak Bharat, residing in the village of Penaggalen Binanga Boang. Data were collected through online questionnaires and analyzed using SPSS with multiple linear regression analysis.The results indicate that service quality partially and significantly influences customer satisfaction at PT PLN (Persero) in Kabupaten Pakpak Bharat (case study in the village of Penaggalen Binanga Boang). Similarly, service innovation also partially and significantly affects customer satisfaction at PT PLN (Persero) in Kabupaten Pakpak Bharat (case study in the village of Penaggalen Binanga Boang). Both service quality and service innovation together have a positive and significant influence on customer satisfaction, with an F-value of 35.261 exceeding the critical F-value of 3.092. The significance value of 0.000 is less than the significance level of 0.05 (0.000 < 0.05), leading to the rejection of the null hypothesis (H0) and acceptance of the alternative hypothesis (H1).
Pengaruh Harga dan Kualitas Layanan terhadap Kepuasan Pelanggan Jasa Transportasi Online Grab Gebril Ketrina Tarigan; Agus Edi Rangkuti; Martolop Sinambela; Safaruddin Safaruddin; Enda Surbakti
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2483

Abstract

Medan City, as one of the centers of economic and population growth which is experiencing significant disruption in population and urban activities, along with the increasing population in Medan City, one of the problems often faced by users of transportation facilities is traffic jams. Motorbike taxis are the community's choice of solution to minimize traffic jams and save time. One of them is the online motorcycle taxi provider company, namely Grab. The large number of companies offering a variety of similar products at lower prices creates tough competition to increase sales. Therefore, improving product quality is something that must be done in order to increase customer satisfaction. This research aims to determine and analyze the influence of price and service quality on customer satisfaction with Grab's online transportation services. This research method is quantitative with a descriptive research type which includes validity testing, reliability testing, classical assumption testing, hypothesis testing (t test, f test, and coefficient of determination R2). The data analysis technique used in this research is multiple linear regression analysis using SPSS version 25 with a total of 100 respondents obtained from the lameshow formula. The data collection technique in this research is distributing questionnaires and literature study. Based on the research results, price (X1) and service quality (X2) simultaneously have a positive and significant effect on customer satisfaction (Y). The research results show that the price variable has an influence on the Grab customer satisfaction variable in the city of Medan with a tcount value of 5.303 > ttable 1.985 and the Service Quality variable also influences Grab customer satisfaction with a tcount value of 4.520 > ttable 1.985 with a significance level of 0.000 < 0.05. The price and service quality variables influence the Grab customer satisfaction variable in the city of Medan simultaneously with an F Calculated Test value of 85.337 with a significance level of 0.000. The results of the research coefficient of determination (R2) show that price and service quality are able to explain an influence of 63.0%. on customer satisfaction variables. Meanwhile, the remaining 37.0% is influenced by variables not examined in this research.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Laptop Asus Ilham Sembiring; Safaruddin Safaruddin; Desri Wiana; Harris Pinagaran Nst; Anggiat Parlindungan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2484

Abstract

Nowadays, technological advances are growing rapidly, where every company is competing to create new products and follow the trends of what customers want. This is very influential in facilitating activities carried out by consumers. Laptops are now really needed by students to support their mobility in carrying out assignments and reports that must be done and submitted to their lecturers, especially for final year students to write their theses as graduation requirements. This research aims to examine the influence of product quality and price on the decision to purchase Asus laptops among Medan city students. This researcher needs to know which variable dominates. The type of research used is correlational research. This research is quantitative. The population and sample in this study were 100 students in the city of Medan, data was taken through a questionnaire distributed online to respondents. The independent variables in this research are product quality (X1) and price (X2), while the dependent variable is purchasing decision (Y). Data were analyzed using Instrument Tests, Classical Assumption Tests, and Multiple Linear Regression. The results of this research show that product quality partially has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan, while the price variable has no effect on the decision to purchase Asus laptops and simultaneously has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan and The more dominant variable in this research is the product quality variable.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada PT PLN (PERSERO) UPDL Tuntungan, Medan M. Risky Kudadiri; Safaruddin Safaruddin; Desri Wiana; Dewi Comala Sari; Sarah Rouli Tambunan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2485

