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Abu Muna Almaududi Ausat
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Journal of Contemporary Administration and Management (ADMAN)
Published by PT. Literasi Sains Nusantara
ISSN : 29880394     EISSN : 29883121     DOI : https://doi.org/10.61100/adman
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Contemporary Administration and Management (ADMAN) is a scientific journal that focuses on the publication of articles related to the development of the theory and practice of administration and management in a contemporary context. The journal contains articles that cover a wide range of topics, such as business strategy, human resource management, financial management, marketing management, operations management, environmental management, public policy, and so on. Our journal aims to present innovative thoughts and creative solutions in the field of administration and management. In carrying out this objective, the journal publishes scholarly articles that contain original research results and theory development and follow strict academic standards. Journal of Contemporary Administration and Management (ADMAN) is published periodically every four months and is open to the publication of articles from academics, practitioners, and researchers in the field of administration and management. This journal uses a peer-review system in assessing incoming articles and is accredited by a national accreditation agency. With this journal, it is hoped that it can make a real contribution to the development of administration and management science, both theoretically and practically, and provide useful information for readers who are interested in this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 107 Documents
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Strategic Analysis of the Role of Digital Marketing in New Year's Campaigns as an Integrated Approach to Optimize Revenue and Competitiveness of MSMEs Judijanto, Loso; Suherlan; Jusman, Ikhsan Amar
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.239

Abstract

This study aims to analyze the strategic role of digital marketing in New Year's campaigns as an integrated approach to optimize revenue and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Digital marketing has become a crucial tool for increasing visibility and consumer interaction, especially during seasonal periods like New Year. By utilizing various digital platforms such as social media, email marketing, and e-commerce, MSMEs can reach a wider market and increase sales. This research employs a literature review with a qualitative approach and descriptive analysis, with data collected from Google Scholar for the 2019-2024 period. The findings indicate that MSMEs leveraging integrated digital marketing, utilizing creative content strategies, influencer marketing, and digital analytics, can optimize the results of their campaigns. The study also provides important implications for MSMEs in designing effective digital marketing campaigns during holiday seasons.
The Effect of Promotion, Discount, Service Quality on Consumer Satisfaction through Purchase Decisions on E-commerce as Intervening Variables on Students of the Faculty of Economics, UNM Rijal, Syamsu; Hidayah, Resky Wira; Mustari; Tadampali, Andi Caezar To; Purnamasari, Wulan
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.241

Abstract

E-commerce has become an inseparable part of people's daily lives. Nowadays, more and more consumers choose to shop online, which provides more business opportunities for e-commerce companies and also gives consumers more choices. The purpose of this study is to gain broader knowledge and understanding of the influence of promotions, discounts, service quality on consumer satisfaction through purchasing decisions on e-commerce as intervening variables in students of the Faculty of Economics and Business, State University of Makassar. The method used in this study is a quantitative research technique with a descriptive research type. The sample used in this study was 100 respondents. The data analysis technique used is the Partial Least Square Structural Equation Model (PLS-SEM). The results of this study show that promotion, discount, service quality have a positive and significant influence on consumer satisfaction. Likewise, purchasing decisions have a positive impact on consumer satisfaction. Purchasing decisions are able to mediate the relationship between promotion, discount, service quality on consumer satisfaction.
Business Innovation Strategies for SMEs in Welcoming the New Year: The Perspective of Generation Z as the Main Market Tusriyanto; Yani, Ahmad; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.242

Abstract

This study aims to analyze business innovation strategies for SMEs in welcoming the New Year, with a focus on Generation Z as the primary market. The research employs a qualitative approach using a literature review method, drawing data from scientific articles published between 2010 and 2024 obtained through Google Scholar. Out of 30 articles found, 20 were selected after a rigorous screening process. The analysis shows that Generation Z prefers digital-based innovation, sustainability, personalization, and optimal customer experiences. Case studies of SMEs such as ShopatMaple, TanamKita, and Kopi Kenangan demonstrate that digital marketing strategies, collaborations with influencers, and the reinforcement of sustainability values can enhance SMEs' competitiveness and customer loyalty. This study contributes to understanding how SMEs can leverage the New Year's momentum to create innovations that meet the needs of the Generation Z market.
The Role of Management Accounting in Risk Mitigation and Business Opportunity Exploration for Competitive Advantage Hariyanti
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.243

