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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 452 Documents
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Pengaruh Store Atmosfere, Variasi Produk, dan Kualitas Pelayanan terhadap Minat Beli Ulang di Toko Abadi Exclusive Bireuen Munadya Yumna; Mai Simahatie; Sri Yanna
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2718

Abstract

This study aims to determine and analyze the influence of Store Atmosphere, Product Variety, and Service Quality on Repurchase Intention at Abadi Exclusive Store Bireuen. The research was conducted at Abadi Exclusive Store located in Bireuen Regency, Aceh Province. The population of this study consists of all customers of Abadi Exclusive Store, with a sample size of 108 respondents. The method used is a quantitative approach with Multiple Linear Regression analysis assisted by SPSS 25.0 software. The results of the study partially indicate that the Store Atmosphere variable (X1) does not have a significant effect on Repurchase Intention, with a significance value of 0.269 > 0.05. Furthermore, the Product Variety variable (X2) has a positive and significant effect on Repurchase Intention, with a significance value of 0.000 < 0.05. Meanwhile, the Service Quality variable (X3) also shows no significant effect partially, with a significance value of 0.166 > 0.05. Simultaneously, the results show that Store Atmosphere, Product Variety, and Service Quality have a significant effect on Repurchase Intention with an Fcount > Ftable (103.978 > 2.69) and a significance value of 0.000 < 0.05. The correlation coefficient R value of 0.866 indicates a very strong relationship between the independent and dependent variables. The Adjusted R Square value is 0.743, indicating that the contribution of Store Atmosphere, Product Variety, and Service Quality to Repurchase Intention is 74.3%, while the remaining 25.7% is explained by other variables outside this study.
Kedudukan Varian Produk Tidak Terdaftar dalam Penolakan Merek atas Dasar Iktikad Tidak Baik Jason Vimalaviriya; Muhammad Firiansyah Tjahyadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2721

Abstract

The first-to-file rule gives registration a central role in Indonesian trademark law, but filing priority cannot validate conduct aimed at capturing another party's market reputation. This article evaluates Central Jakarta Commercial Court Decision Number 21/Pdt.Sus-HKI/Merek/2024/PN Niaga Jkt.Pst, which upheld the refusal of the “Roti Bimbam & Logo” application even though the product-variant designation had not been registered. The study is doctrinal and examines the relevant legislation, the court's reasoning, and trademark concepts. It argues that an unregistered designation may still be considered when bad faith is assessed; however, the reputation attached to Tan Ek Tjoan cannot, without further proof, be extended to every name used for its products. A refusal should be supported by evidence that the disputed designation identifies a commercial source, that consumers attribute its goodwill to a specific undertaking, and that the applicant knew of and sought to exploit that association. The judgment protects the integrity of registration, yet it does not sufficiently distinguish the registered house mark from a trade name and a product designation. The article therefore formulates a sequential three-part assessment covering the function of the sign, attribution of reputation, and the applicant's market conduct.
Pengaruh Kompensasi, Lingkungan Kerja, dan Gaya Kepemimpinan terhadap Kepuasan Kerja Karyawan: Studi pada Karyawan Kantor Akuntan Publik Herman Dody Tanumihardja & Rekan Stevanus Darmawan; Hari Subagio
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2722

Abstract

This study aims to determine and analyze the effects of compensation, work environment, and leadership style on employee job satisfaction at Herman Dody Tanumihardja & Partners Public Accounting Firm. This study employed a descriptive quantitative method using a questionnaire as the research instrument. The data analysis technique used was multiple linear regression to examine the effects of each independent variable on employee job satisfaction. Sampling was conducted using a saturated sampling technique (census), involving 35 employees as respondents. Data were collected through a questionnaire using a Likert scale and subsequently processed using IBM SPSS Statistics version 22. The results showed that compensation had a positive and significant effect on job satisfaction (t = 5.372; sig. = 0.000). The work environment also had a positive and significant effect on job satisfaction (t = 2.921; sig. = 0.006). Meanwhile, leadership style had no significant effect on job satisfaction (t = 0.502; sig. = 0.619). Overall, the three independent variables were able to explain 80.5% of the variation in employee job satisfaction (R² = 0.805), while the remaining variation was influenced by other factors outside the research model.
Pengaruh Motivasi, Kompensasi, dan Stres Kerja terhadap Kinerja Pengemudi Ojek Online: Studi pada Pengemudi Ojek Online di Jakarta Selatan Anggita Nur Fazriyah; Yuni Kasmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2736