Abstract

Employee performance is the result of work given to the company as a form of contribution from each employee in the process of achieving company goals both in the short and long term. In order for employees to work with high productivity, effective, efficient, and targeted motivation and work discipline are needed so that they will produce positive performance so that employee work performance increases. This study aims to determine the effect of motivation and work discipline on employee performance. The research method used is a quantitative method and the research location is at PT PLN (Persero) UPDL Tuntungan, Medan. The population in this study were employees working at PT PLN (Persero) UPDL Tuntungan, Medan, totaling 58 people and all of them were sampled using a sampling technique, namely the Sensu/Saturated Sampling technique. Data collection techniques used include interviews, observations and questionnaires. The data analysis method in this study is validity testing, reliability testing, classical assumption testing, multiple linear regression and hypothesis testing. The data processing technique uses IBM SPSS 27 Statistics. Based on the results of partial research from the two independent variables that most influence employee performance is the work motivation variable. Simultaneously explains that motivation and work discipline have a positive and significant influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan. The results of the determination test show that motivation and work discipline have an influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan by 65.6% and the remaining 34.4% is influenced by other factors outside the research.
Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Pelanggan Mie Gacoan Dr. Mansyur Medan Nabila Malona Siregar; Agus Edi Rangkuti; Annalisa Hasibuan; Ika Mary Pasaribu; Parenta Ritonga
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2486

Abstract

In the current era of globalization, the business world is experiencing rapid growth, particularly in the culinary industry. This business is directly related to the basic human need for food, as it is one of the fundamental necessities for survival. The influence of product quality and price on customer satisfaction at Mie Gacoan Dr. Mansyur Medan has become an interesting topic for research, given the importance of these two factors in maintaining and enhancing customer satisfaction. This study aims to determine the extent to which product quality and price affect customer satisfaction at Mie Gacoan in Medan, with a focus on students of the Business Administration Department at Politeknik Negeri Medan as the research subjects. This study employs a quantitative research method with a descriptive approach, including tests for validity, reliability, classical assumptions, hypothesis testing (t-test, F-test, and analysis of the coefficient of determination (adjusted R square)). Data analysis techniques were performed using multiple linear regression analysis with SPSS version 26, involving 100 respondents. Data collection was carried out through questionnaires and literature studies. The results of the study show that product quality (X1) and price (X2) have a positive and significant influence on customer satisfaction (Y), both partially and simultaneously. The results of the multiple linear regression analysis reveal that the price variable has a greater or more dominant influence on customer satisfaction, with a regression value of 76.9% compared to the product quality variable, which obtained a value of 16.9%. Additionally, the results of the coefficient of determination test (adjusted R square) indicate that the variables of product quality and price can explain 81.3% of the influence on customer satisfaction, while the remaining 18.7% is influenced by other variables not examined in this study, such as service quality, ambiance, promotion, and other variables.
Pengaruh Faktor Budaya, Sosial, dan Pribadi terhadap Keputusan Pembelian pada Industri E-Commerce (Shopee) di Politeknik Negeri Medan Roito Marbun; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2487