Abstract

This study aims to analyze the role of management accounting in risk mitigation and business opportunity exploration as a strategy to create competitive advantage. Using a literature review and descriptive analysis approach, this research examines 17 scholarly articles carefully selected from an initial pool of 40 articles sourced from Google Scholar between 2003 and 2024. The results of the study indicate that management accounting plays a significant role in helping organizations recognize potential threats, manage operational risks, and capitalize on opportunities for product innovation and business process efficiency. Case studies from several large companies in Indonesia, such as Telkom Indonesia, Unilever, Gojek, and specific SMEs, highlight how management accounting can be strategically utilized to enhance competitiveness amid global competition and the digital era. This study implies that the adoption of the latest technology and management accounting training could be solutions to optimize this role. However, the study is limited to a literature review, necessitating further empirical research to strengthen these findings.
New Year-Themed Content Marketing Strategies to Build Emotional Engagement and Long-Term Relationships with Consumers Rokhadi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.244

Abstract

This study aims to explore how New Year-themed content marketing strategies can be used to build emotional engagement and long-term relationships with consumers. Through a literature review with a descriptive analysis approach, data was collected from 19 relevant articles obtained through Google Scholar between 1999 and 2024. The study found that New Year-themed content marketing can create strong emotional experiences, enhance consumer loyalty, and strengthen the relationship between brands and their audiences. Brands that connect with positive values and consumer aspirations, and offer relevant and personal experiences, are more likely to build long-term relationships. The implications of this research emphasize the importance of implementing marketing strategies that prioritize emotional engagement and relevance with consumers, especially through the use of social media and digital technologies. This research also identifies the importance of sustainability and social responsibility in seasonal-themed content marketing.
Strategies for Increasing Investment in the Textile Sector through Strengthening the Upstream Industry and Managing Local Raw Materials Sutjiatmo, Bayu Prabowo; Tyasti, Avia Enggar; Febrianto, Dedi
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.251

Abstract

The textile industry is one of the strategic sectors in Indonesia's economy, with great potential to attract investment. However, the dependency on imported raw materials has become a major obstacle in enhancing the competitiveness of this industry. This study aims to analyze strategies for increasing investment in the textile sector through strengthening the upstream industry and managing local raw materials. The research method used is a literature review with a qualitative approach and descriptive analysis, utilizing data from Google Scholar from 2012 to 2025. Out of 30 initial articles found, only 17 were selected based on strict criteria. The findings show that strengthening the upstream industry through increased local raw material production, the development of alternative fiber innovations, and the implementation of investment incentive policies can enhance the self-sufficiency of the textile sector and reduce dependency on imports. Various case studies discussed show that investment in research and development (R&D), the development of textile industrial zones, and the implementation of a circular economy can improve production efficiency and global competitiveness. The implications of this study include the enhancement of national textile industry resilience, job creation, and strengthening sustainable policies in managing local raw materials. Therefore, support from the government, industry players, and academics is needed to implement appropriate strategies to strengthen the upstream industry and attract investment in the textile sector.
Addressing the Quiet Quitting Phenomenon through Human Resource Management Strategies: Innovative Approaches to Enhancing Employee Engagement and Retention Jayanto, Imam; Saputri, Tiara; Gumilar, Bobi
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.258

Abstract

The phenomenon of quiet quitting has become a significant challenge in the modern workplace, where employees perform only the minimum required tasks without showing initiative or deeper engagement within the organization. This study aims to analyze innovative human resource management (HRM) strategies to address quiet quitting and enhance employee engagement and retention. The research employs a qualitative literature review and descriptive analysis, with data collected from Google Scholar and credible websites between 2018 and 2025. From an initial selection of 40 articles, 24 were chosen through a rigorous screening process based on relevance and source credibility. The findings indicate that effective strategies to mitigate quiet quitting include work flexibility, technology-based training, transformational leadership, performance-based incentives, and technology utilization in employee engagement monitoring. Case studies from various Indonesian companies, such as Gojek, Shopee, Tokopedia, Bukalapak, Unilever, and Telkom Indonesia, demonstrate that the implementation of these strategies can enhance employee motivation, job satisfaction, and loyalty. This study provides implications for organizations to adopt more innovative and employee-centered HRM policies to create a healthier and more productive work environment.
Resilience of SMEs in Facing Economic Crises: Business Model Adaptation, Product Diversification, and Resource Optimization Jayanto, Imam; Anggraeni, Inda Permata; Safitransyah, Rahmad Puja
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.260