Abstract

  Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, kompensasi, dan stres kerja terhadap kinerja pengemudi ojek online di Jakarta Selatan. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan kausal. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling-Partial Least Square (PLS-SEM). Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dengan sampel sebanyak 77 pengemudi ojek online di Jakarta Selatan. Data dikumpulkan melalui kuesioner dan diolah menggunakan perangkat lunak Microsoft Excel 2019 dan SmartPLS 4.1.1.8. Alat analisis data yang digunakan untuk menguji data yang diperoleh penulis berupa Uji Model Luar yang terdiri dari Uji Validitas, Average Variance Extracted (AVE), validitas diskriminan, dan Uji Reliabilitas. Sedangkan Uji Model Dalam terdiri dari R-square, f2 (Effect Size), Q2 (Predictive Relevance), dan Uji Hipotesis. Hasil penelitian menunjukkan bahwa motivasi memiliki pengaruh positif dan signifikan terhadap kinerja pengemudi ojek online. Kompensasi memiliki pengaruh positif tetapi tidak signifikan terhadap kinerja pengemudi ojek online. Stres kerja memiliki pengaruh negatif tetapi tidak signifikan terhadap kinerja pengemudi ojek online.
Pengaruh Reward, Motivasi Kerja, dan Beban Kerja terhadap Kinerja Pegawai di Kantor Perwakilan Badan Kependudukan dan Keluarga Berencana Nasional Provinsi Sulawesi Selatan Susanti Susanti; Zainal Ruma; Nurul Fadilah Aswar; Agung Widhi Kurniawan; Burhanuddin Burhanuddin
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2737

Abstract

This study aims to analyze the effect of reward, work motivation, and workload on employee performance at the Representative Office of the National Population and Family Planning Board (BKKBN) of South Sulawesi Province. This research employs a quantitative approach using a survey method by distributing questionnaires to 96 respondents. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using IBM SPSS Statistics Version 25. The results indicate that reward, work motivation, and workload have a positive and significant effect on employee performance. Simultaneously, these three variables also have a positive and significant effect on employee performance. The coefficient of determination shows that the independent variables explain 48.6% of the variation in employee performance, while the remaining portion is influenced by other factors outside the scope of this study. These findings suggest that improving reward systems, enhancing work motivation, and optimizing workload management can contribute to better employee performance.
Analisis Literatur Sistematis Pengujian Keamanan Website Layanan Keimigrasian dengan Metode Black Box dan White Box Menggunakan Pedoman PRISMA Sahat Mikhael Silalahi; Cakra Trinata; Muhammad Fahrury Romdendine
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2752

Abstract

The digital transformation of immigration services requires websites that are secure, reliable, and capable of protecting sensitive user data. At the same time, the increasing use of websites in public services amplifies the risk of exploiting application security vulnerabilities. This study aims to systematically analyse prior studies on website security testing using black box and white box approaches and to examine the tendency of their effectiveness in the context of immigration service websites. The method used is a Systematic Literature Review (SLR) following the PRISMA 2020 guideline. PRISMA 2020 provides a checklist and flow diagram for transparent systematic review reporting, while the OWASP Web Security Testing Guide (WSTG) serves as a comprehensive guideline for web application security testing. Literature sources were obtained from Garuda, Scopus, Google Scholar, and Semantic Scholar within the 2021-2026 publication period. Based on the identification, screening, and eligibility selection process, 30 articles were selected. The synthesis results show that the black box approach still dominates website security testing because it is more practical, faster, and suitable for simulating attacks from the external side. In contrast, white box provides greater analytical depth because it leverages knowledge of the internal structure of the application. The most dominant tools and references are OWASP ZAP, OWASP Top 10, and OWASP WSTG. This study concludes that for immigration service websites, black box is more effective for initial detection and evaluation from the attacker's perspective, whereas white box is more effective for in-depth verification and continuous improvement. Therefore, the combination of both approaches is the most recommended.
Pengaruh Kompensasi dan Motivasi Kerja terhadap Disiplin Kerja pada PT Mitra Abadi Jaya Bersama Hansen Ferriyan Setiadi; Dewi Astuti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2757