Abstract

Currently, the problem of consumer behavior is the low level of consumer awareness of the needs of the goods they buy. Some consumers admit that the goods they buy are not what they really need, but they still make purchases. There are also those who reveal that they order goods on the marketplace just because they are visually tempted. This certainly contradicts the purchasing decision theory which explains that the higher the consumer's awareness of the need for the goods needed, the higher the purchasing decision will be, and vice versa. This research aims to analyze the influence of cultural factors, social factors and personal factors on purchasing decisions. The approach used in this research is a quantitative method. The sampling technique used simple random sampling with a total of 99 respondents, who were users of the Shopee application. Data was collected via an online questionnaire and processed using SPSS with multiple regression data analysis techniques. The results of this research show that simultaneously, cultural, social and personal variables have a significant and positive influence on purchasing decisions, as indicated by the significant value of the F test < sig value, namely <,0.001 < 0.05. And partially, social and personal variables have a significant and positive influence on purchasing decisions, which is aimed at the significance value of the t test for each variable < sig value, namely (0.005 and <0.001 < 0.5). Meanwhile, cultural factors are rejected which is aimed at the significance value of the t test variable > sig value, namely (0.132 > 0.05). They feel that although communities such as those for music lovers, gamers, or fashion can be a forum for sharing the same interests, not everyone feels the need or is interested in being active in the online environment in discussions or activities within it.
Pengaruh Potongan Harga, Kualitas Pelayanan dan Penanganan Komplain terhadap Kepuasan Pelanggan Pengguna Gojek Sindi Emya Br Ginting; Harris P Nasution; Erwinsyah Simanungkalit; Indra Siregar; Enda Surbakti
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2506

Abstract

Customer satisfaction is the hope of a customer who believes or predicts what the customer will receive, whether expressed verbally or non-verbally. Customers who obtain satisfaction are determined from repurchasing products or services. Customer satisfaction can be met by price discounts, service quality and complaint handling. The aim of this research is to determine and analyze the influence of price discounts, service quality and complaint handling on customer satisfaction of Gojek users. The population used in this research were students majoring in Business Administration, Medan State Polytechnic. The number of respondents consisted of 96 people, with the determination of sample size using the Lemeshow formula. The results of the t test (partial test) for the price discount variable on customer satisfaction (Y) obtained a calculated of 2,843 > 1,986 with a significance level of 0,006 < 0,05 and a positive regression coefficient of 0,350. This means that the price discount has a positive and significant effect on customer satisfaction (Y). The results of the t test (partial test) for the service quality variable on customer satisfaction (Y) obtained a calculated of 2,955 > 1,986 with a significance level of 0.004 < 0.05 and a positive regression coefficient of 0.208. This means that service quality has a positive and significant effect on customer satisfaction (Y). The results of the t test (partial test) for the complaint handling variable on customer satisfaction (Y) obtained a calculated of 4,116 > 1,986 with a significance level of 0.000 < 0.05 and a positive regression coefficient of 0,332. This means that complaint handling has a positive and significant effect on customer satisfaction (Y). The results of the F test (simultaneous test) are a calculated of 61,481 > 2,70 with a significance level of 0.000 < 0.05, which indicates that the F value obtained is significant. This means that there is a variable influence of price discounts, service quality and complaint handling on customer satisfaction.
Pengaruh Green Brand Image dan Green Brand Trust terhadap Keputusan Pembelian AMDK Merek AQUA di Kota Medan Sabrina Romaito Hutagalung; Parenta Ritonga; Nasrudin Nasrudin; Jamardua Haro; Jenny Sari Tarigan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2507

Abstract

The phenomenon of extreme warming has increased public concern for the environment, one of which is reflected in environmentally friendly purchasing behavior. Many companies, including the AMDK brand Aqua, compete to create environmentally friendly products. Aqua's eco-friendly branding attracts attention, especially in the midst of environmental issues. Green brand image and green brand trust are factors that influence consumer purchasing decisions. This study aims to examine the effect of green brand image and green brand trust on purchasing decisions for the Aqua brand bottled water in Medan City. This research uses quantitative research methods with descriptive types. The data analysis technique used is multiple regression analysis using the SPSS version 26 program, involving 90 respondents. Data collection techniques were carried out through questionnaires and literature studies. The results showed that green brand image and green brand trust have a positive and significant effect on purchasing decisions for the Aqua brand bottled water in Medan City, both partially and simultaneously. The results of the study based on the coefficient of determination test show that green brand image and green brand trust are able to explain 48% of the influence of purchasing decisions, while the remaining 52% is explained by other variables not examined in this study.

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