Abstract

SMEs play a strategic role in the economy but are highly vulnerable to economic crises. This study aims to analyze SME resilience strategies in navigating economic downturns through business model adaptation, product diversification, and resource optimization. Using a literature review approach with qualitative methods and descriptive analysis, data were collected from Google Scholar and other credible sources for the period 1957–2025. From the initial 50 articles identified, a rigorous selection process resulted in 34 relevant articles. The findings indicate that SMEs capable of adjusting their business models to market dynamics have a higher chance of survival. Product diversification has been proven effective in reducing business risks, while resource optimization enhances operational efficiency and competitiveness. The theories of Organizational Resilience, Business Model Canvas, and Resource-Based View serve as the foundation for understanding the factors influencing SME resilience. Case studies demonstrate that Indonesian SMEs adopting digital innovations and adaptive strategies perform better in times of crisis. This study provides implications for business practitioners, policymakers, and academics in designing more adaptive strategies to enhance SME sustainability.
Optimizing the Collaboration Between MSMEs and Digital Marketplaces: Innovative Strategies to Enhance Market Expansion and Business Sustainability in the Digital Economy Era Yani, Ahmad; Mustafa, Fahrina; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.261

Abstract

The rapid growth of digital transformation has urged Micro, Small, and Medium Enterprises (MSMEs) to adapt by leveraging digital marketplace platforms as a primary strategy for expanding their market reach and maintaining business sustainability. This study is a literature review employing a qualitative approach and descriptive analysis to explore how strategic collaboration between MSMEs and digital marketplaces can be optimized within the context of Indonesia's digital economy. Data were collected from 35 scholarly articles and credible sources published between 2014 and 2025, with a strict selection process narrowing them down to 17 relevant articles for analysis. The results indicate that synergistic and innovative collaborations with digital platforms such as Tokopedia, Shopee, and GrabFood significantly contribute to market expansion, operational efficiency, and the strengthening of MSME brand identities. Case studies including Brodo, Kopi Kenangan, and Maicih illustrate successful collaborative practices through digital features, data-driven promotion, and continuous training. These findings highlight the importance of digital literacy, strategic planning, and cross-sectoral support in building an inclusive and sustainable digital ecosystem for MSMEs in Indonesia.
Managerial Adaptation Strategies in Managing Multigenerational Conflicts in the Workplace: Dynamics, Challenges, and the Transformation of Modern HRM Practices Titin; Sulaeman, Moh Muklis; Wibowo, Sandi Nasrudin; Nurcholidah, Lilik; Cahyono, Puguh
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.262

Abstract

The phenomenon of generational diversity in today’s workforce has created complex social dynamics that often lead to conflicts affecting organizational effectiveness. This study aims to explore in depth the managerial adaptation strategies employed to address and manage multigenerational conflicts in the workplace by examining the dynamics, challenges, and transformational practices in modern human resource management (HRM). A qualitative approach is applied using a literature review method and descriptive analysis of 21 selected scholarly articles published between 2010 and 2024, sourced from Google Scholar and other credible academic platforms. The study reveals that managerial approaches grounded in leadership flexibility, intergenerational understanding, effective communication, and the strengthening of inclusive organizational cultures are crucial in reducing conflicts and fostering intergenerational collaboration. The integration of theories such as Situational Leadership, Conflict Management, Social Exchange, and Diversity Management reinforces the critical role of managers in transforming conflict into opportunities for team performance development. Case studies from several Indonesian organizations, including PT Telkom Indonesia and Bank BCA, demonstrate that adaptive strategies can significantly enhance productivity, employee retention, and cross-generational innovation. This research offers a conceptual contribution to the development of modern HRM literature and provides practical guidance for organizations in designing work policies that are responsive to generational diversity.

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