Abstract

This study aims to determine the effect of compensation and work motivation on employee work discipline at PT Mitra Abadi Jaya Bersama. This study employed a quantitative approach with a survey method. The population consisted of 34 employees, all of whom were selected as respondents using a saturated sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using IBM SPSS Statistics 27. The analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results showed that compensation had a positive and significant effect on employee work discipline, with a t-value of 2.424 and a significance value of 0.021. Work motivation also had a positive and significant effect on employee work discipline, with a t-value of 7.066 and a significance value of 0.000. Simultaneously, compensation and work motivation had a positive and significant effect on work discipline, with an F-value of 31.794 and a significance value of 0.000. The coefficient of determination was 0.672, indicating that compensation and work motivation explained 67.2% of the variation in employee work discipline, while the remaining 32.8% was explained by other factors outside the model. These findings indicate that improving compensation and work motivation can contribute to strengthening employee work discipline.
Efektivitas Penggunaan Video Marketing dan Social Commerce terhadap Customer Engagement Eka Tripustikasari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2763

Abstract

This study examines, as an educational simulation, the effectiveness of video marketing and Social Commerce in strengthening Customer Engagement in digital commerce. The model positions video marketing and Social Commerce as independent variables and Customer Engagement as the dependent variable. A quantitative explanatory design is illustrated using a synthetic dataset of 200 Indonesian respondents and a five-point Likert instrument. The simulation covers reliability, convergent validity, and structural-model calculations using construct scores. Video marketing shows a positive relationship with Customer Engagement (β = 0.452; t = 7.943; p < 0.001), while Social Commerce also shows a positive relationship (β = 0.355; t = 6.236; p < 0.001). Together, the predictors explain 44.6% of the variance in Customer Engagement (R² = 0.446). These figures are intended only to demonstrate data processing and interpretation for student learning and do not represent empirical findings from real respondents.
Pengaruh Lingkungan Kerja dan Budaya Organisasi terhadap Kinerja Karyawan pada PT Duta Raja Gas Kota Depok Heni Apriliya; Wiwin Wianti; Yosie Noverha
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2783

Abstract

Employee performance is a key factor in achieving corporate goals. Employee performance is influenced by the work environment and organizational culture. A supportive work environment and a consistent organizational culture can enhance performance. This study aims to determine the influence of the work environment and organizational culture at PT Duta Raja Gas in Depok. The method used was a quantitative approach with statistical analysis through data processing using SPSS Version 26. Data were collected through a questionnaire distributed to 40 employees. The results indicate that the work environment variable (X1) has a positive and significant effect on employee performance (Y), as evidenced by a t-test with a calculated t-value of 2.476, which is greater than the critical t-value of 2.026, at a significance level of 0.018 < 0.05. Furthermore, the organizational culture variable (X2) has a positive and significant effect on employee performance (Y), with a t-calculated value of 3.963 > t-table value of 2.026 and a significance level of 0.000 < 0.05. Simultaneously, both variables have a positive effect on employee performance (Y), as indicated by the F-value, with an F-calculated of 15.151, which is greater than 3.25, with a significance level of 0.000 < 0.05.
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Produk Carvil di Carvil Store Sunter Serdang, Jakarta Pusat Muhamad Rivaldo; Mohammad Amas Lahat; Dani Chandra Utama
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2795

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions for Carvil products at Carvil Store Sunter Serdang, Central Jakarta, both partially and simultaneously. The research was conducted using a quantitative approach with a survey method. The population in this study consisted of consumers who had purchased or used Carvil products at Carvil Store Sunter Serdang, Central Jakarta. The sample consisted of 100 respondents selected using purposive sampling based on predetermined criteria. Data were collected through questionnaires using a five-point Likert scale and analyzed using IBM SPSS Statistics 27. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results indicate that price has a positive and significant effect on purchasing decisions, with a t-value of 3.947 and a significance value of 0.000. Product quality also has a positive and significant effect on purchasing decisions, with a t-value of 3.835 and a significance value of 0.000. Furthermore, price and product quality simultaneously have a positive and significant effect on purchasing decisions, as indicated by an F-value of 44.173 and a significance value of 0.000. The coefficient of determination (R Square) is 0.477, indicating that price and product quality explain 47.7% of the variation in purchasing decisions, while the remaining 52.3% is explained by other factors outside the research model. These findings indicate that maintaining competitive prices and improving product quality are important factors in encouraging consumers to purchase Carvil products.

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